What You Need to Know about Twitter


I’m headed back home from Boston today (I was there for the premiere of Crooked Arrows, which was awesome! Pictures of the red carpet event to come soon!), but in the meantime I’m really happy to share a wonderful guest post by my good friend Tom from Leaving Work Behind.

It’s funny because I actually haven’t talked about Twitter very much here on the SPI blog – I talk about Facebook and YouTube much more – but I do use it to successfully drive a lot of traffic to the blog and engage even further with the SPI community

Everything I would want to say about Twitter is covered perfectly in this post, including some of the tools that I use to go along with it, so please enjoy and take it away Tom!

Do you ever feel like you’re wasting time on social media? Like your considerable efforts are not suitably rewarded?

Are you spending hours and hours on social media networks like Facebook and Twitter every week in an effort to promote your blog, and only getting a trickle of traffic in return?

If any of this sounds familiar, don’t worry – you’re not alone. I have wasted more hours than I would care to mention on social media. However, I recently learned something extremely valuable – that investing a small amount of quality time is by far the best way to get results.

And when it comes to getting a huge return on your time investment with Twitter, I have developed a highly effective strategy that takes just 10 minutes a day to maintain.

But What About [Insert Traffic Source Here]?

Let me make something clear up front – I am not claiming that Twitter is the undisputed champion of referral traffic. You only have to go back through Pat’s archives to see that he gets a lot more traffic from the likes of Facebook and YouTube than Twitter. Having said that, there are two things that I love about Twitter:

  1. You can start to gain real traction from day one
  2. Referral traffic from Twitter is extremely low maintenance

Pat is a huge exponent of both Facebook and YouTube as sources of traffic for your blog. But I’m sure he would agree that driving traffic from those sources is no piece of cake. Pat created a huge YouTube following by taking a great deal of time preparing quality videos, and his Facebook page is testament to the amount of work he puts into that particular social media network.

In my humble opinion, Twitter is the king of referral traffic for startup and intermediate bloggers, because you don’t need an established base, and you can automate a huge part of the process (without being spammy).

Why Should I Pay Any Attention To You?

I am no A-list blogger – far from it. I started my blog last June, and it has been a huge learning curve (I had no prior experience with blogging). Many blogs started at the same time (or after) are far bigger than mine, but I am still pretty happy with how my traffic and readership has increased:

Leaving Work Behind Analytics

I opened my Twitter account in June 2011 and spent the year scraping around for followers. By December I had painfully amassed a grand total of 552 followers. In the New Year I started testing all sorts of different strategies in an effort to boost my number of followers. I reached 1,000 followers on 16th February 2012, and 2,000 followers on 23rd April. My account is currently growing at an average rate of around 20 followers per day.

The jump in traffic to my blog from February onwards has been down in no small part to Twitter. In March 2012, referral traffic from Twitter accounted for over 10% of my traffic (1,208 visitors):

Twitter Analytics

I am analytical by nature. I’ll always look to assess whether or not the time or money I invest in particular endeavor is giving me a suitable return. On average, I only spend about 10 minutes per day on Twitter. So approximately 5 hours invested on Twitter in March returned me 1,208 visitors. That’s about 15 seconds to get each visitor. And don’t forget – this is for a pretty low traffic blog with a pretty modest Twitter account. The returns should increase exponentially with better-established blogs.

By now you should be sold on the concept that Twitter can be an excellent source of traffic for your blog. Now it is time for me to show you how you can increase your follower base and drive more traffic to your site by investing just a few minutes a day.

Your Profile

I apologize for starting with something so prosaic, but the quality of your Twitter profile has a direct impact on the number of visitors you will attract, and extension, the amount of traffic that Twitter can drive to your site. Your profile is what most people check out when they choose whether or not to follow you, so it should be optimized to maximize your conversion from following to follower.

Work on the 140 characters you are allowed to describe yourself. It should set out your Unique Selling Proposition (USP) in a concise and compelling manner. It is also important to include your website’s URL in the bio itself.

If you have time, do something with your profile’s background. It doesn’t have to be anything particularly spectacular – just something that shows you are a person of substance. It took me about 15 minutes to make mine, but it makes more of an impact than any of Twitter’s default backgrounds.

Finally, and this should go without saying, but you must have a profile photo. Nothing screams “spammer” more than that little egg:

Twitter Egg

This is not your friend!

If it is a personal Twitter account (or one for your personal brand), it should be a photo of you. If it is an account for your blog, it should of course be your blog’s logo.

Tweeting for Engagement

There is just one more thing to cover before we delve into the process of increasing your followers.

Just like your profile, the quality of your tweeting has a direct impact on the percentage of people who will follow you. If you follow someone, they may well check out your most recent tweets to see if you are worth following back. If your tweets are sporadic, of a low quality, or even both, you may well lose a potential follower.

Engaging with your followers is where the vast majority of your time spent on Twitter will go. Optimizing your profile and setting up the automated process is an upfront time investment – interaction is an ongoing process.

As I alluded to above, if you want to maximize the success of your Twitter account, you need to have a USP. There needs to be a reason as to why people would want to follow you. It could be because you provide links to high quality articles, or you could tweet out entertaining rants. The what isn’t particularly important, but the effect is. Give people a compelling reason to follow you, and your conversion rate from following to follower will increase.

By its very nature, engaging with your followers will require some imagination, but here are some basic fundamentals and ideas to get you started:

  • If someone reaches out to you, respond
  • Ask questions – provoke conversation
  • Reach out to new followers
  • Be interesting!
  • Use images
  • Showcase milestone followers (e.g. “@tweeter just became my 2,000th follower! You rock!”)
  • Do FollowFriday, but be imaginative (how about attaching a photo of a bouquet of flowers, and do a lady’s only #FF?)

Just treat the above ideas as starting points – don’t be afraid to try your own thing.

Increasing Your Followers

Alright – let’s get down to the nitty gritty.

When it comes to increasing your followers, you have two options – manual or automatic. The pros and cons of each are pretty self-explanatory – manual is free but time-intensive, whilst automated will set you back a few bucks but requires barely any time investment. It is ultimately up to you to decide how to proceed.

The key is to find likeminded people to follow. A certain percentage will follow you back – in my experience, between 10-30% (depending upon a variety of factors). When I first started doing this, I was surprised by the amount of messages and emails I received with something along the lines of “I found you because you followed me on Twitter”. Traffic numbers only tell you so much – if someone takes the time to email you as a result of finding you on Twitter, you know you’re onto something.

TweetAdderFinding likeminded people is simple – just find other Tweeters in your niche. Logic dictates that if you cover similar topics to John Doe, his followers will potentially be interested in following you too. You can of course do this manually, but if you want to save yourself some time, purchase TweetAdder. Tutorial videos can be found here, and the full instruction manual can be found here.

Once you have TweetAdder up and running, the following process is almost entirely automated – you only need to “top up” people to follow whenever the well is running dry.

There are two other strategies I recommend. Firstly, you can search for potential followers by keyword, again by using TweetAdder, or Twitter’s Advanced Search feature. You need to be careful about the context of keyword you use – try to be specific, so that you do not follow people who would have no interest in your account. Secondly, if your Twitter account is geographically relevant, you might try targeting people in a certain area. This can also be done with TweetAdder, and also via Twitter’s Advanced Search feature.

