Short-Form Formula

Quick Videos, Big Results

A step-by-step course for mastering short-form video to build your audience, strengthen connections, and fuel long-term growth. Taught by Pat Flynn, whose daily short-form series attracts over 10 million views every day.

See what you’ll learn

Create stories people want to follow, every single day

Today, short-form video is the most effective way to grow your audience, reach new people, and build real momentum online.

For the past year and a half, I’ve been running a daily short-form video experiment. Now, more than 400 days in, the results have completely changed how I think about building an audience. Here’s what I’ve learned: people don’t follow videos. They follow stories.

With this course, you’ll get the exact system I’ve developed through trial and error. It’s the series-based approach that’s generated over 10 million daily views and built audiences of millions across multiple platforms. You’ll learn how to craft one compelling story that fuels 30 days of content, so you’re never scrambling for daily ideas again. Once you’ve built that rhythm, you’ll be ready to scale your reach and turn your audience into loyal superfans.

Your audience is out there, waiting to discover your story. Let’s make sure they do.

“When you publish a daily video series, it’s not an hour with your audience in one sitting. It’s an hour with them over 60 days. You become part of their lives.”

— Pat Flynn

By the end of this course, you will…

Understand how short-form video drives discovery and growth.

Learn why platforms like YouTube Shorts, TikTok, and Instagram Reels are the fastest ways to grow an audience today, and how to use them strategically to tell stories that truly connect.

Build a daily content rhythm that creates unstoppable momentum.

Master the habits and systems that make posting consistently feel effortless. You’ll plan, batch, and publish with confidence while avoiding burnout.

Create, edit, and repurpose videos with clarity and speed.

Use simple tools and repeatable workflows to produce professional content quickly. Learn how to film on your phone, edit efficiently, and repurpose videos across platforms to reach more people with less effort.

Grow beyond views by turning followers into loyal superfans.

Discover how to introduce offers naturally, grow your email list, and build real relationships that turn engagement into long-term trust and income.

Access the course content with our Start membership

Take the 30-Day Video Challenge!

The challenge begins in:

Now enrolling the 30 Day Video Challenge

Learn how to create a simple short-form video series and grow your audience by hitting publish every day for 30 days, with Pat Flynn as your guide! Learn more about the challenge, or add your email and enroll now!

Meet your course instructor

Hi, I’m Pat Flynn, and I have to start with a confession: I used to think short-form video was a waste of time.

I was wrong, and I’m not afraid to admit it.

What changed my mind? Results. Over the past year and a half, my daily short-form series has generated:

Over 1 billion total views across all platforms
10 million views every single day
2.25 million subscribers on a brand new YouTube channel
Five figures in monthly revenue just from short-form content alone

But the real payoff isn’t the numbers, it’s the relationships.

People now recognize me in stores not by my face, but by my voice (and even my thumbs — long story!).

That’s when it clicked: you can build real relationships through 60-second videos if you show up consistently with a story people want to follow.

After more than 400 days of testing and refining this system, I’m ready to share everything I’ve learned so you can skip the mistakes and start seeing results faster.

Short-Form Formula course outline

Welcome, Students

Welcome to the Course

Module 1: Foundations of Short-Form Success

Why Short-Form
Why Daily
Why a Series
Why YouTube and Instagram

Module 2: Creating Your First 30 Videos

Choose Your Series Idea
Craft the Hook
Filming
Editing
Over My Shoulder
Publishing

Module 3: Repurpose & Scale

Checkpoint
Repurposing Your Content
Batch Processing & Efficiency
Reviewing Analytics & Improving Quality

Module 4: Turning Followers into Superfans

The Power of Stories
Email Lists & Lead Magnets
Mindset & Sustainability
Next Steps – Beyond Short-Form

Module 5: Resources & Templates

20 Hook Frameworks
ChatGPT Prompts for Series Ideas
90-Day Publishing Calendar Template
Case Studies: Pat’s Short Pocket Monster, Jefferson Fisher, and More

More than just a single course

Short-Form Formula is part of the SPI Community, a supportive network of creators and entrepreneurs who grow through action, accountability, and connection.

As a member, you’ll get access to our full course library, live workshops, and community-driven learning experiences that help you apply what you learn, stay consistent, and see real results alongside others on the same path.

Short-Form Formula is available with the following paid membership tiers. Choose the level of support that fits where you are in your business journey:

Save 16% with annual billing