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SPI916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you finally put yourself out there?

Today’s episode shines a light on a perfect example of taking action daily. That’s because I’m joined by the incredible Shuffle Mamas, Christina Reynolds and Anna Blanc, for an awesome behind-the-scenes look at their success story!

Christina and Anna are short-form masters who have grown a major business around their passion for shuffle dancing. Before everyone was talking about authenticity, these Kansas City mothers were already posting their journey as complete beginners, bringing people along for the ride as they developed their skills. Now, they share the joy with the tens of thousands of students enrolled in their dance courses.

This is a fantastic look at what can happen if you decide to go genuine instead of generic. The best part is that the Shuffle Mamas have never spent a dime on marketing. Instead, they produce high-converting content and leverage DM automation for quick sales.

This is truly what expert brand building looks like in 2026. Tune in to join us!

Today’s Guest

Christina Reynolds and Anna Blanc

The Shuffle Mamas are two moms and neighbors, Anna (42) and Christina (39). In 2020, Christina asked Anna to join her in learning how to shuffle dance in her garage. Little did they know that invitation would spark both a sweet friendship and a thriving online business. Today, the Shuffle Mamas reach over 2 million followers across social media platforms, have created five digital shuffle dance courses, and host a private membership community for women. At the heart of it all is connection, and they’re still doing what they love most: finding joy by shuffle dancing in the garage together.

You’ll Learn

Resources

SPI916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

Anna Blanc: We didn’t realize that our people are on Instagram. And I think it was just a week or two after we jumped on Instagram, we were getting 20,000 followers a day. I mean, we were just like, what is happening?

Christina Reynolds: What’s very cool is that to this day, we’ve never spent one single dollar on marketing. In the beginning months of us being on Instagram, pretty much every single one of our sales videos have gone viral our highest viewed video is like over 27 million views, so that’s been where we focus on, is like producing viral content and that being a video that sells.

Anna Blanc: And it really, you’ll find with everything in our entire story, we do everything in response to our community and what they’re asking for. So it really was that, like, women paying attention and going, well, I see the joy. I see the fun. I see that you started with no skill here and you’ve actually learned something. Maybe I could do this. Can you help me?

Pat Flynn: Okay. This story is wild. So imagine this, it’s 2020 with nothing to do. You decide to start learning how to dance with your neighbor, but not only do you dance and kind of try to figure it out. But you’re also hitting record and posting it on TikTok. And then now fast forward six years later, Christina and Anna have an empire with millions of followers, tens of thousands of students who are learning how to dance.

What kind of dance? Shuffle dancing. This is an insane story. And we have Anna and Christina on today to talk about exactly how they got started. But more than that. What’s their strategy? How do they get people from short online videos to now becoming a customer? What are their price points? We dive into their system and how it works today.

And I hope that after this, you’re going to experience the joy that they feel every single day when they dance together and their millions of viewers too. And I really love this, so I hope you enjoy it. Here they are, Christina and Anna, the Shuffle Mamas.

All right, I have Christina and Anna here on the show.

Welcome, both of you.

Anna Blanc: Hi,

Pat Flynn: I’m so excited to dive into your origin story of Shuffle Mamas because it is so fun, it is so interesting, and you have a huge following. Just, first of all, congratulations on your success with what you’ve done. It’s been amazing.

Christina Reynolds: Thank you so much.

Pat Flynn: So, Christina, maybe we’ll start with you.

How did you two decide one day? I know you guys are neighbors. How did you decide to just one day start filming yourself dancing? How did that even start?

Christina Reynolds: Well, first of all, we’re neighbors and we kind of met through these workouts in our neighborhood, my husband was leaving because it was 2020 during the pandemic, everything was shut down.

And that was kind of like where we started really, our lives started crossing paths. And I happened to be, you know, doomscrolling one day and saw Shuffle Dancing and was obsessed. I was like, I need to learn how to do this. It looks so cool. We’re all just sitting around doing that thing. This is the best time to do something kind of scary, right? Like cut her own hair and get bangs. So I actually asked my son first and I was like, Hey, would you learn this with me? He was like, no, absolutely not. So she was the first person I was like, Hey Anna, would you wanna learn how to shuffle dance? And she said yes.

And she actually thought that it was ballroom dance.

