10 Creative Ways to “Level-Up” Your Presence on Facebook

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

SPI Top Referring Sites

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%.

This means that most of the traffic that comes from Facebook is returning traffic, which is important because it’s one thing to get people to come to your site for the first time (and for some, that’s the easy part), but it’s a whole new ballgame trying to get those first time visitors to come back.

Over the past year, I’ve shared a lot of tips from my own experience about Facebook:

All of these tips are helpful for getting you up and running, but what about tips for interaction and engagement?

How about tips for keeping eyes on your brand and getting people to click through to your website?

That’s what I’m going to share with you today.

Below are 10 creative ways to “level-up” or supercharge your presence on Facebook so that you can get more people involved in your brand, stay better connected with your readers and customers, get more traffic coming to your site and have Facebook become an integral part of your marketing campaign.

1. Post SOMETHING Daily

This goes without saying, but in order to have an active Facebook Page you as the owner have to be active on it too. If you truly want to integrate Facebook in your marketing campaign, the worst thing you can do is waste time setting up a page only to let it sit there like a wasteland.

I like to make sure I post something at least once a day, and I like to mix it up a bit too.

It literally takes less than a minute, so I always have time to do this every day.

If for some reason you can’t spare a minute each day to post something new, you might consider checking out BufferApp (try it free!), which I mentioned in a previous post for automating Tweets throughout the day, but they’ve just added Facebook to their repertoire and it works extremely well.

2. Manually Post Links to Your Blog

There are tools and apps available that allow you to automatically post updates on your Facebook page that link to newly published posts on your blog – but I wouldn’t recommend using them.

Manually posting links to new posts allows you to include a personal message along with your link and you can customize how the update will look on everyone’s news feed too.

It’s more personal this way.

I like to paste any links directly into my status update and then click on the Title and Description of the link that shows up and customize those too:

Customize Facebook Update

3. Purposely Insert an Attention Grabbing Picture That You Can Choose When You Post a Link

To add onto how important it is to manually post links on your Facebook page, you also have the ability to select the image that goes along with your link.

The image is extremely important because a person’s newsfeed is full of random stuff that’s fighting for their attention, and it’s the thumbnails and images that stand out the most.

You can’t add your own images via Facebook – you only get to select from the images that are embedded within the page you are linking too – but you can purposely include an interesting and eye-catching image within your blog post so that you can choose it when you post on Facebook.

Facebook Link Images

4. Fill in the Blanks

One thing I love to do is ask people to fill in a blank.

It’s a creative way to ask a question and seek engagement that mimics the idea of a telephone ringning – people just can’t NOT answer it.

Plus, it’s quick and easy for people to insert just one or two words into a comment, and it’s also fun and easy to read everyone else’s answers too.

Facebook Fill In the Blanks

5. Ask For Help

One of the things I love most about Facebook is that once you get a good number of Fans to like your page, it becomes a fantastic resource for your business.

People love to help out, so please don’t hesitate to ask for it. It allows your audience to have a say, and more often than not some of your fans will have the answer you’re looking for.

Facebook Help from Fans

6. Share Something NOT About Your Business

If you really want to connect with your audience, share stuff that’s not about your business from time to time.

Don’t go overboard, obviously, but injecting a little bit of personality and non-business related stuff into your stream can do wonders.

It just makes you seem more real.

Plus, not everyone can relate to all of the niche-related things you post about, but people can definitely relate and connect with you more emotionally outside of your niche, for example:

Facebook - Non Business Stuff

7. Tell People to Post and Share Something About Them on Your Page

Managing a Facebook page for a brand, or any social media account, is all about building a thriving community.

And a community loves any opportunity to be heard, you just have to give them permission sometimes.

Instead of sharing something of your own all of the time, ask your audience to share something that they’ve done. Take it a step further, and ask them to share a link and you’ll see that you’ll get a lot of people who take that opportunity to do so.

Facebook Fan Submissions

8. Divert Questions from Your Blog to Your Facebook Page

This is something that I’ve done to both decrease the amount of emails I receive and increase the activity on my Facebook page (and the number of ‘likes’ too).

