SPI 058: Pay What You Want with Anthony Vennare from Hybrid Athlete

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In this session of The Smart Passive Income Podcast we have another success story interview for you, and once again the focus is on a building business outside of the blogging and make money online industries.

Today’s guest is Anthony Vennare, an SPI fan who has incorporated a lot of the strategies that I’ve taught to a business that he and his brother have started in the fitness industry.

Now, I’m sure a lot of people could easily put online fitness into the same category as Internet Marketing and Make Money Online as far as how aggressive (and often times scammy) and infomercial-like marketing tactics become, however Anthony and his brother Joe are two truly genuine and honest guys who have a totally different approach to online business. Their approach focuses on giving away their training programs for free, and by doing so, they make an average of $400 – $600 per day simply by asking people to pay what they want.

It’s incredible.

I dive deep into how they got started, how this business model works and other strategies they use to take their online business (which was once offline in a 12,500 square foot facility) to the next level. While their “pay what you want” business model may not work for everyone, it’s a model that is very much like the model I use here at Smart Passive Income, and is very effective for certain industries as you’ll hear. 

More specifically, in this session you’ll find out about:

  • A different model for making money and why Anthony and Joe decided to use it even though it goes against conventional wisdom.
  • How a family emergency changed the course of their lives — for the better.
  • How they transitioned from working for others to working for themselves.
  • Their later transition from a 12,000 square foot gym to completely making money online.
  • The primary sources of the traffic to their sites.
  • How Anthony and Joe made 6 figures by giving away things for free.
  • The ongoing effectiveness of guest blogging.
  • Their SEO and social media strategies.
  • How they were impacted by the Google Penguin update, and how they recovered from it.
  • How leaving money on the table for the short term can lead to more long term income.
  • Mistakes Anthony and Joe made along the way and how to avoid them.
  • Plus a whole lot more…

Right click here to download the MP3

Items mentioned in this podcast include:

Additionally, in this session Anthony and I talk about how his site was hit by a Google Algorithm update and what he did to get back in the rankings. I tried to dive into how they were able to crawl back however Anthony basically told me that they hired someone to do it for them and clean up their backlinking profile, so he was unable to give me a ton of information about that.

He did send me a report that a person he hired created that included a list of Tier 1, Tier 2 & 3 backlinks, very similar to what I outline in The Backlinking Strategy that Works, and after diving into those links for a little bit I believe the major change was the anchor link profile of his site. In other words, the anchor text from links pointing to his site were probably changed to be much more diverse, only using the primary keywords as the anchor text for those links less than 20% of the time – other times using anchor text that was both related and not related to that particular niche (non-related being anchor text like “click here” or “find out more”).

I do plan to dive deeper into post-panda/penguin backlinking strategies by having experts come on the blog to share their wisdom, as well as test all of this out in a new niche site duel type challenge, which will probably happen at the start of the 2nd quarter this year.

Thank you all for checking out this session of the SPI podcast. If you liked this episode, be sure to let Anthony know on Twitter here.

Finally, if you haven’t done so already I would love it if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

Thanks again, and all the best!

Cheers! :)


Click Here to Download the Transcript for Session 58 (PDF)

  • http://www.themetimeblog.com Maher Abiad

    Hey Pat,

    It’s incredible how the concept of giving things away for free can bring in 6 figures for them as well.

    The power of giving sure does come back to you. When you truly want to help people out, people will eventually return back the favor in one way or another.

    Thanks again for all the great work, looking forward to checking this one out today.



  • yoonhyuk

    I totally agree with Maher. It’s like this in real life experience (this actually happened to me in real life)…

    There was a time I went bike riding along the strand and got extremly thirsty. I was without money, therefore, reluctantly went to the nearest mom&pop restaurant to ask for cup of water. Not only did they give me a big ice cold cup of h20, but also offered me lunch on the house to try! Needless to say, I would go out my way to have lunch there ever since.

    Another time while driving my muffler started rattling like crazy. I pulled over to the nearest muffler shop, and the owner there welded the muffler, and told me that it was no trouble for him and he didn’t want any payment! Yeah… I was his loyal customer ever since.

