What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted?
In this episode, we’ll share a behind-the-scenes look at an especially meaningful exit. I’m joined by my friend, SPI CEO, and business partner Caleb Wojcik as we officially announce the sale of SwitchPod. [affiliate link]
That’s right, the time has come to get out of the physical product space. Even though we had the business on autopilot, listen in to hear the lessons we’re walking away with and why we think this pivot makes sense!
Caleb and I share the exact circumstances that informed our decision as we look back at how and why we created a camera tripod in the first place.
This is a business that began as a casual chat and ended up serving YouTubers and filmmakers around the world. From rough prototypes and flying out to China to crowdfunding success and beyond, we’ll share everything leading up to the big sale.
If you’ve ever considered getting into physical products or want to prepare your business for a potential acquisition, don’t miss this bittersweet session. Enjoy!
Today’s Guest
Caleb Wojcik
Caleb Wojcik is a digital creator and entrepreneur. Starting in 2010, he’s built a career in video production, physical product creation, and online courses. Caleb spent a decade running a video production company. He has helped clients enhance their online presence through YouTube, courses, and documentaries by focusing on simplifying complex processes and maximizing reach.
As CEO of Smart Passive Income, Caleb is dedicated to empowering entrepreneurs to start sustainable businesses. With his expertise in content creation and growing multiple income streams, he’s committed to expanding SPI’s mission of helping people build a business from idea to income that supports their ideal lifestyle.
- Follow Caleb on Twitter, Instagram, and YouTube
- Find out more at CalebWojcik.com
You’ll Learn
- How we turned an idea into a top-quality video and photography tool
- The often overlooked costs of creating and selling a physical product
- Behind the scenes of our $400K crowdfunding success story
- Handling manufacturing, inventory, and retail partnerships
- How to pivot and prepare a business for a potential acquisition
- Why saying no to opportunities can help you find focus and success
Resources
- Find out more about SwitchPod [affiliate link]
- Subscribe to Unstuck—my weekly newsletter on what’s working in business right now, delivered free, straight to your inbox
- Connect with me on X and Instagram
SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)
Caleb Wojcik: So Pat, we sold SwitchPod.
Pat Flynn: Yeah, we sell SwitchPods. Every day, new customers on Amazon.
Caleb Wojcik: No, I don’t mean like Shopify orders. I mean, like we sold all of SwitchPod.
Pat Flynn: Oh, that. Yeah. Let’s talk about that. Let’s talk about that. How’s that for a hook? But yes, just to cut to the chase, Caleb and I sold SwitchPod. And if you don’t know what SwitchPod is, it is a tripod slash invention.
I mean, we even had the patents to this thing. It was, A journey that started in 2017 and it is now 2026 and we can officially say we’ve sold SwitchPod. I mean, this is your first business you’ve sold, Caleb?
Caleb Wojcik: Yeah, I’ve never sold one before. I never sold a majority stake like this and stayed on as advisors like we’re going to at all.
Yeah.
Pat Flynn: Yes. We’re going to talk about today how this went down, where this came from, why did we sell it? Why didn’t we take it to where we potentially thought this could go? But I want to take us back to, for those who don’t know, like how this all started, it will be a nice little reflection for us too. And almost like this is a celebration episode for us for sure.
We’re very happy and very stoked, but it’s also bittersweet because this was our baby, you know, Caleb and I had a baby together and it had three legs.
Caleb Wojcik: Is that the name of the podcast? And it had three legs.
Pat Flynn: It had three legs. Yeah. And then later came the head of the baby and the mobile, the ball head.
Yeah. The mobile conversion.
Caleb Wojcik: Your analogy is falling apart.
Pat Flynn: I know it is. Can you bring us back, Caleb? Let’s recall, like, where this idea even started.
Caleb Wojcik: Yeah, so the origin story is we were at VidSummit in LA in 2017, and it was towards the end of the weekend of the event of the conference. A lot of YouTubers, video creators, vloggers, things like that, and I don’t know if you said it first or I said it first, but we were complaining about GorillaPods, like the bendy tripods with the legs that you have to, like, hold in the exact position and You know, Casey Neistat was starting to make it famous that that was how you vlogged.
