Top iTunes Business Podcast

47+ Million Downloads

SPI 947: The Advice Pat Gave Me Before Selling SPI

Following Pat over the years has influenced and reshaped my business in a big way. That’s why today’s episode is a special one!

I’m sharing the top lessons that have stuck with me both as a follower and fan of SPI and as someone who’s gotten to see how Pat works behind the scenes. So, listen in because these last few months leading up to me taking over the company have been absolute game-changers for how I operate!

But that’s not all. Today, I’m also bringing on a member of our community to discuss Pat’s influence over the years! Desmond Spann of RhymeMasters is a freestyle rapper and educator who’s been following SPI for almost a decade. Tune in to hear his awesome insights on being an initiator and staying consistent in true Pat Flynn fashion!

From putting service first to authenticity and transparency, we pay tribute to the values that SPI is still running on and building on Pat’s legacy!

Join me for this session to hear more and discover your inspiration for new growth!

Today’s Guest

Desmond Spann

Desmond Spann, aka DLux the Light, is a spoken word poet, positive emcee, hip-hop artist, and educator who works to help kids express themselves.

His creative expressions of emceeing, music, teaching, and writing seek true liberation—freedom from fear and its many forms.

You’ll Learn

Resources

SPI 947: The Advice Pat Gave Me Before Selling SPI

Liz Wilcox: What’s up? What’s up? My name is Liz Wilcox, and I am the host of this here, Smart Passive Income. Oh my gosh, I cannot believe this, but this is a special episode. This episode, while I might be sharing some things, isn’t about me. This episode is about the one, the only, Pat Flynn. Wow. Pat has influenced so many of us over the years, and I wanted to come in and, as a thank you to him, interview some of those people that he has helped along the way, people that he might not even know.

Now, I wanted to do that, but because I’m brand new to this podcasting thing, I gotta be honest with you guys before I get into it, I interviewed an amazing man named Zeke, and guess what? I lost his recording. But guess what, number two? This episode is due to the editor, and I will be darned if I miss a deadline for my team.

So here we go. We are gonna do something a little different, and, and you know, in that crash test dummy, in that, uh, you know, value transparency that Pat has always done, I just, I just wanted to share this with you because, you know, business is never perfect, even when it seems that way. So I wanted to share with you this big flub, and I wanna fix it so that I can get this to the editor and so that I can still honor the spirit of what this podcast episode is supposed to be.

Okay. So I interviewed Zeke, and we’re gonna bring him on later. He’s gonna be his own separate episode for my mistake of accidentally deleting the recording, okay? We’re also gonna bring in Desmond, one of our very own community members, and I’m really excited for you to hear from him. But first, you’re gonna hear from me, because guess what?

I am a Pat fan. And actually, let me put the mic down so I don’t… Uh, you’re gonna hear some background noise. Uh, Paul, our editor, is not gonna edit this out because, again, this new era of SPI is gonna show you just all the behind-the-scenes stuff of what it takes to run a business, and sometimes that is putting the mic down so you don’t accidentally drop it and cause more editing.

Anyway, I’m rambling. The point is, back to Pat. Pat, we love you. We thank you for literally 18 years of service to the early stage entrepreneur, to the person at home who is, you know, up n- at night Googling passive income, Googling side hustles, Googling how to make a living online, right? We are so, so grateful for you, and let’s get into it.

I wanna share the story of how Pat has influenced me before, during, and after the sale of Smart Passive Income. Ugh, I still can’t believe I can announce that. So when I first heard of Pat, it was the summer or fall of 2016. He was launching one of his books, Will It Fly? And over the years, I kept hearing about Pat as the book launches came up.

I also used to work for a guy named Jeff Goins for a little bit. He used to teach authors how to build audiences and businesses online, and I just remember Jeff saying, “I would love to work with Pat Flynn one day. He’s such a good guy.” And every time he popped up, I, you know, I just saw his cute little smile and, you know, I’d hear his voice or, you know, read some of his blogs, and I was like, wow, this guy is so genuine.

But also, wow, this guy shows up all the time. You know, there– nobody is working harder than Pat Flynn, right? He’s the hardest working man in show business, and by show m- business, I mean online business, right? And that really, really influenced me. Pat, you know, for lack of a better term, he just seemed like an it girl, right?