On the contact page here on SPI, I share this:

Please note that due to the rapid growth of this blog, I receive over 100 emails a day from this contact form (I’m not kidding!), so please forgive me if I am unable to respond to your inquiry right away. If you’d just like to say hi, thanks, or have a quick question you don’t mind other people seeing, I would appreciate a quick message on my Facebook Page instead.

I love this, because:

  • I receive less emails.
  • There’s more activity on my Facebook page.
  • I can provide shorter, more concise answers.
  • Other people can answer before me (which they do sometimes, and the community is often much better at answering questions than I am), or add onto the conversation.
  • The public may see questions answered that they had in their heads too.
  • People see that I’m active on my Facebook page (and other people are active too). In other words: massive social proof!

9. Share Links to Particularly Popular Updates

To get more fans, I’ll often share a popular post on Facebook (one with a lot of comments, likes and social proof) on other social media platforms, like Google Plus and Twitter. This drives people from those platforms onto my Facebook Page. If they are new, they see my landing page first and more often than not a simple link on Twitter will equal 25-50 more fans in a heartbeat – especially if the Tweet is something magnetic and sharable.

To link to a specific post on Facebook post (and this took me forever to figure out), just click on the timestamp for that particular update to open up the new page, and grab the link from there. Your post page will look like this.

Time Stamp Link on Facebook

 

Hint: you can link to Facebook posts from your blog too – just like I did above.

Follow Up!

Last, but definitely not least: follow up with people.

After you leave updates or share videos, pictures or links, when people respond, respond back!

Have a real conversation with people on your page and you’ll become so much more than a blog, a website, or a brand – you’ll become a real person that people can actually talk to, connect with, and feel more comfortable subscribing to your list or possibly purchasing from you in the future. The more likely they are to care about what you say and follow your recommendation to check out a specific resource or click on a particular link back to your blog.

Of course, you can’t reply and have a conversation with everyone, but when you reply or keep the conversation going everyone sees it (especially those who have liked or commented on that particular post, who get notifications when this happens) and it immediately helps you stand out from the rest.

Again, just remember – it’s all about community. Not just on Facebook, but on any social media platform you’re involved with.

It’s like you invited all of these people to hang out, and you have to keep them entertained. It doesn’t take much, but it takes something, and hopefully this list of things will help you out.

Cheers, and all the best to you!

  • http://simplylearnbusiness.com Nick

    I knew a lot of these, but the BufferApp is new! And so is the asking questions! I just started to build up my Facebook Page. Once again, read my mind Pat and delivered with fantastic content!

    • http://www.sparringmind.com/ Gregory Ciotti

      Buffer is awesome, I’m actually a contributor to their blog, it’s a great team and a great product that just keeps getting better (Facebook integration marks a huge improvement).

      • http://simplylearnbusiness.com Nick

        Yeah, I’ll definitely be sure to check it out! Oh Happy Thanksgiving for you and Pat! I totally forgot about that!

      • Pat

        Oh very cool Gregory! I met Leo at Blog World Expo and he’s a fantastic guy. I agree, the FB thing is huge for BufferApp!

        • http://bufferapp.com Leo Widrich

          Thanks so much for the kind shout Pat, and thanks for the mention!

          Yes, it was awesome meeting up at Blog World Expo, you had hands down the best presentation there!

          Hope you give us a go Nick, if you have any questions, just let me know. And yep @Greg, it’s awesome to have you as a columnist over at our blog, your content is amazing!

          Thanks a lot for the tips here Pat, I haven’t tried to “fill in the blanks” one yet actually! This must increase engagement a huge deal, just like you say – people can’t NOT answer it. Putting this awesome post in my Buffer!

    • Pat

      BufferApp is awesome, but you have to remember that although automation is great, you still have to incorporate yourself and engage on your social media platforms sometimes ;) – thanks Nick!

      • http://simplylearnbusiness.com Nick

        No problem at all! And yeah, I don’t automate anything! Except for tweets I write before while I’m in school, since I literally can’t be there.