Anna Blanc: I literally thought it was ballroom dancing.

Christina Reynolds: Yeah, but and why I would ask her to ballroom dance is like hilarious. But she’s like, sure, I showed her a video and we actually have this video on Instagram kind of sharing like our very first steps ever after one of our workouts.

And it was, I think, shortly after when we started going, Hey, this is really fun. Let’s get together twice a week. Like after our workouts, let’s just try it in the garage. I was like, let’s just record ourselves. But the number one reason actually that we actually started recording is the fact that we’re dancing in a garage.

A garage with no mirrors, so we have no idea what we look like. So it was, first of all, what do we even look like? And then I was like, you know what, TikTok was like blowing up. I was like, I had no idea about the platform, you know, it was like fairly new. And I was like, let’s just post these videos on here.

I don’t know why I’ve always been in social media content creation. So I was like, let’s just do it. Why not? And we pretty much immediately, like gain traction on Tik Tok.

Pat Flynn: That’s crazy. So you guys weren’t like experts at this dance style yet. You were kind of learning and sharing your progress along the way.

And what was it like to post the dancing even though you were still learning. Was there any fear related to that?

Anna Blanc: Oh, absolutely. Yeah. If you can’t tell, Christina is the brave one and I am trailing behind like, okay. Oh, wait, we’ll post it. But nobody I knew was on TikTok. We’re like, uh, yeah, on the TikTok.

So I’m like, oh, no one will see it.

Pat Flynn: No one will see it. But then like, millions of views later, right?

Anna Blanc: I think part of what started looking so interesting to people or why we started gaining some traction was because we were showing our beginning shuffle steps. We were just obviously normal women who had zero dance background who were trying something new and all of those things in combination was kind of interesting.

I mean, in some point it might have been like rubbernecking on the highway, you know, like what is happening? We got lots of hate comments. We did. We did. TikTok is brutal.

Pat Flynn: Well, we’ll get into that for sure. I want to ask about that, which those kinds of things can often stop people from posting, but you’ve obviously kept going.

And I remember I went back and I looked at your first TikTok in 2020. It was December 2020.

Anna Blanc: And I don’t even know what it is.

Pat Flynn: The caption there, it said like your progress, like the text on the screen was just about your progress. So you were obviously newbies you. You even said newbies. We started learning with YouTube tutorials.

Then we got together once a week to learn new moves and create our own routines. So fun. Go for it. So that was your first post.

Christina Reynolds: Wow. Okay. You know more than we do. We’ve been posting every day for like almost six years now. So there’s a lot of content out there.

Pat Flynn: Every day. Christina, how do you keep that up, going every single day. What drives you to keep going and no days off?

Christina Reynolds: I think in the beginning, like the first four years, when we were only on TikTok, it was just fun. And then I think being able to see that such quick growth and like such positive response, like, yeah, you get the few haters in there, but TikTok really was our platform in the beginning.

So it’s, it’s a little bit addicting. So I think I kind of like fed into the addiction of seeing the response and then wanting to create something else. And then. How do they respond to that? So.

Anna Blanc: And those were our first tastes of actually inspiring people to try something new and actually step out on their own.

And I think that really turned my fear around, in particular, seeing women going, well, you know, if you can try something, maybe I’ll try it. They were actually following along in those kind of like step by step way that it just felt intuitive to post more and keep them right alongside us as we were learning.

Pat Flynn: That’s cool. And on that note, how long from when you started to when you started like teaching it, you know, slowing down the moves, showing people how to do it, how long did that take till you got to that point?

Anna Blanc: Let’s see, we started learning in 2020 and we made our first course in 2023, December, like literally at the end of 2023.

Christina Reynolds: Yeah.

Anna Blanc: And it really, like, you’ll find with everything in our entire story, we do everything in response to our community and what they’re asking for. So it really was that, like, women paying attention and going, well, I see the joy. I see the fun. I see that you started with no skill here and you’ve actually learned something.

Maybe I could do this. Can you help me? And so even just that first step of teaching moves and making an intro to shuffling course was an answer to that. Going like, yeah, we want to, as we’re kind of figuring this out for ourselves, we wanna throw stepping stones behind us. Like, come with us. It’s so fun. We believe in it with all of our hearts.

Come try it for yourself.

