SPI 245: How Sol Orwell Builds Successful Businesses by Solving His Own Problems

Back in 2011, Sol Orwell was frustrated. The health and fitness corner of the Internet was packed with misinformation about supplements, and there was no comprehensive source for real research. Sol decided to solve this problem like he solves lots of his problems: by building a reliable, trusted business to connect people with the right information. That's how Examine.com was born.

Sol's built his career across a dizzying number of spaces. He's a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs.

I've invited Sol on the show today to learn how he uncovers those new opportunities and turns them into reality, even when he's on unfamiliar turf. Sol's had a fascinating journey, and I can't wait for you to hear his totally unique approach to business.

Thanks for Listening!

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Special thanks to Sol for joining me this week. Until next time!