LIST BUILDING LIVE: Grow Your List by 10% with a Live Private Podcast with Diana Alt

LIST BUILDING LIVE: Grow Your List by 10% with a Live Private Podcast with Diana Alt

Pat Flynn: Hey, it’s Pat Flynn, and you’re listening to List Building Live, our first ever virtual audio summit right here on the SPI Podcast, where each day we release about six mini episodes to help you grow your email list. Why? Because you don’t own social media, but you should own your audience. So each day for three days in a row, we are bringing you people directly from Liz’s and my communities to share what’s working to grow your email list today.

That’s right, no quote unquote experts or eight-figure entrepreneurs talking about what worked for them years ago, just regular creators like you who are working towards making a living online. Enough talking. Let’s get into it.

Liz Wilcox: Okay, Diana, I am really excited for this one. Please tell us how you have been building your email list in the last 6 to 12 months.

Diana Alt: So I started this about four months ago, and I’ve been doing what I call my Reality Check series. It’s an AMA series. I started this because I knew I needed to do lead gen, but I got really– I was just tired, and it feels like it’s a lot of overhead. One of the things that I do the best is actually interact live with people.

So in the past, I’ve done webinars. I think I actually was on a List Building Summit about talking about my webinar strategy, and I didn’t wanna do that. I didn’t wanna build a presentation, especially when everybody can just chat– thinks they can just ChatGPT and get the information anyways. I didn’t wanna write landing page copy.

I didn’t wanna do all the nonsense because I didn’t have time or energy for it. So I remembered the little tool called AddEvent, where you can basically set up a little event. People can press a button that adds it to their Google Calendar. And I thought, “Why don’t I try this?” So for reference, I’m a career and executive coach.

I work a lot with people on job search and career development. I decided to do reality checks centered on job search because it’s an easy win to get people on the list. And I wanted to make it lightweight and make it interactive and feel genuine and real because people are starved for that right now.

So I had a list of about six hundred and twenty-five active subscribers I scrub regularly. I’ve added 60 people to the list in Roughly 6– 50 to 60 people to the list in three events, and I’ve collaborated with another person. So every time it’s me, another coach. The event is just reality check, how to suck less at insert topic, how to suck less at job interviews, how s- how to make your job search strategy suck less, that kind of thing.

We take the first 15 to 20 minutes, and each me and my collaborator share, like, one or two mistakes we see people make all the time, our take on why that’s a bad idea, and then we open it for Q&A, and that’s literally it. That’s it.

Liz Wilcox: My gosh.

Diana Alt: No slides. The copy literally says, “This is not death by PowerPoint.”

Liz Wilcox: I love that. So one thing y’all have to know about Diana is she just keeps it so real, and so this is so in her personality to create. So I love this so much. Tell us, we’re using AddEvent So I know when I use AddEvent, you know, I can see the, the subscribers that subscribe to the calendar. So is that how you’re, like, literally growing the email list?

Like you’re- Yes … taking the things off of AddEvent and- Yes … putting them, like, into your Kit account or whatever?

Diana Alt: Yeah. That’s exactly what I’m doing. So and I would say, you know, I gave a maybe a little bit of a wrong impression on the numbers. So I’ve done three of these. I have had a list scrub since then, but it’s still around this.

I’ve, I’ve had probably 75 total, and I think probably 60% of them weren’t on my list. They were coming from my collaborators, which is the whole idea, and I do explicitly state on the landing page that they’re opting into my list and my collaborator’s list, which is how I get them to come and do this with me.

But then I just export the people and upload them into my Kajabi. I also found out recently Kajabi recently added the ability to put a button in the emails for events, so you can have the same thing as AddEvent So I’m actually gonna cut AddEvent out. I don’t need to use it anymore. I can save $36. I just discovered that the other day.

But yeah, that’s how I do it, so.

Liz Wilcox: Okay, that’s so super smart, using your personality, what’s in your personality. So basically, Diana is collaborating with this person. It’s like a private podcast, like a private live podcast, like, which now that I’m thinking about it, if you guys don’t know me, I love the ’90s, so I’m thinking of TRL.

I’m like, Diana is Carson Daly. Diana is Carson Daly, and she’s inviting and seeing Backstreet Boys, Robin, Christina Aguilera, Britney, all them, all them guys to come hang out. And what I love about this too is she’s expanding her network at the same time. Yeah. Right? So you’re-

Diana Alt: Can I tell you two other things that are amazing about this?

Yes. To this. Mm-hmm. Number one, I have a 75 to 80% show up rate, and the reason is that I told people I’m not publishing the Q&A part. So I’ve been sharing the recording just of the front part with me and my collaborator. That’s why I structured it that way. You don’t get to hear all the other questions because privacy is a thing.

I just dump that clipped off 15, 20 minutes onto an unlisted YouTube, put it in a broadcast email, and I’m done.

Liz Wilcox: Amazing, and she’s grown her list by nearly 10% with just three events and three collaborators. Diana, if we wanna learn more about you, if we wanna see this in action, how can we join your list today?

Diana Alt: Go to dianaalt.com and click on the big green Let’s Connect button.

Liz Wilcox: Love it. Thanks so much.

Pat Flynn: Okay, another great list building strategy from one of our amazing community members. I just love seeing people find ways to grow that I didn’t even think of. That’s something I’ve always loved about being in communities with other entrepreneurs.

It’s just so inspiring and motivating at the same time. If you need that in your list, a group of business peers to help you take what you’re learning here at this event and turn it into real action, come join us inside the SPI community. Not only will you finally have people keep you accountable, you’ll have all the resources you need to make a living online, not just with email marketing, but content creation and monetization as well.

And right now, we’re offering 50% off and some other fun bonuses just for List Building Live listeners, and that’s you. Just go to SmartPassiveIncome.com/listlive and use code 26LIST, that’s 26LIST, to grab this special rate. SmartPassiveIncome.com/listlive and use code 26LIST.