If you were a vlogger, you got a GorillaPod, you bent it and you held your camera that way. And we’re just like, there’s got to be a better way. And then Richie Norton from Prouduct walked up, who you knew, I didn’t know him really at all at that point. And he was like, well, let’s make, a better one. And we’re like, what are you talking about?
We’re just complaining. Like, this is what, this is what you do as an entrepreneur. You just are like, this doesn’t make sense. Someone should fix it. No, Richie was like, I help people make products. And so let’s make something. So I really think it was at the end of that event. Cause I remember getting in your car, you had a Tesla at that point and you could draw on the screen.
And so we drew the worst finger drawing on your Tesla of like what this first switch pod could look like.
Pat Flynn: Yeah, like Microsoft Paint version of a tripod. And it was just literally like three legs, but it was the way that they like kind of the vision for us to be able to take those legs and make them one handle.
Caleb Wojcik: Yeah.
Pat Flynn: That was like the big idea.
Caleb Wojcik: Yeah.
Pat Flynn: And I could not stop thinking about it. I mean, that’s how we all are when we get new business ideas. Like it’s just takes over your life in a way. But like Caleb and I kept sharing new ideas and new ideas. Images and names for this. It wasn’t named the SwitchPod back then.
We had like the SnakePod, I think.
Caleb Wojcik: CobraPod was one.
Pat Flynn: CobraPod.
Caleb Wojcik: Yeah, because we thought like it could have kind of like how snakes have their scales that kind of interlock and maybe that’s how it bent in a certain way was we were looking at. Yeah.
Pat Flynn: Yeah, that was pretty cool. But eventually we came up with an idea and gave it to Richie and his team and it was Jace over there and our engineer.
Caleb Wojcik: Cole.
Pat Flynn: Cole who 3D. Put it into like a program and then got us a print version of this.
Caleb Wojcik: Started 3D printing versions of it.
Pat Flynn: We made like cardboard versions too, just so we can like hold it and know what the size was. But I think it really set in that this was something we were going to do once I got that first 3D printed version.
I was like, Oh man, this is sick.
Caleb Wojcik: Yeah, I think they were here in San Diego for Social Media Marketing World, maybe then like five, six months later, and they brought just the top of it and the way you could kind of open and close it and fidget with it. Your eyes lit up.
Pat Flynn: Yeah, it was really cool. And I was like, Oh, we’re going to do this, aren’t we?
You know, it took a long time to get to a point where we were ready to sell it, but I had so much fun in the process. And we talked about this a lot on previous episodes, going to events with those prototypes and handing them to YouTubers who would be our target customer. And we got so much value. Do you remember some of the people specifically that were like, reviewing that for us.
I know Roberto Blake was huge and giving us some feedback and advice.
Caleb Wojcik: Yeah. I mean, our first time we took physical prototypes, we had one metal one and two plastic ones. We went to VidCon in Anaheim.
Pat Flynn: That’s right. VidCon.
Caleb Wojcik: Right? So that was 2018. That would have been the next year. Just anyone we saw, we would also just like kind of walk around, like you swing it open and close and like, see if anyone would come over.
Pat Flynn: They would react.
Caleb Wojcik: Yeah. Kind of like a butterfly knife or something, you’re just kind of playing with it and like, people are like, wait, what is that? Or you would like, we would just walk up to people like, what do you think of this? What is this? How much would you pay for this? Like, what would you change?
Pat Flynn: That was our research.
Caleb Wojcik: Yeah. So just, you know, boots on the ground, getting feedback. And then shortly after that was Craft and Commerce, which we were speaking at and Casey Neistat was also speaking at, so we had, like, five or six minutes at the speaker dinner that he was at and Nathan introduced us and showed it to him.
And, you know, I have footage of him holding it and talking about it. He goes like, this is the SwitchPod. We’ve never used any of that, honestly. We didn’t want to like take advantage of that, but he gave us three pieces of feedback. One was…
Pat Flynn: Make it black, right?
Caleb Wojcik: Yeah. One was, I think, make it smaller. And there was one other one I’m blanking on it, but.
We did all three of those things because Casey said to make those changes. So then we were at like our final prototyping phase a few months later and brought a few of those that cost thousands of dollars to make one of them.
Pat Flynn: Because they’re handmade.
Caleb Wojcik: Yeah. So they were machined handmade out of aluminum at that point.
