Level Up: Email Marketing Pathway

Part of the SPI Community course library. Optimize your email marketing practices, accelerate your business.

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Level up your email marketing game

Is your email marketing strategy causing excess stress, taking a ton of time, and honestly, not performing as you had planned? Let’s change that.

This exclusive All-Access Pass pathway is a curated collection of lessons and workshop snippets that will help you optimize the performance of your email campaigns and focus on building and auditing your email funnels.

By the end of this pathway you will be able to:

Optimize your email titles

Build or audit your primary email funnel

Understand what an email funnel actually entails

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Identify how to increase your open rates, click-through rates, and deliverability

Design a roadmap to track progress toward monthly goals and bridge gaps

Make a plan to repurpose content you have already created

Score leads and build action plans that make sense to your business

Become a Member Today

Like you, we’re online entrepreneurs who crave connection, direction, and support from people like us.

Must-haves before taking this pathway:

  • Have an email marketing account set up through an email service provider (Kit, ActiveCampaign, etc.)
  • Be currently implementing the basics of sending marketing emails (lead magnets, opt-ins, broadcasts vs. sequences)

Learn to use Kit

Kit logo

Kit (formerly called ConvertKit) is our favorite email service provider—it strikes a balance between intuitive usability and powerful automation. All step-by-step videos in the course use Kit. You don’t have to use Kit to succeed with this course, but we highly recommend it.

[Full disclosure: SPI founder Pat Flynn is a compensated advisor and SPI Media is an affiliate for Kit.]

Take it from these members who are already feeling the pathway’s impact firsthand

Level Up: Email Marketing Pathway Outline

Introduction
  • Welcome to Level Up: Email Marketing!
Level 1: Optimizing Your Emails
  • 1.1: Increasing Open Rates
  • 1.2: Subject Line Considerations
  • 1.3: Increasing Click-Tthrough Rates
  • 1.4: Increasing Deliverability
  • 1.5: Purge & Clean Your List
Level 2: Email Funnel Basics
  • 2.1: What is a Funnel?
  • 2.2: 6 Parts of an Email Funnel
Level 3: Fixing Your Funnel(s)
  • 3.1: Funnel Vocabulary
  • 3.2: MOFU is the Magic
  • 3.3: Create Once, Use Again
  • 3.4: Expressed Interest? Follow Up
  • 3.5: Lead Scoring
  • 3.6: Weekly Snapshots
  • 3.7: Don’t Just Automate
What Now?
  • Recommended Further Learning
  • Feedback & Digital Credential Application

We believe in community-driven courses

Save 16% with annual billing

Explore

Free

Free

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
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Start

$49

$41

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
  • Full community forum
  • Team SPI (priceless)
  • Monthly beginner workshops (live and replays)
  • Hot Seats with Pat Flynn
  • All premium courses ($5,500+ value)
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Thrive

$149

$125

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
  • Full community forum
  • Team SPI (priceless)
  • Monthly beginner workshops (live and replays)
  • Hot Seats with Pat Flynn
  • All premium courses ($5,500+ value)
  • Cohort course accelerators ($499 value each)
  • Member-led masterminds
  • Networking events
  • Pat Flynn’s twice-monthly office hours ($1,000 value)
  • Pat Flynn’s twice-monthly advanced office hours ($1,000 value)
  • Monthly advanced workshops
  • Entrepreneur Playbook ($599 value)

The Thrive tier is an application-based membership with quarterly enrollment. Applications re-open August 11, 2025.