SPI 900: Why Superfans Are Still the Fastest Path to Success

SPI 900: Why Superfans Are Still the Fastest Path to Success

Pat Flynn: Welcome to episode 900 of the SPI podcast. This is insane that we have come this far, 900 episodes, and I think back to July of 2010. I mean, it’s almost 2026 now. I’ve been at this for over 15 years. We are now on the home stretch to 1000 episodes, and thank you so much for listening to any minutes of this podcast.

I appreciate it so much. So I wanted to do something very special today. I wanted to bring back out of all the things I’ve ever spoken about, the number one thing that I’ve been asked to speak about, the number one thing that has helped me create a bestselling book, and the number one concept, principle, thought, idea, and presentation that I wanna offer you, that is the most important thing any brand, business personality, online authority, personal brand can think about today. And that is the idea of creating superfans. And I do wanna give credit to where credit is due. Kevin Kelly, who wrote an article back in, I think 2005, titled 1000 True Fans, has been absolutely game changing, life changing for myself, my business, my other channels, and every other part of the internet, really, because the idea of creating experiences and helping people become superfans of your stuff is the secret to winning.

Especially today because what makes a person a superfan? Connection. Relatability. It makes them feel something. A product, a brand, a person. It doesn’t matter what it is. You know what a superfan is, right? A superfan as defined by Kevin Kelly is that musician who their superfans wait eight hours after the show backstage just to get an autograph or a glimpse of that person.

It’s a person who, with a product, will stand in line for hours or in fact, camp overnight just to get the thing, or if you are an online business, it’s the person who just, the moment they get that email, they don’t even read the sales page. They don’t even care what it is. They are such a superfan that they’ll click that buy now button and they cannot wait to use your product to support it and to share it.

A superfan is somebody who will step up when somebody’s being mean to you. When a troll shows up in your comments or in your community, they’re gonna be there to defend you.

Before you even know they exist, building a business for superfans is the secret to success because today everything is feeling less real.

Everything is artificial. I mean, literally artificial intelligence, Sora videos that you can’t even tell what the difference is between a real video and a not so real video, which the implications of that, especially legally and just safety wise is very, very scary. So people need to feel like they have something they can connect with.

This is just human nature. And so when I first came up with the concept of really bringing the 1000 True Fans concept, the principle that Kevin Kelly wrote and put out there into the world and bringing it to life with a how to behind it, because that was something that was lacking with that article. I loved that article.

It inspired me. It basically said if you had a thousand true fans, people who, for example, just paid you a hundred bucks a year. That’s less than 10 bucks a month for whatever it is that you do. Your craft, your art, your music, your creative, whatever it might be, that’s a six figure business right there.

And when that math was presented to me in that article, it was just, it was just like, wow, why am I trying to get millions of subscribers, millions of followers, let me work on creating a fan a day for less than three years. And it really, again, brings into perspective what we should be creating communities, relationships, connection, belonging, attention, these things are important.

So in this episode 900, I just wanted to reiterate the Superfans concept for you. Many of you have gotten access to my book, whether it’s the physical copy or the audio version, which goes off script a little bit like I always do. But Superfans, I mean, I’ve, I know I just published Lean Learning and it’s some of my best work and I love it and I’m continuing to promote it, but I wanna bring back Superfan because superfans is super important. And when it comes to building a business today, if you’re not creating that connection to your audience.

If you’re not building those experiences, those memories, then you’re doing it wrong. You know, superfans aren’t created. The moment people find you, they’re not created the moment they get something from you the first time. They’re created by the moments that you create for them over time. And you don’t have to be the Backstreet Boys or the Stray Kids, or Stranger Things or a Pokemon creator in order to have superfans.

I had superfans with this podcast all the way back in 2010, in 2011. I’ve had superfans of my speaking and who’ve followed me to see me speak on stage and continue to get value from me. I’ve had people become superfans of the SwitchPod. An invention that Caleb and I have put together doesn’t matter what it is, as long as you understand the principles behind it, you can win.

So I’m going to reframe this for you. I’m gonna bring it back and rehash this presentation for you that I’ve given multiple times, and whether you’ve read Superfans or not, we’re gonna talk about it today. And it starts with this idea of the pyramid of fandom. If you consider everybody who’s ever come across your brand or whoever will come across your brand, I want you to visualize a pyramid divided into four different sections, and of course the bottom section is gonna be the largest section, and that’s where people enter your brand or get introduced to you and they’re introduced at the bottom, which is your casual audience.