    The point is not about recieving or giving away free service or products, but about being an honest-down2earth-people caring individuals willing to do favors without expecting anything in return to those who least expect it. Well I am one of those people who would go out my way to return that favor.

    You Pat fit right in with these folks mentioned.

    • http://www.shuckabuck.com Eric @ ShuckaBuck.com

      Wow, cool story – I’ve only one good experience with a mechanic (and it was in Chicago of all places). My radiator burst on the hwy and our towtruck guy recommended a mechanic just down the road and he got us back on the road in a matter of 2 or 3 hours – it was awesome.

      I live in central wisconsin so I don’t really go to him much of course, but def cool.

  • http://www.nichesitejournal.com Jason Love

    Hello Pat,
    We are probably tied for worst tennis player. I only hit the ball about 10% of the time. I have been considering doing a “pay what you want” model for my comic book site. I realize it is a different industry, but it is refreshing to see that it can work.

    I do have a quick question for Anthony if he reads this or maybe someone else knows the answer. A lot of the wording on the hybrid athlete site reminds me of how street performers get their audiences to pay after they have already watched the show (I have personally done this and it is not easy).
    My question is did you just come up with the way you present the “pay” options or did you learn it from someone?

    It is amazing idea and my brain is spinning just thinking about the possibilities. Thanks for the Awesome interview.
    -Jason Love

    • http://www.thehybridathlete.com Anthony Vennare

      HI Jason,
      Thanks for the input! We put our offers and wording together this way because the online fitness industry is such a scam, we wanted to present Hybrid Athlete as the exact opposite. It works especially well because we put our names and faces with the products vs hiding behind the brand. People can relate and we tend to build a relationship with almost all of our customers on social media and through emails after a purchase, or even if they take it for free.

      • http://www.jasonloveslife.com Jason Love

        I did an Independent Study in graduate school on “giving away content” so I might be over analyzing this but I think you wording & your site navigation goes beyond just being non-scammy. Two things that pop out that other “donation” models don’t have.

        1) On your site they go through a check out even if it is free. Most people let them download and have a donate button hidden on the page. You have no extra steps until after they’ve made the decision.
        2) Your letting them know they are getting a crazy deal. Instead of saying “free” you guys say “I’ll just take it” implying they are taking something worth value not something that’s value = free.

        The most important thing is your amazing content & valuable information or the model would never work.
        AMAZING stuff!

  • http://pagerankworld.com/ Brandon

    I’m really liking these success story podcasts. Its awesome to see a bunch of different perspectives popping in from all kinds of niches.

  • http://www.pianolessongirl.net/becoming-amazons-top-affiliate/ Dakota

    Hey Pat and Guys!

    My family and I just finished bicycling across the country (Southern Tier). We touched our tires at Coronado Island on Jan. 7th. I was amazed time and again at the kindness shown to us by ‘strangers’. Most people are good, we just don’t hear about them as much (courtesy of the media).
    Obviously, you put out a quality product/idea and the nature of people is to compensate you for it. It is inspiring for those of us working toward that.

  • http://thecollegeinvestor.com Robert Farrington

    I’m getting the podcast on now, but literally can’t wait and am very interested.

    I was actually watching a 60 minutes episode last week about Panera Bread testing out the “Pay What You Want” model, and they are actually having some success with it even in the brick and mortar format.

  • http://www.mlwebco.com Mike Locke

    Thanks for the podcast Pat, fist time I heard about Google Penguin. Looking that up now. Also, very interesting to see the “pay what you want model” working for someone. Personally, I come from the school of thought that you shouldn’t apologize for charging for a premium service/information. I can’t think of any information that I can’t find on the internet for free. But I don’t hesitate to pay for a fresh or unique interpretation of that information from trusted sources. That’s also been my experience with the success of my online business.

    P.S. If you’re ever looking for success story guests, would love to be on a future show. 😉

  • Kent F

    Wow – was wondering earlier in the week if the “free” method really works. haha – yeah. Wish it worked on the seminar side.

