How to Create a Facebook Landing Page (HTML / iFrame Edition)

Facebook Landing Page - Static HTML Tutorial

Please click here for the latest tutorials on the new Facebook Timeline Setup.

**Important Update to Facebook Landing Pages**

Please note that all Facebook Pages will be converted to the new “TIMELINE” version of wordpress, which you may have seen on your friends’ personal profiles lately. 

No comment on how they look, but there’s nothing we can do. On March 30th, all pages will be switched over.

PLEASE CLICK HERE TO READ THE NEW FACEBOOK TUTORIAL I’VE CREATED for TIMELINE

p.s. it’s up to you, but I wouldn’t proceed with making a landing page on your site (i.e. read any further) because landing pages will be obsolete after the change.

There is yet another Facebook change around the corner, which is forcing me to create yet another Facebook landing page tutorial.

On March 11th (that’s tomorrow!) Facebook will no longer allow users to add new FBML applications to their Facebook page, which means the old way of creating a landing page (using the Static FBML application) will be extinct.

If you have an existing landing page using any FBML type application, don’t worry. Your existing page will not be affected. This change only affects those who do not have a landing page yet and want to create one after March 11th, 2011.

That said, even if you have a landing page setup for Facebook already, I recommend you check out how it’s done in the video below just in case Facebook changes their mind and decides to get rid of FBML all together, and because this new way of creating a landing page allows you to easily add HTML, so you can get pretty slick as far as what you can do and the things you can add onto your landing page.

I’m thinkin’ videos, opt-in forms, maps, and other dynamic things that were much harder to code in FBML before.

This is a good change, and even though this means a little extra work for me, I don’t mind as long as my work helps a few of you.

As a reminder, a landing page is a page that people who visit your Facebook Page will see first, which is important because you can then direct them to click on the ‘like button’ at the top, which isn’t so obvious if you just send people to your wall. Using a landing page can drastically increase your conversions and explode your Facebook fan count.

Below you’ll see a video explaining how to create an HTML / iFrame type landing page. The new application that I recommend, Static HTML iFrame Tab (by Jason Padvorac), allows you to add 2 landing pages: 1 for non-fans, and 1 for fans. Check out the video below to learn more about how you can utilize this application to increase “like” conversion and get the most bang for your buck.

There are other HTML / iFrame type applications available now too, but I like this one in particular because it’s free, easy to use and doesn’t ask for your email or any permissions like some of the other ones do.

(click here to watch How to Create a Facebook Landing Page – HTML / iFrame Edition on YouTube)

Note: Facebook may be slow to load these new applications as they make the change from FBML to HTML. Please be patient when installing this application. Thanks!

As mentioned in the video, I’ll also be including some resources and HTML code that you can use on your own landing pages. I will continually be adding to the list of stuff below as I learn more and as my VA codes things that I can share with you.

Showing an Image

If you don’t know HTML and/or don’t have the resources to hire or find someone to code HTML or you, you can do what I did in the video and just simply create an image file that is the size of the Page (520 px wide and however tall you want it to be) and add your own copy, calls to action or pictures, etc. to that image.

Below is the sample HTML code I used to embed the image into the application:

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<img src="http://www.smartpassiveincome.com/images/facebook/demo/non-fans.jpg">

Of course, replace the url in the example with the url of where your image is stored.

A Basic Link with Anchor Text

Here a basic code that you can copy that will create a link within your page:

<a href="http://www.smartpassiveincome.com">The Smart Passive Income Blog</a>

Be sure to replace the url between the quotations with your destination, and replace “The Smart Passive Income Blog” with whatever anchor text you want.

The ‘Like’ Button

You may want to add an image of the Like Button that Facebook uses within the graphics of your page. Simply right click on the like button below and “save as” to copy it onto your computer for your use.

Facebook Like Button

Your Facebook Fan & Twitter Follower Counts

Here is a link (thanks to @adalpo_project for the find) to some html that you can use or tweak to show how many Facebook Fans and Twitter followers you have, which updates automatically for you.

Facebook Fan Count and Twitter Follower Count HTML

An Email Opt-in Form

If you’re using a service like Aweber to collect email addresses, you can simply add in the script that it gives you for your web form into the fields of the Static HTML application.

As I recommend in the video, I would reserve any sort of actions you want your user to take other than clicking the LIKE button for your “Fan” landing page – the page people see after they click the ‘Like’ button. Again, the reasoning is that the primary purpose of the “Non-Fan” landing page is to get people to click on that ‘Like’ button. The more options you have the less likely that will happen. Again, it’s sort of like a squeeze page for Facebook.