Filter Your Following

In my opinion, you need to be very careful about your following/follower ratio. If someone notices that you have followed them, and subsequently see that you have 100 followers but are following 1,000 people, the chances of them following you back are remote. Not only that, you risk being reported as a spammer. Furthermore, once you are following around 2,000 people, your ability to follow more people will be restricted by the number of followers you have.

So in short – don’t push it. I personally always make sure that I am following less people than the number of followers that I have – I think it looks far less spammy. It may not be the most aggressive or perhaps the most efficient way of building your follower base, but I am keen to keep things “natural”.

The key to keeping your following count under control, so that you can continue to follow new people, is to separate the wheat from the chaff. There are three types of Tweeter that you should look to unfollow:

  1. Someone who hasn’t followed you after a certain period of time
  2. Someone who hasn’t tweeted for a certain period of time (i.e. a dormant account)
  3. Someone who has no profile picture (and is therefore highly unlikely to be a real person)

If you are doing this process manually, the first type is the most difficult to handle. With TweetAdder, you can simply set the software to automatically unfollow anyone who hasn’t followed you within a certain number of days (I have it set to 3 days). But I don’t believe that there is a free tool that calculates how long ago you followed someone.

Therefore, you have a choice – you can shorten your cycle to one day and unfollow anyone who hasn’t followed you from the previous day, or you can add people once every few days, and unfollow those who haven’t followed you at the end of every cycle.

The best free tool you can use to unfollow people manually that I have found is ManageFlitter. Just sign in and hit the “Not Following Back” tab:


On the resultant screen, hit “Quick Edit”, and you can then select all those that are not following you, one hundred at a time:


You can repeat the same process for accounts without profile pictures by selecting the “No Profile Image” tab.

I tend to carry out this process twice a week – it takes about 3 minutes in total, and ensures that the path is clear for you to follow people who will be more likely to follow you back.

How Many?

At this point you may be wondering about volume – namely how many people you should follow/unfollow per day. My @tomewer account follows 200 people and unfollows 200 people every single day and I have never encountered a problem – in fact, I could probably push it further if I felt the need to. However, I believe that there are various factors that control Twitter’s lenience in such matters.

For instance, I was developing a Twitter account for a small business and was following people at a rate of 100 per day. After a few weeks of this I received a warning from Twitter that was not to be taken lightly. The message was loud and clear – stop what you are doing, or we will delete your account.

I believe that there were two reasons for this particular account getting warned:

  1. The account was young and didn’t have many followers
  2. The account may not have been relevant to many of the people I was following

My theory is that growing a Twitter account is much like SEO. A well-established website is likely to be far more stable in its ability to handle large volumes of links than a brand new site.

So tread carefully – especially if your account is relatively new and/or small. Although you are likely to get a warning first rather than an outright ban, it is probably better not to attract Twitter’s attention at all.

Driving Traffic

Everything I have discussed above leads to one thing – how to use your Twitter account to drive traffic to your blog. That is of course the ultimate aim (although there are certainly other benefits to using Twitter). And doing so involves yet more easy automation.

I use the appropriately named Tweet Old Post WordPress plugin, which as you might expect, automatically tweets out your old posts at set intervals. However, I don’t want you to simply fire it up and get on with your day – in order to preserve the quality of your Twitter account and maximize referral traffic to your site, there are a few key changes you should make to the settings.

Firstly, I recommend that you tweet out your post title only. You shouldn’t include any additional text within the tweet – just the title of the post itself. “A post from the archives” or words to that effect will probably decrease your click through rate (people don’t like old content).

You also need to consider how often these tweets are sent out. It really depends on how often you are tweeting out manually – if all your followers are seeing are links to old posts on your blog, they won’t hang around for long. It isn’t an exact science – I would just go with what makes you comfortable. My settings are a minimum interval of six hours, and a random interval of eight. I also set a minimum post age of 28 days.

Finally, and perhaps most importantly, you want to make sure that you are only tweeting out your evergreen content. There is little point in tweeting out a link to a blog post that is no longer relevant. The easiest way to do this is to add a post category called “Tweetable” (or something similar), then exclude all other categories in the Tweet Old Post settings screen:

Exclude Categories

The alternative option is to exclude specific posts from being tweeted out, but I find the above option to be easier (you simply add a worthy post to the “Tweetable” category when you publish it).

As for new posts, I think it is sensible to tweet them out to your audience 2-3 times within the space of 24 hours or so. The key is to tweet out the post at different times, so that you (a) maximize the people you reach and (b) don’t irritate people by linking to the same post in quick succession. I would recommend that you tweet out something different every time. You can use the original post headline, an alternative headline, ask people a question, or something else altogether. Just keep it fresh.

Tweet Old Post truly is a set and forget plugin that will bring in consistent traffic for as long as you use it.


By now you should be well on your way to setting up a largely automated system that will not only send highly targeted traffic to your site, but also increase in effectiveness over time.

But there is one more thing you should consider before you move on – the subject of optimizing your tweets to achieve the highest Click Through Rate (CTR), in addition to maximizing re-tweets and mentions.

It is good “twittiquette” to leave 25 characters spare in your tweets. People like to add their own thoughts and mentions, so give them space with which to do so. Beyond that, anything is fair game, but try to treat your tweets like any other key piece of text that you hope to convert people with. It is not the purpose of this article to explain how to write engaging copy, but the same kind of headline writing advice you can find over at Copyblogger applies perfectly to tweets.

Now to move onto timing. This is something that Pat has spoken about before, with his post on Tweriod and Buffer. If you haven’t already read that post, I recommend that you do so, and follow his advice. The key takeaways are as follows:

  1. Find out when most of your followers are online with Tweriod
  2. Use Buffer to to schedule your tweets to be sent at optimum times

But now there’s more. Buffer gives you analytics information on every single tweet you send out:

Buffer Analytics

You can see how many times the link was clicked, how many Twitter accounts the tweet was sent out to (including re-tweets), in addition to the number of retweets, mentions and favorites. With this kind of information, it doesn’t take long to figure out what kind of tweets work in terms of attracting more clicks.

Improving your conversion rate in any scenario is a matter of trial and error, and Twitter is no exception. Over time you will gain a better understanding of what kind of tweets resonate best with your own unique group of followers. Keep any eye on the analytics provided by Buffer, and learn from it.

Wrapping Up

There is a lot of information to digest above, and you would probably be best served by bookmarking this post and coming back to it at regular intervals, whilst you are working on your Twitter strategy.

However, if you break the process down into its constituent parts, there is nothing to be intimidated by. The key is getting your systems in place. Once your following procedure is automated, you just need to spend time engaging with your followers – and to be honest with you, I find that a whole lot of fun!

I would like to finish by asking you a question – do you agree with my methods? If so, please share your success stories! If not, I would love to get your feedback and constructive criticism. Just let me know in the comments section!

You can find Tom Ewer over at Leaving Work Behind, where he blogs about quitting your job and living a fulfilling and successful life. He recently discovered a method you can use to boost blog post tweets by 27% or more – click here to check it out!

  • http://www.chasingpace.com Wesley Banks

    Good stuff Tom!