  • http://thegaragebandguide.com Patrick

    Hey Pat & everyone!

    The ‘pay what you want’ model has worked great for musicians & bands who sell music via Bandcamp.com for a while now.

    Anthony and his bro’s awesome work with Hybrid Athlete proves that this model can work VERY well in other online industries too. Coupled with the techniques you shared in your recent ‘How to use FREE in your business…’ presentation, we could be seeing a whole new way to ‘soft sell’ to engaged customers who WANT to pay you back for the value you’ve provided them.

  • http://rich-blogger.com Rich Blogger

    Great podcast Pat. In last few weeks you are really publishing a lot of cool stuff! Thank you a lot for this. I learned a ton of new things from your podcasts and my business thanks to this is growing.

    Best Regards

  • http://contentmarketingup.com Davies Brynum

    This is one of the fundamental marketing truths Pat. When you give away your best content for free, you’re surely going to reap a better reward. This is how copyblogger’s CEO, Brian Clark started out and now he’s built a digital system with more than 90,000 members.

    I like this concept and I’m going to apply it to my business. I’m sure it’d work for me. And it works in any niche, not just internet marketing or online fitness. I’m sure it’d work for skin treatment blogs because a lot of people are looking for helpful products like the clear skin max, but they want information first, before buying.

    Thank you Pat for interviewing Anthony.

  • http://www.liftingrevolution.com Dan

    That was a great podcast at the right time… serendipitous. My wife and I were about to give all our workouts away for free organized on a page. But the “pay what you think it fair” is a great model.

    We almost did something similar, but not NEARLY as amazing as Joe and Anthony did and we were going to say “donante.” Not a good choice of words.

    Thanks for it and love the fresh ideas that come from this stuff.

  • http://www.presentesimple.com Sandra

    Hi Pat!!

    Thank you very much for this information!! I recently started my new blog, or as I like to call it, my internet adventure in a totally different way thanks to your very good advice. You cannot believe the amount of blogs I started in the past and gave up before actually “trying”.

    Now my mind is focused and better than that, I have got the best information in the internet in your site to get fully inspired and educated on the subject.

    Currently working on free good material to offer on my site! Thanks, Pat!

    Sandra :)

  • http://www.lifetothefullest.net Lisa@Lifettfullest

    Hi Pat,
    You’re awesome. Thanks for sharing useful and great contents on your blog. I agree that most people try to pay back and return your favor.
    When customer need to purchase something who they are going to go? of course, to someone who they can trust and help them in the past.
    By the way I just stumbled upon your blog about 2 months ago, and I already purchased a hosting package, thesis theme and “Amazon” books from your affiliate links, because you work so hard to put together this info and I want to help you out in return.
    I love your podcast. I always listen to them when I’m on the road. I try to listen each one of them start form SPI 001 and now I’m at SPI 039. Your podcast rock!


  • http://womenswaytowealth.com Cassie | Womenswaytowealth

    Hi Pat, thanks for this, another great podcast. I love how offline and online work like this and how you can build up a business with free information. The challenge is make that freebie so relevant, valuable and specific that your audience has to have it. Jo and Anthony have done that with bells on!

    • http://www.thehybridathlete.com Anthony Vennare

      Thanks for the kind words Cassie!

  • Samir


    Its really amazing to hear from you, you really bring people from different industry and helping us in great way….

    I tell everyone visit smartpassiveincome.com – Encyclopedia for Internet Business.

    I love you and your work.

    Samir Shah

  • http://websitebuddha.com David >> Website Buddha

    OK I’m convinced now of this who free model. I really respect those guys for not calling it quits after getting hit with those search engine updates. I know first hand how demoralizing that is! This was my favorite podcast to date honestly.

  • http://theaffiliatemarketinglab.com/3516/what-should-you-focus-on-evergreen-content-or-traffic/ Monja

    Another amazing Podcast as usual. I tried it in my “digital scrapbooking” niche. Unfortunately, there, it didn’t work. People did not want to pay or donate to get the items. They simply wanted it free because there is already a lot of free stuff on the market.
    But I believe it worked in the music industry and it also worked for you as you said in your presentation. So it might also depend on the industry you are in.

