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SPI 136: How to Build an Online Course That Sells with David Siteman Garland

Get ready, because my featured guest this episode is about to drop some HUGE knowledge bombs on a topic that has always been in high demand. David Siteman Garland from The Rise to the Top tells us exactly—step by step—how to create online courses that sell.


David’s journey started back in 2008 when the world of online business looked very, very different. Through a whole lot of trial and error, David pioneered his own podcast and web show, which became one of my favorites, primarily because of his friendly but direct interview style.

He picked the brains of people from all industries and eventually found his home with the “mediapreneurs”—his own word for folks who create and sell digital products and programs online.

In this session of the podcast, David treats us to his invaluable advice on creating and selling your own online course, something he’s helped loads of people in all different niches do already.

This is a session of The SPI Podcast that a lot of people have been looking forward to, including myself, and I know a lot of people are going to use this information after listening. I hope you do too.

In the NEXT upcoming episode of the podcast (#137) Amy Porterfield joins us to share how to launch that online course you’re going to create using an extremely effective strategy called a three-part video series.

Enjoy this episode, and get ready for even more!

Thanks for Listening!

Thanks for joining me again this week. If you have any tips, suggestions, or comments about this episode, please be sure to leave them in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A very special thanks to David for joining me on this week’s Smart Passive  Income Podcast. Until next time!

Don’t Forget David’s Free Cheat Sheet!

And remember, you can get free access to David’s Online Course Creation Cheat Sheet below:

Click here to get his 7 proven steps to creating, promoting & profiting from online courses.

Today’s Guest

David Siteman Garland

Today’s guest, David Siteman Garland, tells us exactly—step by step—how to create online courses that sell.

You’ll Learn

  • David’s 4 steps for creating your own online course, from inception to launch.
  • The biggest mistake David sees in online course creation, and how to avoid it.
  • How to figure out your course topic using the “pay attention principle.”
  • How to charge premium prices for your online course, and why customers will pay them.
  • How to free yourself from the treadmill of creating monthly content.
  • Why scarcity is your secret weapon.
  • Why “my idea’s been done before” is a good thing.
  • One easy trick for spotting Pat at a conference, and more!


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Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

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