LIST BUILDING LIVE: 400 Leads in 30 Days with Pinterest with Jen Chapin

LIST BUILDING LIVE: 400 Leads in 30 Days with Pinterest with Jen Chapin

Pat Flynn: Hey, it’s Pat Flynn, and you’re listening to List Building Live, our first ever virtual audio summit right here on the SPI Podcast, where each day we release about six mini episodes to help you grow your email list. Why? Because you don’t own social media, but you should own your audience. So each day for three days in a row, we are bringing you people directly from Liz’s and my communities to share what’s working to grow your email list today.

That’s right, no quote unquote experts or eight-figure entrepreneurs talking about what worked for them years ago. Just regular creators like you who are working towards making a living online. Enough talking. Let’s get into it

Liz Wilcox: Hey, Jen. I’m really excited to hear what is the one way you’ve been growing your email list that has seen some really fun results.

Jen Chapin: My name is Jen Chapin, and I am, uh, a nurse actually who works full-time, but I do YouTube on the side, and I’ve been online for quite a while. But most recently I have had the most success building my email list using Pinterest.

Liz Wilcox: Okay, so what are you doing on Pinterest that is helping you grow?

Jen Chapin: So a couple months back, I saw some things online about people using Pinterest to grow their email list, and it’s one of those things that I had never really thought about because I thought… in, in my head, I don’t know why I thought that Pinterest was a dead platform, but since I am in the food and cooking niche, it’s kind of silly of me not to be using it actually for building my list because that’s what a lot of people go to Pinterest for, is to find recipes. And so really what I’ve been doing is taking my library of content, my YouTube videos, and repurposing them into blog posts with freebie opt-ins.

So people really want the printable recipe PDF, and they’re able to get that by clicking through from my pin, and then they get added to my email list, and then I can have them in my ecosystem, obviously, to sell them other offers or direct them towards my Substack, and it’s been working really well.

Liz Wilcox: That is so cool.

So tell me, on a scale of one to 10, like, how would you describe the level of difficulty that, like, creating the pins, getting them up, and, and getting the traffic is?

Jen Chapin: I would say for me it’s probably a five or a six, but I’m someone who really enjoys kind of the design process of the pins in Canva. I can see if you don’t enjoy that, it might be less compelling for you, but I really do kind of enjoy that creative process of making the pins that are compelling and that people want to click on.

There is kind of some research involved in terms of Pinterest because it does function like a search engine, and so you really have to do, you know, a little bit of research just… And it’s not hard, it’s just finding what people are searching for. For example, they’re not searching for slow cooker dinners, they’re searching for Crockpot dinners, right?

And so sometimes there’s a little bit of a difference in what people are looking for, but as soon as you kind of get the hang of it, you know, I would say it really only takes me around 90 minutes a week to do the research and batch the pins, and then I schedule them out so they’re continuously going up on my page and I don’t have to be posting every day like I do on Instagram.

Liz Wilcox: Okay, so 90 minutes. Are you doing that all at once, or is this something that it’s like, “Oh, I’m doing it a half an hour here, a half an hour there”?

Jen Chapin: No, I usually do it all at once, like on a Sunday afternoon.

Liz Wilcox: Oh my gosh. Say less. I love this so much. And there was one word that stood out to me when you were talking about creating the pins, and that’s the word compelling.

Can you give us maybe, like, one or two things that you see on Pinterest or you do yourself that make that pin compelling?

Jen Chapin: Yes. So the key that I have found is that on Pinterest, people s- look at a lot of pins and they save a lot of pins, right? But you’re not going to get them on your list unless you can get them to click through.

And so really you can use the pin almost as, like, a hook, and then to get the payoff, they have to click over to your site. So whether that’s your blog or a landing page or wherever you’re directing them to. So instead of saying, you know, “My Mason jar salads stay fresh for five days,” you would say something like, “How I keep my Mason jar salads fresh for five days,” and then, you know, “Click to learn the secrets,” or something like that.

I just pulled that off the top of my head, so I’m not sure it’s the best example- She’s good. No … but you get the point.

Liz Wilcox: She’s… No. You, you sound great. I’d love to know, well, number one, did you mention how long you’ve been doing Pinterest, and on average, do you know how many leads you’re getting Per month or however you, uh, measure?

Jen Chapin: So this is one of the things I think that helped me is that I do have an older, more established Pinterest account.

So I’ve, I pretty much had a Pinterest account since it was created in whatever year that was, right? And so, you know, once you’re able to switch your account over to a business account, that basically gives you kind of advanced analytics on, you know, who’s clicking through your pins, what your audience demographics are like.

So I would say, you know, if you’re starting brand new and you don’t have a Pinterest account, it might take a little bit more time for you to ramp up. I was able to revive my account in two months, and I hadn’t touched it for years. And in that two-month period, I got 465 email signups through Pinterest, brand new people on my list.

Liz Wilcox: Holy mackerel, y’all. If I had 465 people in the room that, with me right now, whew, I would be, I would be crushed. I love that so much. And it’s, I love that, Jen, you just mentioned, you know, it took you about two months to revive the account because, listen, y’all, when I tell you, we have been trying to revive the Smart Passive Income Facebook page that has about 180,000 people.

We’ve been at it for about a month now, and it is slow. I think it’s gonna take us a lot more than two months. You know, we’ve got 180K, and we posted something this morning, and it’s got, you know, 12 likes, right? It just, it just feels a little like wah, wah, wah. So I’m all in with Pinterest. This is so amazing.

Jen, congratulations on the literal hundreds of people you are now helping and serving. That’s really exciting. If we wanna join your list and get among those people, how can we do that today?

Jen Chapin: Yeah. So I have a free guide you can download. It’s called You’re Sleeping on Pinterest, and it shows kind of the Pinterest to, to profits pipeline.

We gotta love the alliteration there. You know, but really the goal is to get those people on your list so that then they can get to know you, they’re in your ecosystem, and they can buy your products. So yeah, I have the link available for that free download, and you can grab it there.

Liz Wilcox: Okay, awesome. That link will be in the show notes.

I’m so excited. Thank you so much, Jen. This was awesome

Pat Flynn: Okay, another great list building strategy from one of our amazing community members. I just love seeing people find ways to grow that I didn’t even think of. That’s something I’ve always loved about being in communities with other entrepreneurs.

It’s just so inspiring and motivating at the same time. If you need that in your list, a group of business peers to help you take what you’re learning here at this event and turn it into real action, come join us inside the SPI community. Not only will you finally have people keep you accountable, you’ll have all the resources you need to make a living online, not just with email marketing, but content creation and monetization as well.

And right now, we’re offering 50% off and some other fun bonuses just for List Building Live listeners, and that’s you. Just go to SmartPassiveIncome.com/listlive and use code 26LIST, that’s 26LIST, to grab this special rate. SmartPassiveIncome.com/listlive and use code 26LIST.