SPI 033: 21 Small Things You Can Do for Your Audience That Can Lead to BIG-TIME Results

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In this session of the Smart Passive Income Podcast I share 21 small things you can do for your audience that can lead to big time results for your blog, brand and online business.

What I love about this particular session is that all of these tips are relatively easy to implement and most of them are absolutely free.

And you can start today!

The primary theme throughout this entire session is:

If you take care of your people, your people will take care of you. 

Small gestures can make a big difference – I experience it every single day.

In this session you’ll hear about:

  • How one simple “transaction” can lead to more and bigger transactions in the future.
  • How someone calling your name at the mall applies to your online business.
  • Why I was called a ninja.
  • The one thing on your site that absolutely needs to be obvious!
  • The best kind of sales pitch.
  • Something someone did recently that made a huge impression on me.
  • Why I put a picture of myself and my son in the sidebar of my website.
  • One trick that will help you have better, more engaging content.
  • Plus more…

Right click here to download the MP3

Items mentioned in this podcast include:

I hope you enjoyed this session of the SPI podcast, and if you have more small tips directed to a website’s audience that can lead to big time results, please feel free to share that information below in the comments!

Cheers, and all the best! Thank you so much for listening (or reading the transcript below).

Please subscribe below to the podcast to get automatic updates for your device:


Click Here to Download the Transcript for Session 33 (PDF)

  • http://www.victoralexon.com Victoralexon

    I can not wait to listen to this. I love your podcasts!

    • http://www.hectorjcuevas.com/ Hector Cuevas

      Me and you both Victor – Pat always keeps me on my toes..

    • Pat


  • http://www.hectorjcuevas.com/ Hector Cuevas

    “Pleasing and leaving a good impression on those who will consume your content should be your #1 priority”

    I’m glad you said that twice Pat, because that really is key. They’re the ones who create the traffic spikes that we all want, they’re the ones who join your email list, share your content, and ultimately buy your products (or affiliate products) – so it just makes all the sense in the world to focus on their needs more so than we do on ours.

    It’s funny how you started with “reply” because I’ve been super active (when i say active I’m talking about engaging a lot more) on Twitter for the past 3 weeks or so and my followers as well as my retweets have increased significantly..

    So… any reading this – REPLY because it works!

    • Pat

      Yep – hehe. I remember someone telling me that if you’re listening to a speech or presentation, and someone says something twice in a row – that’s a REALLY important point, so I made sure to emphasize that here.

      Glad to see you making great strides in your biz Hector – and glad to see you commenting back on SPI 😉


    • http://www.findyourcashcow.com Taline

      I’ve noticed this difference also Hector. Engaging with my audience has made a major positive impact in driving traffic :)

  • http://blast4trafficnow.net Michael Chibuzor

    Yes, I understand the power of gestures. I can’t wait to listen to your podcasts, they’re always packed and inspiring. Thank you Pat

    • Pat

      Cheers Michael – thanks!

  • http://www.simply1software.com John Mak

    First time here Pat and I am interesting on these podcasts! Great job!
    John Mak

    • http://www.hectorjcuevas.com/ Hector Cuevas

      First time, huh? Well, you’re in for a treat. This blog is awesome.

    • Pat

      Thanks John! I appreciate you coming by and please let me know if you have any questions! Cheers!

  • http://www.extramoneyblog.com Sunil from The Extra Money Blog

    Congratulations on your recovery Pat. A simple Thank You does go a long way indeed. And nothing like connecting with your audience than addressing them by first name. It triggers instant engagement and interest, not to mention the several other intangibles that develop in a person’s subconscious.

    “If you take care of your people, your people will take care of you.” – A powerful real world business lesson that we see many companies fail at time and time after

    • Pat

      Thanks Sunil – it’s amazing how far a thanks can go, like you said. So…….thank you! 😉

  • http://smartlifehacks.com Charlie

    Hi pat , you create some really great podcasts. Keep up the good work

    • Pat

      I appreciate that, thank you Charlie!

  • http://www.smallscalebusiness.com Carl from Small Scale Business

    As usual, your podcast has a lot of smart tips that I need to apply… now. Thanks!

    • Pat

      Thanks Carl, and the nice thing about these tips are they are tips you can apply now :)

      All the best!

  • http://www.ProjectLifeMastery.com Stefan

    Great stuff Pat, I love your podcasts – very good information.

    • Pat

      Thanks Stefan!

  • http://www.buybmrposts.com Thomas @ Buy BMR Posts

    Going to listen now, thanks Pat!

    • Pat

      Great, thanks Thomas!

