Social Media Analytics 101
How to Read and Use YouTube & Instagram Data to Make Better Content
Tuesday, February 24th at 12:00 PM PT / 3:00 PM ET
Join Pat Flynn and Caleb Wojcik to learn how to actually read your YouTube and Instagram analytics—and, more importantly, how to use them to make smarter content decisions.
Most creators either ignore their analytics or stare at dashboards without knowing what to do next.
This session is designed to change that. You’ll learn which metrics matter, which ones to ignore, and how to spot patterns that tell you what’s working, what’s not, and where to double down.
This is not about chasing virality or obsessing over vanity metrics. It’s about building analytics literacy so you can improve your content intentionally, reduce guesswork, and grow with confidence over time.
You’ll learn how to:
- Read core YouTube and Instagram metrics correctly
- Identify which content to repeat, refine, or retire
- Understand performance beyond views and likes
- Use data to guide your next posts—not overwhelm you
Whether you’re just getting started or already publishing consistently, this workshop will give you a clearer lens for evaluating your content and making better decisions going forward.
Join the SPI Community to access this event
The Superfans system
At its core, it’s a complete restructuring of our course library and community resources into a simple, tiered system built around one powerful idea: your relationship with your audience.
The Superfans System meets you exactly where you are and gives you a clear, focused path forward so you always know what to work on next.
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