30-Day Video Challenge

Turn strangers into superfans in just 30 days

If you’ve been wanting to start with short-form video but keep putting it off, this challenge is for you.

Showing up on camera every day for 30 days sounds intimidating. I get it. But after building multiple channels with millions of subscribers, here’s what I’ve learned: your superfans aren’t waiting for perfect. They’re waiting for you — the real you.

And the fastest way to build that real connection? Showing up consistently with short-form video.

That’s exactly what this free 30-Day Video Challenge will help you do.

What you’ll accomplish in 30 days

By the end of this challenge, you will have:

And most importantly:
You’ll have proven to yourself that you can show up consistently — and that’s the skill that separates successful creators from everyone else.

Who is this challenge for?

This challenge is perfect for you if:

• You already have a business idea or niche you want to grow with
• You’ve been wanting to start with short-form video, but something keeps holding you back—overthinking, nerves, or just not knowing where to start
• You’re tired of trying to figure it out alone and want a simple system to follow
• You want to build an audience that actually cares about what you’re creating
• You’re ready to show up consistently for 30 days and see what happens when you fully commit

Here’s how it works

Why daily video? Because your superfans are waiting.

Let me tell you something I learned the hard way: people don’t become superfans because of one amazing piece of content. They become superfans because you show up consistently and make them feel like they’re part of your journey.

When I started my Pokémon channel, I committed to posting every single day. Some videos took off. Others… not so much. But then something incredible happened: people started showing up every day at 8:30 PM Pacific because they knew I’d be there.

That’s the power of consistency. That’s how you build superfans.

And short-form video is the fastest way to do it because:

• It’s quick to create (you can film and edit a video in under an hour, even as a beginner)
• It’s easy to consume (people can watch in seconds)
• It’s algorithm-friendly (every video is a new chance to get discovered)
• It builds momentum (the more you post, the faster you learn what works)

But here’s the secret: you need a system.

You need a series. You need a simple framework that makes showing up every day sustainable.

And the moment you join the challenge, you’ll get a step-by-step email that shows you exactly how to set up your series so you can stay consistent for all 30 days.

What happens after the 30 days?

Here’s the beautiful thing: this challenge is just the beginning.

After 30 days, you’ll have:

• A library of content you can reuse, repurpose, and build on
• Real data about what your audience responds to
• The confidence that only comes from showing up consistently
• Momentum that’s hard to stop once you’ve published every day
• A clearer sense of your voice, your style, and your audience

And if you want to take everything you’ve built and go even deeper, I’ve got something special for you.

Ready to master short-form video?

Right after the challenge ends, you’ll have the opportunity to join an exclusive 4-week accelerated cohort of my Short-Form Formula course inside the SPI Community.

This isn’t just another course you’ll buy and never finish. It’s a structured, facilitator-led program where you’ll:

• Complete the course with a small group of fellow entrepreneurs on the same journey
• Join weekly live check-ins with our team and guest experts (including me!)
• Receive personalized feedback and accountability to keep you moving
• Learn advanced strategies for repurposing, scaling, and monetizing your short-form content

The accelerator begins immediately after the challenge, so you can take the momentum you’ve built over the last 30 days and turn it into a long-term growth strategy.

Learn more about the Short-Form Formula course (available exclusively to SPI Community members).

My superfan story: From zero to 10 million views per day

Let me be honest with you — I didn’t always believe in short-form video.

For years, I lived in the world of long-form content: podcasts, blog posts, YouTube videos. And those worked great. So when short-form started taking off, I was skeptical. How could a 60-second clip create the kind of deep connection I’d spent years building?

Then I decided to run an experiment.

In 2024, I started a second Pokémon channel called Short Pocket Monster, and I committed to posting one short-form video every single day. No excuses. No skipping days.

Here’s what happened:

• Over 5 billion total views in a little over a year
• Millions of subscribers across platforms
• An average of 10 million views per day
• A community of superfans who show up every single day at 8:30 PM Pacific because they know I’ll be there

But you know what the best part is? It’s not the numbers. It’s the connection.

The emails. The comments. The messages from people who say, “You’re my bedtime routine” or “You’re my breakfast routine.”

That’s superfandom. That’s what happens when you show up consistently and make people feel like they’re part of something bigger than themselves.

And I didn’t do it with fancy equipment or a big production team. I did it with my phone, a simple format, and a commitment to show up every single day.

If I can do it, you can too. And I’m here to help you make it happen.

Over the past 15+ years, I’ve:

• Built multiple seven-figure businesses
• Grown podcasts to over 80 million downloads
• Reached millions of subscribers across YouTube and social media
• Helped 50,000+ students start and grow their online businesses

But none of that would have been possible without my superfans — the people who believed in me, shared my content, and stuck with me through every pivot and experiment.

Now it’s your turn to build your own superfans.

And it starts with one video. Then another. Then another.

Let’s do this together.