SPI 955: How to Sell on Black Friday Without Feeling Salesy

SPI 955: How to Sell on Black Friday Without Feeling Salesy

Liz Wilcox: Hello. Hello. Yes, yes, yes. You already know you’re listening to the Smart Passive Income Podcast. I’m Liz Wilcox, and I’m the new-ish host of this podcast, and we’re still getting to know each other, right? Right. So the team and I had a retreat recently where everybody from SPI came together, and I’m gonna have to pause here to go get some water.

So Paul, our podcast editor, I don’t want you to edit this out ’cause I want people to know, like, podcasting’s kind of hard sometimes. And like I said, I’m new-ish, so I thought I was prepared. I’m totally not. My throat is so dry. Hang on.

Okie dokie. I am back with a glass jar. It’s like a spaghetti marinara sauce jar, ’cause that’s, that’s how I roll.

So listen, speaking of, like, podcasting, I know this podcast episode is gonna be about Black Friday and, like, the mindset you have to get into in order to sell on Black Friday, and I was gonna start this story with David and I meeting in person and him saying, “You know, Liz, a lot of our listeners, a lot of our community members, paid and free, are just really struggling.”

And not in a bad way, but, like, mentally, it’s really hard to run a business. It’s really hard to get out of your mind… Not out of your mind. You get, get out of your head and, like, just get into a sale, just get into posting about it, just get into selling without feeling salesy. So I wanna tell you, yes, and the same goes for, like, podcasting, not just sales.

Like, right now, I am desperately trying to go camping. I am behind in sending this out to our editor because we had a team retreat and, and, and, and there’s just so many things, right? You can probably relate to the, “Oh my gosh, I’m behind on my own deadlines.” And also, my neighbor has… It is literally 8:02 AM.

My neighbor… There was a hurricane where I live, and so there’s trees down, and everybody’s having to deal. And so my neighbor has his speaker out blasting, like, ’90s alternative rock. Not that that’s a bad thing normally, but I’m trying to record a podcast. Also has a chainsaw going and a leaf blower, and I’m trying to get this done.

And I’m, I’m saying all this because it, it is hard, okay? This whole content creation, online entrepreneurship, trying to get things rolling out of a bedroom in your house, or maybe you’re in a closet, or maybe you have to go to the local library. I don’t know where you try to do your business. But it is hard, and it is hard to get into the proper mental state when your neighbor is blasting Smashing Pumpkins and while yielding a chainsaw.

So I’m not gonna go out there and tell him to turn it down. I’m certainly not gonna do that. I’m just gonna have to deal. I’m gonna have to get my mind right to record this podcast about Black Friday because I have my own Black Friday sale coming up, so I want my customers to be thinking about Black Friday and to know that my Black Friday offer is gonna be eight hundred bucks.

It’s gonna be a lifetime deal to literally the entire SPI kingdom, including all the Liz Wilcox stuff that I’ve done on my personal brand side. It’s amazing. You can listen to the last episode about it. This episode is not about my offer. It’s not even about your offer. It is about the mindset that you and I have to get into in order to have a successful Black Friday sale.

I have a lot of previous customers and new members here at SPI tell me, like, “Uh, I’m skipping Black Friday because there’s just too much. It’s just too much. I don’t wanna throw… It’s like throwing a baseball into a volcano, you know. Like, what’s the difference? You know, there’s just… Everybody’s doing it. It’s go- not gonna make any difference.”

But here’s the thing, and I talked about this in the last episode, you have a responsibility to your business, and you have a responsibility to your customers, and if you can offer them something, something great that why not? Let’s get your mindset. So I’ve, I think I’ve got, like, 15 things that I wanna go over that, like, I wanna change your mind about with Black Friday.

So let’s get into it, shall we? So speaking of, like, everybody throwing the baseball into the volcano, that’s the weirdest metaphor ever or analogy or whatever visual. You’re not spamming. You have got… Like, let’s, let’s take a deep breath. Maybe you’re driving. Maybe you’re walking. Maybe you’re doing the dishes right now.

