SPI 931: Sharing Superfan Stories

SPI 931: Sharing Superfan Stories

Pat Flynn: Let me ask you a question. What are you a fan of? Or who are you a fan of? We got some fans slash superfan stories today to share with you. And I’m here back with Liz, our Community Director at SPI. And there’s a lot of, we got to just hit record because we were talking a bunch right before this.

We got to capture these moments. We’re also going to share some superfan stories from some of our community members inside of SPI. And before we go into that, however, let’s just talk about like the craziness of what a superfan is. A superfan is somebody who will go out of their way to want to be a part of your ecosystem, to want to be a part of your environment, to show up to your live streams, to, buy your products before even reading the sales page.

They just see an email come in and they start buying. I mean, you have superfans, Liz, both from the Survivor era and LizWilcox.com in the email era, who just, they love you, they buy everything. Like, tell me about some of your super fans.

Liz Wilcox: Yeah, well, number one, I just want to recognize that it is wild to me to have superfans, like I’m just a lady, right? Like when things, like the stories we’re about to tell you, when things like that happen to me, It’s a very humbling experience, right. It, it really shows me that, you know, my work matters and I need to keep going and I need to, stay true to my values because those things matter not only to me, but to those superfans.

Oh, I’m getting, I’m getting chills, like, legitimately.

Pat Flynn: We haven’t even gotten to stories yet.

Liz Wilcox: So yeah, I have superfans. I have, I was literally just pulling up, I have a folder in my Gmail where, you know, on those days that I’m feeling bad of these superfans where, people are just coming in saying, thank you so much. I’m so excited for the work you do. You finally got me to do X, Y, Z, right? I teach email. So I finally am able to be consistent because of you. I was just, Before we recorded this, I did a live panel with some people and there were some superfans in the chat that said, Oh, I’m here because of Liz. Liz is the only person that could get me consistent in my email.

I used to think email was boring, but now I know it’s fun and that’s because of Liz. And again, it just blows my mind. So I just love it though.

Pat Flynn: have so many interactions with people that have, like, just again, to your point, that has shown me that my work matters. And this happened, uh, actually it actually first started happening in 2010 after I launched the SPI podcast, you know, 16 years ago. ’cause I was a blogger back then. Just like when you started I was blogging, I was blogging three times a week.

And I was podcasting maybe once every other week because it was hard for me to get going. But I remember going to Blog World Expo in 2010 and I had so many people come up to me and I thought I was a nobody.

Liz Wilcox: Right.

Pat Flynn: And they were like, Pat, I loved when you told that story about so and so. Or like, how’s April doing? And I’m like, how’s Keoni? , Like you were in the marching band. Like, so was I, and they started talking to me, like, we’ve been friends for years and I’m like, wait, hold up. What’s your name? Like, who are you? And it kind of tripped me out at first. And I was actually really scared about it because I was like, who, I like, these people know, seemingly know a lot about me and I don’t know anything about them.

Liz Wilcox: Yeah. It’s a, it’s a parasocial relationship.

Pat Flynn: Which there’s a good and evil to that, right? Like we will, we’ll talk maybe about some of that as well. We’re not going to tell horror stories. Thankfully I haven’t had anything terrible happen.

Liz Wilcox: Me neither.

Pat Flynn: And I think boundaries is important, like being smart about, you know, showing where you are and when and all that kind of stuff.

Like I talk about that in my book, Superfans, like there’s a dark side to that. You got to protect yourself, but your superfans will go to at bat for you. They will tell you when something’s going wrong before you even know about it. Right. They will defend you from trolls that are out there. Like these fans do so much, let alone be customers for life.

Right. Which is also cool. But I eventually realized that all this attention, all this like knowledge about my work was a sign that it was actually impacting them, that they were allowing me to enter their lives in a regular kind of way, like listening to my show every day or watching me on YouTube every day.

I’m now seeing it in similar in the Pokemon space as well, where when I meet people, they’re like, Oh, thank you, because we do so much more than just create content. We give them relief, pull them away from the stresses of life. We give them something to look forward to, that we give them a sense of belonging, and that means so much.

We never see these people because they’re on the other end of this thing we call the internet. But when you see them in person, it just changes everything.

