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SPI 148: (By Popular Demand) The Story Behind The Success of Food Blog Pinch of Yum with Lindsay and Bjork

My two guests today are here by popular demand. That’s right—so many of you told me to get these two on the show, and here they are! I’ve got Lindsay and Bjork here to talk about their hugely successful food blog, Pinch of Yum.

I know how much you guys love success stories, especially from people doing something outside the box. Lindsay and Bjork are doing exactly that, making their living and attracting millions of views each month with Pinch of Yum. How do I know that? Because just like me, they post their income report on their blog.

In this episode, Lindsay breaks down exactly when and how she quit her job as an elementary school teacher—a job she loved—to pursue her passion for cooking and sharing recipes. Bjork shares how he jumped on to the project, maintaining and monetizing the site. You’ll hear specific numbers on traffic, monthly income, and how long it took to get there.

If you’re curious about the day-to-day process for turning your passion into a blog, you’ll want to hear Lindsay and Bjork’s journey. These two have an incredible website with an incredible story, and I’m so excited for you to hear it!

Thanks for Listening!

Thanks for joining me again this week! Have a comment or some feedback you’d like to share? Let me know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A very special thank you to Lindsay and Bjork. Until next time!

Today’s Guest

Lindsay & Bjork

Today, I’ve got Lindsay and Bjork here to talk about their hugely successful food blog, Pinch of Yum.

You’ll Learn

  • How publicizing your income can affect your business.
  • When and how Lindsay and Bjork quit their day jobs.
  • How Pinch of Yum stays unique inside a highly competitive niche.
  • The low-down on sponsored posts for blogs wanting to grow their business.
  • How to fight a high bounce rate and keep fans coming back.
  • Choosing a monetization strategy to suits your site.
  • What Lindsay and Bjork wish they’d figured out sooner.
  • An amazing Drunken Chicken Marsala recipe, and more!


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Smart Passive Income Podcast

with Pat Flynn

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