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SPI 184: Psychological Strategies to Get More People to Open Your Emails, Read Your Copy, and Click on Links with Derek Halpern

First of all, Happy Back to the Future day!

This week, I’m so excited to have Derek Halpern of back for a second time. Derek is an expert in the psychology of growing your business, and that’s exactly what he’s covering today.

In addition to being a buddy of mine, Derek also helped me make serious increases to my conversion rates back in the day. He’s a big-picture guy with so much valuable wisdom for anyone who feels like they’re spinning their wheels with their online business.

The strategies he’s offering up today are all about getting more people to open your emails, read your copy, and click your links. He’ll delve into identifying that all-important ideal customer persona—who they are, how they feel, and what they need from you.

If you’re ready for a new and deeper understanding of your customers, listen in. Derek brought his A-game to this episode once again, and I can’t wait for you to hear what he has to say!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Derek for joining me for another awesome episode. Until next time!

Today’s Guest

Derek Halpern

This week, I’m so excited to have Derek Halpern back for a second time.

You’ll Learn

  • The psychology behind getting customers to engage.
  • The technique that will get your audience to open emails, click links, and make that purchase.
  • The importance of identifying your ideal customer.
  • Strategies for uncovering your target audience.
  • How to start a rapport with your subscribers.
  • The two questions you should never ask your audience.
  • How to write subject lines that ignite your subscribers’ curiosity.
  • Derek’s take on the right and wrong times to split test, and more!



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