Wouldn't it be awesome to share the story of your business on TV? Or see it covered in your local newspaper? Or on your favorite radio show, podcast, or blog? This kind of media exposure can do wonders for the growth of your business. That's why I've brought the amazing Christina Nicholson on the show today to talk all things PR (public relations).
As a PR professional, Christina connects media outlets with newsworthy stories, events, and people. She's an expert at crafting the perfect pitch and making the most out of a media appearance. In today's episode, she'll share her advice on focusing your pitch, making an impression on PR professionals and media outlets, and how you can get started executing your own PR.
Seeing your business name in lights might not be as far-off as you think. Tune in for tips, tools, and resources for becoming your own PR mastermind!
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Special thanks to Christina for joining me this week. Until next time!
Today's guest is a PR professional with tips, tools, and resources for attracting coverage from media outlets and publicizing your business.
- Why Christina left her job as a TV anchor and reporter for a career in PR.
- Common pitfalls to avoid when pitching your business to media outlets.
- Tips for contacting and making an impression on PR professionals.
- The importance of a personalized, focused PR pitch.
- Tips for crafting a newsworthy story around your business.
- Why you need to embrace “tooting your own horn” when reaching out to media outlets.
- Tools and resources for taking a DIY approach to your PR, and more!
Click the button to the right to download the whole episode in PDF form from start to finish.