  • http://incomepress.com Joey Kissimmee

    Ya know I was just about to ask you where you got your transcripts done. Had a few people ask if I was going to provide them for my podcast, lol.

    I was one of those that didn’t think it was that important. But if one or two people want them, chances are about 10 times that amount wants it as well.

    Thanks again brotha for another awesome podcast.

    • Pat

      Yep – exactly. Right on Joey – all the best to you!

  • http://businessallstar.com/ Paul Serwin

    Hey Pat! Thanks for another great podcast. (Your podcast has actually inspired me to start my own recently.)

    I feel that a lot of people underestimate the exponential power of kindness and quality when it comes to customer service and providing extra value to the customer.

    It’s always crucial to leave a good impression.

    • Pat

      Hey Paul – congrats on starting your own podcast, that’s great! I hope it does even more for you than what it has done for me and my brand here on SPI!

      If you need any help with anything, please let me know. Cheers!

      • http://businessallstar.com Paul Serwin

        Thanks for the support Pat! My primary goal is to provide as much value and motivation to get it done as you have to me!

        Keep doing big things!

  • http://talesofwork.com kimanzi constable

    Another great podcast that I’ll have to listen to again to catch everything! I can’t tell you how much of your advice I’ve used. thank you so much for what you do Pat, cheers!

  • Tyler Blackwell

    So funny that you come out with this podcast today…

    Just last night I sent Pat a question regarding details of keyword research. I figured I wouldn’t hear back but thought it would be worth a try; as I was checking my email the FOLLOWING MORNING (today), a personal email from Pat addressed my questions.

    You’re right Pat, small gestures do go a long way. I appreciate your willingness to share so much quality information and expert advice. I’ll continue being a blog reader and I hope to do work with you in the future-

  • http://passivenicheincome.com Mike Long

    It’s amazing how everything old becomes new again… :)

    Forty years ago, super sales Zig Ziglar said something to the effect of “You will get all you want in life if you help enough other people get what they want.”

    Some of these lessons seem so simple, yet if you look around, it’s clear that they are easily forgotten unless good people like Pat keep the concepts alive.

    Bravo for taking this on Pat! I can’t wait to listen to it this evening. :)

  • http://www.lostcyclist.me Quinton Hamp

    Loving it! Ended up adding a photo of myself to my blog while listening!

    An actionable podcast? You betcha!

  • http://www.jtrotman.com/blog Jason Trotman

    I enjoyed this podcast. It is amazing how saying something as simple as “Thank you” can go a long way. You have inspired me to try a random act of kindness at least once a day! I will keep you posted. Thanks again for all of your hard work.

  • http://www.theresasheridan.com/ Theresa Sheridan

    I liked the title of your post, so I clicked on over to see if you had the written version as well, since I rarely listen to podcasts or watch video….just not my thing. So, as I’m reading the text that accompanies your post, scanning for the content contained within the podcast, my first thought was I would leave a comment saying how nice it would be if there was a written version as well, then of course I scrolled down and saw the link to the transcript 😀
    And my favorite was #10, provide a transcript! I’ve just started vlogging, since I know so many like video, and I always write a script before hand. Then after my video is done, I edit the script a little if necessary and use that as my transcript.
    Thanks for your post, I enjoyed it!

  • http://www.ipnostudio.com Andrea Hypno

    Thanks Pat for the pdf transcript. Much appreciated by non native English speakers like me. Why risk to lose something important due to misunderstanding? :)

  • http://www.infobarrel.com/Users/SincerelyT Tashia

    This was a great podcast Pat. Thanks for reminding me to continuously over deliver. It pays off every time even though it might take a bit of extra effort.

  • http://www.adsenseforbeginners.net Alex Garcia

    Thanks for the transcripts!! We can’t listen to the podcast at work, so the transcript allows me to read the podcast during my lunch.

    I need to get my podcast going :)

  • http://www.glutenfreediva.com Ellen (Gluten Free Diva)

    I’m listening to your podcast over my breakfast. And taking notes. Thank you for such a great wealth of information. I’m working on strengthening the SEO value of my gluten free blog and these tips are hugely helpful.

  • http://www.beatnikbudget.com Derek Olsen


    Started using Google Alerts yesterday after listening to your podcast. I have already found several blog posts and articles related to one of my businesses.
    Great tip!

    -Derek ‘Ninja’ Olsen

  • Ron

    One way you always help me is how positive you come across on your videos and podcasts , helps me keep believing in myself especially when I get frustrated/fearful with technology

  • http://www.revivallifestyle.com Dan

    Great Podcast, Pat! Really felt confirmed to be doing a pretty decent job in most of those, which was nice.