    Been waiting for you post on Twitter ever since you hinted you had one in the making. I actually just joined Twitter within the last couple months and I’m still up in the air on whether I like it or not. It was good to see a strategy from someone else who started within the last year and remembers what it’s like to grow a following.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Wesley,

      It’s been a long time coming 😉 I love Twitter, as you may have guessed :-)



  • http://marriedwithdebt.com John

    Awesome post – highly informative and actionable. I have been doing a lot of this, but wasn’t sure how many people could be followed/unfollowed in a day (I’ve made the Twitter gods mad before).

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey John,

      Like I say in the post, it’s better to be safe than sorry, but at least you can use my account as a reference point in terms of what is acceptable to Twitter.



      • http://MarriedWithDebt.com John

        Thanks, Tom. This has encouraged me to be a little more aggressive (but safely). Twitter is a good tool for my site.

  • http://howtospeak-japanese.com Yamato

    thanks for the insights about twitter – never cared a lot about it in the past, but with the current changes in Google I have to revaluate my strategy for driving visitors to my sites. I just converted your post to a pdf for future reference.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Glad you liked it Yamato! I’m stepping away from SEO – I’ll still do all the onsite optimization, but my focus is now very much on building real relationships with likeminded people. I think that is a far safer strategy than the ever-changing world of SEO.

  • http://www.financefox.ca Eddie

    Pretty good insights about Twitter.
    I’ve never really cared much about the following/followers, but after reading your post, I’m glad I have a healthy ratio between following/followers. More followers though! :)

    • http://www.leavingworkbehind.com/ Tom Ewer

      More followers is key! I hate the idea of following more people than I have following me…

  • http://www.more-leadership.com Bernd

    Excellent article. Thanks for sharing this valuable summary how to use twitter.
    After reading your post I installed the plugin you recommended: Tweet Old Post.
    I think that spices up my twitter strategy. Thanks!

    • http://www.leavingworkbehind.com/ Tom Ewer

      It’ll certainly send you more traffic, which can’t be a bad thing! :)

  • http://www.bigdealsonweb.com Rodney Bryant

    One of the most useful posts I have read. Thanks!

  • http://www.diamondguidehq.com/ Richard Scott

    Great post Tom. Since you brought it up, I will say that Tweet Old Post bugs me. As you say, no one likes to read old content… and that’s exactly what I feel like when I see an article come up that’s a year old. I feel like I was tricked. While Tweet Old Post does give the impression that the user is online, active and has new content, after a while I tend to ignore most of their posts because it’s just old stuff being dished back out. I’ve unfollowed people before because I got so tired of it. If no one likes to read it, why bother?

    • http://www.leavingworkbehind.com/ Tom Ewer

      You’ve got a point Richard, which is why I make the point that you need to be careful in terms of how you utilize it.

      Firstly, your old posts should be in the minority when compared to fresh content.

      Secondly, you should only be tweeting out evergreen content – people shouldn’t be visiting and thinking “this is redundant”. If that is the case, you need to think about what you are tweeting out more carefully.

      As long as you get the balance right, I don’t think the majority of people mind.

  • http://www.jaskaur.net Jas Kaur

    Hey Tom,
    What an awesome, detailed and informative post…. Totally loved it and totally book-marked it. Thank you!
    I’ve recently jumped on the Twitter bandwagon and have been somewhat confused as to how to fully take advantage of it and your article is really helpful. Good to know how to many people to follow/unfollow and at what ratio..
    I’m off to check out the tools you mentioned.. Thanks very much!

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Jas,

      Glad you liked it and hope it will be of help to you! Welcome to the bandwagon :)



  • Mike

    I think you are wrong about links to old posts:

    “Firstly, I recommend that you tweet out your post title only. You shouldn’t include any additional text within the tweet – just the title of the post itself. “A post from the archives” or words to that effect will probably decrease your click through rate (people don’t like old content).”

    What you fail to recognize here is that people like even LESS to be deceived that you are posting a link to a new post and when they get to the post and discover that its an old post they get disappointed and left with bad feeling.
    I know you do this on your account so instead of clicking on your links to posts I don’t click any links from you since I know they are more often than not to old posts that I don’t want to read (or have already read)

    Great post otherwise

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Mike,

      As I said above to Richard, it is all in the implementation.

      First of all, I don’t think it is deceptive to not explicitly state it is an old post. That would imply that anything you tweet out must always be fresh. What if you find a great 3rd party post that happens to be 3 months old – do you feel deceptive in tweeting it out?

      I have no problem with tweeting out my best old posts to my followers – if someone really likes your blog, and they’ve missed out on an old post, it’s hardly a bad thing for them to have an opportunity to read it, is it?

      Secondly, you only have to go through my recent tweets to see that links to old posts are very much in the minority when compared to the rest of my tweets, so you are mistaken on that front. I also tweet out a lot more of other people’s posts than my own…



    • http://www.mobileapptycoon.com Thomas @ Mobile App Tycoon

      I feel the same way as you do. A few bloggers that I follow use this feature way too much and all I ever see are old posts. Needless to say I unfollowed them. However, as Tom said I think that as long as you use it in moderation you should be fine.

  • http://www.sparringmind.com/ Gregory Ciotti

    I’m probably one of the worst Twitter users in existence, only a step above people who constantly tweet food pictures and tag everything with #Swag.

    Great overview of what I SHOULD be doing Tom. :)

    • http://www.leavingworkbehind.com/ Tom Ewer

      What is wrong with tweeting food pictures? 😉

  • http://www.gastrofine.com John

    Very informative, thanks Tom. I have been working to build traffic on my food and drink blog, and this will prove very helpful.


    • http://www.leavingworkbehind.com/ Tom Ewer

      My pleasure John :)

  • https://twitter.com//DreamJobGuy Alex B

    Great post Tom!

    May I ask what time of the day you have found to be most ideal to tweet to your followers?

    Thanks so much!

    All the best,

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Alex, for me its around 4-5pm GMT – so thats around the time that the West Coast of the USA is waking up.

  • http://carefulcents.com/about Carrie Smith

    I’m a HUGE fan of Twitter too! I’m so glad you shared your tips and ideas here with the SPI community. Some of your advice I’m already doing, which makes me feel like I’m on the right path, and the other tips I will start putting into action. I can’t wait to see how my Twitter and blog interaction increases thanks to you. Great post Tom!

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Carrie, you’re too kind! :)

  • http://www.ionenasution.com iwan

    wow..i love ur post^^

  • http://www.emoneylog.com/ Raj @ eMoneyLog

    Twitter is very strict for new accounts and I would be really cautious on following too many people too soon.

    • http://www.leavingworkbehind.com/ Tom Ewer

      I agree Raj :)

  • http://www.nichesiteadventures.com Johnny Bravo

    Hi Tom, great post. Twitter is still one of those platforms I’ve yet to fully utilize. I think I’ll have a better (and easier) job of it now. So thank you for the great post.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Not a problem Johnny – thanks for reminding me of a long-forgotten cartoon 😉

  • http://www.bigdealsonweb.com Rodney Bryant

    What CTR can one expect on Twitter? I sent out a tweet to 1,600, about two new good posts on my site, and 3(!) people have clicked on the bit.ly URL in 24 hours! In other words, basically no-one! It was my first time trying it, as I bought the site from someone else.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Rodney,

      It depends upon two things:

      1. The quality of your following – i.e. how many of them are truly interested in what you have to offer, and
      2. How well optimized your post title is.