Like someone that everyone wanted to know or wanted to be Pat Flynn, right? And that really influenced me by studying why. You know, what is that it factor that Pat has, and I think it, it comes back to that initial, wow, this guy is really consistent, but he’s also incredibly authentic, right? Because those are two different things.

You can be really consistent and all over the place, right? Uh, raise your hand if. But he, he was very authentic in what he shared, you know, his blog posts, his podcast, you know, even the guests on the podcast, his books, right? When I read Superfans for the first time, I could hear his voice. And also something that really caught my eye as I was sort of studying Pat Flynn on and off through the years were his values.

They say, uh, give a hoot, learn from everything, you know, bring together, stay together. And I really saw those values in action through my sister, actually. So a couple years ago, I think, my sister, her name is Patricia, shout out Patricia, she started working with Pat on the Pokemon side. And I have to give a huge shout-out to Jess, Pat’s assistant, because she was the one that knew my sister and got my sister the gig with the Pokemon card parties that Pat does.

You know, I was morbidly curious, to be honest. I had not met Pat in person yet. We had done a podcast interview together, but I had never, like, met, met him. You know what I mean? And I said, “You know, what’s Pat like in person?” You know, those events, my sister’s showing me pictures, and it just looks exhausting.

And she said, “Oh, he just… It is tiring, but he just loves it. He just goes and goes and goes, and he’s the same person online as he is in person. And, you know, he waits around, and he’ll sign every autograph. You know, he’s, he’s the last guy to leave. He’s the first one in the morning. You know, he’s talking to the most people, and he’s giving, giving, giving And he’s also working on SPI.

You know, he, he gets 20 minutes in the break room, and he’s recording some content for the Smart Passive Income side of things. I was like, “Whoa, this guy is something else,” right? Going back to that authentic, authentic… I, I was gonna say authenticity and authentic. It came out weird. Anyway, going back to that, it was a great reminder to just do what you love, right?

Like, that might not be a value that he’s ever shared, but it’s clearly a value that he has. Fun is another value. My sister says those card parties are the most fun she has all year, and she’s working. You know, she’s there with Pat and Jess all day every day during the event, and, you know, they are working their tails off, but they are also having so much fun, and I just, I just loved that.

And that, over the last couple of years, has really influenced me because I’ve gotten to a point in my business where I really did build smart passive income. I only have to work on the Liz Wilcox side of things a couple hours a day. But I, you know, I, I was reminded as I’m hearing about Pat through my sister’s eyes, it just reminds me that, like, comfort is the thief of progress, and I had noticed my business, you know, we, we had maintained for a couple years, and there was slow growth, and I, I really live under the mantra of slow growth is still growth.

But it re- it reminded me that I don’t have to accept slow growth if I don’t want to, and hearing about Pat, you know, at these card parties and things reminded me of that. That really influenced me the last couple of years to, I don’t wanna say necessarily work harder, but I worked more fun. Funner? That’s not really a word, but it sounds better.

I worked funner. I worked… I’m laughing at myself. I worked so much more intentionally, and I, and I started to actually work more because I, you know, I was looking at someone like Pat and thinking, “Oh, you know, the more fun I bring to it, the more I’m gonna grow without even having to work harder.” And even since buying the company, you know, he, he has been influencing me, right?

Like his social media game, y’all already know it is unmatched, right? And I’ve been thinking a lot lately of, “Well, how can I do that,” right? Clearly, and maybe this is me tooting my horn, or maybe this is me being aware, and I think every business owner really needs to be aware of their strengths in order to lean into them and grow, but I’m looking at Pat, and I’m thinking, “Well, I could do that, too,” right?

If Pat can do it, I can do it. You know, we’re, we’re both weird in different ways, but we both love our people so much. I know that Pat is showing up over and over in the Pokémon’s face because he is in love with it. He is not only in love with the channel and Pokémon and all that but really the people that he’s serving.