  • http://www.GoToPhysicianAssistantSchool.com Dave

    Awesome stuff!! I give away a ton of great, free content on my blog but this takes it to a another level.

  • http://www.tech-tricks.net Corey

    Hello Patt I own Blog And I’m getting 150 unique visitors per day and I’m using Adsense But My income are 30 cent per day tops and i’m ranked 3rd for computer tricks right now My website : htt:/www.tech-tricks.net
    do you have any Tips for me about my blog to increase my adsense revenue

  • Matt Sullivan


    Thank you so much for the shout-out to our family! Seth and Sean were jumping up and down when I played the podcast for them. We will keep you in the loop of their progress.

    We have plans for each of the boys to launch a podcast and then to do a family one as well. We have lots of ideas and plans.

    God Bless My Friend,

    Seth, Sean, and Papa Matt Sullivan

  • http://www.efficientlifeskills.com Joseph Michael

    Awesome podcast guys! This was really helpful to hear someone “killing it” using the pay what you want model. I have been researching this for a while now but had a lot of questions which you answered!

    I have a time management ebook that I currently sell on my blog & I’ve been thinking about offering a pay what you want option. Mainly because I don’t want anyone to miss out on the information, but I guess to be honest I was a little aprehensive that this model would be abused. Thanks for sharing your statistics and overall strategy with us. It really helps. After hearing this I’m going to officially work on switching over to this model. I’ve always believed there is power in giving…and I guess its time I start acting on what I believe 😉

  • http://www.thetopblogger.com Taswir Haider

    Hi pat, I’m really liking these success story podcasts. Its awesome to see a bunch of different perspectives popping in from all kinds of niches.Thanks.

  • http://www.stumbleforward.com Chris @ Stumble Forward

    Another awesome Podcast Pat. The fitness niche is a very tough cookie to crack but Anthony and his brother have done an awesome job breaking into that niche. Even though fitness is a tough niche it means it’s defiantly a profitable niche as well.

    I also think it’s great that they have an awesome Facebook fan page but I think they could get some huge value out of building a list. The value they could give away there would be huge.

  • http://okkimonosblog.com Brendan

    This is, by far, one of my favorite podcasts so far. Great information and an AWESOME add-on to your recent video. :)

  • Reggie

    Love this type of podcast

  • http://www.freedigitalphotographytutorials.com Stephen

    This podcast was AMAZING and by far the most important information I have ever heard!!!

    After hearing it, I immediately went to my website and created a donation button for a product that stopped selling as well as it used to. I figured… let’s give this Pay What You Want option a try.

    Within minutes after doing so, tweeting about it, sending it to facebook and my email list, I got 3 donations! I can’t wait to see how well this turns out after all of my email subscribers get the email.

    Thanks Pat!

  • http://about.me/jasonscoggins Jason Scoggins

    This was a great podcast Pat. And, as always, this podcast hit me right when I needed it. I’ve recently ventured on my own, and I have been struggling to come up with my “voice” or method of how I’m going to put myself out there. Seeing that these guys have a *successful* model gives me all the reason I need to follow what I believe.

    They said it best … “treat (sell to) others as you would like to be treated (sold to.)”

    Keep up the good work.

  • http://gottahaveitproductreviews.com/2013/01/09/all-about-gotta-have-it-product-reviews/ John J. Ziemba

    Interesting podcast. I can see that the “pay as you go” marketing strategy works for several business models. I still have a problem with part of this. Maybe it’s my background, but giving things away hasn”t always worked. Guess I’m bothered by the fact of how much money is being left on the table. But then again, not every one that Anthony’s business deals with would buy anyway, so I geuss it’s good as a traffic driver.

    Yet I do think it works with IM and that’s the primary thing I’ve learned from your blog, Pat, and why I dumped a paid subscription of questionable advice and training from a “recognized professional” in favor of your approach.