Just take a deep breath and just know you are not spamming. Say it with me: I am not spamming. Yes, everybody and their mother is gonna be doing a Black Friday sale, but here’s the thing about them. A lot of them have not been following up have not gotten emails that are consent-based. They haven’t shown up in 10 years, and all of a sudden they wanna give you 50% off a baseball or whatever.

You are not spamming, and you’re not going to spam. Why? Because you’re listening to the SPI podcast. That automatically makes you not a turd, okay? That automatically makes you, because we have similar values, you and me, that makes you somebody who gives a hoot, somebody who values the customer or the potential customer.

So you are not spamming, my dear, because you’re g- you’re gonna come in strategically, and I’m gonna share more ways to do that in a minute. And I already mentioned the second one. So that’s the first one. I am not spamming, okay? Write that down. Say it out loud, whatever. Commit it. You’re not spamming. The second one, I already mentioned this.

It is your responsibility as the business owner to sell. I say it with love. I say it with so much respect and understanding. You don’t have a business if you are not selling. I don’t wanna say you have a hobby, but you’re not, like, at business level yet. So it is… Say it with me. It is my responsibility as a business owner to sell.

It truly is. It truly is. How are you gonna pay your bills ‘Cause a business does have bills. Like, the, the beautiful thing about online business, if that’s the kind you’re, you’re trying to run, is the, the expenses are low compared to somebody who has an in-person business. But there are still bills, like your WordPress or your ManyChat, or I’m recording this with Ecamm.

Maybe you’ve got an E- … I literally, right before, it wouldn’t even let me hit record because my, my billing, my credit card was outdated, like, or expired. So I had to update the billing to log into Ecamm to even record this. Businesses have expenses, and also you wanna invest in your business, right? A lot of you listening are a part of the SPI community.

That’s, like, 99 a month, but there’s a secret code at the end of every Ask Liz episode, by the way. Anyway, I have a business, so I have a responsibility to sell because I have bills and i- investments for this business. Like, I invest in a business coach. You invest in SPI community. I have an expense of Ecamm ’cause that’s how I record my podcast.

You have an expense for your ManyChat because that’s how you grow your email list. We have expenses. We have to invest in our business, so we have a responsibility to the business to sell. And Black Friday, I mentioned in the last episode, is, like, literally the number-one shopping day on the planet, so why would we not take advantage of that?

Okay. The next little mindset shift I want for you is my ideas are valid. Listen, listen, listen. I don’t know if anybody’s told you this yet, but your idea for Black Friday is totally valid. It’s good even, okay? And I might do … Maybe the next episode will be, like, last-minute Black Friday ideas. How’s that sound?

Let me know. Email me. Let me know if that’s an episode you’d like to hear. Anyway, your ideas are valid. You wouldn’t be in business, you wouldn’t be listening to this podcast if you didn’t have valid ideas, okay? Maybe they need tweaking. Maybe they need polishing. Maybe they need a buddy to help you with that. But they are valid.

I don’t believe, maybe this is a little woo woo, but you probably don’t believe this either, right? I don’t believe that an idea’s gonna come to me that I am not capable of implementing. An idea to reinvent the way baseball stadiums sell hot dogs is not going to come to me because that is not something that is valid to me.

I don’t know anything about that stuff. Like, I’m here with the baseball analogies today. I don’t know anything about anything to that. So that idea’s not coming to me. The ideas that are coming to me are valid because they’re based off my experience. They’re based off my passions, my skills, my talents, where I wanna spend my time.

So your ideas are valid, my SPI angel, I promise, okay? Or they wouldn’t come to you. And you’ve been building your audience, or you’ve been around your audience for a while, and that’s, that’s where the ideas are coming from. So they are valid.

All right. Let’s go with number four, and this, this is a big one, especially for Black Friday because everybody and their mother is doing it.

We’ve already established that. We don’t have to change our minds about that. That’s just facts. I want you to show up with a solution, not just a sale. So I think this is… This might be a little bit of your fear around Black Friday or selling in general, right, if you’re listening to this after Black Friday.