  • http://www.morewebsitetrafficguide.com/ Spatch Merlin

    I have been listening to quite a few podcasts for months and I must say this is one of the greatest recordings I’ve listened to. Your doing such a great job in your podcasts!

    Spatch Merlin
    From More Web Site Traffic Guide

  • http://www.ferndogtraining.com Fernando Camacho

    Pat, you’re the best! I am always amazed at the amount of great free content you provide for us. You’ve helped me with my online business and showed me how being genuine and honest is the best model for work and life.

    This edition of the podcast was no exception. I used your idea of sending a personal video to people who enrolled in my online training program and I received such a great response from it. So simple, yet so powerful.

    Although I’m relatively new to online business and haven’t seen any real monetary results just yet, I know with the information you’ve provide me and a little hard work, I’ll get there.

    I look plan on being one of your best students and I hope to be featured as in your one of your future success stories. Keep up the good work man.

  • http://www.livingsuperhuman.com Andrew

    One of my favorite podcasts so far. I just relistened to the Crush It audiobook and this podcast back to back. Definitely needed to hear them both. Thanks.

  • Neil

    Pat, a brilliant podcast as usual and you just get better and better! You’re setting the standard for everyone to emulate 😉 Thanks for just being here.

  • http://www.networkerforbusinesswomen.com Lourdes Welhaven

    Pat you ALWAYS over-deliver. :)

  • http://wax.fm Rob

    Pat, excellent show as always.

    Small tip I’d like to share about tip #20: “Proof-read your content”.

    I have my computer read the content back to me before I publish. This helps catch missing or redundant words, grammatical problems such as inconsistent tense, etc.

    This is easy to do on a Mac: just go to “System Preferences > Speech” and select a keyboard shortcut to read selected text back to you.

    Thanks for the podcast!

  • http://www.newaffiliatejourney.com Tony Lewis

    Another great podcast Pat

    Thanks for all the great content, keep it coming.



  • http://14clicks.com Nicholas Tart

    Hey Pat! I added the Rapportive add-on to Chrome as a result of your advice. Thanks for the tip.

  • http://freetoliveyourdreams.com Emily

    Pat, very helpful – will put some of those tips into action!

    You might want to recommend to your MLMer friend Ann Sieg’s book, “The Renegade Network Marketer.” Bottom line: bugging friends and family is NOT the way to market an MLM biz opp. This is, I think, the main reason the industry has a bad rap. Esp. b/c newbies do it like your friend – deceptive about the reason you are getting together. Totally NOT cool. Nobody likes to be sold to (another point Ann emphasizes in her book), especially w/o their permission!

    BTW, no, I have nothing to gain if anybody buys her bk. I just appreciate it for its dead-on message. 😉

  • http://www.woodfever.net Jeff Branch

    You taught me something today – I immediately signed up for Google Alerts as well as Rapportive.

  • http://www.7dementiastages.com Paxton Price

    Yet another great podcast to listen to on the road. Love ’em!

  • http://www.personal-success-factors.com Steve-Personal Success Factors

    Hi, Pat, thanks for the tremendous podcast. You mentioned that, if we are going to start podcasting, we should use high audio quality. I’m still bootstrapping in my business, and I refuse to go into debt. Do you recommend waiting until we have the $ to buy the high quality equipment, or is it okay to get started with lower quality equipment?

  • http://www.untether.tv Rob Woodbridge

    Hey Pat – really great, simple podcast. Thanks for this. Thanks also for listing the cameras you did. One question about the Canon – what do you use for an external mic for that when you record your videos? Or do you…

    Thanks again!


    • Pat

      Hey Rob – thanks so much. For the external mic, I actually record using my podcast mic and just turn up the record volume…it’s sad really. I’ve gone through 3 lapel mics and none of them have been up to par…which is why I haven’t recommended anything yet. The canon has an external mic input though, so I really want to use it. If you find anything good, please let me know!

      • http://www.untether.tv Rob Woodbridge

        Thanks (again) Pat. I will share if I find anything. I’ve been using a Yeti and a simple Logitech HD webcam for my video podcast and the audio/video has turned out great. Looking for a bit more quality in both now.

  • http://freedomgosu.com Tomer

    Those aren’t small things, those are great things I can do and implement in my business right away, Thank Pat!

  • http://www.petphotographyhq.com Jaime Rowe

    Thank you Pat! I just went on my blog and replied to every comment with a personalized thank you! Awesome tip!

  • http://www.paulcaparas.com Paul Caparas

    Great podcast Pat. It’s a reminder to me on what I should be doing because these small things go a long way.

  • http://www.screenshotquiz.com Ondrej

    Thanks for such a great podcast. I’m quite new to online stuff and I’m glad you mentioned Google Alerts because I haven’t heard of it before.

