AskPat 712 Episode Transcript
Pat Flynn: Hey, what's up everybody? Pat Flynn here and welcome to Episode 712 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions, five days a week. We have a great question today from Rob.
All right, now here's today's question from Rob.
Rob: Hi Pat. I have a migration question. I'm currently using AWeber and I'm switching over to ConvertKit. Before I do it, I have a very large email list, not as large as yours of course but a large email list and it's very segmented. The way it's segmented in AWeber is everything's a separate email list and I want to figure out the easiest way to convert that over to ConvertKit where everything is a course instead of everything being a separate email list. I'm trying to figure out the best way to accomplish that.
In addition to that, I was looking at how people are actually added to list and every single time somebody clicks on one of my products and puts it in their shopping cart, there's a link to an AWeber list to automatically add them to that list and generate the email going out to them to confirm. I'm trying to figure out how to replace those with something from ConvertKit as I systematically go through and replace each one.
I haven't been able to find any contact on ConvertKit to help me with this and I wondering as a super user of that, you might be able to help me. Hope to hear from you soon. Bye.
Pat Flynn: Hey Rob, what's up? Thank you so much for the question. I appreciate it. As an advisor to ConvertKit, I'm very much, very happy to answer your question and I actually connected with the team before answering your question to make sure I got everything straight. I know there's a lot of people out there who are using email service providers who want something a little bit more robust in terms of automation. We've done webinars with the ConvertKit crew before talking about automation, growing your list, using automation to be able to make money from your list with a small size and all that kind of stuff.
To quickly answer your question, ConvertKit does offer concierge service for large lists, lists specifically over 10,000. They will help you with migration including and that does include helping you segment the list in the way that you want it to be segmented. They told me specifically that no matter how you have things segmented in AWeber or any other email service provider, they're pretty much able to replicate anything that you had somewhere else than ConvertKit. They'll be able do it on the ConvertKit platform in the way that you'd like. That's again, over 10k.
Now, I asked under 10k, what can you do? They have a few options. They have an onboarding call with their support team if you sign up and that's always great. They have also amazing support knowledge in their knowledge base and finally, it's just such an easy tool to use that it wouldn't be difficult to figure out on your own. That's the cool thing about ConvertKit.
For those of you who are listening who are like what's this segmentation thing? Why is it so great? When you're able to segment your list, you're able to understand different kinds of people and understand that you can send different emails to them. You can do it an automated fashion through your autoresponder or you can do it through your broadcast. For instance, literally right before started recording this, I sent out an email for a webinar that's coming up. I sent it specifically to those who were tagged. You can do plus tags meaning you tag people as they come in or do certain actions and then can send emails specifically to those people or you can make sure that your emails don't go to those people. I sent an email out reminding people about an upcoming webinar and I said, I'm not, okay, that was my dog. He didn't like that. I swear, Gizmo, this is a cool strategy, listen up.
I was sending a webinar reminder email out those who had yet to subscribe because using the automation tools within ConvertKit, I was able to subtract those who had already been tagged as coming to the webinar. People who were already coming to the webinar don't get a duplicate email or an email that doesn't matter to them. I'm also able to segment my list based on their level in their online business journey. For people who have yet to start any kind of business, I don't send them emails that are more advanced that the more advanced segment would be able benefit from and vice versa. It also helps me share which tools might be the most helpful.
If I'm sending an email to the advanced part of my audience, they probably won't benefit much from telling them how to start a website because most of them, all of them, will have already said in that they've already done that. I can send them more interesting, more advanced tools and in all of this, I'm able to make more money and serve people and also, through segmentation, I'm able to increase my open rates and to increase the click throughs on those emails. Again, this is such a smart thing.
Rob, what I would recommend for you specifically is reach out to ConvertKit. They have an onboarding chat process on their website. They will help you out. If you for whatever reason, you can't contact them, I've never heard of anyone not being able to contact them, let me know and I'll make sure to get you connected and anybody else out there, I'm not just an advisor but I'm an ambassador and I really believe in this particular tool. If you need help getting started with it, just reach out to me. I'll get you connected with the right people. Rob, you have a large list, I'm assuming that's over 10k that'll help you and enable you to go the sort of concierge migration service which is again, free for anyone over the 10,000 range.
Again, thank you so much Rob. I appreciate you. I hope that answers your question. I look forward to hearing how it all works out for you. On your last point about being able to send emails out that you've already written to people based on certain actions on your website, there are a lot of integrations that ConvertKit has with your shopping carts and payment processors. Look those up and make sure they work for you and if you have any questions specifically about your shopping cart, I don't know which one you use which is why I can't necessarily answer your question. In most cases you'd be able to replicate like I said, the same thing. There's other tools that would enable you to do that if there's no direct integration. I'm speaking of things like Zapier.com.
Anyway, a lot of good stuff here. Hopefully, that's helpful and again, they will help you out Rob and anybody else out there who wants to get on ConvertKit. They're very, very good at helping people come onboard. It's very much like a family over there and that's one of the reasons why I love them. Thank you so much Rob. I want to send you an AskPat t-shirt for having your question featured here on the show and for those of you listening, if you have a question that you'd like potentially featured here on the show just head on over to AskPat.com and you can ask right there on that page.
As always, I love to end with a quote. Today's quote comes from David Astin. He says “Successful blogging is not about one-time hits. It's about building a loyal following over time.”
Couldn't agree more. Thanks, take care and I'll see you in the next episode of AskPat. Bye.