Christina Reynolds: Yeah.

Pat Flynn: It’s such an inspiring story, especially ’cause you can literally see you just getting started in your garage like every once in a while. When your kids will come in and just kind of scooter around you while you’re doing your thing. There was a video I saw where you guys were struggling with finding the downbeat with a video and you had like five or six takes and you shared it.

That’s a moment that a lot of people would kind of leave out. But I think. You were ahead of the game in terms of what people are craving today, which is just realness, authenticity, just like this is life at home and come join us. But like you said, and Christina, you had mentioned this, like some of the trolls and the hater comments in there.

What kinds of things were people saying and what made you keep going anyway?

Christina Reynolds: Oh, well, thankfully, I think the fact that we do this as a partnership and within friendship, it makes it a lot easier to let those things roll off your shoulder, and I mean, to be honest, none of the comments were really that hurtful in a sense because these are people who don’t know us, you know.

I think the meanest comment we ever got was, turn on the car and shut the garage door.

Pat Flynn: Oh my gosh.

Christina Reynolds: That was TikTok, but other ones are more like, this one looks awkward, or like, oh, you can tell that she had a big dinner last night. And to be honest, it’s actually mostly men. Like, 99 percent of our mean comments are from men, unfortunately.

Anna Blanc: But what’s fun is that women jump in. Like, we don’t even need to say anything. They are defending us. They’re like, yeah, go find something else.

Pat Flynn: That’s what your fans will do. I love that. So you just brush that off, keep going, and just Have fun. It seems like four years later now you’re still having fun.

Now I’m noticing that on TikTok you started in 2020 and then on Instagram you started in March of 2024. Why four years until you got started on Instagram?

Anna Blanc: We really didn’t ever think about that. Jumping to another platform until the talk of TikTok shutting down as a whole thing in late 2024. Or no, late 2023 through late 2024.

So we were like, this might go away. Like, let’s put our content somewhere else where women can find us. And we had no idea that that was actually the rocket fuel for the whole rest of us starting this as a business.

We didn’t realize that our people are on Instagram. Like the middle aged woman who’s looking for movement, who hates to run, who wants to find joy in their lives.

Those are our people and they are on Instagram. Yeah. We didn’t realize that until we jumped on. And I think it was just a week or two after we jumped on Instagram, we were getting 20,000 followers a day. Yeah. A day. I mean, we were just like, what is happening?

Pat Flynn: Wow.

Anna Blanc: And that really was the start of all the rest for us.

Pat Flynn: That’s crazy. You have 1.3 million subscribers or followers on Instagram now. So if you could go back. Do you wish you had just started on Instagram sooner?

Christina Reynolds: Oh, no, definitely not.

Pat Flynn: No, why not?

Christina Reynolds: I think we cut our teeth on TikTok. Instagram is only what it is because of TikTok. Instagram went really video heavy because TikTok was blowing up.

People were going viral on TikTok. People were actually exiting Instagram. In 2020, Instagram was still very, like, curated. Like, you’ll see everywhere. Like, the millennial, like, brands are dying where it’s like everything is beautiful, perfect, posed, and TikTok offered this real life, here’s my acne, here’s my love handles, here’s all my insecurities, and I’m going to wear them loud and proud.

That was what TikTok was about, and that is actually what has influenced Instagram to be what it is today. So I don’t think we would have even done as well on Instagram back then because we weren’t curated. We weren’t, we didn’t go out and shoot our photos and are perfectly fashinable outfits So, like, our brand is very much authenticity, real life, not curated.

What you see is, for the most part, what you get, you know?

Pat Flynn: Yeah.

Christina Reynolds: So, I’m really thankful for TikTok, and we learned a lot from, I think, the younger generation and learned about just how to be that open, and we kind of gained confidence to be that way, whereas Instagram kind of had been set in stone, you must be perfect.

Pat Flynn: I love that. And I love that we’re getting away from that now. I think AI’s help push that a little bit because we’re seeing all this perfect stuff coming out. And people just want it real, like you guys show, and it’s great. Now, with so many videos that you have on all the platforms, you know, some of them do better than others.

Anna, maybe we’ll start with you. Do you have or see any patterns with the videos that do better than the ones that don’t?