    What this other site did was promote the idea that if you put up a static site, they will come. Not so! I put up several and “they” must have mnissed the bus. These guys also believed in sale email model but their system lacked significant details. In the social media world we now live in, I no longer believe that this works.

    What they did encourage was dependence upon them as the answer, and if you stayed with them long enough, you’d get it. But in reality the training was outdated. The downloads were scratchy a nd I dumped them after only 60 days of following your blog, Pat.

    So thx for presenting this point of view. I’ve no experience with fitness induustry, but gathered that it does have a bad rep. Kinda like telesales that I used to do. I’m surprised that Anthony’s business model works. The reason it does is because of the strength of the brotherss ‘s personalities. So, Yay! for them and I wish them continued success.

  • http://provailenreviewx.com/what-to-take-for-osteoarthritis-pain/ Hudson Tubersu

    Awesome podcast as usual Pat. One thing I discovered in every niche is that people like Free. To sell more, copywriters sometimes give away so much value and you might think they’re losing money, but not at all.

    Free captivates the ideal customers to spend more money when you eventually ask for it. I run a blog that helps people get arthritis relief and I must say that solving people’s problems have brought me so much influence, organic traffic and sales.

    I like this valuable podcasts, keep ’em coming.

  • http://www.fatbegone.com.au CaAtherine

    Hi Pat,
    I really loved this interview, as it has given me a fresh approach at looking at my site.

    It’s so interesting they don’t seek subscribers and that they have an awesome business on hand.

    Love ya work Pat.


  • http://www.findingmyfitness.com Jason

    Pat, this is the most timely episode yet for me! Literally this morning i was thinking about adding a “pay what you think it’s worth” button at the tail end of free email course i have. Then when i heard the podcast session, i jumped at the next chance i had to add it! I’m excited to see how quick it’ll be to get one. :)

  • Tracy Rose

    Hi Pat,

    Healthline is interested in contributing a guest post to smartpassiveincome.com. We would be open to contributing any blog that would be of interest to your readers. Healthline bloggers have been featured on a variety of sites including:

    Washington Times: http://communities.washingtontimes.com/neighborhood/tango-mind-and-emotion/2012/aug/10/how-healthy-choices-easy/
    Natural News: http://www.naturalnews.com/036515_diabetes_strawberries_prevention.html
    Patch.com: http://strongsville.patch.com/blog_posts/where-and-what-to-eat-in-cleveland-to-beat-the-winter-blues

    Please let me know if you have any questions. Thank you in advance for your consideration.

    Warm Regards,

  • http://www.webthesmartway.com Siegfried

    well, i think people can be generous! which is pretty cool!

  • http://mensdesign.com Edgar

    I don’t understand how the generate any sales when there site is rank so bad in Alexa.com, it’s like 1,888,000+

    I know Alexa is not 100% correct but it does give you a good idea.

    With so many links he says he gets he should rank higher.

    Just saying.

  • http://teethwhiteningforus.com/ Alexander

    Great podcast as always Pat! Each and every podcast you have opens my mind up to brand new ideas. Thanks a lot and keep up the AMAZING work. GO PAT!

  • http://healthhomehappy.com Cara

    I loved this podcast! The guys sound really likable, and that’s so important! If people like you, they want to help you out. It’s awesome to see someone not scammy in the fitness niche.

    {Oh, and I’m a mommy blogger who listened to this while doing week 4 day 3 of Couch to 5K lol}

  • http://blogboldly.com/ Darlene

    Wow! Tons of good info altho I am a diehard online fan. Just can’t imagine any other way.

    BTW, Pat I greatly appreciate the pdf transcript. For me it’s the difference between absorbing the content, or not.

    ~ darlene :)

  • http://blogboldly.com/ Darlene

    This is such a perfect example of thinking outside the box and just going for it.

    And from what I’m hearing lately ” the anchor text from links pointing to his site were probably changed to be much more diverse, only using the primary keywords as the anchor text for those links less than 20% of the time – other times using anchor text that was both related and not related to that particular niche (non-related being anchor text like “click here” or “find out more”).” is the ONLY way to go..