Don’t just show up with a sale, right? And I say it with love, right? You are not the Dollar General. We can’t just put $5 DVDs in a bin, and it’s just gonna sell. We’re not gonna do that. That’s, that’s not our thing. I’m laughing at my own joke. Leave a five-star review, of course. Um, Liz laughs at her own jokes. Five stars. Just kidding. Back to the show.

Showing up with a solution I think is gonna help you get in the right mindset to sell in the first place. It’s not about making money. It’s about solving problems, right? So if you can show up with a solution, not just a sale, that’s gonna be much more exciting for you to actually push out, and it’s gonna be more exciting for the consumer to accept, to engage with, and to purchase.

So for example, speaking of, like, our lifetime deal, right? It’s 800 bucks. It’s all my products, all Pat Flynn’s products that I will create or have created for a lifetime. Like, you literally never have to buy another digital product or workshop or live training from me ever again for $800. Now, this is a, a couple solutions.

Number one, building an online business is crazy expensive. Even my marketing manager, Sandy, I just told you we met in person, she was not begging me at the retreat, but she was really, really like, “Liz, are you sure $800 is your price?” So for me, the solution, like the price is not a sale, the price is the solution.

The s- solution is like, oh my gosh, I know you listening Have probably already invested well over $800 in this business. But now you’re gonna get, I w- I’m not gonna say a business in a box, but you’re gonna get all the resources as you need them in one place from one person for one price. Like, that just simplifies your life, it simplifies your bank account, it simplifies your, your bookkeeping.

Those are all solutions that I’ve thought through for you, my ideal customer. So I’m not just showing up, “$800. It’s a fire sale. Go, go, go, go, go.” Although it does feel pretty exciting. It’s an actual solution for you. So say it with me: I will show up with a solution, not just a sale. So what problem can you solve for your people instead of just slapping up, you know, a sale buy, must sell this turkey before XYZ date.

Like, that’s … We’re buying it because it’s on sale. We’re buying that meat or that produce because it’s about to go bad. Your stuff is not gonna go bad. You’re showing up with a solution, baby. All right. I got a little off track there.

Number five. Ooh, I love this one. I give myself permission to email or post more than normal.

Yes, yes, yes, yes, yes. Remember everybody and their mother, I’ve mentioned them a few times, right? The whole gang is gonna be emailing, is gonna be posting, is gonna be running ads. Oh my gosh. You’ve probably already started to see it. Well, I know you have by the time this is published, right? You’re already seeing it.

People are already running sales. And so it’s not about, again, just throwing the baseball into the volcano. That’s such a weird visualization, I’m sorry, but we’ve gotta go with it. We’re 15 minutes in here. It’s not about that. It’s, it’s about being seen. And also, you are not the center of the universe. You are not the only person offering XYZ, offering solutions.

Your people have more than one problem, so you’re not just competing with other people in your industry for Black Friday, you’re competing with everybody for the attention. And so it’s really just a matter of necessity that you must email and post more than normal. You must email and post more than normal so, so your people can see it, right?

And, and you’re showing up with a solution. You want your people to see it. You, you have a duty, a responsibility. You’re not spamming. Your idea is valid. You’re coming at your people with a solution, and so you need to realize you’re not the center of the universe. You can’t just post once and say, “Oh, well, I don’t wanna bug them.”

Because even if your emails have a 60% open rate. That means 40% of people did not open that first email. And thinking of Instagram or LinkedIn or wherever you’re hanging out, what’s the lifetime or the life- the average lifespan of a post? Like 12 hours, two hours, something like that. And so you’ve got to post more because you have that amazing solution for people, and it just happens to be on sale for Black Friday.

So give yourself permission just this one time. You can go back to however you feel tomorrow on Cyber Saturday, whatever, December 1st. Give yourself permission to email more, okay? All right. This one I should have put with number three. This one is very similar. I have the right idea. This is the mindset I want you to get into.

I want you to feel crazy confident about your offer. Yesterday, like I mentioned, there was a hurricane hit my town, a pretty much direct hit, and I have a, I have a rental property, and my neighbor somehow got my phone number for that rental property ’cause we were the only two houses on the street to lose…

like, to get our electric, like, literally ripped from our homes. So, you know, a week later, there’s still no electricity in those houses. So he was calling me to ask, “Do you wanna split the cost of getting these trees removed so they can get access to this electricity?” Whatever. And he said, “Are you a business owner?”