Anna Blanc: I mean, it really is relatability. I know that’s kind of the thing that everyone’s talking about, but I think when someone can see themselves in your story a little bit, when they can find themselves in the post, then that one just does better.

I mean, even sometimes when we’re just dancing with our kids, I mean, I’ll dance with my youngest son, you know, it’s just a couple of moves and someone, you know, will see it. It’ll get high views from people going, oh, I’ve got kids and maybe I should start dancing with them, you know, just something that makes them feel like, oh, this is something that reminds me of my actual real life too.

Pat Flynn: Yeah.

Anna Blanc: Those seem to do better.

Pat Flynn: Christina, do you guys get into tactics and strategies with your videos? Like, okay, we need a really good hook, so let’s start with this. Like, what kinds of things are you thinking about when you’re crafting a video?

Christina Reynolds: Can I just jump on that last question? Because I do see different trends within different platforms.

Instagram, loves seing our families. Loves seeing our story.

Facebook doesn’t care. They just want that 20 second dance with the song that they connect with and that will go viral. And then on TikTok, TikTok loves to see me and my son because there’s a shock factor there. Cause there’s not much of a following culture there. It’s more of a what’s on your for you page.

So whatever can just shock you in a moment, they’re like into. YouTube also is very interesting because I think. That is kind of like, man, what will go viral, what will not go viral? You know what I mean? So that’s kind of like the unknown for us because we’re mainly in short form content world, but those are kind of like the general differences between platforms.

But back to your original question of like, how do we create content that hooks people? So after four years also of cutting our teeth on TikTok, we figured out our messaging, which is In a very cool way, we never sat down and thought, hey Anna, what is our messaging? It’s just the majority of what our comments say.

Joy, family, your friendship. We’ve taken all of our cues from the responses of the people who watch, our viewers. So people love that, anything, so we have different genres. We have like, hey, we’re going to talk about our friendship today. Or hey, this is going to be about us messing up today. This is us just like totally slaying some choreography to a highly trending song.

You know, this one’s going to be showcasing our family, you know? So I, we do try to set our posting schedule where there’s different days for different things. And then depending on analytics, we’ll switch it up. Oh, this is a higher performing day. We’re going to maybe save this piece of content for that.

And then everything that we do is like a month in advance. Everything’s very planned out.

Pat Flynn: Yeah, that’s great. So you have a content schedule and things laid out. So you’re filmed one month ahead of now.

Christina Reynolds: Yeah, for the most part.

Pat Flynn: So that’s where the daily comes from. You have this sort of bank. And so are there days where you’re just like, yeah, we’re busy.

We can’t film today, but at least we have this bank of stuff.

Anna Blanc: Oh yeah, exactly.

Pat Flynn: Yeah, I love it. I love it. Anna, let’s start with you. If you could only shuffle to one song for the rest of your life, what song would that be?

Anna Blanc: Oh my gosh, this is actually a really bad question for me because I don’t care nearly as much as she does.

I’m like, you put on whatever.

Christina Reynolds: She’s down. Always down.

Anna Blanc: Always down. So, I don’t pick the songs. Christina picks the songs on it. I put on her playlist, I don’t even know the names.

Pat Flynn: You’re totally a marching band nerd, I could tell, because you just like, whatever the director says play, you just play it, and right, you were in a band, right?

Anna Blanc: Yes. Oh, a band nerd? Is that what he said? A band nerd for life. You can never escape it.

Pat Flynn: That’s what I’m talking about. What did you play for an instrument?

Anna Blanc: I played flute.

Pat Flynn: Flute, okay. I played trumpet.

Anna Blanc: Oh, nice.

Pat Flynn: That’s cool. And so, Christina, what would your song be since you’re a DJ?

Christina Reynolds: That is so hard, because…

Anna Blanc: you have so many.

Christina Reynolds: One song? I don’t know. I can’t even choose. There’s just too many.

Pat Flynn: How about today? What would you dance to right now?

Christina Reynolds: Probably Make Me Feel by Oscar K Med. The fact that I can even say that name right now off the top of my head.

Pat Flynn: I’ll have to look that up.

Christina Reynolds: It’s just very vibey. It’s like a flow state type song.

Pat Flynn: I love that.

Christina Reynolds: It’s not like, aaah. it’s just vibey.