That’s who he’s in love with. And so I, you know, especially since buying SPI, I bought SPI, and we’ll get, uh, into this in a, in a minute, but like Because I love those early stage entrepreneurs or th- or those online business owners that are trying to make it work. You know, maybe they’ve been at it for more than a few years, but they’re, they’re still not quite getting to where they wanna be.

Those are the people I love, right? And Pat has loved you and these types of people for 18 years. And so since buying the company, you know, seeing his social media and seeing how that passion, that tr- like genuine love, and I think Pat would be okay with me s- using the L word, um, really is the reason why he’s able to be so consistent and so authentic in social media.

And I thought, “What if I change my perspective around, ugh, I have to post on social, you know, I have to feed the algorithm, whatever. What if I took Pat’s perspective?” And that has actually caused me, if you look at my Instagram, @thelizwilcox, I’ve actually been posting more, and I’ve been having a lot of fun, and it’s, it’s been so, so amazing.

One thing that I haven’t mentioned yet that I love about Pat so much is just his lack of quit, right? This guy just keeps giving and giving and going and going, and that has been so incredibly inspiring. And I know a lot of you might be thinking, you know, “Liz, why did you buy SPI?” And it really is those similar values.

I’ve already mentioned some of Pat’s values, right? And I know over on my personal brand side and this side, you know, it, it has a very similar audience. And I saw a guy, or, you know, I heard about this guy, Pat, through my sister Patricia, and how torn he was through, you know, straddling two ladders. You’ve heard this if you’ve listened to some of our previous episodes, right?

Pat was straddling two ladders, and he had great passion for both businesses, right? The, the Pokemon and the SPI. And I wanted to jump in and help. You know, my sister, she wasn’t even saying anything bad. She just said, you know, “This guy is just work, work, working.” And I’m like Pat. I’d like to think I’m a servant at heart, you know, and I, I wanna do for people.

And so when I suggested, because I suggested, I proposed to him, right? I said, “I wonder if Pat would let me buy SPI.” And it wasn’t a let me buy that and take over the world, take over the World Wide Web. It… My thinking wasn’t that. When I spit that out loud, I really was thinking, I know we have similar audiences, right?

Because Pat is somebody that you study when you want to get bigger, right? I know we have similar audiences, and I know that I’ve built a true passive income product and business with my $9 membership. I think I could really help him and his audience out, right? I know the people that listen to the SPI podcast, or I thought I knew, right?

And that’s, that was the negotiation part between Pat and I was just, am I the right person? Do I know this audience, and will this audience respond to me? Will they even like me? Do we share the same values? Are we the… Are we cut from the same cloth, you and me listening, right? Pat and I talked about that a lot.

And so my line of thinking when I said, “Hey, Pat, why don’t, why don’t you give me SPI? I’ll buy it from you,” was I’ve built this thing that Pat has been talking about for 18 years, smart passive income, and now I have the space to help even more people than I have in my own business. And I could help Pat out too, right?

It would be a win-win-win. All right. So that is sort of, you know, more of my story with Pat and why it feels like more than, oh my gosh, Pat Flynn, you know, like super fan-ness, fandom is the word I’m looking for. It just, taking over this and, you know, having you listen to this podcast with me hosting now, it just feels like a great honor.

Pat really has influenced me on and off over the years, even more now since we started talking about the exchange of hands in the company back in, I think, mid-October of 2025, so almost a year now. I’m just so, so grateful. It’s an honor of my life. I’m not even joking. I know that sounds corny, but it’s absolutely true.

Maybe that’s something Pat and I have in common. We’re a little corny. But I, I wanna stop here because I wanna kick it over to the other Pat fan, one who has been at this a while and recently rejoined our SPI community. And what I want you to take from the interview with Desmond is this. There is extreme value in being the initiator, the one to go first so that others can be inspired by and do as well.

Pat has been that for so many people, including you and me, and Desmond, who you’re gonna listen to. So let’s take that listen, and thank you so much, Pat, for just living life out loud and never being afraid to be our ultimate crash test dummy for each and every one of us out here on the interwebs Hey, Desmond.

Welcome to the Smart Passive Income Podcast. I’m so excited to hear from you today. I’d love for you, really quick, to share what it is you do and how long you’ve been at it.