      I will get perhaps 10 clicks (average) on a single tweet, and I have around 2,300 followers.

      I wouldn’t think about traffic from Twitter on a per tweet basis – more on a return on your time investment over say a week or month.



      • http://www.bigdealsonweb.com Rodney Bryant

        Thanks Tom. Even 10/2,300 seems very very low! I wonder why people sign up as followers if only 0.4% are interested in a tweet!

        • http://www.leavingworkbehind.com/ Tom Ewer

          You’re assuming that users of Twitter read every single tweet that hits their timeline 😉 what percentage of tweets do you think you read? Add that to the fact that many Twitter accounts are spam/inactive, and you’ll start to understand why the CTR is so low.

  • http://www.mobileapptycoon.com Thomas @ Mobile App Tycoon

    Hi Tom,

    You have some great tips here for getting the most out of your Twitter account! However, I want to warn everyone that they should really think twice about buying Tweet Adder. I understand why you recommend it as it is a good tool, however the customer service is AWFUL – and that’s being nice about it. I normally don’t get really mad when dealing with bad customer service, however Tweet Adder’s customer service is beyond bad – it’s terrible. I was using the software and it stopped being able to follow people around 60 days after I bought it. When I brought this to the attention of their customer service, they continually tried to find any way possible to avoid actually fixing the problem. They even went so far as to ignore me, use foul language towards me, and even threaten me. Not something I even want to deal with again. Anyone who knows me knows that I’m not normally a negative person, however I would highly suggest that people use an alternative to Tweet Adder to save them lots of frustration in the long run.

    Thanks for the suggestion of ManageFlitter – definitely going to give it a try!

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Thomas,

      I’m shocked to read this – I’ve actually used TweetAdder’s customer service and it was spot on!



  • http://www.internetmarketinggourmet.com Hugh @ Internet Marketing Gourmet

    Great post! I’m featuring it (with a certain amount of “seriously, this is awesome” raving alongside) today on the Internet Marketing Gourmet.

    I particularly like your tips on using Tweet Old Post. I’ve never really gotten to grips with that plugin, largely for fear of tweeting outdated content. Having a specific “tweetable” category is a bloody good idea – thanks!

    Finally – I notice you didn’t mention WordTwit (or another “Tweet fresh post” plugin, but WordTwit is the only one I’ve ever gotten to work) – I’m a fan of the things.

    I can see why Buffer’s statistics tracking is useful (although you can do similar things with Google Analytics), but I find the time saving of having everything in the same WordPress panel (and headline autogenerated if you want it) is considerable. Having said that, I’m posting 4x per day, so for a more conventional “once every few days” blog, YMMV.

    Anyway, great post!

    • http://www.leavingworkbehind.com/ Tom Ewer

      Glad you like it Hugh, and thanks for the RT!

      Using a “tweet fresh post” plugin is certainly something you can do – it just doesn’t bother me to quickly tweet a post out when I hit “publish”.

      Cheers! :)

  • http://www.rankforprofit.com Vin

    Hey Pat + Tom,

    Very nice post. I was just about to hit up my Twitter account for the day when I saw this. Perfect timing!

    I tried to install Tweet Old Post, but I’m getting a redirect error when I attempt to connect it to my Twitter account. Have you experienced this? Do you know of a workaround?

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Vin,

      I’ve not come across this, and as far as I know the Tweet Old Post plugin is pretty stable. Might be worth putting a query in at the WordPress.org forums or contacting the developer directly.



    • http://www.rankforprofit.com Vin

      In case anyone else is having this problem, there is a workaround in the version notes. Take a look at it. It worked for me!

    • http://www.sightseeinghelsinki.fi Tomi

      I had the same redirect error problem with Tweet Old Post, but I tried it a second time after saving the settings (not actually changing anything) and it worked perfectly.

  • http://www.planetnaveen.com Naveen Kulkarni

    Great post Tom,
    Twitter is indeed great tool for driving traffic. I generally use my android phone to follow people in my community (currently it’s been a manual process) using Twitter.

    And yes, it’s all about actions and the ROI. Twitter has less maintenance , hence helps to grab the additional traffic :-)

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Naveen! Less maintenance is always good :)

  • http://yettbd.com/ Aaron

    Nice post…I think. I am going to test it out. I have a whopping 6 followers on Twitter. Let’s see what happens if I apply your advice.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Nothing wrong with healthy skepticism Aaron :)

      It will take time to see results though, when starting from the very beginning.

  • Justice Wordlaw IV

    Great blog post Tom. I love using Twitter and it’s a really great platform to really engage with other people. Keep it up man.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Justice! Always nice to get feedback from you :)

  • https://www.adaptu.com Jenna, Adaptu Community Manager

    Thanks Tom!

    Have fun in Boston, Pat!

  • http://www.investinrealestate101.com Jennifer

    Great wealth of information on technology that we all need to know and master.

  • http://www.ivblogger.com Sheyi @ Ivblogger.com

    Tom, great post. Sincerely, its late here in my country Nigeria and i have to work late into this time because i need to GTD! I glanced through and as usual, i saw some stuffs worth taking note of.

    I got tired of checking twitter daily all because of spammer IMers. They follow and unfollow before you know it…. its good though.


    • http://www.leavingworkbehind.com/ Tom Ewer

      Ignore the spammers and build yourself a list of people whose tweets you are interested in :)

  • http://www.roseannstreasures1.com John

    I just change my picture to my business logo,to match my content. Good idea thanks for the tip. Ever little bit helps!

    • http://www.leavingworkbehind.com/ Tom Ewer

      No problem John :)

  • http://www.WebsiteBegin.com Joe Boyle

    Great article, but I am one of those people who like to do it naturally – I think it has a higher payoff. It takes a lot longer, but I think engaging with people through search queries is much more effective. For example, for a long while (before my computer crashed and I’ve been too lazy to re-configure TweetDeck), I had TweetDeck send me alerts whenever the term “Web Development” or “website management” was tweeted. I would, then, respond to relevant tweets and generally would start a conversation. It worked wonders.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Joe,

      I see that as complimentary, rather than one or the other. You could do both. And I see my method as “semi-organic” in that I have an honest desire to connect with everyone I follow. Although I won’t tweet each person individually, I always respond to messages and love to get to know people better! :)



  • http://talesofwork.com Kimanzi Constable

    Great post, very helpful. I actually like Twitter a lot more then Facebook, I feel people take Twitter more seriously.

    • http://www.leavingworkbehind.com/ Tom Ewer

      You’re welcome Kimanzi :) I prefer Twitter too – I’ve engaged with so many people I didn’t previously know there – far more than on Facebook.

  • http://www.fabuloushairtoday.com Chelle

    Great post on Twitter. I am new to Twitter. I created an account to help drive traffic to my blog. Sometimes I wonder should I even waste my time. Considering I don’t have a Facebook, I better start somewhere. Your insight has encouraged me to continue giving Twitter a chance.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Don’t waste your time – just invest it wisely :)

  • http://www.cezargarcia.com CEZAR

    Very informative post on Twitter man! Thanks so much for sharing all of this. After reading this I’ve realized that I haven’t been using twitter the best way.. I haven’t been very strategic with it.