This makes up most of your audience, and when you put things out there on social media, short form video when people are finding you for the first time on YouTube. If people discover your podcast, if they just somehow hear about you on Google or ChatGPT or a friend, they’re coming in at this level, the casual audience level. And it’s our job to convert people from an a casual audience member to an active audience member.

This is where somebody now becomes a subscriber of yours, a follower, a perhaps even customer. You might have thought that customer is at the top, but no customer is just a part of the journey, and in many cases, it’s just the start of the relationship building process for a lot of people. But that start can turn into something amazing.

This is where you have people who now know you exist and what you do and, and the kinds of things that you create and come up with, and that’s great. Casual audience members. They’re just kind of getting what they need and they might leave, but again, we need to hold them and bring them into an active audience where now they are looking forward to some of the things that you have.

They understand what value you have to provide. They may share some stuff, they may not, but they know you exist and want potentially more of it. Where the magic really happens is when you understand that you need to now convert those active audience members that are sort of flying solo in your space, to now feeling like they’re a part of a connected community.

We wanna convert them to a community member. And a community member doesn’t mean somebody is just now having a one-way conversation with you and you’re having a one-way conversation with them. It’s a conversation amongst each other. This is where people start to feel like there are other people like them that exist, and that’s very, very important. I’ve told the story many times when back in 2013, I was in St. Louis doing a presentation at the Financial Blogger conference, and I had rented out like a pizza joint and we were having pizza salad and some beers, and I was kind of going around meeting everybody.

All my fans were there. I invited them for free food and just to network and meet with each other. And at the end of the night, there was this one woman who I hadn’t met yet. I hadn’t even seen her all night. And I felt really bad because I had set this up to meet people. And when I met her on the way back to the hotel, I said, Hey, I’m sorry that we didn’t get a chance to chat, but we can chat more at the hotel.

And she said, Pat, excuse me. I don’t want you to be offended by this, but I didn’t come here to see you. And at first I was a little taken aback. I was like, okay, why did you come? And she said, I came because never do I get a chance to find other people like me. And she went on. I listen to your podcast every day. I see you on YouTube and I appreciate it, but I don’t have access to people like me where I’m from. So I wanted to take advantage of that. And I met so many amazing people here, and I’ve already met some people who were gonna partner together on some campaigns in the future, and I was like, oh my gosh, I was going about this all wrong.

This was really my first grasp in 2013 at the idea that we as creators, we need to be the facilitator of our communities. We need to be the ones that step up to set this up and to create a safe space for people to connect with one another. It’s not about us. We are not the hero of the story. Yes, we might be the people who have the resources and the ability.

We are the connective tissue between this community. But people come for the content and they stay for the community. They stay for each other. They wanna know that they are not alone. And you know that when you get involved in anything, you wanna know that there are other people like you there. If you walk into a party solo, you kind of feel timid. You’re worried about whether or not you’ll belong there, but as soon as you see a friend or somebody who is wearing the same costume as you, or, I’m recording this on Halloween Day, by the way, which is why I’m thinking about Halloween, but any sort of connective tissue becomes an immediate, the guardrails go down right now.

I feel like I can be a part of this, and that’s what we wanna do with our people online. This is why we’ve been talking about community for so long. This is why we tout about it, why we demonstrate it with our own SPI Community. When you build superfans, the other beauty of this is that no matter what happens, no matter what happens with technology, if your brand were to go away, if you were to get hacked like I did also in 2013, you’ll be fine.

Your superfans will come with you. Now, it doesn’t end with the community. Because there are people who are a part of a community, but they’re not quite yet superfans. Some people will naturally become superfans. They just create a habit of absorbing your brand and hearing your voice and being a part of the community, having conversations.

It just becomes a part of their life, and in many cases, those people will just naturally become superfans who will wanna support you because in supporting you, they’re supporting themselves. But there are some things we can do to convert some of those people to superfans, to the sort of mega fans who will go out of their way to help and support you who are incredible. Not just because yay, they’ll pay more money for stuff. That’s just the byproduct. That’s actually not the primary reason why you need superfans. They will become a part of your marketing team without you even asking.

They will also be there to call you out to get you back on track when you’re getting off track. And I found that to be probably the most valuable part of having superfans in my brand, which is when people are starting to notice that you’re veering off course, it doesn’t feel right to them. And they will tell you, they will let you know because they’re being protective of that brand, that brand that you’ve spent so hard building.