Liz Wilcox: It’s so wild. What Pat said, , reminded me of a story I’d forgotten about. So I went on my first cruise in 2025, just my daughter and I. And we were going to Alaska and I didn’t know, you know, if you’ve ever been on a cruise, the first time is really overwhelming. They’re like shuffling you in like cattle, right?

Like first this, then this, then this. And I’m at the luggage station, I guess is what you call it. And I’m trying to hand this guy a bag. I’m waiting my turn and he turns around and his whole face. Oh my gosh, you’re Liz Wilcox. And of course, my, my daughter, she’s like, oh my gosh, you know, yeah, whatever. Just mom, you know, she’s like, whatever, mom.

And I said, yeah, yeah, so nice to meet you. And I shook it. What’s your name? Oh, my name’s Jess. Whatever. And he said, my wife and I have a text thread that is just GIFs of you, like G I F, GIF, GIF. And he said, we communicate with just your face.

Pat Flynn: No way.

Liz Wilcox: It was the wildest ride I had ever been. My daughter, of course, you could have a gif of just her face because she was like, oh my gosh, don’t tell her that, she’ll be beaming all day. You know, teenagers. And, um, it was just the wildest thing. But to what Pat said, it It made me realize what an impact I have. It is the greatest honor, it is the greatest blessing of my entire life to bring joy to people that I didn’t even know I was bringing joy to. It is such a large part of me that I didn’t even know that I would want in my life, and I, I love it so much. I take it so seriously. I don’t take myself very seriously, if you can’t tell by the tie dye and the backwards cap, but I, I take my people very seriously. You know, that person, the way that I’ve impacted him, it would just rebounded to me a thousand percent,

Pat Flynn: for sure. That’s what I love about the internet.

Liz Wilcox: It’s so intense.

Pat Flynn: My gosh, like the ability for us to connect with people and make people happy from afar, which helps us feel happy and helps us want to help others. Like, Just, I heard this a long time ago, there was a woman who created these products, I don’t even remember what they were about, but I remember one specific thing she said, her name was Nicole Dean, and she had a phrase that was like, just leave the internet a better place than when you arrived.

And I was like, that’s it! That’s it! That is absolutely it. And when you do that, people will gravitate toward you and they’ll share you. They will wave your flag high and it just grows your brand and brings all this positivity. And we need that, especially in the world today. So all this to say, I mean, we’re not here to be like, look how awesome we are.

And like, look at all the fans we have. I mean, we’re telling these stories because we thought we were nobodies too, but you are somebody. You are somebody. We are all somebody who can impact somebody’s life in a different way. And your vibe attracts your tribe. There are people out there who will only respond to you because you are you.

Just like there’s people who will only respond to me and people who will only respond to Liz. And you have to realize that about yourself. And it’s hard to get to that point. It takes time. That’s why we have the superfan system and we want to help you get discovered and then build your audience and then subscribers and, you know, serve them and then eventually have superfans.

It doesn’t happen overnight. But superfans happen from the moments that you create for people over time. And so we wanted, again, to tell these stories and we’re going to share some stories from the SPI Community here, but these are stories we’ve told a few stories here and there about people who’ve responded to us.

Like I remember this whole conversation is just triggering fun memories.

Liz Wilcox: I know, I’m having so much fun.

Pat Flynn: I went to an event a long time ago and I met fan, his name is Ernesto. And he handed me this board that had. This mirror, this sort of like art piece on it that was a DeLorean from Back to the Future, because like a lot of my superfans know I’m a big fan of Back to the Future, and it said like, Pat to the Future.

Liz Wilcox: Oh, cool.

Pat Flynn: And on it, I look closer, and string that is woven into this board and, and, and glued on with beeswax, which is like an ancient, Mexican art form because he was Mexican and he practices his art and so I have this board I still have it at home today. It’s just like this person took two weeks out of his time to give this to me and it’s like that’s a lot of time but also I can’t even fathom how much of an impact I had made to him and I had never even met him up until then.

Liz Wilcox: Yeah, that’s so amazing. And it goes back to, we’re not telling these stories, like Pat said, like, look at me. But it just, the profound impact you can make on people, like what’s possible. I think that’s what I love about Pat. That’s what I’m trying to do over here is just to show people what’s possible.

Pat Flynn: Your superfans will show up for you. And that’s the cool thing about it.

Liz Wilcox: And you’ll show up for them. That’s what these stories and when these things happen to me, it, it makes me double down. Like it makes me like. Slam my fist down, like, okay, I’m in this with you, that’s what I love about it is it’s so reciprocal.

