Social Media Analytics 101
How to Read and Use YouTube & Instagram Data to Make Better Content
Tuesday, February 24th at 12:00 PM PT / 3:00 PM ET
Join Pat Flynn and Caleb Wojcik to learn how to actually read your YouTube and Instagram analytics—and, more importantly, how to use them to make smarter content decisions.
Most creators either ignore their analytics or stare at dashboards without knowing what to do next.
This session is designed to change that. You’ll learn which metrics matter, which ones to ignore, and how to spot patterns that tell you what’s working, what’s not, and where to double down.
This is not about chasing virality or obsessing over vanity metrics. It’s about building analytics literacy so you can improve your content intentionally, reduce guesswork, and grow with confidence over time.
You’ll learn how to:
- Read core YouTube and Instagram metrics correctly
- Identify which content to repeat, refine, or retire
- Understand performance beyond views and likes
- Use data to guide your next posts—not overwhelm you
Whether you’re just getting started or already publishing consistently, this workshop will give you a clearer lens for evaluating your content and making better decisions going forward.
Join the SPI Community to access this event
Save 16% with annual billing
SPI Community
$99
/ month
$83
/ month
Billed annually for $990
You have access to:
- Downloadable cheat sheets and templates
- Public events with Pat Flynn
- Q&A sessions with Team SPI
- Free 101 introductory courses
- Pat Flynn’s book companion courses
- Full community forum
- Team SPI (priceless)
- Monthly beginner workshops (live and replays)
- All premium courses ($5,500+ value)
- Cohort course accelerators ($499 value each)
- Pat Flynn’s office hours twice per month ($1,000 value)