  • http://www.internetmarketingwizard.com Bill Zimmerman

    Great info Pat, happy turkey day and looks like you’re about to pass 15K on your FB page so congrats for that too.

    • Pat

      Yep! Pretty crazy! It’s been an awesome ride and it seems to just be gaining speed. I’m on Google+ too as a page, but it has done nothing for me yet. Are you on both platforms too?

      • http://www.internetmarketingwizard.com Bill Zimmerman

        Nope, I honestly haven’t embraced the G+ stuff yet. I’m usually like that though, I don’t jump on new stuff right away. I wait it out, see how it’s used or whatever, then move in if I like what I see.

  • http://www.andrewsviewoftheweek.com Andrew Reynolds

    Facebook is one of those sites that is always open on my desktop at home (along with twitter). I am finding that I first read blogs that have something interesting in my news feed. Then if I’ve got time to check my RSS feeds I might read a blog out of that list but I have to admit to spending a lot of my “undirected reading time” comes from links I find on FB.

    This is good advice.

    • Pat

      I’m the same way Andrew – except I don’t keep them open all of the time. When I do check to see what’s up, I do check on FB and Twitter first and I hardly ever check my RSS feed anymore, to be honest. Thanks and all the best!

  • Stacey

    Right now, at my corporate job, my boss and I are having a “debate” about the proper way to engage with fans/followers on Facebook. He thinks everything that is posted should be about the brand or connected to our products in some way. Every. Single. Post.

    For instance, if I were to post on Halloween to ask about costumes people are sporting, he would stroke because it’s not “brand relevant”. I have my own business page on the side (which he knows about) and I post a lot about topics related to the industry (non-promotional, usually information only or debatable type posts). Any true promotional posts are kept to a bare minimum and I often also post random questions (favorite Thanksgiving dish that better be on the table this year, for example). My engagement rate is MUCH higher than the corporate page I admin.

    When I bring this up, he just says my audience and site is different and it only works that way for MY site. Does anyone have any stats I can use to convince him? I’ve tried showing “unlikes” when only promotional content is posted and it doesn’t phase him. Would love to have an expert opinion I can show him.

    • Pat

      Send him a link to this post, hehe.

      No really though, your’e definitely losing out on opportunity. Facebook for Big Business is a way to get that “small town feel” with business again, like when the small shop owner would know everyone in town, and what did they talk about with their customers? Not business all of the time, it was about what’s going on in life, building a real relationship and being more than just a shop owner or businessman, but a friend. The thing about social media – it’s hard to gauge immediate results from these kinds of things, and I’m sure your boss is a “what can id do for me now” type of guy, so it’s going to be pretty difficult. Anyone have any suggestions for Stacey?

    • http://www.iwouldcoach.com Dan @ I Would Coach

      Stacey,

      Sorry to hear that your boss “doesn’t get it.” Why don’t you give this a shot:

      Post a photo on the company Facebook page of something cool/interesting in the office, but nothing related to your brand/message/sales. Then take the # of impressions and # of interactions with that photo.

      Compare those #s with one of your “brand message” only facebook posts. Share the results with your boss – sometimes the best way to convince someone of something is to show them the cold hard facts, like the #s.

      Best of luck!

      • Stacey

        Thanks for the ideas – I’m going to try that out today!

    • http://getbusylivingblog.com Benny

      Stacey,

      I read your comment and was trying to think of a brand that engages pretty well with their fans on Facebook.

      One that seems to do well is Chase Freedom. They don’t push their brand to the fans but ask fun questions as well. Take a look.

      https://www.facebook.com/ChaseFreedom

      That was the first one that came to my mind. Hope your boss realizes FB isn’t all about what you’re trying to sell!

  • http://mostreliablelaptops.com zack

    really inspiring! I really want to learn about the facebook marketing, this is might be another way to use get another loyal visitor :)

  • http://www.rightmixmarketing.com/ Tom Treanor

    Pat. Nice post and very timely as I’m working on building up my Facebook fan page at the moment. One tactic that I’ve used is to hold open Q&A calls with all of the questions to be answered posted on your Facebook page – I learned that from George Kao.