Pat Flynn: Tell me about the, the business part of this, right? You have this following and many people have large followings, but then they don’t know how to take care of them and put them into something and nurture them and serve them even more. So what is the sort of customer journey, if you want to call it that, from follower to customer?

And do you kind of both work on that together or is one of you more like the business person to kind of take care of that? How does that work inside of your company?

Anna Blanc: We do both do that. She does more of the social media end of it, and I am more over email.

Pat Flynn: Okay.

Anna Blanc: And so we kind of divide and conquer in that way, but we’re both thinking towards sales and doing marketing and all of it between us.

But yeah, we really just start with sales online. Like, yeah. We’re using, we’re using Manychat. We’re using automations to send links all the time. All the time. And we are sending them to sales pages because I think it works because we have such. And then there’s some low ticket items as well, like some really easy on ramps, with $29.99 courses are cheapest, and you can bundle the courses, and so it’s pretty easy to jump into being a customer from like, oh man, I would love to do that.

Pat Flynn: Do you find that people watch a video and then they’re almost immediately a customer? I mean, not everybody, obviously, but there’s not as much of a nurture sequence needed or time needed. They kind of purchase more right away.

Christina Reynolds: Yeah, it’s pretty immediate actually. What’s very interesting and cool actually on our part is that to this day, we’ve never spent one single dollar on marketing.

Let’s say in the beginning months of us being on Instagram, pretty much every single one of our sales videos have gone viral upward of like, our highest viewed video is like over 27 million views, so that’s kind of been where we focus on, is like producing viral content and that being a video that sells.

Anna Blanc: And we focus on the messages that we wholeheartedly, like the things that have changed our lives. are what shapes our messaging. So it’s not like we’ve had to work hard to create sales copy. We just talk about the things that have literally transformed each of our lives and our friendship. And when we talk about that, and we’re, we provide an on ramp of come learn this and start to experience it for yourself.

It really has rung true to people as they’re watching and, you know, It’s been an easy on ramp for them to want to jump in with us.

Pat Flynn: That’s amazing. So, a video, I’m imagining there’s some shuffle dancing happening, which I love because it’s just you can’t take your eyes off of it, so that kind of works in your favor.

Give me an example of a message that you’d share in a video to then collect an email address, what might that look like?

Anna Blanc: It would be, you are not too old to learn something new. That is something that we do, we like foster learning with our kids, we put them through camps, we teach them sports, they go through music lessons, all of these things, and then somehow we hit 30 years old, and we just stop learning, and we start focusing on the learning of our kids, or funneling into other people.

But it’s so rare to keep learning in your life, and I think that’s a big one that really rings true with people, is you can learn something new. It’s fun to learn something new. It’s not hard. It’s take the small step and that small step leads to another one. And before you know it, you’ve learned a new skill at 50 years old.

And so that’s one that really hits people. Another one is connection, friendship, connection. Lots of people have started learning shuffle dancing with a friend because that was our story and we found so much joy in it. Joy is another one.

Christina Reynolds: Yes, that’s a big one. Joy and fun. I would say our biggest viewed video, 27, like over 27 million views, is that joy, friendship.

I think that one did so well because it’s a culmination of all of those things. Joy, friendship, and starting something new as moms. So that’s kind of like, wow. Not everybody, but a lot of people were like, huh, that’s interesting.

Pat Flynn: So they get connected. They see a version of themselves that they want to be with a friend or the joy that you’re having and they want that too, what are you telling, in the video, a person to do to get them down the road?

Are you, you said you’re using ManyChat, so what might the call to action be, for example?

Anna Blanc: So, we just literally deliver links to a course. We’re like, if you want to find joy, if you hate running and you don’t want to go to the gym either, you’d rather dance, comment yes, and we, through ManyChat, I mean, we send them a link to a sales page or to checkout, and that’s how they kind of get into our email list, and we do further nurturing and further sales from that point on.

And more recently, we’ve started a community, which takes more nurturing is its own thing, but that’s really an on ramp to our email list is that initial purchase, and then we begin more nurturing from there.

Christina Reynolds: Yeah. I would say, like, in terms of, you know, because you’re saying, like, so you’re not doing a lot of nurturing unto sales.

