Online business owners often say that you can build a successful business in any niche—even “in knitting,” as the cliché goes. Well, today’s guest proves it can be done: She’s built a booming online business creating totally awesome knitting patterns, and she’s here to tell us how it’s done.
Lauren creates custom knitting patterns and earns a passive income selling them through her website, Girly Knits. Thanks to smart strategy, some clever branding, and one very successful owl hat, Lauren has carved out a unique place in her niche and turned a profit doing what she loves most. (She even scored a spot on a reality TV show for knitting all-stars—and won!)
Lauren’s story is proof that with the right strategy, any passion can become a profitable online business. Tune in to hear her straightforward approach to branding her business, building her audience across multiple social channels, and navigating the challenges of working from home.
Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
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Special thanks to Lauren for joining me this week. Until next time!