Desmond Spann: All right. Well, in, in the context of Smart Passive Income and the community, um, I’ve been a growth rap coach for about 15 years. I started Ooh, I know.

Trying to give you the succinct version. I started teaching freestyling, and then, like in real life, to middle schoolers, and then elementary school, and then workshops and things like that. Then I was like, “Ooh, perhaps I can do this online, uh, and just teach freestyling and rap skills in general,” and that’s what started, uh, the YouTube channel.

How deep do you want me to go into that journey?

Liz Wilcox: You can d- you can go as deep as you like. Yeah, tell us about… ‘Cause your YouTube channel is, I mean, as far as YouTube channels go, like, it’s k- it’s kind of an OG, right? What year did you start that?

Desmond Spann: Hmm. 2012? ’12, ’13, ’14, somewhere in there.

Liz Wilcox: Yeah, that’s a, that’s a long time, and what inspired you to go onto YouTube?

Like, did you say, “Oh, I wanna create content,” or it just seemed like the right next move?

Desmond Spann: Well, I’ll put it this way. The term content creator wasn’t a thing then, and I don’t really even view myself as a content creator. But back then, it was trying to figure out how to make a living off of my skill set as, uh, a musician as well as an emcee and poet.

And so how I got into, just into this thing in the beginning, I was working with an after school program called Ethos Music Center in Portland, Oregon, and they provide music classes to, uh, basically just underserved, uh, schools and neighborhoods and things like that. And they were looking for somebody to teach a hip hop production class.

Found the job, got hired on, and started doing it, and realized it, that, uh, the, a hip hop production class with an hour after school per week with middle schoolers just turned into me doing everything to make them, like, sound good when they play the song, and I didn’t like that. So that’s when I adjusted the class to freestyling, to where it’s like, “I’m gonna teach you this specific skill,” and enjoyed that, still enjoy it.

And again, trying to find that balance between, you know, th- that job was basically a part-time job, and it wasn’t enough to, like, sustain me while I was looking for gigs and different things. So part of my thinking at the time, ’cause I, I don’t even know if I was thinking about monetization at that point, ’cause it actually surprised me when I got monetized the first time.

I guess the first and only time, before they changed the rules But it was definitely like, all right, let me do this online and try to build up some, you know, attention because I just loved it. That’s kind of what got me into it. The surprising part I’ll just say is I got burned out in the process and just stepped away ’cause I was…

didn’t, didn’t know what I was doing, just tried to figure it out. Not a lot of feedback at first. But then maybe years later, I even think it was like in the same year, I got a check from Google that was, like, substantial. It wasn’t like retire your mother money, but it was enough to be like, oh, apparently there is an idea here, like, that’s resonating.

And then tried to hop back in and got burned out again. Then YouTube changed the rules, so now I’m not monetized anymore. Um, and that, that’s been, I think… I’m, I’m not sure when they did the first rule change, but I feel like it was prior to 2020. But then I came back to it. Yeah, and I think it’s, it’s most relevant now why I came back to it, which was j- the idea of like For as long as I’ve been doing this, I still keep seeing people interested in rap skills, and the twist I bring to it is the challenging part, which is the personal growth element to it.

But, like, there’s something here, and I feel that, again, my time on this earth, if it’s dedicated to… If people rap for their well-being and im- it improves their well-being because of, you know, the body of work I’m putting out there, uh, that’s a life well spent. So that’s why I’m back in this space, and, and I don’t call it content, I call it a body of work.

So it’s like my body of work and my instruction, my teaching style, and apparently now my rapping style, lyricism. That’s what, uh… Yeah, I’m just, just… I wanna build a business around it for sure, and I’m also okay if I don’t see the fruits of that, but I, the concept, I contribute to the concept taking off.

Liz Wilcox: Yeah. Well, I love what you said about, you know, it’s not necessarily creating content, you’re creating this body of work, and I think that’s what makes a true artist and someone who’s gonna be in it for the long haul, right? Like Desmond said, “Hey, I’ve, I’ve had my YouTube channel for over a decade now,” right?