Something that we’ve learned is that. Well, for one, she’s the email automation queen and the email queen, so, like, she is spending a lot of time nurturing our customers, the ones who have already purchased, who have already, like, taken a step to buy in, and so they’re a little bit more committed to us, and then we’re finding that, like, through Reels, a that, like, about 60 percent and up are going to non followers anyway, so there’s not really a way to actually nurture them.

Like, you almost have to just be able to share your message, hook them in, give them an idea, and provide some sort of value or interest where they want to, like, hop on for the ride, right? And then stories as well as what she does as well. So she actually does a lot more of the nurturing. I’m a lot more of the just grabbing in leads.

And like the big net, you know what I mean, trying to bring them in, then she’s captivating them with our literal nerdiness, and it’s so embarrassing, but she does it, and it’s fine, and it’s great. So that’s kind of like the system that we found that works the best.

Pat Flynn: I love that. It sounds almost like the Reels themselves is the nurture sequence, right? You’re continually showing up on people’s feeds, even if they aren’t following. If they watch one of your videos, which they will, they see the next one and then they see the next one. And then over time, they’ve gotten like 20 videos from you. So by the time you have this call to action and they come across the one with the sales pitch in it, they’re already sold at that point, which I love.

And that’s where people are using social media now.

So, I see that video, I type yes in the comment section, I get a DM from you and a link to the sales page for a low ticket item, and then our journey kind of starts from there. Is that pretty much how it goes?

Anna Blanc: Yeah.

Pat Flynn: And how many total students have you had since you started? If you were to guess.

Christina Reynolds: About 30,000, close to 30,000.

Pat Flynn: 30,000 students?

Christina Reynolds: It was more than that. Well, I didn’t disappoint you. I feel like it’s because some people will buy multiple courses around 30,000. Yeah, it’s not 30,000.

Pat Flynn: Like, what does that feel like to know that you’ve helped 30,000 people find joy and experience friendship and move around a little bit more than they would?

Anna Blanc: It’s crazy. It is amazing. Yeah. It truly is amazing. I mean, we have not gotten over it. We regularly have tears in our eyes, and we’ve got a whole thread on Slack where we just put the stories, you know, and I’m seeing them over email and she’s seeing them over Reels, we’re just like, okay, sharing it with each other because we have not gotten over it.

It’s been amazing. People have contacted us who are dancing through grief. Some of the worst things they’ve ever walked through and they’ve gone, you know what, maybe shuffling is a way that I can get into my body and start to process some of what I’m feeling. And that, to be a part of someone’s life in that kind of a moment is such an honor and unbelievable.

We have a whole cross section of women who are new empty nesters who have decided they are going to shuffle through this transition of their lives and actually. Literally, learn something new and start to process what does life look like now, and now I’m a woman who’s not afraid to learn something new.

Christina Reynolds: Yeah.

Anna Blanc: I love that theme. I mean, that is just, it really is touching.

Christina Reynolds: What’s interesting is that there’s actually like a little group of women who are either going through cancer right now or who are recently recovered or recently cancer free, so that as well, I think just the fact that we get to invite people into this safe space of having fun, finding joy in something as simple as just moving your body to music, I think that’s what’s so cool about it is it’s actually so simple. We’re not like teaching them some like secret sauce or like secret remedy to like your pain. It’s like, let’s just move together. You know? And we’ll give you a few tools for you to start doing this on your own.

We ultimately want people to take what we give them and make it their own. We’re just giving you like the little appetizer. Now go off and like scroll through TikTok and Instagram and find the things that inspire you and learn it, you know?

Pat Flynn: I love it. I wonder what it would have been like if it actually was ballroom dancing.

Would it go through the same path?

Christina Reynolds: That’d be fun if it was both of you guys ballroom dancing, that might have worked.

Anna Blanc: That is the alternate universe. We need to peek into.

Pat Flynn: There’s a version of you both doing that, right?

Christina Reynolds: Yes, somewhere.

Pat Flynn: Ballroom shuffling or something like that.

Anna Blanc: It could have been a hit.

Christina Reynolds: Maybe it still will be.

Maybe it will be, less interest though.

Pat Flynn: How are your families responding to the success that you’ve both had? I know you each have husbands and kids and are they getting involved, are what’s life like at home as a result of this taking off for both of you?

Christina Reynolds: It’s awesome. My kids love to dance. Like, my daughter, you’ve probably seen her in a few videos, like, she just picks things up so much.