Like we- just mid-conversation. I said, “Yeah, I teach people how to make money on the internet,” blah, blah, blah. And he was like, “I could tell.” I said, “How?” He said, “You are so confident.” He said, “Within a minute of talking to you, you have not wavered once in this conversation.” And it was just such a… For me, like, I, I was kind of taken aback.

I was like, “Oh, that’s weird.” But it’s, it’s mindset stuff like this. I have the right idea. It’s talking to yourself about that, saying, “Yes, my ideas are valid. Yes, I am showing up with a solution. Yes, I give myself permission To post more. I have the right idea. That lends itself to confidence. So I really want you, maybe pause here.

You didn’t know you were doing, like, a little mindset exercise today, did you? Maybe pause right here and tell yourself, like, “Yes, I have the right idea.” That’s gonna help you sign that permission slip for yourself. That’s gonna help you very easily do your due diligence as a business owner and sell. You do have the right idea. Like I said, it wouldn’t come to you if it wasn’t.

Okay, I’m gonna combine these next two, ’cause we’re 20 minutes in. Oh my gosh. My customers love to buy from me, and in fact, my customers are waiting for my sale. I need you to get into this mindset. I need you to reframe. It’s not … And I know it’s hard.

There’s that, like, sort of sting, oh, we don’t wanna be a used car salesman. Oh, I don’t, I don’t wanna sell something to somebody that doesn’t wanna buy it. But here’s the thing. Your customers buy from you because they love to. Right? Like, I love, love, love this gas station. I actually used to work there.

It’s called Dodge’s. It’s right on the corner. Shout out Dodge’s Chicken Store. It sells chicken. It sells gasoline. It’s a convenience store. It also … It’ll cash your check. You can send a Western Union if that’s still a thing. I don’t know if Venmo and PayPal has killed Western Union. Anyway, I love the Dodge store.

Any chance I get, I go to the Dodge store. I just … It’s a hub. It’s a community hub. It’s fun. They always play great music. There’s … They’re always slinging chicken. You know, oh, let me get six oven roasted. Oh, let me get a pizza stick. Let me get a corn do- … Like, I just like, I just like going there, and I like spending money.

So next time you think about, oh my gosh, I have to sell something, ugh, and you’re, like, cringing and kind of even, like, your shoulders are going up and your stomach is dropping, think about Liz Wilcox walking into this gas station and being excited to buy a chicken tender , being excited to get a 79 cents fountain Coca-Cola.

Okay? That’s how you want your customers to feel, right? But they’re not gonna feel that way if you don’t already own that about you. Your customers love to buy from you. Why? Because you show up with a solution, not just a sale. Because your ideas are valid. You have the right ideas. Because you don’t spam.

This is why your customers love to buy from you, ’cause your products are amazing, and your customers are waiting for the sale. I’m not even kidding, during the hurricane, Dodge’s, Dodge’s is open 24/7, okay? But during the hurricane, obviously they were closed for a little bit. They were the first store back open.

People were waiting outside for them to open. This is the energy that you are going to have one day come Black Friday. Just like I am picturing people just waiting for me to drop that lifetime link so they can give me the $800 and I can give them a lifetime of products and help to help them actually build smart, passive income online , like I’m so excited, I am literally picturing that.

I want you to picture that too. Your customers are waiting for your sale. Ooh, so exciting. I’m so excited for you.

All right. Speaking of excitement, that’s literally the next one. I, I swear I didn’t set that up. Maybe I did subconsciously. Getting people excited about my Black Friday sale gets me excited about my Black Friday sale. It’s… They say action breeds confidence. You take action, you build confidence. It’s not, you don’t wait for confidence and then take action, right?

It’s very similar with excitement. Excitement breeds excitement, so it’s cyclical. The more excited you’re going to get about your sale, like I’m getting fired up for you right now, like we’re talking about, yes, I have the right idea of my customers. They’re like the Dodge store. They’re going in there, they’re getting all the chicken tendies, right?

