Are you just getting started with your online business? Here’s what you need to know about branding, plus some helpful resources!
Business Development
What is Branding: Definitions and Why It’s Important
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Business Development
A Quick Guide to the Best Zoom Alternatives
To Zoom or not to Zoom? It’s become the default option for video conferencing, thanks to its powerful feature set, reliability, and user experience—but it’s not the only option out there.
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Business Development
The Benefits and Disadvantages of an LLC
Setting up your business may seem simple—until it’s time to pick a legal structure. Do you keep things simple as a sole proprietor, or go the corporation route? Guest author Arjun Mahadevan of StartPack covers the benefits and disadvantages of an LLC so you can figure out if it’s right for you.
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Marketing
Branding and Marketing: What’s the Difference?
Branding… marketing… they’re pretty much the same thing, right? Not so fast. Before you start your own online business, you need to understand how branding and marketing differ, and how they work together. Here’s a primer.
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Video Marketing
Announcing the SPI Media YouTube Channel!
The SPI Media YouTube channel is our new destination for in-depth educational content for entrepreneurs. Here’s why we created it, and why you should check it out!
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Podcasting
Podcasts-to-Films & Other Podcasting News and Recs
SJ and David are back with another podcasting roundup! Check out the shows they’ve been digging this month while you catch up on the latest podcast industry news.
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Business Development
The 5 Types of Online Community Members
Relationship development is crucial for online community managers. Here are the five main types of member you’ll encounter in your online community, and how to best engage with each of them.
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Editorial Development
How to Create Content If You’re Not a Writer
Content is the cornerstone of online business. Here are some hacks to help you, even if writing isn’t your thing.
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Business Development
4 Failure Lessons from the First 4 Episodes of Flops
Failure is rarely fun—but we can still learn from it. Here’s what the first four episodes of Flops have taught us about avoiding, surviving, and growing from failure.
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