And we were at VidSummit, which is where the initial idea came from. And that’s where Peter McKinnon was. So we were showing it to different people and we got a chance to show it to Peter. And that’s how, you know, a couple months later when we launched on Kickstarter, he was able to, we custom made another one and mailed it to him.
Pat Flynn: The 1, 500 ones. We gave him like one of the first versions and we put, I remember making the box and putting the confetti in there or like whatever Easter type packaging in a little note. And I was just like, Hey, thank you for. Supporting the SwitchPod. Like, we didn’t ask for anything in return, of course we were hoping he would promote it when the Kickstarter campaign came out in February of 2019, but he had seen it at VidSummit, he and his crew, like, loved it.
Caleb Wojcik: He was like, can I have this one? And I was like, I need it to take pictures of and to make the Kickstarter campaign, but I was like, we’ll make you one. Yeah.
Pat Flynn: Yeah, so we made him one, sent it, and then his team reached out to us and was like, hey, good news, Peter wants to help out when you do your Kickstarter campaign.
So he’s just going to take the one that you did and talk about it. And like, look out for that video. When are you going live? And we told him the date.
Caleb Wojcik: He’s like, Oh, he was like, can I put out a video today? And I was like, can you wait a week? We’re not quite ready yet.
Pat Flynn: That’s right.
Caleb Wojcik: Cause he was like, I’ll post a video today when he got it.
And I was like, can you wait until next week when our Kickstarter campaign goes live?
Pat Flynn: He dropped it on the day that the campaign.
Caleb Wojcik: Six hours after we launched the Kickstarter campaign.
Pat Flynn: And then it was soon after that, that we hit our a hundred thousand dollar goal in 11 hours or something crazy like that.
Caleb Wojcik: Yeah.
Pat Flynn: I remember that day I was at your house in your studio and we were just watching the numbers and it was crazy. Oh my gosh. It was so cool to see that happen. Now, a lot of people then were like, you’re rich. Look at all this money you’re making. We’re like, no, the molds cost like $75,000. Like there’s so much that went into making a physical product that I had never experienced before. The molds and you went to China.
Caleb Wojcik: Yep.
Pat Flynn: Wanna talk about that really quick?
Caleb Wojcik: Yeah, so between the Kickstarter campaign and when we actually shipped that first batch of them, I went to China with the product team, went to the factory, went to the packaging place, did final kind of QA on stuff, which I’m glad I did.
There was a small issue that we fixed there in person.
Pat Flynn: What was that issue?
Caleb Wojcik: It was just not smoothly opening and closing. It was like kind of grinding a little bit. So we adjusted the mold before they did the full batch. The like stuff you avoid, you know, go to China and make sure it works before they make 10,000 of ’em.
Pat Flynn: Right. So, right. Man, and then you almost got left in China or something.
Caleb Wojcik: Oh, there’s two airports in Shanghai. I didn’t know that there were two different ones. So my connecting flight was, you know, my first flight went to the domestic one and then there’s the international airport. And yeah, so.
Pat Flynn: Yeah, that we’ll save that story for another day, but you were stressing out.
Caleb Wojcik: Yeah. I mean, I didn’t speak Mandarin to the taxi driver. I called TFN. They had left and gone to China at that point.
Pat Flynn: Wasn’t Jen pregnant?
Caleb Wojcik: Yes.
Pat Flynn: So, there was like a worry that you wouldn’t come home in time for like baby or something.
Caleb Wojcik: I mean, I made it back. It was okay.
Pat Flynn: You did.
Caleb Wojcik: But we shipped SwitchPod right when my first was born.
Around like the same week.
Pat Flynn: Oh, that’s crazy. So, you had a baby with me and with Janice.
Caleb Wojcik: Yep.
Pat Flynn: Hahaha.
Caleb Wojcik: Mine have two legs. Yeah. Yeah.
Pat Flynn: Makes sense. Makes sense. And then we went on this PR tour in New York and we went and visited B&H. We sat in this conference room with like a really scary dude who like said some numbers.
Caleb Wojcik: It was just intimidating. We hadn’t been in that situation before. We didn’t know what numbers to have. We didn’t know what our profit margin was or our MSRP.
Pat Flynn: Oh, we were learning as we were going. I mean, this is the story that I largely focus on in Lean Learning because it was literally us finding things out as we were going.