In our community, we have, like, live dance parties and practice sessions, and she jumps in with me, so it feels like shuffling has overflowed into my family. I’ll let Anna speak for her own, and both of our husbands are in the entrepreneur world, so like, I get a lot of insight, I get to bounce ideas off of him, it definitely feels like this is a family, a Reynolds-Blanc family business, very much so, in the production and behind the scenes, and then family life too, because it just touches that non business, just family life.

Anna Blanc: Yeah, I think same. I think my kids watched me a lot, mostly as mom through their super early years, and then to watch me learn something new, and not just shuffling, but learning how to be a business owner has been a brand new experience, and watching us try things, you know, I’ve been open, I’ll have business conversations with my husband over dinner, you know, they’re around to hear it, and to watch us trying things, trying something else, pivoting, just that in the air, I think has been really healthy for our kids to get to experience.

I’ve loved that they’ve gotten that.

Pat Flynn: Amen to that. Same with my kids. Being involved and seeing it and knowing what’s possible, it’s incredible. So congratulations to both of you, just very inspiring. One last question, same question for both of you. Christina, maybe we’ll start with you. And that is, you know, it took a lot of courage to get started and it’s something that a lot of people would say is kind of embarrassing to put yourself out there and you did it with dancing.

A lot of people are considering doing it with their own version of that. What would you say to somebody to encourage them to give it a shot and to hit record, hit publish and go and give it a shot.

Christina Reynolds: Yeah. I think just go for it. Life is not very long. You know, we’re only here for like, but a moment, you know, when you think about it and like what’s the harm in trying something new and just seeing. You know, like my son is about to turn 15. I feel like he’s getting to this stage in life where he’s really trying to discover what he likes. And I’m just like, I want to push experience. Experience. Go experience something like he loves to draw. Draw. Let’s find these different avenues for you to experience a different way of, you know, You know, ultimately storytelling, you know, and so I think life is too short to not try, you know, so I would say go for it and what’s the worst that could happen?

Honestly, the more cringy you are, the better it is because the more unique you are, like that whole curated perfectionism is long gone. Nobody cares, nobody wants it, it doesn’t sell, not really anymore, you know, so just do it.

Pat Flynn: How about you, Anna?

Christina Reynolds: So good, yeah.

Anna Blanc: I think there’s just no shame in trying something.

There’s just no shame in putting yourself out there. Oftentimes, the restrictions that we feel against actually doing that are restrictions that we’re putting on ourselves, and other people are thinking about us far less than we think they are.

Christina Reynolds: That’s so true.

Anna Blanc: And so, just taking risk. Stepping out. A little bit of courage leads to a little bit more courage.

That’s kind of just how it works. So you don’t have to wait till you feel so courageous. You can start scared and just move to the next little bit of courage that you find along the way. It can be breadcrumbs all along the way, but there’s never regret in just stepping out and trying. I could see a lot of regret in just never giving it a go.

Christina Reynolds: Yeah.

Pat Flynn: Amazing. Thank you. And since we’re talking to you, where can people go if they’re listening to this to go and check out one of your courses? Obviously, Shuffle Mamas on all the platforms, but if they want to go check out a course, where would they go right now?

Anna Blanc: ShuffleMamas.com. We have all our courses and our community available right there.

Pat Flynn: There we go. Thank you both so much for this inspirational interview. Appreciate you. Continue doing what you’re doing and just all the best to you.

Anna Blanc: Thank you so much, Pat. Thanks for having us.

Pat Flynn: I am inspired. I love this. The just kind of get started and see what happens vibe is the vibe that people are jiving with today.

No longer are people wanting this perfectly made thing or the thing that’s perfectly tailored and leaves out the mistakes and the bad parts. No, people want real, authentic today. And the Shuffle Mamas are a perfect example of this. So congratulations again to Anna and Christina and I wish them incredible success from here, even more than they already have.

And I wish you success as well. And if you like success stories like this, make sure you hit subscribe because we got a lot more coming your way where I dive deep into people’s businesses, how they are using social media. And short form video and things like that to drive success and actually connect those pieces together for you.

So hit that subscribe button, don’t miss out. Thank you so much for listening to the podcast. I’ll see you in the next one.

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