And he’s still– Maybe he got burnt out a little bit. But I think keeping that passion in the forefront of, you know, like, if I put this out, and it helps one person not only build their freestyle skills, but build their character, build their resilience, right? Like, w- wouldn’t that be worth

Desmond Spann: it? Wouldn’t that be amazing?

And I think that’s why I invited Desmond to come in and speak because

Liz Wilcox: I love that you have created something where it’s, it’s not just, you know, learn this skill and be better at rapping, and maybe you’ll get a record deal or start your own label or, you know, whatever. It’s, it’s, it’s to truly grow yourself as a person.

Y’all, I’ve been following him. Ever since I found him in the, in the SBI channel, I’m like, “Oh, this is super, super cool what you’re doing.” So I love that so much, and it, it does remind me of Pat in a way because, you know, when he started Just with the architecture stuff and the, I think it was called the Lead exam, and he just wanted to help other people pass this exam who were super passionate about architecture, and that’s what kept him going despite getting laid off and even becoming this crash test dummy.

It was like, “Well, let me try it, and if I can just help one person, then, you know, like, wouldn’t that be worth it?” And I think even now as Pat moves into this Pokemon space or has moved in, right, he’s got like a bajillion people over there. One similarity I’m seeing is, is Pat started wanting to help children, right?

And he said… He’s even told me, “Oh, you know, I tried to get my entrepreneur stuff, like, into middle schools and high schools and to teach kids and, you know, there was so much red tape.” He said, but now in the Pokemon space, you know, he can help kids just by creating content, just by going live and, you know, having that maybe role model on YouTube, right?

You know, he says, “Oh, I don’t wanna be Mr. Beast. I wanna be like Mr. Rogers.” So I, I just love you guys have kind of like this kindred spirit of, you know, I wa- I wanna help people grow

I’d love to hear how you found maybe Pat or SPI in this journey of creating your body of work.

Desmond Spann: I’ve been around the SPI community for a long time, you know, maybe not quite the 15-year journey, but definitely close to, you know, closer to 10 years than not.

Liz Wilcox: Wow.

Desmond Spann: And I think I got in when it was free or low cost.

And, but then once it was not low cost or not free, then I stepped out. And then the reason I came back actually was the Summer 26 Challenge email. I mean, one, just marketing, like the email sent out sparked my curiosity, the idea of it being a different approach. And, you know, my kinda in and out with the community has never really been about Pat’s work.

Like, I do feel a, a lot of alignment. That’s why I was willing to, you know, in- invest and, uh, come back, you know, thinking like, “Yeah, I’ll do the, you know, I’ll do the summer thing, you know, see how it goes, and then, you know, be out again, so I can pocket that 50 bucks.” Um, I think doing the challenge, ’cause the summer challenge wasn’t, you know, my 30-day shorts challenge I’m currently engaged in.

That combination of being in the community, obviously, but then getting really direct, personalized feedback from you, uh, really to give the idea of, like, doing a 30-day shorts challenge, and then I checked out the content or the shorts course And, you know, saw that it was doable and then kind of on a whim, it just happened to line up with the beginning of the month.

It’s like, “Oh yeah, all right, tomorrow I’m gonna start this for 30 days, you know, four bars every day.” So, and then since doing that, getting near the end of that, trying to figure out what I’m gonna do next with it, the community’s been really responsive and supportive of just what I was doing and, you know, good feedback, good advice, which, you know, as long as I have the means to do so, I will, you know, stay around in the community ’cause I do feel like there’s active engagement and, you know, I’m not just posting into the void as this work goes, and it helps to not– like my why is strong for me to continue on to like not get caught in the YouTube algorithm game or the IG algorithm game.

Like again, it’s, it’s really like what’s the b- been the common thread in my work is people find it, and then as long as I’m staying consistent in it, then I imagine it, it, it will build. So it’s been my inconsistency that’s caused it not to, to grow and not so much algorithm changes or anything like that.

So it’s like if I’m just consistent with the mission and my intent behind it, it keeps me going. And it’s– but it’s also nice to be able to share stuff in the community and get some encouragement to keep going.

Liz Wilcox: Yeah, I love that. And what he’s talking about is we did in the summer of ’26, we did like a summer ’26, and it was, “Hey, you can join.