    • Pat

      Ahh, that’s pretty smart Tom, thanks for the idea (and thanks to George too, hehe!). Cheers!

      • http://www.onespoonatatime.com Paul Wolfe

        Tom

        That’s a good way to build engagement! Good one. Thanks for sharing!

        Paul

  • http://www.hothitmedia.com Ralph | Social Media Explained

    Facebook is great in terms of content but you miss you on a traffic opportunity.

    Linkedin > One of my biggest contributors of traffic for a few of my sites.
    I wrote about it in a few blog posts (click my name if you are interested).

    Thanks for the tips Pat!

    • http://simplylearnbusiness.com Nick

      Linkedin is great! I think I’ve only gotten one visitor from it in my whole time on it. I kind of just set it up as a resume for myself. I might create a page for my blog, can you do that?

      • http://www.hothitmedia.com Ralph | Social Media Explained

        You can create business pages but its still very “Beta”.
        I try to engage in various conversations with people who have similar interests. This is easy to find in the searches if you look for groups.

        With the “share on linkedin” button you can spread your very fast and you get notified when people respond and I (try) to respond straight away with a personal messages or to add to the discussion.

        There are also ways to increase your rankings of your profile. I’m in the top 3 when you search for “Affiliate marketing sydney” on LinkedIn. You can make a few changes in your profile to make your rankings in LinkedIn a lot better.

        More tricks on my blog ;)

        • http://simplylearnbusiness.com Nick

          Haha. I’ll be sure to check out your blog! I definitely want to work on my Linkedin page. I’ll connect with you on Linkedin as well!

  • http://airbrushdoc.com/ Sergej Voronko

    Even if it all looks familiar, Pat, you managed to mention something really new for me again. I do not get that much e-mails as you yet, so probably I will have to wait to implement it. But I will try to post daily, will see how it works.

    Thanks again.

  • http://true-blood.net Mel

    Whoa! I decided to try one of your tips – ask a question – on our FB page and within 10 minutes there was more activity than we’ve had in the last week! I am stunned. o_O

    • Pat

      Love it! :)

    • http://simplylearnbusiness.com Nick

      Isn’t it fantastic! I just put out a fill in the blank! Hopefully will get quite a bit of response. It’s all about switching it up! I love the engagement aspect of social media!

      • http://true-blood.net Mel

        It really is awesome! We’ve been wondering how to increase our FB presence, but our sites keep us so busy that we haven’t had time to really research it. Pat, your article saved us hours of trying to find and assimilate that information.

        Of course, now the challenge is to keep the momentum going with a daily post!

  • http://clickclackmom.com Amy

    Great Post, Pat!! Spot on! I am reading a book I think you would absolutely LOVE–It’s called “The War of Art: Break Through Creative Blocks and Win Your Inner Creative Battles.” It’s a non-fiction piece by the guy who wrote, “The Legend of Bagger Vance.” It takes a couple hours to read, and is worth it.

    Have a great Thanksgiving!!

    • http://getbusylivingblog.com Benny

      Loved that book!

  • http://www.sybersquad.com Christopher Knopick

    Great tips Pat, I do need to build up my likes a bit in order to utilize them more. I did borrow an idea from you and registered http://chrisonfacebook.com . I even had someone offer to buy it from me. Thanks again.

    • http://simplylearnbusiness.com Nick

      Congratulations man! I really want to get a similar domain (wonder what it is). But don’t have the funds currently. This comment reminded me though, so thank you!

  • James V

    Thanks for the timely post, Pat. I’ve been struggling with upping my FB numbers for a while, but will start putting these tips to work and see what happens.

    Happy T-Day, keep up the good work!

  • http://www.iwouldcoach.com Dan @ I Would Coach

    Great suggestion with eBuffer Pat, never heard of it. TweetDeck is another option for scheduling updates, it works with Facebook also – although I only use it for Twitter.

    Any word on the first paying SPI product yet?