I’m getting excited for you. I hope you’re getting excited. That’s gonna get your customers excited or your potential customers, which when they’re excited, you’re gonna get excited. It’s the cyclical, beautiful, amazing, wonderful thing we get to experience. But it’s only when you decide that you’re not spamming, that your ideas are valid, that you give yourself permission to post more than normal, that this excitement can breed more excitement.

So again, if you need to pause this episode, maybe do a little air punch, do some squats, some jumping jacks, whatever. Like get yourself excited. Black Friday, largest shopping day In the world. You have so much opportunity here. Like, I am g- I’m getting stoked for you, and I’m excited for myself. It feels like such an absolute privilege to be able to offer a lifetime deal for $800.

I mentioned my team, not just Sandy. I keep shouting her out ’cause she’s the marketing manager, and of course she has an opinion about pricing and things. But the whole team, including my sister, Patricia, who knows that I like to price in an ac-accessible way, they’re like, “Liz, $800? No. It’s, it’s gotta be at least 1,500.”

And I’m like, “Yeah, I know. That’s why 1,500 divided by two, you know, like, like h-half the price.” So I am excited about this sale because I get… I have such a privilege to be able to give it away for that price. It feels so good. Like, I am not so strapped for cash or whatever, like in my own head about the price, that I get to just price it however I want.

Like, I’m excited about that. I’m, I’m s- I’m beyond… Sorry, something… The neighbor distracted me. I, I am, like, beyond excited I get to offer this for such a price. It feels like an absolute privilege. Like, I’ve worked so hard for 10 years to create financial stability for myself, my family, my team, et cetera, that we can offer it for this low price one time only.

Like, that feels so good. I’m so excited. So get excited. Your people will get excited. It will be this beautiful cyclical thing. So the mindset of this is if I can get my people excited, I will be more excited, I will make more sales.

All right, taking it down maybe a little bit. The next one, I don’t know what number we’re on. Maybe… Let’s look. Three, six, nine, 10. Number 10. This one is tough, but prepare yourself. I’m gonna take a sip of water. Absorb all the info that we’ve been talking about. This is a lot of mindset work. All right, here’s number 10. My job is to sell. We kinda already touched on this with number 2, the responsibility as a business owner to sell.

This is maybe another way of talking about it. My job is to sell. Your job is to sell. As a business owner, and maybe you can’t relate to this part right now, I have to sell because I have a team. I have to pay salaries. I have to pay workers’ comp. I have to pay insurance, 401s, blah, blah, blah, right? Like, I have to sell.

That’s my job in the company, or everybody’s going to the broke house. Now, when I was first starting, though, my job was to sell for a different reason, because I needed to prove that I could make money this way for my future. My job was to sell because I had some business expenses. My job was to sell to prove to myself I could.

My job was to sell so that I could start converting freebie people, people on my email list, from freebie seekers to customers so that I could invest in my business more. Like, what do you want to spend money on in the next three months? Oh, I would love to be able to afford Liz’s lifetime deal. Oh, I would love to be able to afford a business coach.

I would love to go to one of Liz’s SPI in-person events. She’s hosting one in April in Chicago. I would love to be able to afford that. Well, then your job is to sell so your business has that money for you to afford to come to Kit’s Studios in Chicago with Liz and the gang. Your job is to sell. All right.

Similar but different. Black Friday sets me up for victory as I end the year. Yes, we want to cross the finish line with a big banner. The whole crowd is going wild for you because you worked hard this year, and you did the things as a business owner that you should have. Black Friday sets you up for victory.

Even if you don’t make a dime with Black Friday, you went through the motion. You know what it takes. You know what it needs. It’s, it’s really exciting. That’s the thing about… Because I don’t, I don’t know your business. I don’t know how many customers you have, how many, how many dreams you have versus how many realities you have, if you get… catch my drift. I don’t know. But running a Black Friday sale, going through the motions, is super, super, super-duper going to set you up for victory, whether it’s monetarily. Like, for example, I am hoping to sell… Well, really, we are only selling five hundred of these lifetime passes for eight hundred bucks, and so that’s four hundred thousand dollars.

