LIST BUILDING LIVE: 4 List Collabs You Haven’t Thought of Yet with Nadalie Bardo

LIST BUILDING LIVE: 4 List Collabs You Haven’t Thought of Yet with Nadalie Bardo

Pat Flynn: Hey, it’s Pat Flynn, and you’re listening to List Building Live, our first ever virtual audio summit right here on the SPI Podcast, where each day we release about six mini episodes to help you grow your email list. Why? Because you don’t own social media, but you should own your audience. So each day for three days in a row, we are bringing you people directly from Liz’s and my communities to share what’s working to grow your email list today.

That’s right, no quote unquote experts or eight-figure entrepreneurs talking about what worked for them years ago. Just regular creators like you who are working towards making a living online. Enough talking. Let’s get into it.

Liz WIlcox: Okay, Nadalie, tell us, we are dying to know, what is one way you’ve been growing your email list in the last six to 12 months?

Nadalie Bardo: Girl, you already know it’s all about collaborations for me. And before y’all think bundles and summits, sure, bundles and summits are great, but for me, I am a huge fan of the one-to-one collabs, JV webinars. Basically, I show up in someone else’s audience to teach my workshop, and when I think about what’s growing my email list the most, it’s that, just finding aligned partners that have audiences that wanna learn what I have to teach.

Liz WIlcox: I love that. So give us some examples of one-to-one. Like, I’m thinking about, like, a freebie swap. I share your freebie, you share mine. But are there other examples?

Nadalie Bardo: For sure, you can do the freebie swap. I’ve seen people starting to do where, like, you write a tip, and then I’ll send that in my email. Like, someone I know is like, “I’m not sending emails this summer.”

Like, join… Like, basically an email list takeover I’ve seen. I’ve also seen other people do, like, podcast takeovers as a way to collaborate. But for me, I am a fan of the workshop swap. So basically, like, Liz, maybe I’m like, “Hey, Liz, come teach my audience about email marketing. I can come teach your audience about collaborations or Pinterest,” which is my other thing.

So with that, I’ve honestly had I would say more growth working with less people than with, like, a bundle or a summit. I’ve also co-hosted boot camps. So it’s like a week-long event, and I invite someone to come in as, like, an additional expert. So I do a lot of this with my Pinterest marketing business. So I’m like the pin coach, and I’m like, “Okay, you’re an SEO expert, you’re a blogging coach. How about you come in, we do this event for creators, and we split the profits. I pay you for your time, and you promote it, I promote it.” And honestly, those events alone, like, for my boot camps, I typically have 1,700, 1,800 people sign up. So you can do a lot with just one partner I think when we think about collabs, we automatically think bundles and summits, but there’s more out there Yeah.

Liz WIlcox: Oh my gosh, y’all, I am right… I wrote all this down ’cause I wanna recap it for you because she just gave you a lot of ideas. So I love the email takeover. That’s where, like, I’ve done this before, and the subject line has been, like, “I didn’t write this email,” and then it’s, the preview text is like, “Who the heck is Nadalie?”

You know, or something like that. And that always does so well, you guys. Like, it boosts my open rate, it gets, you know, Nadalie or Shahara, or whoever I’m doing the collab with, right, it gets them a lot of leads, and it’s such a fun little way to do things. And I, I love the idea of a podcast takeover as well.

Nadalie also mentioned, like, workshop swaps, and I know Nadalie did a little workshop for my people on Pinterest, and I know for me, just in affiliate income alone, I think I made, like, $6,000. So who knows how much Nadalie made, right? And who knows how many leads she got, right? And those are awesome warm leads.

They’re not just, like, freebie seekers. Those are people that bought in. And guess what, y’all? Customers create community. Customers go out, they do the thing, they see the results, and they tell their friends. So it’s just gonna magnify that for you. Nadalie also mentioned the freebie swaps. I’m a big fan of that.

And the boot camp. Wow, so smart. And I didn’t… You know, Nadalie, when you brought that up, I didn’t even realize that I’ve done that before. I did that with somebody named Lindsay, I don’t know, a year, year and a half ago. I knew I was running, like, a… It was actually a list building. There’s a theme here, right?

I’m always talking about growing your email list. A list building challenge, but I remember being really busy and overwhelmed, and this person was really good at networking, and I said, “Hey, can you come in and do, like, three days of just teaching them how to network?” And they said, “Yeah, great,” and it worked out really well.

We ended up creating an offer at the end. That sold. Uh, so it was more than just list building for Lindsay. It was we both got to make money. I got to make my people happy. Anyway, Nadalie, this was genius. You’re so smart. Of course we want to get on your email list. How can we do that today?

Nadalie Bardo: Yes, y’all. I have got my Collab Ready Checklist.

Because maybe you are listening and you’re like, “Okay, collaboration sounds great, but am I ready?” Y’all, I bet you you are. Because with collabs, you don’t need a large audience. You don’t even need a huge email list. You don’t need social media followers. You just need to have a few little things in place.

So grab my checklist and let’s get you ready to grow your list with collabs.

Liz WIlcox: Yes, I’m so excited. Thanks, Nadalie.

Nadalie Bardo: Whoo, pleasure.

Pat Flynn: Okay, another great list building strategy from one of our amazing community members. I just love seeing people find ways to grow that I didn’t even think of. That’s something I’ve always loved about being in communities with other entrepreneurs.

It’s just so inspiring and motivating at the same time. If you need that in your list, a group of business peers to help you take what you’re learning here at this event and turn it into real action, come join us inside the SPI community. Not only will you finally have people keep you accountable, you’ll have all the resources you need to make a living online, not just with email marketing, but content creation and monetization as well.

And right now, we’re offering 50% off and some other fun bonuses just for List Building Live listeners, and that’s you. Just go to SmartPassiveIncome.com/listlive and use code 26LIST, that’s 26LIST, to grab this special rate. SmartPassiveIncome.com/listlive and use code 26LIST.