  • carl


  • http://www.naturalhairspeaks.blogspot.com Alicia

    Thank you for this podcast. I will definitely implement some of the things that you talk about. Thanks for telling us the importance of responding to people after they make a comment. I have been following your blog for over 2 years and I have learned many things along the way. Now I will go back and read your transcript to be sure to take note of some of the things that stood out to me. Thanks again Pat.

  • http://www.escapee925.com Robert Longley

    Great job as always. I continue to be impressed at how far you’ve come since we were doing those mastermind skype calls a couple years ago. The student is now the master. :)

  • http://www.aktenvernichtertest.com/ Marc

    Hey Pat, great job as always!

    Greetings from Austria!

  • http://www.teamaguilar.com/rancho-penasquitos-real-estate.html Alex Aguilar

    Excellent podcast Matt – some great ideas there. Can’t wait for the next one!

  • http://www.thebravemanblog.com Rodrigo @ The Brave Man Blog

    Damn Awesome, I will start using all this as soon as I relaunch my blog :)

  • http://www.freedombusinessblog.com/anthony_success_story Anthony

    Great podcast Pat, loving all the material and links your putting out there. This will definately help me sky rocket my current successes! Cheers Pat!

  • http://www.zd.se/ John

    Awesome podcast. Many great tips, especially the last ones – really got me thinking and inspired for my next project. Keep up the good work, always nice coming back here read and listen to what you got to say.

  • http://www.dadpulse.com Eddie

    Fantastic podcast! So many good tips. Most of the tips should be common sense, but sometimes we really need to be reminded about them. Thanks for sharing this.

  • Tim

    Hi Pat,
    I am stuck thinking of this “If you take care of your people, your people will take care of you.”. I then realized how when I was working before failed to gather a lot of their workers trust and for sure made a great loss. This is something that everyone should really be thinking as well. I am motivated with your post and for the reason that it will hit you rock bottom. Also if I may ask a favor on what you think about what I have discovered recently Over the last four months I have been learning from an Aussie guy named Timothy Marc on how to build a business that allows you to live a freedom lifestyle. Without a doubt, I have learned some amazing skills in business from this guy, and I am currently seeing some great profits from my own business.

    I know this post may raise scepticism with some of you, but if this does sound interesting to you, here is a link to my success story on is blog: http://www.freedombusinessblog.com/freedom-business-success-story-tim# and be sure check out his free audio if you like his vibe.

    Ask a question on the blog too and I will help you any way I can.

    Cheers, Tim.

  • http://hotels.tv/blog/edinburgh/edinburgh-group-bookings-accommodation Ian Jamieson

    Some beauties there Pat, thank you. W3 Cache and ClickTale stand out.
    ‘Proof reading blog posts’ is a big one that’s good to be reminded of.


  • http://bossanovainteractive.com Malcom McCutcheon

    Hi Pat. I’ve been working my way through the podcasts since the beginning of the year and this one really hit home yesterday. Your story about the guy suddenly pitching you on his MLM scheme nearly matches two different experiences I’ve had with running into old friends I hadn’t seen in years. The feeling is hard to describe. I wasn’t mad exactly, just disappointed and a little sad for how desperate they seemed. Frankly it has been the same type of hard-sell attitude that turned me off to a lot of what other internet marketers had to teach. I tend to trust what you have to say more than most because you’re pretty much the antithesis of a hard-sell approach. Keep up that good work.

  • http://www.squirrelhuntinghq.com Dennis B.

    All of the above is true! Take care of your audience and they WILL take care of you! I have created a website that is just over 1 month old, still only ranked at #58 for my primary keyword BUT still managed to sell a couple eBook from there! How? Community!

    A person on my FB fan page emailed me with a question, I replied to it but went a step further! I used his question as the basis for a new article on the website and even mentioned his name in it. I made him feel special enough that he returned the kind gesture and purchased my eBook (my first one sold). Everything Pat has said is true. Listen to his advise and implement it to maximize your success!

  • http://www.physicianassistantexamreview.com Brian Wallace

    I try to mention people on my podcast by name when I can. I just got this in an email today “Thanks so much for the shout out! I was very proud of it and made my listen to to it :).”

    It really does make a difference.

  • http://www.cottageblogger.com Heather

    Your story about the dentist texting you resonated with me because mine did the same after some extensive crown work. However, for the 2 weeks of severe pain after the treatment, he never once responded to my calls or text for advice. It’s great to make a gesture like this but unless it’s followed up with action, it is an empty one. He lost my business after that experience, and I applied what I had learned from that to my business, and make a point of following through on promises.