That is going to set me up for victory because I’m gonna be able to keep everybody’s salary for the next four to six months, and I’m gonna be able to pay Pat and Matt, the previous owners of Smart Passive Income, how much I owe them every ninety days, okay? Now, Black Friday back in the day, when I might make twenty dollars, set me up for victory because now I can say I’m making four hundred thousand dollars for Black Friday.

And I can say that and feel pretty confident about it. But I had to go through the motions When I didn’t think I was going to make any money at all, when my audience was just 50 people and I had never sold a thing, I had to go through the motions of Black Friday. It’s like learning to walk before you can run.

You’ve gotta take the first step. You’ve gotta go through the motions as a business owner, even if you know, oh, I’m not gonna make any sales because the numbers are just not numbering, the math is not mathing. You gotta go through the motions. So Black Friday sets you up for victory as you end the year.

And the next one, number 12, Black Friday is a fun time to be a business owner. Amen. It’s exciting. The … I just very casually, in my opinion, looking back, hindsight is 20/20, dropped, “Oh, I’m gonna make $400,000 for Black Friday.” That … Y’all, listen, listen, listen. I … When I was in high school, I lived in a one-bedroom trailer with seven people, and there was a hurricane.

Seems to be a theme. You think I would move away. There was a hurricane, and this hurricane revealed to us that the plumbing in this trailer was not connected to the sewer the way we thought. Just, just pause and think about what I’m trying to say to you, okay? It was not a good situation. The fact that I, fast-forward 20-something years, I can just casually, on the podcast I bought from a guy named Pat Flynn, who is, like, a famous YouTuber, like, the fact that I can say with confidence, “Yeah, we’re probably gonna make $400,000 next week,” insane.

Absolutely insane. But it’s not possible without Black Friday. Black Friday is fun. If you change your mind about Black Friday, and I’m giving you literal sentences to tell yourself, it can be very fun. Oh my gosh, the very first time I had a six-figure month was during Black Friday. I was in a mastermind, and every single day in our Facebook group I posted, like, day one, $800.

Day two, $1,600, blah, blah, blah. And I was like, ro- road to 100K, road to 100K. That was so fun and so exciting. So remember, you’re showing up with a solution, not just a sale. You have given yourself permission to email and post more than normal. And remember, your customers are like me and the chicken tenders at Dodge’s.

Your customers love to buy from you. Black Friday is the largest shopping day in the world. This is a fun, fun time. There is so much opportunity when you can change your mind about Black Friday and actually go for it. Okay?

Here is another one, and I love this for you, and I love this for me. People will thank me for this sale.

Okay? So and this is some work that I had to do even for this current Black Friday. So normally, my Black Friday sale in my personal brand… In my personal brand, I have a nine-dollar membership. It’s called the Email Marketing Membership. It’s nine bucks, and I host something for Black Friday called my annual pass, and this is where nine bucks a month times 12 months, $108, you get an entire year into the membership, duh, but you also get all my other products for free during that year.

So it’s 108 bucks. So me personally having to jump from $108 to $800, I’ve had to do some work. I’ve had to, I’ve had to have this conversation with myself that I’m having with you right now ’cause I’m like, “$800? Oh my gosh.” I just told you, I used to live in a one-bedroom trailer with seven people. My mom at one point in our lives, had three jobs.

When I look back at my childhood, I don’t have a lot of memories of my mom because she was always at work. And so $800 to me is a lot of money, even though I just said, “Oh, we’re gonna make 400,000,” like that money is spent already. That money’s going to Pat Flynn, that money’s going to my team, you know, that money’s going to taxes, right?

Hopefully, I can buy myself something nice. Like I, I would love a new pair of sweatpants actually. And some… I would actually really like a new yoga towel. Anyway, I’m off track. So, so for me to go from like, okay, now I have to charge $800, but I’m gonna, I’m gonna give away all this awesome stuff. Yes, that’s exciting.