Aweber Script for FacebookMore to come…

My own Facebook Page isn’t setup yet with the new HTML application, but I’m working with my VA now to code something cool and I’ll be sure to share that and anything else with you as I figure things out.

If you have something else to add, share or request please let me know and I’ll do my best to add it to the above resources.

And lastly, I’d really love it if you share this with your fans or followers today. All it takes is a simple click on the ‘like’ button below. Thanks!

Update: You can install up to 12 instances of this application so you can have more tabs than just the one for your landing page. Here is the link for that information.

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isanchez January 25, 2012 at 5:48 pm

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I can’t preview my landing page, please help.

Eric January 29, 2012 at 4:00 pm

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Is it possible to add code to the “[Optional] Fans-only content” that sends them directly to the Wall page?

Peter Sasín February 3, 2012 at 2:23 pm

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Hey Pat,

everything is working great – wow! Thanks a lot for the great tips. My FB landing Page and the Customisation are looking awesome :)

Look at Facebook: http://www.facebook.com/pages/NLP-Akad%C3%A9mia/378472885502140

Take care – Peter :)

homestilo February 3, 2012 at 4:03 pm

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Hi & thanks for this walk through. I’ve done everything accordingly (or I think I did).
I only have code under the ‘non fans’ box since this is strictly a welcome landing page. When I go to ‘Preview’, I see my image/landing page.
Once I leave and go to Wall. The “Welcome” tab is still there but if I click it, it just goes to the edit function again.
I’ve asked several other FB users to look at my fan page, but they say there is no landing page and no ‘Welcome’ tab on the menu to the left.
Help.
My FB page
http://www.facebook.com/pages/Homestilo/130197977053404?sk=app_190322544333196

Pat February 3, 2012 at 4:19 pm

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I clicked on the link and I did see a welcome page. Looks good to me (although the arrow could move to the right a little). Well done!

homestilo February 3, 2012 at 4:50 pm

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Will have to take your word for it then- thanks again!

CArRiE February 9, 2012 at 2:48 pm

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To view your landing page and not the edit page, you will need to sign out of FB to view it.

You're Awesome February 5, 2012 at 5:43 pm

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Thank you so much!

Katherine February 6, 2012 at 1:56 am

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Hey, what programme did you use to create your landing image? I dont know how to just adjust a normal image to certain pixel width, plus I want to add text and stuff..

Katherine February 6, 2012 at 1:56 am

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Hey, what programme did you use to create your landing image? I dont know how to just adjust a normal image to certain pixel width, plus I want to add text and stuff..

Kristen February 7, 2012 at 7:42 am

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Question — hopefully the timeline will be going live at the end of the month and that will remedy my issue — BUT — How do I stop the randomization of the FB banner images on my fan page?

Sahid February 7, 2012 at 8:17 am

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what if the image i wanted to use is not on a website..like the one above? I dont have a website yet.
What if the image in within my photo albums in my page? What should I do?

Angela February 8, 2012 at 11:57 am

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Great step-by-step tutorial. I’m a print designer and only get into web stuff to supplement the branding I’m doing for current customers. This saved the say when one asked me for a landing page! ONE QUESTION: The non-fan landing page works great, but fans still seem to end up on the Wall instead of the fan landing page I created. Not sure what more to do to make it work. Any ideas?

Michael Keeves February 8, 2012 at 2:16 pm

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Hi Pat, the link in your Update at the end of your post doesn’t work for me. Great resource though, probably the 3rd or 4th time I’ve used this guide to create a facebook page for various clubs and charity stuff.

Keep up the great work,

Mike.

Dana February 8, 2012 at 6:52 pm

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Hi Pat,
I can’t thank you enough for the fb landing page information! Unfortunately I’m not able to preview my page. I created the slide in power point … to the specifications you mention and then put it on my webpage on i web. The html code that it generated http://web.mac.com/danajohn/Dana_John/fb_landing.html Only shows up as code not the image itself. I can enter that same code in a browser and it goes right to it … Any suggestions would be much appreciated!
Be well,
Dana
I also tried sending the question to the creator of the app but never heard back.

Dana February 13, 2012 at 8:36 am

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I figured it out … I had not added where the source was coming from!

location.href = “http://web.mac.com/danajohn/Dana_John/fb_landing.html”

Maybe this will help someone else!
Be well,
Dana

Hammad Baig February 10, 2012 at 4:15 am

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I now see you answered this in a previous comment. Apologies, and keep up the great work!

