When I took over SPI, Pat told me that one of the secrets to his success was staying curious. And that’s actually a great approach to entrepreneurship!
With “play” as my word of the year for 2026, curiosity keeps things interesting. But it does a lot more than that when you use it to fuel business experimentation. Like, $500,000 more, as you’ll hear in today’s session!
My awesome guest is Sam Vander Wielen, who’s also been on the show in episode 867. She’s built an incredible brand around her legal expertise and is now the go-to resource for entrepreneurs looking to protect their businesses.
Sam not only shares essential insights on setting up your business for legal peace of mind, but also gives us a behind-the-scenes look at how webinars are transforming her launches!
You definitely don’t want to miss this one if you’re anything like me. Because y’all, I had never even considered business insurance before buying SPI. In fact, within two months of me taking over, someone was already threatening to sue us!
So listen in to hear how we handled that and to get Sam’s tips on how to avoid these risks yourself!
Today’s Guest
Sam Vander Wielen
Sam Vander Wielen is an attorney-turned-entrepreneur and leading legal educator to online business owners. She is the founder of Sam Vander Wielen LLC, the go-to contract template shop for online business owners that generates multi-seven-figure revenue annually. As the author of the book When I Start My Business, I’ll Be Happy and host of the On Your Terms podcast, she cuts through the noise with no-fluff legal tips, refreshingly honest marketing strategies, and down-to-earth business advice to help entrepreneurs grow with confidence.
Since 2017, Sam has helped over 350,000 online entrepreneurs legally protect their online businesses, all while navigating the devastating back-to-back losses of her parents, her own brain surgery, and becoming a caretaker.
Sam lives on Long Island, New York, with her husband, Ryan, Bernedoodle, Hudson, too many coffee mugs, and a towering stack of TBR fiction.
- Find out more at SamVanderWielen.com
- Sign up for Sam’s October 19 webinar on how to legally protect and grow your business before 2026 ends
- Listen in on Sam’s On Your Terms podcast
You’ll Learn
- Running a $500,000 live launch on curiosity and experimentation
- How to find your “enough number” and build a brand around it
- The three-step legal peace of mind setup for online entrepreneurs
- Why ChatGPT-written templates can do more harm than good
- Why SPI was getting sued right after I bought the company
- Joining Sam’s webinar on how to legally protect your business
Resources
- Subscribe to Superfans Secrets—our weekly newsletter on the strategies behind building real relationships with your audience, delivered free, straight to your inbox
- Connect with me on X and Instagram
- Connect with Liz on Instagram