I’m showing up with a solution, and then I have to remember like, okay, but I’m actually giving something valuable. The idea is value. I have the right idea. My customers love to buy from me. I’m showing up with a solution, not just asking for 800 bucks. And so I have to remind myself, there will be people that will thank me for charging them the $800, will thank me, “Oh my gosh, Liz, I can’t believe I get to have all of Pat Flynn’s products, all of Liz Wilcox’s products for only $800.

Thank you. Now I don’t have to continue searching. Now I can unsubscribe from other people because I already have all the resources I need. Now I’m in your community, and I’m meeting people that, unlike my family and friends, understand what I’m trying to build online. That’s what the SPI Community gave me, Liz.

Thank you.” I have to, I have to walk myself through this. Otherwise, I’m just like, oh my gosh, how can I ask someone for $800? That’s a lot of money. The economy is really rough right now. What? How am I gonna do that? That’s… Like even reframing it to… That is like giving me anxiety again. But no, it’s like actually my people will thank me for this sale Because I have really thought it through.

I have the right idea. I’m showing up with the solution. This is valid. My customers are waiting for this sale, and they love to buy from me because of the value and the solutions I give them. So people will thank me for this sale, and they will thank you for your sale.

The last sale I did was in July, and it was a, just a really quick, like, 48-hour flash sale for my annual pass that I just told you about, which I’m not offering this Black Friday.

I’m just offering this lifetime pass. And I sent… Oh my gosh. 48 hours, so that’s… It was Thursday and Friday. I sent, I don’t know, I think it was, like, eight emails, maybe 10. It was a lot of emails, right? I had to give myself to email more than normal, give myself permission, and I was like, “Ugh,” like, “I don’t wanna send this last email,” but I’m like, “Maybe there’s somebody out there that keeps meaning to buy it, but something happened, so I’m gonna send this last email, this last chance. Truly, the cart is closing.” And I had somebody email me and say, “Oh my gosh, I’m so glad you sent this. It’s, like, 11:00 at night, but I meant to buy it this morning,” and then I can’t remember. It was like their kid last minute asked to go to their friend’s house, and then, you know, the day just got away. The day just got away.

So don’t be afraid to sell. Again, you’re not the center of the universe, and people will thank you because you’re showing up with that solution. Okay. I’m gonna take a sip. We’ve got three more to go through.

Are you ready? I’m ready. Number whatever this is. Number 10, 11, 12, 14. Oh my gosh. Number 14: I can do the work required.

I can do the work required. Yes, you can. Yes, you can, baby boo. Side note. I… Y’all, I… Y’all, it’s only one of you listening. You’re not in, like, a group listening to this in a chat or something. Anyway, I say boo and babe and darlin’ and dear and friend and angel, and so I just wanna thank you personally for allowing me to be myself on this podcast and be myself in the newsletter.

It, it means a lot. As I, as I take over this podcast and this new business, like, I’ve lived in the South. I’m from Detroit originally and Michigan originally, but I’ve lived in the South for a long, long time. And this is just how I talk around here. Okay? So all right, boo, you can do the work required. You certainly, certainly can.

I believe in you so much, and, you know, we just spent the last 40 minutes resetting your mind so that you can get to work. You can do the work required. I believe in you so much. And the next one goes hand in hand with this. I am happy to do this work, right? We love our customers. We love our potential customers, our future customers.

We love our followers. We love our audience. We love the industry that we’re in. We wouldn’t be selling in this industry or trying to sell if we didn’t love it. And you can do the work required. You are happy to do this work, ’cause it is work. Like right now, I’m recording this. I’m supposed to be going camping.

I’m gonna be so late tonight to meet my friends. Then I’m gonna have to leave early to come back to do work. But I, I would not have purchased smartpassiveincome.com, I would not have said, “Yes, I want to take over this podcast and increase it from one episode a week to three episodes a week,” if I didn’t feel confident I could do the work and I wasn’t happy to do the work.

I am so happy to be here with you, to spend this 45 minutes together to reframe and reset not just your mind, but my mind too. Like, I’m getting fired up from this too. I’m like, “Yeah, okay, Liz, you … I can do this work.” My ideas are valid. They did come to me for a reason. You know, the idea to buy SPI came to me for a reason, and I’m happy to do this work.