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meengle.net is the place to promote and socialize February 14, 2012 at 8:25 pm

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Charles February 16, 2012 at 8:32 am

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This was absolutely fantastic. Super easy, and I appreciate the update along the way saying that Facebook had changed how to find the iFrames app so I didn’t have to figure that part out. Awesome video.

Aleš Kroutil February 16, 2012 at 9:44 am

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Is there any way to create multiple tabs?

NC February 16, 2012 at 11:08 am

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Hi, I am trying to add the static html iframe app to my page but when I click on the app the information for it doesn’t show up… help :(

cime February 16, 2012 at 11:26 am

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hey Pat, thank you very much, keep feeding us?

cgonn February 16, 2012 at 11:29 am

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great, thank you.

michelle February 19, 2012 at 10:35 am

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I cannot seem to get an image linked, I have dropbox but do not see what the url associated with my file is? Where would I see this or is there a site I can post it to? Flickr did not seem to work nor was I able to link my welcome page from my website as a test (www.principalbc.com/welcome)

Shawn February 21, 2012 at 11:42 pm

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Thank you for your advise! My FB page is ….
https://www.facebook.com/pages/Shawnorion/159865820798994

Abdul February 22, 2012 at 7:00 am

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great stuff for understanding. good man. just keep it up.

Flash The Net February 23, 2012 at 1:55 am

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It’s actually a nice and helpful piece of information. I am happy that you shared this useful info with us. Please keep us informed like this. Thank you for sharing.

kris February 29, 2012 at 11:22 am

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Thanks for this, Pat! It helped a ton when I made our landing page last night. The only thing I’m having problems with is that although the Welcome app is the default landing, only the non-fans image is showing. People who already liked our page just goes to the wall as their default landing page for some reason

Here’s our page: http://www.facebook.com/Leanliness

lisa martins February 29, 2012 at 12:25 pm

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Hi Everybody,

I wonder where is facebook taking brand pages now with the new looks of it. I didn´t like it. I´m gonna start moving all my brand pages to the new lay out. For now we all can hold to our perfect, nice built landing pages. But March 30 they say is the dead line. Whether you like it or not, your brand page is gonna have a new lay out. Check http://www.facebook.com/about/pages

Mubashir akram February 29, 2012 at 8:07 pm

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Thanks for the information it’s quite usefulll.again thanks…:)

George Kountouris March 4, 2012 at 9:51 am

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Hi Pat, great info, thanks for sharing!
Just one question: How can I change the landing page? Shall I install a new instance of the application and then delete the old one? I would expect there is an easier way to do that…
Thanks in advance

Jon Pearce March 6, 2012 at 6:04 am

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Not happy with the introduction of the ‘Timeline’ style page, and look forward to any solutions to this, though I suspect that it wont be possible, as this is probably one of the reasons for the update.

You can still add a static HTML page to the new format, but I don’t think there is anyway to select the default landing page as before.

Facebook sure do keep you on your toes!

abosaleh March 11, 2012 at 4:43 am

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faceBook fan page is an marketing strategy itself
thank you pat for sharing this info

Brandon Johnson March 12, 2012 at 5:50 pm

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I just discovered what seems to be a practical method of leveraging the new timeline format to grab the attention of the user… Check it out on Brian Wong’s blog

http://brianwong.com/blog/how-to-create-stylish-presentations-on-facebook-timeline-pages/

Bill March 15, 2012 at 3:57 pm

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I just started a facebook page about 30 minutes ago and I can’t see any way to search for the app you recommend. Whats going on?

Sally March 18, 2012 at 2:15 pm

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Thank you for this perfectly timed insight into Facebook–and it’s coming changes. I was JUST contemplating how and when to create a landing page when I thought I’d check to see if your blog had any information that would help. And, what do you know? It did! Thanks.

neil April 6, 2012 at 10:55 pm

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how i can add animated photo on wall, in my fan page.

Generic cialis April 10, 2012 at 8:48 am

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If you have an existing landing page using any FBML type application, don’t worry. Your existing page will not be affected.

JK December 29, 2011 at 11:04 pm

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Pat!
Got some help from the developers on this. Please share with your readers:
Msg from Tim(co-developer of this app)

Try this — Using the code below, replace http://URL-OF-DESTINATION-TAB/ with your wall url, then copy/paste/save the code in the Fan-Only editor box (the bottom one in the app) in the same tab you use for non-fans. This will redirect new fans to the wall after clicking like:

top.window.location = ‘https://URL-OF-DESINATION-TAB/';

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