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SPI 253: How to Build Relationships with Influencers with Selena Soo

I’ve talked about relationship building a lot on the Smart Passive Income Podcast. It’s an essential—and potentially life-changing—aspect of growing your business and your reputation as an entrepreneur. That’s why I’ve invited a relationship mastermind, Selena Soo, here today to give you her expert perspective on approaching influencers and building your network.

As a coach to countless successful entrepreneurs (some of them coaches themselves), Selena understands the kinds of tactics that win over new contacts and forge meaningful connections. You’ll hear stories from her own encounters with industry legends, the mindset she adopts when making a first impression, and common mistakes she sees other entrepreneurs make.

Selena and I also walk through three fun, hypothetical scenarios where you’ll get to hear her relationship-building strategies in action. We’ll cover everything from marketing a new book to attracting high-level coaching clients—there’s something for every entrepreneur in this episode.

Want to make a stellar impression the next time you run into your favorite entrepreneur? Selena’s here to help. Listen in!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Selena for joining me this week. Until next time!

Today’s Guest

Selena Soo

Here today is relationship-building expert and PR mastermind Selena Soo with advice for approaching influencers and forging connections with entrepreneurs you admire.

You’ll Learn

  • Advice for approaching people you admire.
  • Common fears that hold entrepreneurs back from relationship building.
  • The introductions that changed Selena’s career.
  • Messaging pitfalls and things to avoid when emailing influential people.
  • Favorite relationship-building experiences from Selena’s own career.
  • Simple ways you can invest in yourself as an entrepreneur, today.
  • Tips and resources for marketing your next book.
  • Strategies for promoting your next online course.
  • Advice for positioning yourself as a high-level coach or mentor.
  • Two free resources for growing your network and your business, and more!

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Smart Passive Income Podcast

with Pat Flynn

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