And it’s again, the connection to the superfans that can bring you back on course. And you don’t need very many. You don’t even need a thousand when you’re starting out. You just might need a couple people in your community who feel like they belong, who will now protect you and your brand and where it’s going.

And I think that’s really, really important. So how do we convert people from one part of this pyramid to the next? Well, let’s start from the bottom. Your casual audience. Remember, these are people who’ve just found you in some way, but they don’t really know who you are or are connected to you. They just kind of maybe got a piece of content from you or heard about you.

There’s a few things you can do. Number one, the better that you can speak the language of your target audience, the more likely they are to really resonate with what you have to share and then wanna follow. Because you can have the best information in the world. You can have all the right strategies to help a person, but if you’re speaking at a different level or if you’re not sharing the same language, then it’s not even gonna feel like it won’t connect.

Yeah. I used to follow this redheaded, I dunno why I’m saying it this way. This dude, he’s got red hair. He’s on social media. What a weird way to introduce this person. I don’t know his name, but I’ve followed his videos because I got caught on his feed and it’s this guy, he’s kind of a ginger looking guy, red hair, and he goes on these websites where he connects with people on the other side of the world, people who are trying to like learn English and like he’ll connect with a person in China.

And he’ll have a conversation in English and you can tell that the person on the other end from China is practicing their English and then all of a sudden this guy who you wouldn’t expect busts out in like fluent Chinese, Mandarin. And it just like blows the mind of the person who’s from China. They cannot believe it.

And you can immediately see, you can immediately see the guardrails go down. They just connect. They’re now flowing. They’re in a conversation and yes, it’s very impressive that this person who you’d think that they only speak English ’cause they have a thick sort of New York accent, boom. They go into hardcore Mandarin and you can just see the connection because they’re sharing literally the same language.

Now, I don’t mean sharing the same language for you in the sense of well speak English ’cause most people speak English. No. I mean, you might have a different language that might make more sense for you in terms of like language of the world, but what I’m talking about is language of how is a person dealing with the problems that they’re dealing with, what are the kind of words they use?

How do they describe their problems? It was Jay Abraham who said, if you can define the problem better than their target customer they will automatically assume you have the solution because that connection happens immediately. So I’m talking specific words. There’s a reason why my book Will It Fly was titled Will It Fly, How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. Wasting time and wasting money were the number one struggles that new business owners had a reason why they never took action because they didn’t wanna waste time or they didn’t wanna waste money. So I just took that language, put it right on my book, and it became a Wall Street Journal bestseller, because it really resonated with them.

So learning the language of your target audience is key. How do you learn the language of your target audience? Go to where they are and listen, ask questions, have conversations just like it doesn’t have to be that hard. If this were easy, what would it look like? You know that question. If this were easy, what would it look like?

Well, you would just listen to conversations and hear the words they’re saying. This is why when people ask me, Pat, what would you do if you were just starting out in a new niche? How would you best serve that audience and generate revenue faster? Well, it’s not about creating a course first or writing a book or consultation, like I don’t know what they might want.

I don’t know how they’re going through life and what they need and what their struggles are. So let me put myself into places where they are. So I would spend money to go to events where that target audience exists and just have conversations and keep track of them after a conversation, start to create a spreadsheet of the different stories I collect and start to become a collector of experiences so that I can provide solutions to perhaps negative experiences or give them more of those positive experiences that they talk about.

That’s what I would do. So that’s one way to really connect with a casual audience is you speak their language and that could be done on your website, on social media and the videos that you do and the stories that you tell on your podcast and the emails that they receive in these subject lines of those emails as well.

Because if people aren’t clicking because of the subject lines, they aren’t reading the emails. So you could see how important that language is.

Another great way to get a casual audience member to become an active audience member is to get them a small, quick win. When you think about video games, right?

If you remember Angry Birds, I don’t know if anybody plays Angry Birds anymore, but very popular game. The first level, you have three angry birds and you kind of fling them with a slingshot into a little structure that has these green piggies on them. And the first level, there’s like one bad piggy. That’s it. On a structure where if you hit any part of it, you’re gonna win. It’s easy, and then what happens? You get points and stars, the little music plays, and then you move on to the next level, and all of a sudden you’re on level 490 and you forget to pick up your kids from school. The power of a quick win.

Charles Duhig actually, who wrote a book called The Power of Habit, has a whole chapter on the power of the quick win. Literally something that within the first five to 10 minutes after discovering you, they can do something that they weren’t able to do before. The example I always use personally is the one with Ramit Seti.

