YouTube Tips and Tricks For Bloggers – Part 2

In part 1 of this mini series about video marketing on YouTube we discussed two important topics:

  1. Your mindset as you begin to push videos onto YouTube for brand expansion and traffic generation; and
  2. A number of things you can do to your video recording to optimize it.

In part 2 we’re going to cover some tips and tricks for what to do after your video is recorded with the title, description and tags.

Before that, I’d like to answer a couple of quick questions that some of you asked me after the previous post:

1. What’s the Maximum Length of a Video That You Can Upload to YouTube?

The answer is 10 minutes flat. People who got in early on YouTube before this 10 minute rule started are “grandfathered” the ability to upload longer videos, but that was within the first year only. If you search on the web, you can actually find people selling their old grandfathered accounts for a lot of cash because many people would love to have the ability to upload videos longer than 10 minutes in length. How legal is this?I can’t answer that, and I advise that you to use your best judgment.

That being said, 10 minutes or less is plenty of time to create a video with great content that can send masses of people to your site and expand your brand.

2. What Do I Do if I Have a Recording That’s Longer Than 10 Minutes?

You can either do your best to edit it so that is under 10 minutes, OR you can break it into two equal parts – and use either the description of the videos, annotations, or a video response to connect the two. More on this later in the series.

3. Is There an Easy Way to Check Video Statistics on YouTube?

Yes – indeed! YouTube has something called “Insight” that tells us a load of information about each of our videos, including incoming traffic, where they came from, and even what parts of our videos people are more interesting to the viewers – plus a lot more.

One thing I do is I added an “Insight Module” to my homepage of YouTube, so that after I sign in, I can immediately see what kind of traffic I’m receiving, and what my most popular videos are. In order to create an “Insight Module”, simply sign into your YouTube account, and click on the “Add/Remove Modules” button, and then select “Insight Chart”.

Insight Chart for YouTube

Okay – now back to our regularly scheduled program…

Today, we’re going to be talking about the Title, Description and Tags of your videos. All three are very important, yet are often overlooked as people get excited to see their videos finally live on YouTube.

The Title of Your Video

Treat the title of your video the same way that you would treat the title of any blog posts that you write. In other words, make sure they:

  1. Contain targeted keywords that relate to your video; and
  2. Are not generic – meaning they have some thought behind it that may catch people’s attention.

Having a keyword rich title is important because remember, YouTube is a search engine! And guess what…they are owned by Google (gasp!). Plus, many YouTube videos are picked up in Google Searches, so there’s a potential to get traffic not only from YouTube search, but Google search as well.

YouTube does not crawl through your video and listen to each and every word that you say to see what is the most relevant for a certain keyword. That would be crazy. So, what you say in your video doesn’t directly effect the search engine results, but it definitely matters – indirectly. Much of the rankings are based on views, competition, tags, related videos, and comments. I don’t know the exact algorithm (of course), but viewer action weighs in big time. That’s why it’s really important to include calls to action within your video to get more subscribers, and more comments as well, if possible.

COOL TRICK: You probably know some of the primary keywords you’d like to use in your videos before you even start. Type in those keywords into the YouTube Search field and see what comes up. You’ll get a quick glance at which videos are the most popular and get the most traffic. Here’s the tip: some similar titled videos will show up next to other videos in the “related videos ” area on the right. If your video shows up there, there is always a potential for people to click over and check out your video too. More exposure = more traffic.

YouTube Video Titles and Description

Edit Titles Description and TagsThe Description

The description is where you tell people what your video is about. Sounds simple enough, however there’s one all-important tip that I recommend you do:

Always start the description with the URL of your blog (or whatever website you’re promoting). As you can see in the screenshot above for my video on How to Make a Facebook Landing Page, the first thing that you see in my description below the actual video (see blue arrow) is my website address. Although it’s cut off a bit, it is still clickable, and I get traffic from these links every day. If you include a link in the middle or the bottom of your description, people will have to expand the window below to see it, which most people never do.

Again, start with your link and it will always be there for people to click on.

It’s also important to include a real description (after your link) that contain some relevant keywords to help the YouTube (and Google) search engines determine what your video is about.