  • http://www.startyoungfinishfirst.com Tram Tran@startyoung, finishfirst

    cool tips Pat as always, I’m doing several of them on my page=) http://www.facebook.com/startyoungfinishfirst
    come say hi sometimes=)

  • http://www.3StepColdSoreRemedy.com Dave DuBose

    Great tips Pat! I will be using these to build my FB fan page asap. Thanks.

  • http://puppyintraining.com Colby

    I can’t believe I didn’t know you could change the title and description when posting links to your Facebook page. Thanks for the list there are some other great hints as well. Now I just need to work on building the number of “likes” to my page.

  • http://www.fromdesiretosuccess.com Tony

    Great advice, thank you!

    First time visitor here, but really enjoyed reading this. I’ve recently reworked my blog and now focusing a lot of time on it, along with quality content. I’m now ready to start focusing on my facebook page, so this information is very timely for me!

    Thanks again….will definitely visit often for more great reads!

  • http://www.profitblog.com Raj

    I guess most of it is similar with G+ , but could you write a similar post that is particular to creating user engagement in G+ ?

    • http://simplylearnbusiness.com Nick

      I would also appreciate that Pat! Google+ is so new, I feel a lot of us might need some help with it!

  • http://www.webb-firm.com/practice-areas/traumatic-brain-injuries/ dhanna chung

    Thanks for the tips, hope it’ll work on me too.

  • http://www.echeapflightstolagos.blogspot.com/ Khurram

    Great Tips, hope to get more information on Facebook from you.

  • http://www.leavingworkbehind.com/ Tom Ewer

    Hey Pat,

    Good bunch of tips :) I will be sure to implement them on my (comically under-trafficked ;) ) Facebook page.

    I just have one other tip – ask people questions they can answer in one word or a very short sentence. For instance, “What is your favorite Social Media site?” I’ve found, from managing a Facebook page with around 8,000 “likes”, that you can generate a lot of engagement by doing this.

    Cheers!

    TOm

    • http://simplylearnbusiness.com Nick

      It also helps to get the to the core of what they like and then you can attack that platform. Great idea! I’ll try it out once I get some more “likes”.

  • http://www.dailyblogtools.com sai krishna

    thank you sir really nice info.you are nicely explained this article with good screen shots.keep sharing more tips :)

  • http://www.businesslovepotion.com Lain Ehmann

    Loved this. Lots of great info, not just in this post but in the linked resources as well. I’m not sure FB is where I’m going to get tons of new traffic, so I’m hesitant to advertise, but you never know… ;)

  • http://www.facebook.com/SoccerYourself Ricardo

    Hi Pat,

    I think you have shared here some very interesting information but I feel you may be missing out on one key feature that has helped me engage my audience: simplicity. I tend to ask questions to my users that they can answer in one to two words and build the conversation from there. Facebook Insights tells me that users are indeed more inclined to answer the question.

    For example, I asked the audience would they be willing to play soccer for $100,000 a week. Almost all of the responses said yes. Then I asked why do professional soccer players (namely, Carlos Tevez) turn that down? I received more responses from that.

    Another example, I asked the audience whether they felt soccer was fun to play but boring to watch. The responses (unfortunately) were mostly 50/50 – I was hoping all of the answers would say NO! Then I asked why they felt that way.

    Simple questions followed up by thoughtful questions really helped me. I hope I have provided you a small tip which can improve your engagement with your fan base.

    Regards,
    Ricardo

    P.S. If you like soccer, please join my FB group! Pretty Please!

    • http://www.sybersquad.com Christopher Knopick

      Hi Ricardo,
      Wouldn’t Pat’s “Fill in the Blank” satisfy the simplicity that you’re speaking of? I agree that simple and straightforward is sometimes just the ticket to guide the conversation in interesting directions.

      • Pat

        Exactly, the fill-in-the-blank is just that – simple, and I even mention how people are more likely to fill it in because it’s easy to type in a single word.

        The post was an attempt at more “out of the box” ways to increase engagement and activity on a Facebook page. :)

  • http://www.socceryourself.com Ricardo

    Christopher, I must admit you are right! Sorry!