But I mean, it took off and then we visited MKBHD in his studio. We noticed that he started using it in some of his videos too. And then it was off to the races. I mean, getting it on Amazon was a little bit of a chore because Amazon is Amazon, but once it was there and we got the top ranking spot for SwitchPod, I mean, we were just, selling them every day kind of automatically.
And then you had twins. I had other business things going on. The Pokemon thing started to take off and we just didn’t put a lot of additional time and effort into it. I mean, we added some more products, right? Like the ball head and the mobile adapter, which were just like white labeled versions of products that were already existed in China. Which were great. I think during COVID there was a company that bought like hundreds of them, like just the ball heads.
Caleb Wojcik: Just the ball head. Yeah. They bought like 200 of them across Canadian airports.
Pat Flynn: For CoVID scanning or something.
Caleb Wojcik: Scanning of like if people are sick.
Pat Flynn: Like had fevers or something.
Caleb Wojcik: Yeah.
Pat Flynn: Yeah. That was so random.
Caleb Wojcik: They searched the internet and they were like, this is the best ballhead and I want to buy them at wholesale from you for, I was like, okay, you can buy 200 of them.
That’s fine.
Pat Flynn: And then we got into Best Buy for a brief moment, but it was during COVID, which is why sales were low. And they were like, your sales aren’t good enough to stay. And we’re like, but nobody could go in the stores.
Caleb Wojcik: Yeah. Yeah. So there was a lot of different things that happened with timing where, you know, we, we shipped our first ones at the end of 2019.
COVID hit literally five, six months later. In one way, that was a benefit because a lot of people were at home. They had expendable money because they weren’t traveling and doing other things.
Pat Flynn: They wanted to create content.
Caleb Wojcik: And they wanted to create content. They wanted to be a YouTuber. They wanted to make social media stuff.
So there was a big uptick in 2020 and 2021, but the downside was the retail side of things. So we were in the process of being in Best Buy and being in other places. Potentially Target. Potentially other big box stores and international too. I was like starting to build those relationships. And a lot of stuff just got shut down.
Best Buy was like, we’re not accepting any new products. We’re only doing pickup at our stores. So there was just a lot of things timing wise that were good and bad for when we launched the product.
Pat Flynn: And then life got busy. I mean, the product continued to sell. I mean, it was fairly passive. How much, Caleb did most of the sort of quote unquote upkeep month over month?
Like how many hours were you putting in eventually when things stabilized?
Caleb Wojcik: Yeah. I mean, 2019, that was probably like a quarter to a half of my work time getting it launched, getting the first production done. Then going to like 2020, 2021, that was more like a 15, 20 hours a month kind of thing. It was like customer support, dealing with retailers, trying to expand stuff, social media, things like that.
And then 2021 to 2022 kind of put it on more of like autopilot a bit more. Not pushing it as hard and focusing on other stuff.
Pat Flynn: We had ideas of putting more time back into it once the world opened up again and we had more time and thought about it more. I mean, it was always there and we had discussed potentially creating like a smaller version. That was a big piece of feedback we got. They’re like, we love this, but can you make a smaller version?
And we’re like, I mean, we could, but that’s a huge investment because of molds for it and all that kind of stuff.
We had some prototypes and some other ideas and stuff. But we never went down that route. Don’t know, I didn’t lose my love for the SwitchPod, but I just lost the energy to continue to kind of promote and invent new things on top of it. I don’t know how you felt.
Caleb Wojcik: Yeah, I mean, we had other ideas of mic stands and things that are unique. Like, we were trying to think of other types of hardware that didn’t have electronics in it that would help people create content.
And there were things that we prototyped or brainstormed about or tried. And it just kind of came down to not wanting to take a risk on those things. So we mainly just kept the main product and the accessories and left it at that. And, you know, there’s a lot of things when you work, get into physical product, there’s a lot more investment up front to do inventory runs and merchant stuff too.
But there’s a lot of overhead costs. Like you got to be pretty confident that stuff’s going to work out, which is why we kickstarted in the first place. You know, like you said, The Kickstarter campaign did like $415,000.
Pat Flynn: In 60 days.
Caleb Wojcik: After fees. You know, that was in the high 300 thousands. And then we spent like 300,000 of it like right away to get the molds made which are like the big metal things that you pour the liquid metal into to make the different shapes for all the pieces and then doing a huge run.