Ramit’s been a guest on the podcast several times, and just to be frank with you, I was not a fan of his at first because he was a little off putting. He was a little aggressive back in the day. He would kinda make fun of a lot of people who were more in the sort of, how do you say, the extreme coupon saver world, which I wasn’t one of those people, but I was just like, man, that’s kinda harsh.

Anyway, that’s a part of his brain. That’s just who he is. And then one day I read an article of his, on his blog that was essentially a script. Where you could call your cable company or your phone bill company and you read the script out to them and you could save money on your bill. And I did that during lunch one day when I was still in architecture.

This was way back in 2007, I read this article. I followed his steps and within 10 minutes during lunch one day, I was able to save like 25% of my cable bill. And over the course of a year, and that’s hundreds of dollars. That’s something that I didn’t have before that Ramit taught me how to do in just a few minutes, and it worked and it was after that, I dove deep and hard into all the rest of his articles, and I learned a lot from him.

I learned what it means to live a rich life, not rich in money, but rich in experiences and things that matter to me, and also being okay with spending money on things that matter. But then saving lavishly and not spending on things, on the things that don’t. And I wouldn’t have gotten into his work and purchased his books and even purchased a few courses of his if it wasn’t for that small quick win.

So what’s the equivalent of that in your world? Something that you could provide somebody that maybe they were just trying to get and they just weren’t able to get before, or something new that they can discover through you. From there, you can take them on this journey together, but it starts with a quick win, especially today with so much noise out there, so much just overwhelm and just heaviness out there in the world.

If you can get them a small, quick win, I mean, they’re gonna continue to come back. There is some science behind this as well, right? That reptilian part of our ancient brain that gets a reward and we just wanna keep going back to that same place where we get that reward over and over and over again.

It’s a powerful thing and with great power comes great responsibility. So hopefully you use that for good.

Alright, let’s move up this pyramid a bit. Let’s imagine now a person is a subscriber, a follower. They follow you on Instagram, LinkedIn, TikTok, wherever it might be, they are a subscriber of your email list.

Great. That’s fantastic. And that’s, that’s a very important thing to do. But how do we then make them feel like they’re a part of a community? How do we make them feel like they belong and that, that they’re just not alone on this journey, but there are other people like them there. Again, this is where magic happens.

This is where people start to form groups and have an identity as a fan of your work, right? Not not just musicians and like Swifties and believers and direction, or in the world of K-Pop, right? With Stray Kid, there’s the stays. That’s what they call their army of audiences, right? The BTS Army Beyonce’s beehive.

You can have a similar thing too, and you don’t have to necessarily name your fans and sometimes they name themselves, but the principle of, and that idea of identity is really important here. So they need to know that other people like them exist. So a very easy way to help people feel like they’re a part of something, even before you build an actual community, like with something like Circle or you connect these people together.

Just the mere fact that they know other people like them exist is step one. And this might mean using your platforms to share the stories of other people in your community. This is something that we love to do and it actually, it’s a brilliant marketing strategy. If we’re talking about the success stories of people in our community, in the SPI Community, it shows people on the outside the kinds of people that are succeeding in our community.

And guess what? It also shows them how they succeeded. AKA with the community. So it actually self promotes itself. It’s almost like a flywheel, which is really cool. I invite people who have been very successful within our brand onto the podcast like Dr. B, and you might remember Dr. Shannon Irvine from last week.

She was a student of mine and now she’s written this book and it’s amazing. So by showcasing the success stories of those inside of your community, even just one at a time, even though you’re not able to do that with everybody, especially as your brand grows. It is in a sense doing it for everybody because you are showcasing and spotlighting a person just like them.

So do that. Showcase your audience. Read StoryBrand by Donald Miller. That is a brilliant way, almost a play by play on how to make your customers, your students, your subscribers, the hero of the story. And when you share that hero’s journey, and a hero, of course, doesn’t just have great things happen to them all the time.

They go through challenges. They have dragons, metaphorical dragons that they need to slay, but they also have advisors, a guide, an Obiwan Kenobi, right? That has helped Luke Skywalker. You are the Obiwan Kenobi. And so when people see this hero’s journey that you are again shaping, and it’s a great way to tell content or showcase content in a story format.

People love story. The before, after the struggle, the relatability there. And then when they see the person that is just like them, get through something that they are going through, they’re going to wanna get the same kind of help. From where? From you. So this is Brilliant. StoryBrand by Donald Miller, or Building a StoryBrand is the name of the book by Donald Miller.