    That said (the above paragraph) Google is low on my traffic source after getting hit too many times on perfectly legit sites.


  • http://www.hlminteriordesign.com Matthew Iacopelli

    Does anyone know of other “Pay What You Want” payment options like 1shoppingcart.com? I want to do this, but one 1shoppingcart is too expensive for me at this point.

    Thank you,
    Matthew Iacopellli – HLM Interior Design

  • http://www.hlminteriordesign.com Matthew Iacopelli

    Does anyone know of other “Pay What You Want” payment options like 1shoppingcart.com? I want to do this, but one 1shoppingcart is too expensive for me at this point.

    Thank you,
    Matthew Iacopellli – HLM Interior Design

    PS: Great podcast Pat!

    • http://www.angelanderson.com Angel Anderson

      you have a few options, one that comes to mind is wufoo or gravity forms

  • http://masteringhealthandfitness.com Courtney DOughty

    It was great meeting you at Fido in Nashville Pat! Thank you for this interview! I feel like you did it specifically for me! I’m excited to start making some changes to my site in the right direction!

  • http://onlinejobswithoutinvestmenthq.com Tom Kucharski

    Hi Pat, in this podcast you mentioned that you might analyze their SEO recovery strategy after being hit by Penguin Update. I can’t find it in shortnotes. Is it somewhere else. Thx so much. Tom

  • http://www.1cruise.com Robert Longley

    I’d like to know more about the person who helped with the Penguin recovery. I’m still cleaning that up myself.

  • Brett

    Great podcast as usual Pat! I too was looking for more info about their SEO recovery strategy, and the company they hired to help cleanup.

  • http://www.webthesmartway.com Siegfried

    Hey Pat!
    Do you have any problems with the blog? I’ve noticed that sometimes it has problems with database connection.
    Best Regards!

  • http://www.mycanoncamera.com Peter

    Another great episode. Setting yourself up for the long term with the pay what you want model (which is is effectively a try before you buy plan) works because these guys have a solid product. People will come back to pay for a great product. This really resonated with me. Have great content that you are proud of and people will want to pay you for it, over and over again.

    Hey Anthony – you came across brilliantly considering you are not the spokesperson on your team. I was very impressed. You rock.

    • http://iamwaitress.com Jennifer

      I agree, on all points.

  • http://thetwoweeknoticeproject.com/about Jim Pestke

    Glad to see you are up and running again, Pat! How did you setup the redirect to YouTube so quickly? Also, do you have any further explanation for what went wrong with your server and how to prevent the issue moving forward?

  • http://www.FreeDigitalPhotographyTutorials.com Milton

    In three words… this system works! I immediately deployed it on my website and I’ve received tons of new traffic. People LOVE free stuff! I am so grateful I found this podcast episode!

    • http://iamwaitress.com Jennifer

      Really??? I am so scared to try it…but I really want to. It’s a big decision. Good on you for going for it!

  • http://starvethedoubts.com Jared Easley

    Pat – Permission to call you Kotter? Welcome back! It is good to see that your sites are up & running again!

  • http://kimanziconstable.com Kimanzi Constable

    This system is so unique and definitely something to think about. I like how you’re finding unique guests Pat!

  • http://howtospeak-japanese.com Yamato

    Off-topic, but …
    Good to see that your site is back – expecting your case study on what went wrong. How long was the downtime? About a week? I really missed it.

    Good luck with the site for the future and that you don’t run into trouble like this again.

  • http://www.annsrunningcommentary.com Ann

    I listened to your show for the first time today on the recommendation one of my listeners. I think it is probably karma that the first episode I listened to had to do with fitness. I am a fitness writer/blogger/youtuber/podcaster and just beginning to think that maybe I could make a little money from all that I do. Very cool to find this podcast along the way. Thanks so much for featuring Chris. I will definitely be checking out his site.