    I really like this concept : “…investing a small amount of quality time is by far the best way to get results.” I’ve found, like most people, that SM can be a real time suck if not used strategically. Thanks for sharing what’s worked for you..


    • http://www.leavingworkbehind.com/ Tom Ewer

      My pleasure Cezar :)

  • http://www.thetysonreport.com Robert Tyson

    Good post Tom.

    However I would caution readers against Tweetadder – as a couple of months ago it was one of 5 ‘spam’ software makers sued by Twitter.

    There must be a pretty good chance that if you purchase the software now, that it stops working because Tweetadder is shut down.

    • http://www.leavingworkbehind.com/ Tom Ewer

      That’s a fair comment Robert (I wasn’t previously aware of the lawsuit), however, I personally would still invest. *If* TweetAdder is shut down, it probably wouldn’t be for a long time yet, and you could get plenty of mileage out of it in the meantime.

  • http://NewClientsEachMonth.com Kate@New Clients Each Month

    Excellent post Tom! We also use TweetAdder and it’s a great time saver. We primarily use it for the following aspect, not as much for tweets. We tend to do more manually tweeting than anything else. I like your engagement ideas, thanks for sharing!

    • http://www.leavingworkbehind.com/ Tom Ewer

      I’m with you Kate – I don’t use TweetAdder for auto-tweeting either. Glad you liked the post :)

  • http://www.thedigitalpost.co.uk Jose Jimenez

    Hi Tom and thanks for the informative post.

    I just want to add that using lists to segment your followers is really useful as the numbers begin to grow and its a good way to see conversations from different sets of people including your target market(s). They are very easy to set up via Twitter or most management tools. Personally, I couldn’t live without them.

    I’m more of a manual person in terms of some of the methods you’ve mentioned but the factor of time comes into it and it takes longer to build. If you want to target people manually Follower Wonk is a great tool as it allows you search bios by keyword, geographic region and by following/followers. Another really useful tool only recently launched which is less for managing/building Twitter but still useful nevertheless is Mon.Ki which is a Chrome add on and lets you see tweets for websites while browsing so you can see real time conversations.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks for the suggestions Jose! I am in total agreement with you about lists – upon reflection, I should have covered them in the post.

    • http://www.leavingworkbehind.com/ Tom Ewer

      I’m in total agreement with you about lists Jose – upon reflection, I should have mentioned them in the post, as I also use them.

  • http://www.blogging24h.com Trung Nguyen

    Thanks for your post, Tom, I’ll install Tweet My Old Post plugin for my blog :) Nice share about Twitter.

    • http://www.leavingworkbehind.com/ Tom Ewer

      You’re welcome Trung :)

  • http://www.bloggingdiabetes.com Tony

    I think adding a site URL in the bio field is a serious waste of limited space. It’s directly below the bio and can’t push that much more traffic.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Each to their own Tony, but there are views in which the URL is not displayed but the bio is.

  • http://CashFlowsToo.com Monty Campbell

    Great Job Tom,

    I first want to thank Pat Flynn for having you on Smart Passive income. I appreciate twitter and have started to use that more now than all my other social bookmarking / networking sites combined. Your article clearly articulates my frustrations and concepts of social networks and twitter specifically.

    To the nitty gritty, I see my mistakes with twitter. While I have had no warning, and do have over 200 followers, I did’t know what I was doing wrong on twitter. I was not un-following people. Now my challenge is, most people I follow I have a literal interest in what they say. So in my case, I have about 600 people I follow and 200 followers. Based upon your case, should I un-follow 400 people to get my ratios in order. I do plan on looking at twitter more analytically for an optimization approach. I just wonder if dropping 400 people so quickly will have an impact on my accounts viability.


    Have a blessed and prosperous day.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Monty,

      I would gradually drop your followers down to achieve equilibrium, then start a nice steady phase of following/unfollowing as recommended in the post :)



  • http://bestoked.blogspot.com Luke Stokes (@lukestokes)

    Sorry to disagree with just about every comment here (you did ask for constructive criticism as well :)… but I think Twitter is more about building real relationships and being social than it is about “driving traffic” anywhere. Sure, it can be used that way, but I feel that lowers the value of the system for everyone.

    Recently Michael Hyatt and Chris Brogan both blogged about how the “auto follow back” was a mistake and they purged their follow list. When you “follow” thousands and thousands of people, you don’t actually follow anyone. Unless you use lists exclusively, it can be very difficult to build and maintain real relationships. The process you describe here sounds more like fishing than being social.

    I also like being present when I tweet something so I can take advantage of the window of time when people are the most responsive in order to dialogue about the post. If social media is overly automated using Tweet Old Post and similar tools, your feed can start to look more like an RSS feed than a tool for being social online.

    I’m sure these concepts work rather well to drive traffic and many will take advantage of them… I just hope they don’t realize later they made a mistake and missed out on building some real relationships or having a quality, socially active Twitter feed.

    I don’t mean to be argumentative, I just wanted to present another side of the coin. :)

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hey Luke,

      Thanks for the constructive criticism, which is of course welcomed. I’ll address each of your points in turn.

      1. Twitter can be about building real relationships AND driving traffic. One does not negate the other. I certainly do both – I’ve lost count of the amount of awesome new folk I have interacted with through Twitter.

      2. It’s all very well and good for Michael Hyatt and Chris Brogan to purge their lists. Meanwhile, back in the real world…;)

      3. You *should* use lists – it was remiss of me not to mention it in the post (as I have already mentioned in other comments). This completely circumvents the issue of having too much noise in your timeline.

      4. I have no idea what you mean by “fishing” – could you please clarify?

      5. I also like being present when I tweet something – having a simple push command on your phone can take care of that.

      6. I totally agree that your Twitter account can look “overly automated” (to use your words) if you use tools like Tweet Old Post too heavily. That doesn’t mean that you shouldn’t use them at all.

      7. Again, driving traffic does not have to come at the sacrifice of building real relationships.



      • https://twitter.com//DreamJobGuy Alex B


        I’m going to guess that what Luke means by “fishing” is that you’re throwing your fishing line (following folks) out to a pond of 200 potentials, and who ever bites and you “catch,” you’ll keep.. The others you just throw back and get rid of, or “unfollow.”

        I could be totally wrong with my perception on Luke’s use of “fishing,” but when he mentioned that, my above thought came to mind first.

        I’ll let Luke actually answer he meaning of “fishing,” just thought I would share how I perceived it.

        All the best,

      • http://bestoked.blogspot.com Luke Stokes (@lukestokes)

        *sad face*
        My first attempt at a reply just… never showed up. I’ll try again:

        1) I find your use of words here amusing, “I’ve lost count of…” That was kind of my point. 😉 I’m jesting with you, of course, but I do think these types of tools can make it difficult to build real relationships instead of just “friends” on the surface. I’m not saying that’s what you’re doing, I’m just saying it’s easier to get caught up in the quantity instead of the quality.