Probably the best book that you could read right now for where we’re at in the world on how to market because your customers, your students are the hero of the story. This is why we love showcasing and bringing people from the SPI Community here. This is why. And I’m not just talking about like, have them come on and tell a testimonial, right?

Have them come on and unpack the struggles that they went through and the transformation that they went through. And what about the work that you do with them was the most impactful for them. And when they say this in their own voice, in their own words, in the same language that their audience will respond to, it’s just like magic.

It’s just like magic. So, consider that right now as an exercise. Think about who in your audience has transformed in some way, shape, or form because of you. How might you capture that in some way? Maybe you have a podcast or you can tell their story in more of a video essay style or documentary style sort of video.

Another way to make people feel like they’re a part of community is to actually, in fact, bring your community together in some way, and there’s some easy ways to do this, right? Again, if this were easy, what would it look like? You can have them come in together in a. Small little community, like a group, a Facebook group, a LinkedIn group to find each other, to connect with one another.

Over time, you can upgrade it and get in into a more serious and more professional community. Like on Circle, like what we have at SPI. But you don’t need to start there. Maybe it starts in a WhatsApp group or a text message string. These connections just immediately start creating bonds. And what’s really cool, especially if you start creating things that have, for example, a recurring payment, monthly payment, quarterly payment, annual payment to stay in the community.

As soon as people find each other, they’re in, this is what we know and why we connect people together as much as possible, and what allows us to have some of the lowest churn rates in our community, that are in the industry because we know and understand the importance of connecting people together.

And yeah, it takes a little bit of work. It’s not just like automatic, but we have to notice patterns and the kinds of people that are in our space and we connect them together. But it, it is so worth it. It’s so worth it. So think about how you might go about creating easy ways for your people to connect with one another.

One thing I love to do is go live. I remember going live during 2020 during the pandemic, and I had a show on YouTube called The Income Stream, and it was 365 days straight of going live every single morning. It provided some rhythm and a cadence for people who were going through some struggles during that time where nobody knew exactly what was gonna happen or how it was gonna go down.

But it provided some stability and those people who showed up every day at 9:00 AM Pacific for the income stream, during that year, March, 2020 to March, 2021, we did not miss a day, we bonded. We became a family. People got to know each other. Some of those people actually, when things opened back up after the pandemic, they flew out to meet each other.

They bonded so well. And of course many of them are now still a part of the brand. And when we showed up and created the SPI Community, they’re a part of that as well. You could go further and even bring people together in person. You can facilitate situations like that. I do that in the Pokemon community.

Just last month we had, actually, it’s October 31st, so no, earlier this month I hosted my fourth event called Card Party fourth in three years, and we had 8,000 people. Just about 8,000 people show up. To talk about Pokemon and Nerd out about Pokemon to buy, sell, and trade Pokemon to build new experiences and memories with relation to Pokemon in this thing that, again, yes, it’s quote unquote my event, but it’s not even about me.

I’m just the mc. I’m the host. It’s about the people who are there, the fans meeting the other creators who are there with the vendors and the sponsors, all creating this sense of just community within the space. And so, no, I don’t just talk the talk here with this kind of stuff. I walk the walk and I think anybody knows that, who has dove in deep into the kinds of things that we execute on over here, and I think that’s really important for you to understand as well when it comes to your stuff.

There’s so much information out there. You could say anything that you want. But what are you demonstrating? What are you actually doing to show up and to actually prove the things that you’re saying? Anyway, I don’t need to talk more about that. I wanna share some more ways that you can convert your active audience into a connected community.

One thing I love to do, and the beauty of having a actually online connected community is you can crowdsource from your community, you can have your community feel like they are a part of the process, they’re integrated into the brand and actually help influence the brand in some way, shape, or form. Now, I’m not saying you have to just let your people run the company and have it go any which way, but even giving little moments of time for your audience and your community to feel like they have a say in something and to actually have a say in something is really key.

It could be similar to what we do. We have town halls in the SPI Community where we have people who are big fans come up and share suggestions, share even criticisms and things that we could do to improve the situation and the experience that people have, which I think is amazing. We call on our audience to ask what they wanna learn about next, and that helps influence what our next accelerators are about, or what our next courses can be about.

By the way, we are very soon to be launching a short form video course because, guess what? People have been asking for it. So it’s already, it’s already partway filmed because it’s very, very much a hot topic right now and we wanted to create that for you. So yeah, get involved in the SPI Community, have access to all of our courses and and material, and that’s gonna be the next one that comes out very, very soon.