So anytime that we wanted to do a huge run, you know, you’re talking 50,000-100,000 dollars all at once to go make 5,000 or 10,000 of these things and then You’re paying to store them somewhere. There’s just so much more overhead than courses and AdSense and all the like digital marketing type stuff that you’re more familiar with and have been doing longer.
Pat Flynn: But it’s like people buy it and they can use it immediately. That’s what I was so different and what I loved so much about the SwitchPod was people bought it. First of all, the packaging was really nice. Everybody who was involved with that did a great job. Kaoney’s in a photo and they were holding it up.
So it’s like, Oh, a kid can hold this. It must be like, it’s something that a person purchases. They screw it onto their camera and then they’re immediately using it. And I know some people now, even seven years later who were like, that’s my go to travel tripod. They’re still using the same one they had.
It’s strong. You can like stand on it.
Caleb Wojcik: Yeah. Unfortunately, we didn’t do planned obsolescence. You know, like in theory, if you buy one, it should outlast your camera.
Pat Flynn: It should.
Caleb Wojcik: Because it’s made of metal. You know, you might.
Pat Flynn: I mean, I know some people who’ve bought dozens for their crew, you know, that’s like, this is the thing we need when we go out in the field, let’s, let’s grab one and use it. And then people have gifted it. You know, Daryl and we did a deal for VidSummit one year where we were a sponsor at that event, but he got a SwitchPod for every attendee, which was really awesome.
And we had like a, a VidSummit branded SwitchPod. Switch pod that was made. So there’s I think a thousand or 2000 of those out there in the world. I don’t know if you’ve seen, but I’ve seen people using the SwitchPod, like in the wild, like as just regular people.
Caleb Wojcik: At events or something?
Pat Flynn: At events, yeah. The the craziest one I saw was a baseball player using it while he was eating lunch in San Diego. And I went up to him, Trevor Bauer, who unfortunately a few weeks later got into some heat across the world with some not great text messages that were actually, anyway, just look up Trevor Bauer. He’s innocent. I built this relationship with him and then I had to kind of remove everything because of the allegations that were all happening.
But anyway, he was using the SwitchPod. He’s like, man, I’m a big fan of this thing. And I was like, yeah, I made it. And he’s like, wait, what? You’re Pat Flynn, like, I listen to your podcast, and, you know, I love your SwitchPod, and everywhere he went with the Dodgers, he was using the SwitchPod to film himself vlog, because he had, like, the best and most entertaining kind of MLB vlog that was out there.
So it was cool to see people use it. That’s what I love about it. It did what we said it would do, you know, as opposed to courses and stuff. It’s just like, we know this works, we’ve proven it and there are people who’ve gone through our stuff and it’s worked, but you still have to do the work and you still have to believe in it.
And that’s not easy for a lot of people. So I’m still doing physical products with like merch and stuff, but those are much, much easier. Like there’s nothing with injection moldings or anything like that, but why don’t you maybe lead into the sale and kind of us having discussions about that even before we found a buyer.
Caleb Wojcik: Yeah.
Pat Flynn: You and I have had discussions about, what do we do with this? Do we just let it coast or do we sell it? And, you know, of course we were probably, and we knew this, we were past the prime selling point. You know, if we sold in 2021, we could have done very, very well. Still happy with how everything turned out, but where were your feelings coming from as far as like finally letting go of it?
Caleb Wojcik: Yeah, I think we both, probably cared less about running a physical product business, as well as people honestly saw the success of small handheld tripods like that. And there were, there’s competition, you know, that came out, you know.
Pat Flynn: There were, yeah.
Caleb Wojcik: Uh, MantisPod was definitely one where it like had way more features and, you know, like it had the backing of a company that makes equipment that like went all in on making something similar as a competitor to it.
Like when that came out, there was a lot of videos that were like MantisPod versus SwitchPod. Yeah. And so. I was like, I don’t know if this is what I want to be doing and playing the physical product game. And so at that point, we probably should have looked for a buyer because like you said, sales were stronger, but more recently, just an opportunity came through you of someone that is into ecommerce and it does live and breathe this world and can take the brand and have it live on as opposed to having us just let it fizzle out.