        2) I do think their points are valid, though. Sure they may be talking about 100K, 50K or 1K follows, but at what point does their argument break down? I follow over 500 and that can be a challenge to maintain (And yes, I should probably be using lists more effectively).

        3) I have a bunch of private lists I set up, but using them daily never really caught on for me. It seems to take up too much time to maintain them and/or switch between the views in the various apps I use. I know there are tools to help maintain lists, but it seems like extra work when I have everything on my home screen. As I said, I probably need to change in this regard though.

        4) By fishing, I meant following people in the hopes that they will follow you back and then unfollowing someone who doesn’t follow you back (kind of like throwing back a fish that isn’t big enough). I follow people based on the content they provide and/or the relationship I have with them, not conditionally on whether or not they will follow me back.

        5) Good man! I wish more people that recommend social media automation tools would stress this point. Too often people automate their sharing and people quickly pick up on the fact that the person is not very “social” in their “social media” efforts.

        6) Good point. I had a great discussion with my friend Laura Click on her blog about this last week. It’s titled “Should You Automate Your Social Media Efforts?” Good read. My concern: it’s too risky to use these tools. If some global news event happens and you aren’t around to turn off your automation, your feed is going to look really silly talking about your old blog post.

        7) But do you think most people who use these tools will take that approach? I’m thinking most people will see these as shortcuts and there really aren’t any shortcuts when it comes to building a real following and real relationships.

        I could definitely be wrong and I’m by no means an expert in these areas, but I wanted to share my opinions either way.

        Thanks for the great dialogue!

        • http://www.leavingworkbehind.com/ Tom Ewer

          Hey Luke,

          I can’t say I really disagree with anything you say, we just perhaps have slightly different perspectives. I appreciate you taking the time to share your thoughts though!



          P.S. Oh yes, and as for “fishing”, you’re describing the exact strategy, so I can’t deny it 😉

  • http://www.brockstarlife.com Brock @ BrockStarLife

    Great tips, Tom. Just spent about an hour on your site reading through your niche and authority site experiences. Keep at it!


    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Brock! :)

  • http://www.fibromyalgia-treatment.com Terry Springer


    THANK YOU so much for the posting – huge help.

    I am just getting moving with promotion efforts in my business – and am new to twitter. By new I mean I currently follow 1 person and have 1 follower and I have tweeted exactly twice. So – I know NOTHING about using twitter. Nada.

    Please – for someone who is this new to twitter – can you provide several clearly defined actions that I can begin to take on a daily basis to get moving? My issue really is not having any idea where to start. Most postings I find online about marketings (including yours above) tend to assume that readers are already at a certain point. Can you give some steps to take for those of us who are not there yet?



    • http://www.leavingworkbehind.com/ Tom Ewer

      Sure thing Terry.

      1. Start tweeting – like there are people to tweet to. Get into the habit. Follow the tips above RE what to tweet etc.

      2. Start off by reaching out to specific people who will be interested in your content and engaging with them. Build up a small but well-engaged following.

      3. Once you start building a sizable following, you can start following all of the steps above.

      One more thing – there is a post on my blog called “How To Use Twitter For Exponential Blog Growth” (you can Google it), which may help you further.



  • http://www.maison-attention-danger.fr/2012/03/chauffage-dappoint-y-t-il-un-risque.html Arnaud

    Hello , excellent post, thank you :)

  • http://www.passiveincometeacher.com Jeff Bullins

    Hey Tom,

    Thanks for this post. I tried Twitter to build relationships with one of my sites and I became overwhelmed with trying to follow people, listen to conversations, and respond when I had something relevant to add. This caused me to abandon doing anything, as it was taking up too much time.

    I did not know a tool like TweetAdder existed. The techniques you have laid out here have given me a desire to try Twitter again. I know that some of the comments here talk about doing everything manually. For me, there is not enough time to do it, but I would like to use Twitter to start, and in some instances, carry on relationships with people in my industry.

    I think that too many people look at websites like Twitter and Facebook as an all or nothing solution. The thought goes something like, “If you use xyz techniques and tools to get traffic to your site from Twitter, then you are not really using it; adding noise to our ‘real’ conversations.” These kind of people remind me of artist that think printing presses are evil.

    One other thing, at the end of the post you talked about engaging your audience once you have all of the automation setup. Then in one of the comments you said, “Although I won’t tweet each person individually, I always respond to messages and love to get to know people better.” Is your general approach, after the automation is setup, to only respond to messages or do you try and follow conversation?

    Lastly, Pat, you should make that link to TweetAdder an affiliate link. I am thinking of buying it and would love to give you a commission.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Jeff,

      I don’t generally reach out to people via Twitter without there first being some kind of initiation on their part. The simple reason for that is the number of hours I have available in the day! I engage with a lot of people already via my blog and social media without having to go out of my way to engage with people. Having said that (and as I have already said), I still make sure that I reply to everyone who attempts to reach out to me.



  • http://soldierswifecrazylife.com Julie

    I have been using Twitter for about 3 years now. I do use lists daily and it helps me follow people I interact with the most. I am always looking for new people to add to my Twitter and my lists. I also use Tweet Old Post and play around with it often to find out what works best.

    • http://www.leavingworkbehind.com/ Tom Ewer

      You certainly don’t need to take any advice from me then! :)

  • http://www.victoralexon.com Victoralexon

    Hi there!

    Pretty neat advice. I have only used Twitter a little bit with little to no success (at least as far as for getting traffic to my blog) but I do like Twitter. It is so simple and it can actually be quite fun.

    Kind regards,


    • http://www.leavingworkbehind.com/ Tom Ewer

      Hello Victoralexon,

      It is simple, and it’s a lot of fun. I love Twitter (in case you hadn’t already figured that out for yourself ;))



  • http://www.nichewebsites.com.au Ralph | Niche Websites

    A great tool that I currently use is Triberr where you share each others posts via twitter (you can approve them first).

    It also increases your KLOUT score fast.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Ralph,

      I have mixed feelings regarding Triberr – I’ve never used it myself. I don’t like the idea of just tweeting anything out – I like to be selective about what I tweet.

      I didn’t realize anyone was still paying attention to Klout 😉



      • http://www.nichewebsites.com.au Ralph | Niche Websites

        Hi Tom,

        Like I said, you are able to approve the tweets you send out first.
        So its not automatic you are sending out tweets.

        Me neither, but apparently if you have a Klout over 50 you can use the business lounge of Cathay pacific .. http://techcrunch.com/2012/05/09/klout-cathay-pacific/

  • http://robcubbon.com/ Rob Cubbon

    I follow about 450 people. This keeps my Twitter stream nice and manageable and I can look at it and usually see some good stuff. If I suddenly start following people on mass that’s going to dilute my nice Twitter experience.

    I’ve been looking for ways to put my current Twitter people into a group – so I could then only keep an eye on this group – but I’ve only found that you can do it manually which takes too long.

    This is the reason I’ve never gone down this route of following loads of people.

    Has anyone got an idea about this?

    • http://www.thedigitalpost.co.uk Jose Jimenez

      It does a take a while to group people in lists but its worth it. Doing it through Twitter takes time but you should also check out Hootsuite as it allows you to drag and drop which makes the process easier. I’ve set aside time to build a list but what I also do is I build the list as I go along. So if I look at my stream and I see someone who I regularly speak to or whose tweets I like I just assign them to a list. It only takes a second and you can slowly build it up this way.