    • http://lifestoogood.net Alan Chatfield

      @Ricardo – awww don’t be sorry – the best part is your final comment where you tell someone with 15428 facebook fans ‘I hope I have provided you a small tip which can improve your engagement with your fan base.’

      superb ;-)

      plus – everyone has an opinion about football (soccer) so well done for choosing that subject

      • http://www.socceryourself.com Ricardo

        Thanks for the vote of confidence Alan!

        • http://lifestoogood.net/about Alan Chatfield

          It’s actually a great tip. Youjust can’t beat simplicity.

  • http://www.mymultipleincomes.com Robert

    Those are some great tips Pat. I started implementing a few before this post, and have seen fan growth, and more interaction, which is great!

  • http://www.workfromhomeideas.co.za Teresa Schultz

    Fantastic tips – thank you – and I agree with James V – timely indeed – I have also been looking at ways to get more people interested in both my Facebook profile and Facebook page. I haven’t been enjoying it that for every 20 or so “likes” I give other people’s posts. links, photos etc, I only get about 1 back. I only “like” something if I genuinely like it, but have still been disappointed at the few I get back. It must be that people find my Facebook posts boring. Going to try your tips – I especially like the “fill in the blank” one and the one where you put an interesting image into your blog post, so that you can select it when posting the link on Facebook.

  • Shaun L

    Hi Pat. A quick question I’m guessing a lot of other people are wondering too, but is that Google referral traffic in your first picture? Or Google search traffic? Thank you for taking the time to respond.

  • http://truedomainsearch.com Steve

    Hi Pat. Great article and I have thought about using FaceBook to drive traffic.

    Just to throw a bit of a different perspective. The only issue I have had in regards to using Facebook or Twitter is that it requires allot of work and time to maintain especially if you have many websites or businesses with multiple accounts. Going in everyday posting and answering emails does not seem to be truly passive income.

    I really want to thank you for all the time and energy you spend on helping teach through your blog, podcasts and video. I am a big fan Pat. I would like to meet you in person someday.

    • Pat

      Hey Steve, I disagree, it doesn’t take a lot of work in my opinion, just some work. Like I mention in the post, 30 seconds to put up a post, and just that amount of time to answer questions as opposed to emails which can take much much longer.

      There is no such thing as truly passive income when it comes to online business, just smart passive income that doesn’t require you to trade hours for dollars. :)

      You can check out more about my definition of passive income at http://www.smartpassiveincome.com/passive-income-101

      Thanks for the comment Steve, and thank you for listening and reading and watching! Would love to meet you someday too. Cheers!

      • Jim

        Who cares what “your” definition of passive income is? There is a real definition and that is all that matters. You can’t just go around changing the meanings of words.

        Facebook and Twitter work great if you are a MMO blogger like you trying to get people to use the products you recommend.

        But for many other niches, they are a time suck that doesn’t pay off. For instance, I don’t see you being social with your security guard training site.

        • Pat

          Facebook and Twitter are great if you have a site and you’re trying to build a following or an audience – to connect with your readers who will keep coming back for more. For my security guard training site, it’s obviously a niche site where I’m not trying to do that.

  • http://www.arunii.com arunii

    every time i visit your blog, i always surprised about how you create and post new innovative ideas to drive more and more traffic. I am really inspired by money sharing posts and your writing skills. Excellent pat !

  • http://www.thefeelgoodlifestyle.com Phil Drolet

    Hey Pat,

    Just discovered SPI in the last couple days and I gotta say man… you’re killing it. Smart/useful content presented clearly and simply. I love it.

    Keep up the good work, seriously I go through a lot of content online everyday and yours is some of the best out there, IMO.

    Cheers from Australia,
    Phil

  • http://www.facebook.com/allnigerianrecipes Flo

    Hi Pat,

    All your facts above ring true for my FB fan page. I find that more people respond when I post fill-in-the-blank stuff or posts that only require them to say yay!. I do all you mentioned above except for post daily. I have all these ideas about getting a conversation going but I keep thinking that I will annoy people into hiding my updates in their News Feeds if I post daily. :D

  • http://rose9.bravejournal.com/ Rose

    Facebook is definitely a good place to chat to people (and so is Google plus). But when you start a page from scratch and are fairly unknown it’s hard to get people to interact.