We’re gonna do a superfans summer challenge, and for 30 days we’ll have like kinda like a tiny task for you to, you know, walk you through what it takes to, you know, start the audience all the way to making a sale.” And I, I love that you decided, “Okay, well, I did that challenge. What other kind of challenges do we have in the community?”

And taking that 30-day challenge. Actually, you inspired me. I don’t know if you saw my post in the community. I said, “Okay, if bet, like if this guy can do it, maybe I can do it, too,” and I started a, a challenge. At the time of this recording, I’m on day two, and I, I gotta give you and everyone in the community and, and Pat, like, props.

I, I could not– It just took so long to create that first video. I was like, “Wait, let me do it again. Let me do it again.” And I’m like, “Oh, this is boring. I, I gotta– Hang on, let me do a couple jumping jacks.” Uh, you know, I, I’m boring myself. Like, no, of course no one’s gonna watch this. Um, and so you, you super, super inspired me because you said, “Oh, I’m gonna take on…”

You know, we weren’t doing any sort of challenge in the community. He just said, “Oh, I’m gonna take this on.” So I said, “Well, let me hop on this bandwagon.” So I love that so much. And, uh, what you said Really reminds me of, you know, like the roots of Smart Passive Income of the money can come, but I’m d- I’m focused again on my body of work, and I think that’s what has made Smart Passive Income stay around for 18-plus years is I’m, I’m behind the scenes of Smart Passive Income now, and I’m like, “Wow, we could, we could be really maximizing sales over here, guys.

Like, we could be, we should be doing this, this, this.” And Pat’s always just been focused on the work, right? What do I need to create today to, you know, help my people? What do I need to say? Where, where do I need to go live? What email do I need to write? You know, what connection do I need to make to bring it back to the community?

And, and the money has always been… Obviously, it’s called SPI, it’s called Smart Passive Income, but it’s so audience-focused. It’s like, I’m gonna do this. I’m gonna try this thing, even the Pokémon channel, right? So that I can bring back the information to these people, right? So, you know, Desmond, he’s doing this 30-day freestyle challenge, and it’s like, I love his call to action.

It’s like, “Okay, now it’s your turn.” And I tell you what, I’ve been trying. I re- I really got to hire you because I’m like, I, I’m almost there. I, you know, maybe, maybe there’s a poet in me somewhere, but I d- I just love what you’re doing so much. Is there, is there anything else about Pat’s work or, you know, being inside the community or even on the newsletter that has inspired you to keep going in the last 10 years since you, since you found SPI?

I

Desmond Spann: mean, I did read Superfans, and I don’t know if I was in the community or out of the community at that point in time. And I think, yeah, just right now as far as continuing, it’s just active engagement. Um, and it’s, it’s nice that, like, I inspired you to take the challenge along with, uh, other members of the community are doing it, which I’m all about inspiring people to, to take action towards their healing and towards their growth.

So I think what I’m learning, what I’ve learned in this process so far is, like, just the value of being the initiator.

Liz Wilcox: Mm.

Desmond Spann: Right? Just, okay, I’m gonna start. And I actually have no problem being the initiator or starting ideas. The challenge is just the learning to present the ideas in a way that other people can, like, follow along, uh, that’s not, like, too far from where people are at.

So that’s been what this challenge has taught me, was, like, the learning curve is much faster at if you’re doing it daily And, you know, I, I share the same, uh… That first video, yeah, it’s, it, it probably took me a whole time of all these videos I’m making combined to make that one . Right.

Liz Wilcox: Yeah, it’s tough.

It’s tough. I was like, “Dang, Pat Flynn, like, you’ve really got it going on, man.” Like, I ha- I gotta, I gotta tip my hat because, yeah, that first video was cringey even just editing it. I remember editing it, and I’m like, “Let me just start over. Like, I can’t even edit this. I’m too embarrassed.” But I love what you said.

I literally wrote it on a Post-It, and I’m gonna put this on my desk, the value of being an initiator. I love this so, so much, and I think that really embodies the spirit of Smart Passive Income, embodies that, you know, they used to call Pat, like, the crash test dummy, right? The person that’s going first, right?

