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SPI 137: A Product Launch Sequence That Works—How to Create a 3-Part Video Series with Amy Porterfield

This week, I’m joined by none other than Amy Porterfield! You might know Amy for her social media strategies or from her podcast, Online Marketing Made Easy, where she dishes out the insight and expertise that’s made her the Facebook Queen. In this episode, she’s here to share her secret weapon for creating a killer launch: the 3-Part Video Series.

Amy got into online business after meeting online marketing pros and hearing them talk about the life they’d created around their work. Within a year, she’d started a business of her own.

Amy also went through the product launch process herself recently—with extraordinary results. She’s here to share how she used her video series to get those results, and how you can do the same.

Maybe you’re like Amy was. You’ve heard us talk about using our online businesses to create the lifestyle we want, and you want to make that happen, too. If this sounds like you, I’m thrilled for you to hear what Amy has to offer. Combine this episode with what we learned from David Siteman Garland in How to Build an Online Course, and you’ll have a complete picture for taking your product from inception to launch!

Thanks for Listening!

Thanks for joining me again this week. If you have any tips, suggestions, or comments about this episode, please be sure to leave them in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to—this bite-sized show has over 2 million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Say Thanks to Amy!

Be sure to reach out to Amy on Twitter and give her a huge thank-you!

It was such a pleasure to have Amy on this week’s Smart Passive Income Podcast. Until next time!

Today’s Guest

Amy Porterfield

This week, I’m joined by Amy Porterfield and she’s here to share her secret weapon for creating a killer launch: the 3-Part Video Series.

You’ll Learn

  • Why the 3-part video works.
  • Why preparation is everything, and what you’ll need to get started.
  • Amy’s secrets for getting comfy in front of the camera.
  • Why investing in production pays off.
  • Why your story has value, and how to make it resonate.
  • When to start talking about the sale, and the words you’ll need to do it.
  • How to build calls-to-action into your video series.
  • Amy shares a mistake she made with her last launch, and what she’s doing differently next time.
  • And much more to get your own launch underway!


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Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

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