Pat Flynn: Yeah. I knew that it would eventually get to this point and I was worried that it would fizzle out, although it was kind of leading there. So it’s, it’s nice that I came across an opportunity, a friend of mine who is in ecommerce and he was looking to purchase various ecommerce companies for his portfolio essentially, and then hopefully grow them.
And it’s like, you know, we have always had the chance to put more time and effort into it to grow it. It’s not anything that’s like, Oh, well, this people are done with this. It’s just, it just hasn’t had the love and the time and the energy and the money and effort required to get it to that next level.
And hopefully this person can do that. And we are, like you said, in the beginning, we’re still on as advisors because we have some shares in this company now that as a result, but, you know, we did get some cash up front for it and we, we’ve split that and, you know, we’ve, Kind of did our thing with it. What did we do with the patents too?
The patents are now owned by this person as well.
Caleb Wojcik: We transferred to them too. Yeah.
Pat Flynn: For the transfer, what other things off the top of your mind? I know there’s like a huge list of things, but like when we do a sale like this, or if somebody were to do a sale like this, what are the things that we need to also think about that are going to be transferred over?
Caleb Wojcik: Yeah. I mean, there’s a whole great book about this called Built to Sell. That’s like how to grow a business that enables you to sell it. But for us, it was just knowing all your information, like knowing all your numbers, having historical stuff, because they ask all those things. So it’s not just having a proper QuickBooks account that you’ve like kept up to date and doing your taxes, like they want to know your inventory, they want to know your cost per every item, how much does it cost, because they’re going to want to go make more, like you just got to know your numbers, know your stuff.
So going into that prepared with all that information. You know, made it go faster.
Pat Flynn: Yeah. For sure. And you did a great job organizing all that. So that was easy. I mean, you just had it readily available. Other things to think about for selling is the list of customers that you have, you know, your email list, social media accounts, Shopify store, and any of those assets that come along with that.
You know, we’ve transferred over a lot of the images that you’ve taken, that we owned, that now they own, that they can kind of do what they want with. So it is a lot of stuff and it actually kind of went pretty quickly, relatively speaking compared to how I know other businesses have been sold. But overall, it took what, two months to go from initial chat to getting the money in our accounts.
Caleb Wojcik: Yeah.
Pat Flynn: Which is awesome. I mean, what a way to start 2026.
Caleb Wojcik: Yeah. And I also think that because we branded it as its own separate thing, both publicly and legally and stuff, that that really helped too. So, separate bank accounts, separate LLC. Separate brand name. It wasn’t called like Pat and Caleb’s tripod or something, you know, like that would have been harder to sell and an awful name, but those things helped too.
Just knowing that this is like a separate entity that someone else could purchase, it made it cleaner.
Pat Flynn: Kind of did build it to sell in a way, or at least use those principles so that the transfer.
Caleb Wojcik: Yeah, even from the beginning, making an LLC with our ownership percentages and all that stuff.
Pat Flynn: How are you feeling now that we’re on the other end of this?
It’s been two weeks since we’ve let go of our baby and it’s doing its thing now. And you know, we haven’t even had our first kind of advisor call yet. So it’s nice again, that like Caleb said, we’re still involved and we want this to succeed for this person, but why ultimately did we do this? I mean, yes, there was some money, but what has it done for you? Letting this go.
Caleb Wojcik: I think it’s a combination of wanting what’s best for that company and for that brand and the business that we put time and effort and energy and sweat into to get it off the ground. That we either don’t want to do anymore or, or shouldn’t focus or shouldn’t. Mm-hmm . Or that we’re not the best at.
Like, let someone else take it now, let someone else run with it. As well as just a focus thing of easy analogy of like a stove top. You have like four burners or something like that. You know, I feel like it’s one less thing you have to keep checking that’s not going to catch on fire, or you forget that, like, oh, I need to restart.
Pat Flynn: It’s a great analogy.
Caleb Wojcik: So, you mentioned kids. I have three young kids that happened quickly over the span of 2019 to 2021. I mean, those are like businesses in a way, you know, so it’s been a lot on my plate lately of that, but also I’m helping on the SPI side of things too, and you’ve spawned a whole nother business since COVID with Deep Pocket Monster, so it’s just, there’s other priorities and focuses, and if you have less of them, you can spend more time on the ones you have.