You can have people just vote, Hey, I have a book coming out, which of these three covers do you like best? And just get them involved when you get people involved, they get invested. Lemme say that one more time, because this is a very important principle of a successful community. When you get people involved, they become invested. And that, that in a sense also means they will invest or could invest or be more likely to invest, not just with money, but with time into your brand, into marketing it, into supporting it, into defending it, and again, having it feel like it’s a part of their lives, which it is at this point.

And from there, we’re at the tippy top of this pyramid. Now we start at the bottom casual audience. That’s part one. We have converted them into now the active audience, which is part two. Then the connected community, which is part three. And the smallest part of the pyramid. But the most powerful are the superfans.

And I’ve said this already, but your superfans will promote your brand without you even asking. But think about what that means. Somebody within the brand who’s a follower, a fan, subscriber, community member, they’re a superfan. They start talking about your brand with their audience, with their people, with their families, with their friends, their community, and think about where that person who heard about your community from this superfan comes into your brand. Now, they’re not coming in as a casual audience member anymore. They are very likely to come in already higher up because it is a recommendation coming from someone who has already built trust with them. The trust factor fast forwards that success, and so this is the power of superfans.

They’re coming in, not at the bottom anymore, anybody who comes in from your superfans, they’re coming in more closer to the top already. They might even come in already a community member because your superfan has already done a lot of that legwork and trust building for you. This is what is so powerful about even a small group of superfans, and like I said earlier, some of your community members will just automatically become superfans, but there’s a few things you can do and what are my favorite things to do?

And every time I share this, I share this on stage too. It blows people’s minds because it’s free and it’s easy, and it all is about the principle of just time and attention. That’s it. So here’s one thing I still continue to do on Fridays. I’ll go on a walk with my dogs and I have my phone. And I go on Instagram.

Instagram just makes it very easy. I could do this on most other platforms, but I just choose one because I wanna make it easy. You can’t do this with everybody, but some things, and at this point in the pyramid, pun intended, it shouldn’t be scalable. It’s just something that you gotta do and will create fans.

You go out and you reach out to people who’ve interacted with you. Maybe they’ve replied to a post, or they’ve shared something, or they sent you a dm, you reply back with a video. Not text. Maybe audio could work, but I think there’s so much power when it comes to a person seeing that you took the time to send them a message, especially if they, if it wasn’t prompted, like I love just going to random commenters and then sending them like a random follower on Instagram and sending them a 32nd video, just thanking them for being a follower and for being active in the community and even prompting like, Hey, what are you working on right now that I can maybe create some content about? That goes a very long way. No other motive than just reaching out and letting them know that you know that they’re there. And this is one of the most powerful things that you can do.

If you can do this also with people who are seemingly more active in your community. If you already have like a Facebook group or a LinkedIn group and you notice there’s a few people who are just rock stars in there, reach out to them, recognize them. It will blow their mind. And so on this dog walk that I do where one hand I have a leash, the other hand I have my phone, I can get through 30 to 60 of these in about one walk.

Usually I get a reply back and they’re so grateful, they’re so thankful, and they’re like, I can’t believe you took the time to send me a video. It was only 30 seconds, but it feels like everything. That’s how you can get a superfan to really feel the love and wanna give back because this is, what is it really all about?

It’s about connection, and you’ve just made an incredible connection with a person who didn’t expect it. It is those small, unexpected surprises that go further than the bigger campaigns and things like that, right? Think about this. A spouse who says, I love you every night before they go to bed.

Goodnight, honey. I love you. Goodnight, honey. I love you. Goodnight. It’s the same thing every night, right? It doesn’t mean you love them less, but it’s just expected. It’s routine. But think about the person who on a random Tuesday at 3:48 PM sends a long stem rose or a box of chocolates or something to your spouse’s work for no other reason.

It’s not an anniversary, it’s not a birthday. It’s just because. Boom. It’s those small, unexpected moments that create the connection that will last forever. So how might you create those small, unexpected moments for your audience? I wanna thank you for 900 episodes for giving me the motivation and the encouragement to keep going.

To all the guests that have been on the show and to especially all the superfans out there who have continued to follow through the journey, through the different phases of SPI, through the blogging days, to the podcasting days, to the video days, to now the Pokemon days, the community days, and who knows what days are coming, but no matter what, I just wanna say thank you so much for everything because this has been such a joy.

900 episodes after 15 years. My son is turning 16 soon. He’s gonna get behind the wheel soon. My daughter is a teenager now as well. Thank you for 900. Here’s just some more. Have an amazing day. Cheers.