Oh, and from what I understand, as of today, html does not work inside the description – so there’s no need to try and optimize with anchor text. Plus, the links from YouTube to your site are NoFollow anyways, which means they don’t really count in Google’s eye as a backlink. It’s still important to include a link though, to drive traffic from your video to your site.

Tags

Tags are simply keywords related to your video. You can add as many as you want, however I’d recommend about 7 to 10 tags at most.

COOL TRICK #1: Similar to the trick that I mentioned for the Title of your video, enter your primary keywords into the YouTube search engine and find a popular video with a lot of views. Expand the description of the video and look at the bottom of the window that opened up to view all of the tags that were used for that particular video. If you want to give yourself the best chance to have your own video show up next to the popular one that you selected, use those same exact tags for your own video. Again, I don’t know the exact algorithm, but this will definitely increase your chance of being shown next to the video you selected that is getting a ton of highly targeted traffic already.

COOL TRICK #2: If you plan on uploading a number of videos, you can “create your own tag” – a unique character set or word that you use to tag each of your videos. When you do this, sometimes YouTube will simply show thumbnails of your videos in the related section next to your own open videos because of that unique identifier. It’s a lot better to have more of your videos (instead of other people’s videos) show up in the area next to your open video, so people can possibly stay on content that is your own.

Up Next

I hope you enjoyed these tips and tricks for the title, description and tag of your YouTube video. In part 3, we’ll cover what you can do after your video is uploaded and live on YouTube to maximize traffic to your videos and your own site.

Cheers!

  • http://www.technshare.com Dev | Technshare

    Hey pat,

    Awesome Post man. I really like the idea of breaking it down in 2-3 parts. You’re doing awesome job man. Keep up the great work.
    Thanks for sharing this great Post.

    ~Dev

  • http://www.making-your-own-website.com Nabeel | Create Your First Website

    Whoa Pat!

    Awesome, Awesome series!!

    I am really loving the guide to Video Marketing!!

    I really like this tip ‘If you want to give yourself the best chance to have your own video show up next to the popular one that you selected, use those same exact tags for your own video.’ As this will not only increase the potential for traffic, but will also make your work easier, as you will already have keyword ideas!

    I did not understand the COOL TRICK #2 under Tags. I am a little confused on what ‘“create your own tag” ‘ actually means..

    Lastly, what kind of videos should we make? Like guides, screen guides… I mean can you give some ideas for the make a website and make money online niche?

    Thanks,
    Nabeel

  • http://www.making-your-own-website.com Nabeel | Create Your First Website

    Also, this is the most detailed and informative series/information on Video Marketing through Youtube that I have ever seen! I mean I have not seen these kind of posts and tips on any website, guide or video!

    Looking forward to part 3!

    Nabeel

    • http://privateLabelUnlimited.com/build50klist/build50klist.html Gary David | Build Your List Fast

      I agree with you Nabeel. This is the most detailed and informational video marketing guide that i’ve seen in the past several months. Looking forward to part 3 too. =)

  • http://www.xenappblog.com Trond Eirik Haavarstein

    Hi Pat,

    As you mention, the best trick is to have your URL in the beginning of the Description, this brings alot of traffice to my website. I’ll try out the unique tag.

    You also should do it the other way around, putting up a YouTube icon like I have on my webpage, this also brings people to your YouTube channel.

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Pat,

    Do you use the Date and Map option?

    Any real benefit of using this?

    I assume there must be…

    Ivan

  • http://www.webbizfinance.com Tyler WebCPA

    That’s a new one, copying the tags on other videos to get yours to show up by it. Also, the unique tag so that your videos get lumped together was new to me. I plan on looking at some of Pat’s videos during lunch today.

  • http://www.jewelry-secrets.com Richard Scott

    Incredible. Everytime I come here I learn something. I’m loving this series. Great tips and great insight.