Pat Flynn: I love building businesses, but I also have known and have realized and have learned that in order for those businesses to grow and get the attention that they deserve, you kind of have to say no to some things, too. And sometimes those are things that you still love and enjoy, and as Stephen King would say, like, kill your darlings kind of thing, right?
And this is definitely one of those cases. Great for us because it opens up more time and space. And even though, like we were saying earlier, it was mostly automated, it’s still there in our brain, taking up space and bandwidth and time. And overall, I think this puts an incredible bookend to the story that we’ve had and have documented for the last seven years from the videos that we have showing the prototype.
This was like pre Beard Pat at a desk in my old office showing off the prototypes. And we were just that story and how excited we were and I’m just very grateful that you and I have continued to partner on different things and still work together in different various kind of ways. I think that was part of the fun was doing it with you, but also it was just really neat to see it was a success.
Like we did it. We didn’t make a gajillion dollars. But we also didn’t make nothing. We made a lot of good money during and now after. And just, I’m grateful for the story that we can share and the lessons we can pass forward.
Caleb Wojcik: How has this been different from other businesses you’ve sold in the past? I know you’ve sold websites.
Pat Flynn: I’ve sold websites and like the security guard training business, the food truck thing. This was the thing that I’ve sold that I’ve been the most closest to because I, you know, I’m not passionate about security guards. I think they’re great. If you’re a security guard, I appreciate your work. Thank you.
But, you know, it wasn’t like something I got my hands dirty with.
Caleb Wojcik: Yeah.
Pat Flynn: That was more being a resource, right? Just a helpful resource versus like, I made that thing.
Caleb Wojcik: Yeah.
Pat Flynn: And so that’s what made it more difficult, but I think it’s what made it just a better story overall. I feel really good. I feel really happy.
I feel like it’s happened at the right time. Although, like I said, it could have happened earlier, but it’s not even about the money. I think we gave it what it needed and now hopefully this new person can give it what it needs now. You know, it’s off to college now.
Caleb Wojcik: My kids are not ready for college.
They’re four and six,
Pat Flynn: Keoni, he’s 16. He’s basically ready. He basically looks like he’s in college.
Caleb Wojcik: But this is probably what it would feel like if your kid moves out.
Pat Flynn: Yeah.
Caleb Wojcik: Yeah.
Pat Flynn: Especially if he had three legs. Anyway, thank you so much for listening in any final tips for anybody, Caleb listening, who either is in the business or has multiple businesses is thinking of about going down this route of selling what would be from your perspective, maybe the best tip that you have?
Caleb Wojcik: Trusting your gut, like when you know maybe you’re done with something. I think everyone kind of lets things go too long. Relationships, you know, maybe it’s a girlfriend or boyfriend or something and you’re like, This is not going to work.
Pat Flynn: We love our wives, by the way.
Caleb Wojcik: But it’s easier, it’s easier to have it keep going than it is to like break up.
Pat Flynn: Yeah.
Caleb Wojcik: So that it can be similar with businesses. It can be similar with ideas or clients or customers or whatever it is. Usually like deep down, you know, okay, I should probably just do it now. It’s going to be painful whenever, so I might as well do it now. Yeah. But in our case, it would have been more profitable to do it earlier when we saw the tea leaves of like, okay, maybe this isn’t something we want to do for 10 more years. Let’s try to sell it. And you know, that was another thing we didn’t do is we didn’t really put it up for sale.
Pat Flynn: We weren’t active in doing this at all. This was just an opportunity that fell on my lap. And I was like, Hey, should we do it? Yeah, we talked about it. Okay.
Caleb Wojcik: Yeah.
Pat Flynn: What if we had those conversations that were more proactive back in 2021 to 2022.
We could have gotten maybe three or four more times than what we’ve gotten, but.
Caleb Wojcik: And then the person that took it on would have had a bit more momentum, maybe.
Pat Flynn: Right.
Caleb Wojcik: Yeah.
Pat Flynn: Right. So you got to let go to grow. That’s what I like to say, but also follow your gut. That’s a great one for sure. So thank you all for listening in.
I appreciate you for subscribing and listening to the podcast. We’ve got more episodes coming your way very soon, a lot of interviews with some amazing creators, ones that you may have never heard of before, who are doing amazing things that can help inspire you and help you understand what to do next.
So thank you so much. We’ll see you on the next one.