And I love that so, so much. Thank you for sharing that, Desmond. I’d love for you to tell the audience, if we are inspired, if we want to grow, uh, not only our rapping skills but grow as a person, where can we find you? How can we watch these YouTube videos?

Desmond Spann: Yeah. I am on YouTube. The handle is Rhymasters Community, and that’s where I’m, I think, just based off of this experience, gonna double down my focus.

I do have my website, rhymasters.com. Uh, basically kind of forwards to the Skool group to build a online community around the… basically to build an online growth rap community And then Instagram as well is under Rhymemasters Community, and you’ll recognize the videos ’cause I’m posting YouTube and IG as per, per instruction.

Uh, and yeah, I think that’s probably the places to find me. I will say maybe just to plug the concept a little bit… All right, two things. One thing’s really short. What I’m doing, what I’ve been doing these last 30 days is not freestyling. I’ve wrote all these four bars and then I just, you know, rap them.

They’re not improvised in the moment at like a true freestyle, which sets up my next point about, you know, teaching general rap skills. It’s like it’s rap writing and it’s also freestyling, and the reason I decided to teach freestyling is not because I want everybody to get rap skills and go out and, you know, battle Eminem or anything like that.

It’s the basically in order to experience courage, you have to feel the fear and do it anyway. Mm. And with freestyling and public speaking being like one of the top fears people have, it’s like every time I got somebody to engage in the act of improvising in the moment, um, it was a little bit of courage practice, and it’s– it was like that insight combined with also the insight of like when I, super short story, COVID hit, band hiatus, asking myself why do I still rap?

And then when I think about It’s like I almost quit. I didn’t because essentially when I was journaling to, like, work my way through it, I started writing rhymes again to, like, process my thinking, and that’s when it dawned on me, like, “This is what I’ve been doing my whole life.” So from the freestyle rapper’s courage practice to literally have a practice to embody courage, uh, and prove to yourself that you can take action even if you’re scared, and then to have a practice that allows you to spend time with yourself, your values, uh, your emotions, and then put it out in a creative, fun way is what Growth Rap is all about.

And I believe everybody who’s got an affinity for rap and hip-hop, you know, should do it.

Liz Wilcox: Okay. Can we have a little fun? Could you freestyle for us right now?

Desmond Spann: Sure.

Liz Wilcox: Can I put you on the… Maybe something about, it could either be about, you know, the community or maybe what you said, like, the value of being an initiator.

I loved that so much. But I’ll let, I’ll let you take it. I’m, now, now I’m excited. I’m like, “Okay, let’s put… Wait a second. Wait a second. He’s talking about freestyling,” uh, you know- Yeah … let’s get him to… We- I don’t know if we’ve ever had a freestyle about Smart Passive Income.

Desmond Spann: Okay. All right. Well, on the spot is the name of this game, so I will, uh-

Liz Wilcox: It is, right.

Let’s, let’s, let’s see what he got.

Desmond Spann: Yeah. Okay. So once again, getting open without a pen. Seeing what’s going on, watch my income hit ascension to a next plane. Trying to get out of my own way, break my own frame. Limiting beliefs have you stuck out in burnout like a match that cannot strike. I keep on riding it like beats with bikes down the hills, doing it just to see, not the thrills or not the frills.

Trying to make a change that’s real, trying to get past the grind, and not trying to shine like I have an iced grill. I’m just here, spitting past the fear, trying to keep hands in the atmosphere. Put my people on my back like the Atlas. Anyway, I keep on spitting with this mic apparatus, trying to doing it for unity.

That’s a ki- kind of obvious rhyme for the word community, but that’s okay, we still come together to be greater. Trying to make sure we all go out as initiators.

Liz Wilcox: Oh, heck yeah. Wow. Oh, h- the way you just wrapped that up, whoa, that is so epic. I think we will end it there. Thank you so much, Desmond. I cannot wait to see your channel grow and for all of the viewers to grow with you.

Thank you so much.

Desmond Spann: Thank you.

Share this post


Smart Passive Income Podcast

with Pat Flynn and Liz Wilcox

Weekly interviews, strategy, and advice for building your online business the smart way.