  • http://themarketingcanteen.com/ Veronica

    I love hearing these success stories Pat! Keeps me motivated and hearing the various strategies these folks implement in their businesses is interesting too. Keep em coming! Thanks :-)

  • http://www.credit-reports.ca Pat Drummond

    Keep up the great work. Even for an old timer like me, I’m learning day in and day out with your podcasts Pat! Many thanks.

  • http://www.moneymakingmodes.com Anup Kayastha

    I love listening to all your podcasts, Pat. Keep doing it!

  • http://voyageur-attitude.fr Blog voyage

    Hey Pat. Great to see you back. But you make us work ! Well, you help us to work..

  • http://wallyday.com Wally

    Hi. I’m new here. I read the synopsis of your interview with Kate Buckland of AffiliatePrograms.com. That’s how I found this site.

    I downloaded the full podcast of the interview and will listen to it while I’m working out. I’ll consider that the “101” class. Then, I’m very excited to start listening to your other podcasts – especially this one (Hybrid Athlete) because it’s a niche near and dear to me.

    Thanks for providing the help to the rest of us!

  • http://www.wellspring-hypnosis.com Aisha Kessler

    Hi Pat. This was the first podcast I listened to and got me hooked! I love this success story and all the success stories.

    I really like the way you drill down into details and cover the nitty gritty. It’s not fluff! Keep it comin’! :)

  • http://www.crunchall.com sandi

    Great article as always, Pat! Great podcast, you are really publishing a lot of cool stuff!

  • http://www.squidoo.com/glass-table-lamps Ally

    Great podcast! I like the pay as you go model because then I can pay what I think the product or service is really worth. Take SquidTools for example, I donate a share of what I make on Squidoo each month because the tool works so great. There are also products that I have purchased that I don’t think are worth what I paid for them and wish I could get my money back.

    • http://www.makeonlinemoney.us/ Josh

      I haven’t ever used SquidTools, but I’ve started looking into Squidoo..I just have trouble posting an article on there when I can post it on my own personal blog.

  • http://www.marketingyourfarm.com/ Iain

    I can’t believe they run on purely a donation model. I would be scared witless if I had to rely on people’s generosity to keep the wheels turning.

    Even thought that is how they make their money, it is very interesting to see that type of system work effectively.

    I wonder how effective it would be in other niches.

    Great job.

  • http://mediatechblog.net Jerrywhyte Obamwonyi

    This is really a business model that is outside of the IM niche. Great interview Flynn

  • http://www.jmlalonde.com Joseph Lalonde

    Pat, I really enjoyed listening to this podcast. It breaks the mold of traditional marketing and selling. I’m formulating some ideas on how to implement it into future business ventures. Thanks for having such interesting guests on the show!

  • http://www.getmorecorporategigs.com/20 Barry

    Great episode… dang, pay what you want! I love it. Anthony was a really insightful guest and I love that he and his brother are just doing what feels right to them. Blown away that they aren’t building a list, doing email marketing. Fantastic. Thanks, Pat.

  • http://codewithchris.com Chris (CodeWithChris)

    Hey Pat and Anthony,

    Thanks for the great interview. Just to echo what others have said, it’s really inspiring what you’ve done with the fitness niche and reaffirmed what Pat’s belief in the power of free.


  • http://www.themodestman.com The Modest Man

    $500 per day with only 1,000 visitors daily? That’s insane! Maybe I should make my product free…

    Am I crazy or does that seem like unheard of conversion??


  • http://devitaliserunedent.blogspot.com/ Devitaliser une dent

    Hey Pat and Anthony,

    Thanks for the great interview. Just to echo what others have said, it’s really inspiring what you’ve done with the fitness niche and reaffirmed what Pat’s belief in the power of free.


  • http://www.garmaonhealth.com Joe

    Pat, you could beat me in tennis.

    No problem.

    There’s always someone to make you proud.



  • http://josephfinkelberg.heyyobro.info/ Joseph Finkelberg

    Giving something FREE for your readers is what Jason in SEO referred as “linkable asset”.

    I also tried your “Backilinking Strategy” and it really works. Just be careful with the quality of the articles that one would write.