    For some reason, I was expecting a video with this one… :)

  • http://www.my4hrworkweek.com Eric | My 4-Hour Workweek

    Pat, these are really some awesome tips! I can’t wait to get started with YouTube. Also, I’m shocked to learn that you can’t upload videos longer than 10 minutes. (It seems that you so frequently see videos longer than 10 minutes.) Anything longer than 10 minutes is probably too long though, and like you said, it gives you the opportunity to create multiple parts to a series if you have a topic that you can talk about for a long time.

    Looking forward to part 3…

  • http://www.youngprepro.com Onibalusi Bamidele

    Really great Pat!

    One of the best thing I love is statistics and I am very glad youtube makes this possible.

    Thanks a lot,
    -Onibalusi

  • http://mensplaybook.com Torrey

    Great tips. I think I should start utilizing YouTube with my readers since men are very visual in general. Thanks.

  • http://www.theinfopreneur.net TheInfoPreneur

    Pat,

    Somebody just mentioned to me about your site yesterday and I gotta tell you…I’m very glad they did. You have a great site here and I’m looking forward to learning more about you.

    Brandon

  • http://www.flipthiswholesaler.net Steph

    Awesome article, Pat- thanks so much!

    Regarding the 10 minute time limit, from what I understand they just lifted it. One of the guys in my mastermind group just posted a video to YT yesterday that was 19 minutes long.

    Here’s a link to it if you want to see for yourself:
    http://www.youtube.com/watch?v=LJE_9w5T_r8

    I heard the new limit is 1gig, although I have no idea what that means. :)

    Thanks again for the valuable content- your blog rocks!

    Steph

  • http://privateLabelUnlimited.com/build50klist/build50klist.html Gary David | Build Your List Fast

    Thanks for sharing Pat. You are really providing amazing series here. Looking forward to part 3.

    Regards,

    Gary

  • http://legitmakemoneyonline.blogspot.com/ Alexander – Legit Make Money Online

    Thank you so much for sharing these tips. These are definitely great tips that I need to keep in mind the next time I upload a video on YouTube. I can’t wait for Part 3!

  • http://thedigitalphotographyroom.com David

    This series of articles made so much since, I guess I got a lot to learn. Thanks for sharing

    David

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  • http://igniteyouressence.com Justin Popovic

    Wow. Just finished Part 1, came here and learned like 4 new things as well. Thanks! Great job.

    The one idea I’m looking forward to trying is using the same tags as other popular videos. I’d be curious to see how to impacts viewership numbers.

  • http://www.xylitolfresh.com Jessie

    I liked the unique tag trick :)

  • http://fitnesswellnessworld.wordpress.com/ Marina Aagaard

    Awesome information. I look forward to applying it. Huge thanks, Pat!

  • http://www.orthocorept.com Ian

    Hi Pat,
    Love your content and pod casts. Great stuff. I have tried to locate the tag section on youtube and have not been able to find it on other videos. I dont know if youtube is onto this strategy now and have deleted this option. Do you have any idea? Thanks.
    Ian

  • http://www.myworkathomeventures.com Melissa

    Ian, I wrote a post about this on my website recently http://www.myworkathomeventures.com/how-to-view-tags-on-youtube/

    Youtube has taken down the tags so they are not viewable on screen anymore. They are still there, just can’t see them. But, you can see them if you right-click on the page of the video you want to view tags from, click on “view source”, and look at the meta keyword tag in the source code of the page,and that’s where you will find them. If the video has lots of tags, you won’t be able to see all of them though because it is shortened after so many characters.
    Hope this helps!

    • http://www.stepstopassiveincome.com Kent

      Thanks so much for this, Melissa! I was just trying to figure out how to view the Tags now that YouTube has hidden them. I’ll give this a shot!

  • http://www.infowland.com daniel

    This is the most detailed vidoe i have ever seen.

    Very informative and contains great insights.

    Thumbs up bro!

    -Daniel

  • http://www.socialbuilders.net/ get youtube views

    I agree that annotations is a great feature and used right can bring you in a lot of extra views.get youtube views

  • jmafc

    I notice that your own videos don’t have a unique tag as you suggest in Cool Trick #2. Is that because, e.g., “smartpassiveincome” or even “smart passive income” are too long or too generic, or is the trick passé or detrimental nowadays?

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