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SPI 221: An Unknown Way to Boost Sales and Increase the Size of Your List—Back with an SPI Student

It’s my pleasure to welcome back a very special “student” of Smart Passive Income. Kenneth Kelly joins me once again to share how has transformed over the past two years, as well as the innovative strategy he’s used to build his growing network of affiliates.

Since Ken’s last visit in Episode 101, his business has grown to include a book and tons of new resources at Despite his success, however, he struggled to find affiliates. Most potential partners in his niche aren’t “plugged-in” people—they operate brick-and-mortar stores and do the majority of their business offline.

Ken changed that. Using a clever strategy, he’s acclimated offline business owners to the online world, turning former “techno-phobes” into enthusiastic affiliates.

Today, Ken offers a step-by-step walkthrough of the four-part strategy he uses to earn these affiliates. He’ll share his advice for navigating a competitive niche, the tools he uses to manage his partnerships, and the obstacles he’s overcome along the way. He’s even created an exclusive case study resource that breaks down each step of his strategy, just for Smart Passive Income Podcast listeners!

I love having guests return to the show to share their progress. If you like success stories and super-actionable strategy, you’ll love this episode, too!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks to Ken for joining me this week. Until next time!

Today’s Guest

Kenneth Kelly

My guest today is a Smart Passive Income “student,” here to share how his business has grown.

You’ll Learn

  • The four-step strategy Ken uses to attract affiliates for his business.
  • What Smart Passive Income taught Ken about building his online business.
  • How Ken turns offline, “techno-phobic” business owners into online partners.
  • The importance of speaking the same language as your potential affiliates.
  • Advice for standing out from your competitors in a crowded niche.
  • The tools Ken uses to manage his affiliate relationships.
  • The personal obstacles Ken overcame on his journey to success.
  • An exclusive resource for SPI listeners, and more!




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Smart Passive Income Podcast

with Pat Flynn

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