      • http://robcubbon.com/ Rob Cubbon

        Thank you so much, Jose, I’ve just done it in Hootsuite. (I’ve added you to it!) It must have taken 15 minutes or so.

        • http://www.leavingworkbehind.com/ Tom Ewer

          What Jose said 😉

  • http://TimsMinions.com Andi

    Great great article, I know of an Information Marketer in the UK who sold seminars @ £6000 to learn what was in this post, and with very little extra added!

    Anyway, back to the great post, I love Tweet adder, but be warned, it is worth having the Twitter account established for a few weeks and do so much manual following and Tweeting otherwise Twitter will get suspicious and will close down the account. Apart from that it is excellent and one of the few ‘Magic Push Button’ automated software that I believe is actually worth the money.


    • http://www.leavingworkbehind.com/ Tom Ewer

      I’m in the wrong business 😉

      You’re totally right about TweetAdder. Best to start slow if you’re working with a brand new account (I said this much to someone else in a comment above).

      Cheers Andi!

  • http://entrepreneurcrunch.com Pete Ivaynum

    Great post, quite informative information, thanks!

  • http://americanfreighttrucking.com Vitaliy

    Great post. It never crossed my mind that I should be sending out older and possibly archived posts and articles. I’ve done it before as I’m sure everyone has but never truly thought of it in these terms. Great write up!

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Vitaliy :)

      Just remember – if you’re going to tweet out old content, make sure that it is “evergreen”, not outdated/redundant.



      • http://americanfreighttrucking.com Vitaliy

        Thanks Tom! Will do. Considering I am in the start-up phase of a new business I first need to create a ton of new content to share before I can have the luxury of worrying about which piece of content to repost.

        Absolutely great advice and a good reminder. Much of what was said in your post I already knew but I love it when I read something and am able to take something away. You know much redundant garbage is produced nowadays.

        Thanks again and keep up the great work. You have a new reader!


  • http://www.define-smart-goals.com/ Tom

    I enjoyed reading your Twitter article. I would value your answer to a question I have.

    I am (planning on) building several online “brands” that I want to be associated with, but don’t necessarily want to have my name “pigeon-holed” to any specific topic. My question is: Is it advisable to have a non-personal account to develop traffic using the methods you’ve described?

    A little background: I’ve started with Goal Setting and Achievement (SMART Goals), and plan to do some work with Project Management and then Investing (stocks, bonds, etc). My personal Twitter account (twarneke) has been used to follow investment news, and not used to build my name as a brand or seek traffic. I have just created a new account for SMART Goals (DefineSmartGoal) to parallel by new blog (I also created a parallel FB account). I plan to include my name in the DefineSmartGoal Twitter Bio to show there is a person behind it, and plan to use the Logo as the profile picture. Any thoughts you have to share would be appreciated.


    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Tom,

      If you want to establish a non-personal “brand”, then it absolutely makes sense to not associate it with your name. A twitter account should typically only handle one particular topic and cater to one audience, so if you have blogs in different niches, you should have different Twitter accounts for each one.



      • http://www.define-smart-goals.com/ Tom

        Thank you for your reply… it makes sense.

  • http://Rechargeablebatteryguide.com Felix

    Great post Tom. Will definitely review this post again when I implement a twitter strategy! Thanks!!

    • http://www.leavingworkbehind.com/ Tom Ewer

      My pleasure Felix! :)

  • http://blogtipswriter.com/ Tho Huynh

    Tweet My Old Post is a nice suggestion. It’ll definitely bring new lives to your old posts :) Thank you so much for sharing your experiences with Twitter. I am quite sure that many bloggers here will follow your instructions and increase their followers significantly

    • http://www.leavingworkbehind.com/ Tom Ewer

      You’re welcome Tho :)

  • Chris G.

    Thank you for such a descriptive post.

    My wife and I are starting up a blog. We’re still within the first 30 days. We’re (rather she is doing the content generation) still generating content and want to have at least 10 pillar posts (evergreen procedural posts) before we start promoting the blog.

    I have known for a while that I want to start with twitter to drive traffic and to soon after develop a facebook page, and this post has helped out a ton. Thank you so much!

    • http://www.leavingworkbehind.com/ Tom Ewer

      You’re welcome Chris – good luck with the blog!

  • http://absoluteonlineincome.com Ben Gold

    Very insightful post Tom.

    When I first saw it I didn’t think there was anything else I could learn about Twitter and almost didn’t read it but you sure showed me!

    The Tweriod site will come in very useful. Out of curiosity, which time of the day did you find most effective to tweet?

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Ben,

      For me its around 4-5pm GMT – so thats around the time that the West Coast of the USA is waking up.



  • http://riveroften.com Martin Nash

    Thank you!

    On Friday I set my tweets for the weekend (and Monday). Now I don’t have to worry about doing anything until Tuesday. Passive. It’s such a relief to know that I don’t have to always be at the computer trying to perfectly time and spread out my tweets.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Does lighten the load for the weekend, doesn’t it? :)

  • http://www.goodlookingloser.com/ Chris

    Thanks Pat!!!

  • http://www.insuranceblogbychris.com Chris Huntley

    Hey Tom,
    Thanks for the post. My experience with Twitter has not been great so far. I’ve followed approx 500 people and have 150 followers, but I suspect most of those are people have found me and followed me FOR THE SOLE PURPOSE that I follow them back.

    What ends up happening is it doesn’t seem like anyone reads any of my tweets, and if I’m being honest, I read very few of theirs.

    In fact, I can’t recall anyone ever retweeting even one of my tweets. I guess it’s hard to find the motivation to be as active as I should in my account with such bad results so far. Any thoughts?

    • http://www.leavingworkbehind.com/ Tom Ewer

      Hi Chris,

      First of all – you’re not giving yourself much of a chance. With the greatest of respect, 500 followers isn’t going to give you an ocean of traffic. The strategy I have outlined is a slow burner, but doesn’t require much time input compared to other methods of driving traffic to your site.

      Secondly, you need to work on following the *right* people. There will always be those who follow back but don’t read your tweets, but amongst those will also be people who are genuinely interested in what you have to say (assuming that it is of value, of course).

      Retweeting isn’t *that* common – you need (a) a lot of followers, and (b) a great reputation to generate retweets on a consistent basis.

      If you’ll permit me to be frank, it sounds like you’re looking for a quick fix and don’t want to put any concerted effort into the process. If that is the case, you won’t see results.



  • http://www.stopmarketrisk.com/ GoodTrader

    Very comprehensive post and full of relevant information.

    Thanks Tom!

  • http://www.howtomakemoneyonlineideas.com Shalu Sharma

    Very interesting post. I have a feeling that Twitter followers are not an asset as Facebook friends are. When I post a link on Facebook I get instant traffic. But I must say that I never concentrated on Twitter but now that I have read your experiences I will be putting in some effort in getting some followers on Twitter.

    • http://www.leavingworkbehind.com/ Tom Ewer

      I agree Shalu – Facebook fans tend to be more valuable (in my opinion). They’re also a damn sight harder to get hold of. Swings and roundabouts come to mind…

  • http://www.techmadoo.com Yash Sehgal

    Twitter is one platform which I never understood.I never get the hang of it.But after reading this article.I am going to give another shot at twitter and see if I can achieve success from it.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Good luck Yash!