    Will try your tip about not being promotional all the time

  • http://magicmediaforce.com Rebekka Deforce

    Hey, thx for the tips,
    I see in my Analytics that FB is my top referral site too. I was looking for ways to take advantage of that channel more.
    I particularly liked the “fill in the blank tip”

    Thank you.
    Rebekka Deforce
    http://magicmediaforce.com

  • http://www.startyoungfinishfirst.com Tram Tran

    Pat, ur Facebook fan page is growing everyday. Awesome! Such a Ninja Pat

  • http://Www.facebook.com/urbanez Gavin Low Chee Keong

    Pat, I have been following your Facebook & SPI. It help me a lots.

  • http://selfimprovementis.com/ Alexis

    Thanks! your article is very useful.
    HAPPY THANKSGIVING

  • http://www.alrayeswebsolutions.com Lishiel @ Alrayes Web

    Thanks for the tips Pat, BufferApp is same with Hootsuite right? I wonder which app is better. Great tips too, especially on how to decrease the number of personal emails and divert them to interact with us in our Facebook Pages. We will surely use this in our Facebook pages.

  • http://www.golearnto.com Sacha @ GoLearnTo.com

    Hello,

    Thanks for the tips. I noticed you said that you couldn’t choose the exact image you wanted as it was embedded in the page, which is true for the thumbnails.

    BUT when you add a post/link you can then click on ‘photo’ and upload an image from your computer which will be posted with the text/link.

    When you click on ‘photo’ it should still save your text and links too which gives you more freedom over the image you want becvause sometimes embedded thumbnails just don’t cut it!

    Thanks again!

  • http://xtra-income.co.za SuneXtra

    Very good information, as always! I’ve found that the “fill in the blanks” technique is awesome – I guess it’s just human nature to read a “fill in the blank” question and ponder about it and wonder what the other people responded, and then wanting to respond too! You’ve made me really think deeply about some of your “fill in the blanks” questions in the past! lol

  • http://www.visiting-venice.com Visiting-Venice.com

    I was not aware that so much can be done with a FB page. Point 6 I found inspiring. Thanks for the good overall view on what can be done with the own FB page.

  • http://www.paramedictrainingcenter.net/ Pete

    Great tips!

    I found out I was already using a couple of them unconsciously. As you said, facebook traffic is mostly returning traffic. I find facebook being a great tool to keep in touch with your readers, keeping you fresh in their mind. Combine that with a email-listing and twitter. You really would be able to have a high retention rate for your readers – well depending on if your content is awesome though ;-)

  • http://bootcamppasadena.com Coop

    Hi Pat,
    I didn’t read any mention of tracking or “best times” to post to FB. Do you post at specific times? Thoughts?
    Best,
    Coop

  • http://eSeek3r.com Craig Desmarais

    I like #4 and #7. The fill in the blank is genius! People love to share their opinions!

  • http://www.bastropcountyfires.com/ Sheen Edward

    Being consistent in posting microblogs on your wall is such a a common way to make your presence.

  • http://www.dividend-paying-stocks.net dividend-paying-stocks.net

    Pat,
    These are some really awesome tips on how to increase your exposure and traffic from Facebook. I will definitely try several of these tips. Thanks for the awesome post!
    Thanks,
    DPS

  • http://www.mypersonalfinancejourney.com/ Cherleen @ My Personal Finance Journey

    Great post! I love your tips. I will also go over the articles you mentioned on your post. Thanks for sharing!

  • http://www.professionaltradingsignals.com/ Professional Trading Signals

    It’s perfect. Thanks for your valuable idea. I wanna try this ideas.
    Thanks again

  • http://ampiscreativelife.wordpress.com Ampi Castano

    Thanks for the always valuable information. I have a lot to learn.

  • http://www.onlytutorials.com Only Tutorials

    Some great ideas you gave on this article. Going to try those on my facebook page.