Yes, it is work. It is work, work, work with a W, with a capital W is what I meant to say. This is work for sure. It is not very easy to take on this gigantic learning curve. Most people take on huge learning curves by going to university and majoring in something and having absolute experts with PhDs in their subjects teach them.

You are literally sitting at your computer or you’re driving in your car right now or you’re on your phone learning this stuff in a non-traditional, very non-conducive to learning learning environment. This is work, and you are doing it. But I know you wouldn’t be listening, you wouldn’t be have made it all the way through this if you couldn’t do the work required.

I believe in you so much, and I believe you have chosen a path where you are happy to do this work. And when you can tell yourself, “Hey, actually, I can do this work and I, I’m happy to do this work. This is something I’ve chosen. This is something I’ve used my will and my agency to do. I’m happy to do it,” then everything is gonna fall into place, and I’m so, so happy for you.

All right, I’ve got one bonus one, and this is something I tell myself every day that helps me because it is work, but you know what? I’m gonna do my best, but this is the last one. My best looks different every day. Tell that to yourself. Like, you are fired up right now. You’re gonna walk away creating this awesome Black Friday plan, and then tomorrow you might have no energy, and tomorrow you might say Oh, here’s the plan, but I can only do 80% of it, and that’s okay because your best looks different every day.

And in order to be a successful entrepreneur, in order to make it and actually create smart passive income, you have to accept this. You must accept this. It is a much kinder way of doing business for yourself. Your best looks different every day. 100% is not 100% all the time, and so maybe today you’re fired up, you’re gonna be able to work eight hours.

Maybe tomorrow you overdid it a little bit, you’ve only got five hours in you, and you take an hour lunch in the middle. Your best looks every day. But I know when you reset your mind, not just around Black Friday, that was the main event here today, but you’re, you’re gonna be able to keep going. SPI, Smart Passive Income, is all about working hard now so you can reap the benefits later.

It’s all about building online businesses that take advantage of automations and stuff so that cash flow transactions, customers can happen literally while you’re sleeping, right? No real time required, like real-time presence. But all of that starts with what we went over today, with realizing that your best looks different every day, realizing that you can do the work required.

You’re happy to do this work. Realizing that one day when you make sales, people are gonna thank you for them. Knowing that Black Friday and really any time you launch, it’s fun to be a business owner because y- you are in charge. You are working hard now to reap the benefits later. That’s fun, and doing something like Black Friday sets you up for victory.

Going through the motions, even if that’s what it feels like right now, is gonna set you up for victory later when you realize your job is to sell, when you realize getting excited gets your people excited, when you realize your customers are waiting and they love to buy from you, realizing that your ideas are valid and you have the right ideas, realizing that you can give yourself permission to actually sell and to email and post more than you think is appropriate, when you realize showing up with a solution and not a sale is not spamming. And when you realize that it is your responsibility as a business owner to sell, that’s when you’re actually going to move the needle.

That, realizing all of that is when you are going to get on the path to smart passive income. Oh, I am so excited for you, my friend. I really cannot wait to hear how your Black Friday goes. Make sure you sign up for our email list so you can email me and let me know how this episode helped you. We’ve got a brand new Superfans Content Calendar that gives you everything you need to post all year round, including the strategy to be a real business owner and to start creating smart passive income.

That link’s gonna be in the show notes. It’s called the Superfans Content Calendar. It actually has everything you need to post for Black Friday on social media and inside your email newsletter, so you’re gonna wanna grab that. It’s free. Again, I have such a privilege to be able to offer that for free and not have to charge you.

So can’t wait. Also, of course, join the list because you’re wanna get… You’re going to want to get that $800 lifetime deal. There’s only 500 of them, and I’m selling it to the Smart Passive Income audience and to my personal brand audience, so it’s really, really limited. That’s, like, close to 100,000 people, so you’re gonna wanna get one of those 500 slots.

Anyway, I’ll end this now. Thank you. I’m so flippin’ excited for you, my boo. I can’t wait to see what you do. As always, I’m Liz Wilcox. You are amazing. I’ll see you on the next episode.