  • http://collegegirlcleaningservice.com/ Michael

    Regarding Photos; I hate that egg myself and agree you must have a picture to have any sense of legitimacy. For a Business (not an individual or blogger) do you recommend the business logo as the pic or an actual picture of the owner/staff?

    • http://www.leavingworkbehind.com/ Tom Ewer

      Definitely the logo if it is specifically a business account.

  • http://www.crochetingforbeginners.org bryan

    Awesome, im now following your Blog, keep up the great work.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Thanks Bryan – hope you like it! :)

  • http://viajealariqueza.wordpress.com Carlos Molina

    Hi. Great post. I am already applying it to my twitter account.

  • http://www.sharonsnowdon.com Sharon

    Fantastic post Tom, thank you. My number of Twitter followers is growing very very slowly but this info will hopefully allow me to get my numbers up a bit quicker.

    • http://www.leavingworkbehind.com/ Tom Ewer

      It should do Sharon – best of luck! :)

  • http://spectracar.com Dhruv Bhagat

    Your ideas, tips and tricks are always appreciated. These all really are one of the coolest ways that are helping me to gain twitter followers. Really amazing. Thanks :-)

  • http://www.ycreatingawebsite.com/ Zaeem

    Hi Tom,
    Its been some time since i have started using twitter however I don’t have many followers yet.
    I once used tweetadder free trail and it sort of increased my followers. But I did not get the results I expected. So I did not go for the paid version.
    I have a question in my mind that I still haven’t got an answer.
    I am a new comer to the subjects I want them to follow me, they are more experienced and more knowledgable and when I send a request they will see my profile and when they see that there is nothing to learn from me or they won’t get any thing new they will just ignore. At least that’s my feeling.
    Do you a suggestion for this ?

  • http://www.thefreefinancialadvisor.com/average-joes-money-blog/ AverageJoe

    Great tips, Tom. I’m curious if there’s a tool that will quickly show me which followers actually interact with me or retweet my stuff. I know I can do this manually, but I have some people following me that never seem to do anything with my information. I’d like to clean that up.

    • http://www.thedigitalpost.co.uk Jose Jimenez

      If you use a tool like Hootsuite or Tweetdeck to manage your Twitter feed, this should give you a good indication as to who re-tweets your content as well people that interact with you.

      In addition you can use a tool called Twitcleaner (http://thetwitcleaner.com/) as it goes through your account and provides a report. Its well worth doing as it reports back on inactive users, people who dont interact with others and a whole host of other things.

      There is also Friend or Follow (http://www.friendorfollow.com) which provides a quick snapshot of followers who you dont follow, non followers who you follow and friends (both follow each other).

      • http://www.leavingworkbehind.com/ Tom Ewer

        Again, what Jose said 😉

      • http://grovetimes.com Dhruv Bhagat

        Ohhh !!! That are really superb tools .. Thanks Jose :-)
        I also found one more site, Twiends.com that somehow helped me too in gaining followers for my site..

  • http://www.teamaguilar.com/ca_real_estate/hillcrest.html Alex Aguilar

    Reading your guide I got the impression you automated pretty much all aspects of your Twitter account, but looking at your Twitter profile I see that there is a constant back and forth between you and your followers – which should explain your success in the platform. All the automated Twitter tools in the world won’t do a thing if the person behind the account doesn’t do the leg work to retain his or her followers.

    • http://www.leavingworkbehind.com/ Tom Ewer

      Absolutely right Alex – there is absolutely no point in trying to build a following if you are not going to interact with them!

  • http://www.iheartbudgets.net Jacob

    Bookmarked! I am completely new to Twitter, so all of these tips are extremely helpful. My “twittequette” has been a bit off, but I plan to put what you’ve detailed into action. Thanks for laying this out for everyone :)

    • http://www.leavingworkbehind.com/ Tom Ewer

      My pleasure Jacob!

  • http://topedunews.com Dhruv Bhagat

    Can you please tell me some more tools or sites to get instant Twitter Followers ?? :)

  • http://www.profitworks.ca Chris R. Keller From Profitworks.ca

    Great advice I love how the new advanced twitter search shows you the biggest accounts for your search word.

  • http://www.contractattorneycentral.com Trevor Fulano

    As alwyas a great, insightful and very detailed post Pat. Thank you so much. I am pretty new to the blogging world but realized the potential of Twitter as a traffic generation tool pretty early. Luckily a business partner of me in the same industry had already a high number of relevant followers in the legal industry. So we renamed his account and were so able to connect with more than 1000 followers. However it turns out that we are now facing the following/follower ratio issue and cannot follow more people. A good number of our followers are more on the periphery of the contract attorney and document review niche though. Your suggestion to use ManageFlitter sounds like the perfect solution for this dilemma and I will certainly give it a shot. Keep up the great work Pat! Cheers and greetings from London. Trev

  • http://healthcage.com Dhruv Bhagat

    Thanks a lot Chris for your advice !! Thank you so much :-)

  • http://www.millionairementorstoday.com Shaun

    Yeah… I’ve definitely been underutilizing twitter…

  • http://www.spencerjoe.com Graham Drew

    Thanks for the great article I’ve only been a Twitter member for 2 months this will certainaly help me a lot.Thanks for sharing

  • http://www.ipassedmybarexam.com Dustin

    Awesome, thanks!! Took good notes on this :)

  • http://mypassivepaycheck.com Scott Frye

    Really great post on twitter… Feel like this would make a good free ebook repackaged too! Gonna actually go back to twitter, and spend a little more time there!

  • Anes a Amrani

    thanks for this post very good info about twitter

  • http://CashFlowsToo.com Monty Campbell

    Wow.. this is awesome information. I must have missed this post. I didn’t know it existed save for looking for another message. I use twitter everyday. I’m thankful that this taught me some of what I was doing write and some of what I was doing wrong.

    I plan to refer to this in a post on my website as a source of information. I love reading post on Smart Passive Income that make me take action. This post will certainly make me take action.

  • juel rahman

    Awesome post about twitter. Here I have found tricks about increasing traffic for business.


  • Tomboy Tarts

    Hi Pat and all the other readers! We are huge fans of you and would like to comment about our experiences using social media. Well, to be honest, Twitter and Instagram have been a slow ride for us this past 8 months since we opened our blog. We’re crawling despite having engaging tweets. We know we have a winning, niche site that is going to explode but we haven’t quite figured out how to capture our market it yet. We have started using infographics and more bold visual design strategies on our posts and social media postings but it’s very slow. We use Canva and PiktoCharts for our graphics. What we are trying to now do is brand Tomboy Tarts like a community and we, the two partners, as the faces of the brand. Our comedy podcast, Tomboy Tirade is Asia’s ONLY all-female Enlgish comedy chat series has picked up thousands of downloads but our blog is lagging behind. Don’t want to be rude but sigh…Facebook is rubbish lately though. We wouldn’t use it for branding because we advertised our page and got about 1,800likes and yet there’s no engagement. It is still better off as a personal social page. Anyone out there with thoughts and suggestions?

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