    Thanks Pat.

  • http://lifestoogood.net Alan Chatfield

    Hey Pat,

    Honestly sometimes I get disheartened with Facebook – because I am very genuine and do a lot manually (I too don’t much like automation). I sometimes get the feeling people are just spammed too much in Facebook so are used to ignoring things.

    However having read your post above, I realise that no matter how genuine and engaging I think I’ve been (or tried to be) there are more things I could be doing and I shouldn’t give up on Facebook.

    I prefer G+ as an interface but am nowhere with the new Google Pages – but that’s a different story. Do you have a preference between the two?

  • http://www.slymarketing.com Jens P. Berget

    Hi Pat,

    I still don’t have a Facebook Page, but that’s one thing I’m going to change during January. Your tips are awesome. The reason I haven’t created one is that I’m worried that it will take a lot of time away from blogging. And I want to be able to keep the conversations going and build a strong community, not just start republishing blog post to the FB Page.

  • http://www.veztekusa.com ranna azam

    u always come up with interesting yet useful stuff.great ideas n ways are discussed above but buffer app is new. it sounds awesome. will definitely try it in near time.

  • http://hcinvestimentos.com/ Henrique Carvalho

    Hi Pat!

    I’m a huge fan of SPI and I follow you everywhere. (Don’t worry, no stalking…)

    This was a great post but I still miss something…

    I could not find any service that allows me tu schedule facebook updates AND have the ability for readers to share my content.

    I’ve been using Bufferapp after your first post about it but it just show the options “like” and “comment” but no “share”.

    The same thing happened with tweetdeck.

    And with no share option there’s no way to go viral (or try at least…)

    Any options I’m missing here?

    Best Regards,

    Henrique

  • http://templates.motocms.com/blog/ Anny

    The 9th advice is really great, thanks! I’ve never thought about that but I’ll try to find something interesting right now )

  • http://shawnozbun.com/internet-marketing-services-muncie-indiana-area/ Find Freedom

    awesome post pat. Going to try and put some of this into practice asap!

  • http://fiverr.com/msharp/design-a-stunning-website-header MSharp

    Per your recommendation, we gave BufferApp a try and LOVE it! It’s the weekend so a bit difficult to see if it’s leading to any new followers but I have very high hopes. Thanks Pat!

  • http://www.internetmarketingtofreedom.com Nathan Sloan

    Thanks for the post Pat.

    I really like number 4. Fill in the blanks. Could be a good way to survey people also.

    Cheers

  • http://www.masonworld.com Mark Mason

    It’s implied in your post, but one thing that cuts across the 10 items (all of them excellent) is “be authentic”. There is an expectation on FB that people are warm and friendly (thus the term “Friends”).

    If you do all 10 things above but you are fake or you make it all about yourself, you will fail.

    Pat, a lot of your success comes from working hard. A lot of it comes from your intelligence. A lot comes from good business sense. But I think the most critical thing you have going for you is that you really are a great guy. That trumps everything.

    You are the poster boy for “Be Authentic”.

  • http://www.personal-success-factors.com Steve-Personal Success Factors

    Pat, thanks for the really helpful tips and influence you share on your blogs. I like your strategies of directing questions from e-mail or blog to your facebook page; posting links directly; and creating Fan Fridays and other events. Kimberly Castleberry from JustAskKim.com provides a WordPress Wednesday, in which she answers any question about WordPress: in doing so, she gives help for free but also showcases her talents and brand. Brilliant!

  • http://www.clined.tumblr.com Gorby

    Hi Pat, Thank You for this!!

    though, I have a problem..

    I’ve just started out on having a Facebook page for about 3 weeks now, implemented some of your strategies, but almost none of the followers seems to be engaging at all. Honestly, the wall looks like a retarded feed, in which I ask, but nobody answers. How can I stop this from happening?
    just in case, you would like to see the how the page looks like, here is it. http://www.facebook.com/clinduction

    Please help me! :)

    Thank you everyone! I hope the community will help me out too. Thank you so so much for all the love and care Pat! hope everything is going well with you. (: