There are many growth strategies out there, but real results most often come from finding something that’s simple and repeatable for you!
That’s what you’ll walk away with if you listen in on this awesome List Building Live session!
Of course, we’re continuing day two of our very first virtual audio summit with another great chat. Our speaker, Asmita Jason, shares how she leverages no-opt-in giveaways as an efficient and consistent monthly newsletter growth tactic. But the best part about it is how easy it is to rinse and repeat this method as often as you want!
Listen in to hear more from Asmita, and visit AsmitaJason.com/47-ideas-to-promote-your-lead-magnet to access her free marketing resource!
Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!
Today’s Guest
Asmita Jason
Asmita Jason is a business and marketing mentor who helps online coaches and course creators build a six-figure email-based business. She has worked with 500+ clients globally, sold 3,000+ digital products, and hosted 20+ online collaborative events.
She built her business through two pregnancies, early motherhood, and every reason to quit. With a background in mechanical engineering and business analytics, she brings systems thinking to everything she teaches.
Resources
- Join us inside the SPI Community at 50% off for life using the code 26LIST at SmartPassiveIncome.com/listlive
- Visit AsmitaJason.com/47-ideas-to-promote-your-lead-magnet to access Asmita’s free marketing resource
- Subscribe to Superfans Secrets—our weekly newsletter on the strategies behind building real relationships with your audience, delivered free, straight to your inbox
- Connect with me on X and Instagram
- Connect with Liz on Instagram
LIST BUILDING LIVE: The Free for All Collab You Can Rinse and Repeat with Asmita Jason
Pat Flynn: Hey, it’s Pat Flynn, and you’re listening to List Building Live, our first ever virtual audio summit right here on the SPI Podcast, where each day we release about six mini episodes to help you grow your email list. Why? Because you don’t own social media, but you should own your audience. So each day for three days in a row, we are bringing you people directly from Liz’s and my communities to share what’s working to grow your email list today.
That’s right, no quote unquote experts or eight-figure entrepreneurs talking about what worked for them years ago, just regular creators like you who are working towards making a living online. Enough talking. Let’s get into it
Liz WIlcox: Okay, Asmita, we are so excited about this one. Please let us know what is one way you’ve been growing your email list in the last six to twelve months.
Asmita Jason: Hey, I’m Asmita Jason, and the one way I have been growing my email list is no master opt-in giveaways. So these are the monthly giveaways when people just come to one page, they get whatever freebies they want to, but it’s a monthly affair for me now.
Liz WIlcox: Okay, this is really exciting. Can you explain how you came up with the idea and how you get traffic to that page?
Asmita Jason: So the idea originally came from bundles. I was hosting collaborative bundles, and I was participating into a lot, and over a period I realized I was getting exhausted. I have to create a coupon code, and I have to give something that’s one of my paid offers for free. So somehow I started feeling, you know, hesitance from people, like, every single month.
“I don’t want to j- I don’t want to give my offer for free.” Or whatever offer they gave was like a bundle offer. It was included in every single bundle. And then I was like, “Okay, what if I just allow everyone to submit their regular free lead magnets?” It’s anyways free, so people won’t mind giving it. And then I make it, you don’t have to opt in for it because whenever I ask people to opt in for something, I have to give them something valuable.
So instead, just come take a look around, maybe one or two resources, but it’s worth taking time, and that clicked. So the first time I did it, I had, like, seventy people coming in, and over on now I had to limit to ninety contributors, and the views are, like, three thousand, four thousand views, unique views for the pages.
It’s B2B, B2C, but people are loving it. They just have to submit a regular lead magnet, and all the messaging is like, “Oh, you don’t have to take everything. Just, you know, take a little look at it. Maybe you will find something that you need,” and that is working amazing for me.
Liz WIlcox: I love this so much. Yeah, I would…
I, uh, understand why you would have to limit the contributors ’cause I’m like, “Oh, I need in on this. I, you know, I’m happy to send you my lead magnet.” That’s awesome. I love that you’re getting significant traffic as well. Can you tell me how long the freebie page stays open? Like, what’s that promotional period look like?
Asmita Jason: So the promotional period is twenty-second to twenty-eight. I have kept it same for each and every month because I just don’t want to miss anything. It’s like a rinse and repeat strategy for me. So the application date, the promotion date, all of the dates are same, just the month changes. But the page remains active for a month, but I have not deleted a single page until now.
So I still have people going back to the November giveaway and getting gifts from those. The messaging is never that these are going to get exhausted. We just say that it’s available twenty-second to twenty-eight. Nothing after that. So they still remain, and I do see people still go back to the past events, and they just want to check and take a look around.
Liz WIlcox: Okay, so in case you’re not getting it, Asmita is a genius. This is so smart. I love… Like, I wrote down, “Keep it the same. Rinse and repeat. You know, it’s just the 22nd through the 28th of every month.” I love that. That’s so I don’t know, such a pressure relief from you, the, the host, right? Like, I don’t have to think about, oh, let me look at my calendar.
When are we doing this? And I’m thinking about it from the perspective of, you know, this works really well when the contributors promote, right? And when the, the contributors will promote when Asmina makes it really, really simple. So the fact that, you know, any material she’s sending them, she doesn’t even have to change really the date on them.
Like, I love that so much. That’s so smart. Thank you very, very much for sharing this strategy. I cannot wait to see other people try it out. I think it’s so simple. It, it reminds me of back in the day when I was a blogger about 10 years ago or so, people would come together and do the roundup post. Like, oh, here’s Asmina, here’s Shahara, here’s Nahaku, here’s Liz, you know, here’s Steve, right?
And it would just be a page of, you know, promoting each other. So I love this so, so much. Asmina, if we want to join your email list today, how can we do that?
Asmita Jason: So to join my email list, I would say one of my best freebies is 47 Ways to Promote Your Lead Magnet. My giveaways is one of those, and it really has lots of powerful resources. Or people could just join any of the collaborations. But that’s the other part of the list, not the actual list, but any product, any freebie is fine. But I highly recommend 47 Ways to Promote Your Lead Magnet.
Liz WIlcox: Okay, we’ll put that link in the description. And before we go, I just wanna, for you listening, I, I love this lead magnet of the 47 ways, and earlier this year, I went to Craft and Commerce Kits event, and James Clear was speaking, and he’s a best-selling author of Atomic Habits, and he said he found a lead magnet of something like 200 ways to promote your book or to promote something, and he said he tried all 200 ways, and then he tried, you know, 20 more, and he’s finally started seeing traction.
So I’m gonna download that because, of course, I’m the host of this. I wanna be growing my email list too. So thank you so much, Asmina. I can’t wait to see people try this out.
Asmita Jason: Yeah. Thank you so much.
Pat Flynn: Okay, another great list building strategy from one of our amazing community members. I just love seeing people find ways to grow that I didn’t even think of.
That’s something I’ve always loved about being in communities with other entrepreneurs. It’s just so inspiring and motivating at the same time. If you need that in your list, a group of business peers to help you take what you’re learning here at this event and turn it into real action, come join us inside the SPI community.
Not only will you finally have people keep you accountable, you’ll have all the resources you need to make a living online. Not just with email marketing, but content creation and monetization as well. And right now, we’re offering 50% off and some other fun bonuses just for List Building Live listeners, and that’s you Just go to SmartPassiveIncome.com/listlive and use code 26LIST, that’s 26LIST, to grab this special rate.
SmartPassiveIncome.com/listlive and use code 26LIST