And it makes me double down on my goals, you know, finding more people that I can help do whatever they want to do and I can get that feeling again. I, I just love it so much.

Pat Flynn: It’s so addicting.

Liz Wilcox: It kind of is.

Pat Flynn: And when you use that for good, right? Like some people use this for bad. They’re like, okay, now I’m getting all this attention. Give me more money. praise me more, you know, and then they start talking about it as if they’re like, the ish, right? Like the, the number one person in the world.

And it’s like, that’s not what it’s about. It’s about you receiving this energy so you can give it back to even more people.

Liz Wilcox: Absolutely.

Pat Flynn: I appreciate you saying that, cause that’s, that’s an important thing. And a lot of people, know, I’ve had friends who have become famous online who are no longer my friends.

Liz Wilcox: Same.

Pat Flynn: They absolutely changed. And it’s important that we hold each other accountable. It’s important that we know why we’re doing what we’re doing.

Liz Wilcox: Pat brought up something a couple minutes ago about your superfans will keep you accountable too. You know, when you really care, you’re going to hear them when they say. Whatever, whatever, right? Like I had written something and it was, it was a little more formal than what I normally write.

It was a little more, and this person wrote me back, especially in the age of AI. She said, Liz, this sounds different. Did you use AI? And I made her a video. I’m all about making videos. And I said, Hey, I appreciate that. Actually when I wrote it, I really sat with it on how I wanted this to come across because it was a little more serious of a topic.

I really wanted to drive people to action. So it was a lot less jokes than normal, a lot less boos and babes at the end of sentences. And I said, I actually did write this, but it did come from a different place, but I loved that she called it out because it was something I was kind of thinking over here in my brain anyway, right?

And I thought, well, let me, let me give this more than just the first draft. Let me write this and rewrite this again so that. There is no question. So yeah, it’s when you really care, those superfans will keep you accountable as well.

Pat Flynn: They keep you in check. That’s, that’s for sure. Which is good. You want that, right? Just like my wife, same thing. She’s like, don’t do that. And I was like, okay. Um, That’s a very general statement, but,

Liz Wilcox: We got, we got, we the gist.

Pat Flynn: You, you you know what I mean.

No, like similar story back in 20, gosh, 2011, I was doing this thing called the niche site duel.

Which is one of the things I did earlier on that put me on the map where, a guy, his name is Tyrone, he reached out to me and he’s like, Hey, Pat, let’s partner together, let’s each build a website from scratch together and make it public, because I think it would be fun for people to kind of see, you know, this progress together.

And like, we can make it a little competition, who’s going to make money from our new websites first. So we, I was like, this is great. So we called it the niche site duel. And we kind of gave an update every week on where our websites were at. Mine was about security guards. Is was about like supplements or something like that.

And in 73, I won, by the way. I got, in 73 days, I got security guard training to number one in Google and started making money first, and then his followed after, and it was like a great lesson for everybody. And then we ended up partnering together on, we were creating a course, and all these things together to teach people how to do this because people wanted like a little bit more insight.

And then Tyrone came out and created a video. That basically said that all the numbers he was sharing online were complete lies, that he was just making the numbers bigger than they were because he got caught up in the wind of it all, and wanted to look better, and wanted to impress people, I guess his guilty conscience, like, came across and he was like, I need to let it all out as we were putting this course together. And I got hundreds of emails from people saying, Pat, I don’t know if I could trust you because you didn’t see that happening, or maybe you guys were working together and you convinced him to do that, and now he’s coming out, and he didn’t want to put you on blast, but like, I don’t know if I could trust you anymore.

And I really had to pay more careful attention of, of like who I was working with and how deep I was going to go with them because I had no idea. And so they, my audience I was like, Pat dude, I don’t know if I could trust you. That really helped because I, it made me pay attention to who I would partner with more in the future and I don’t know what Tyrone’s doing, but you know, thankfully I was able to make up for that with just continually showing up, providing value and moving forward from that.

We never launched that course, even though it was very close. I just couldn’t in good conscious launch that anymore, even though it was great, just because of that partnership.

Liz Wilcox: Yeah. Wow. That’s a really vulnerable story. And when you’re building an audience, especially trying to get to that superfan level, you have to protect the audience. you know, I do a lot of collaborations, I’m always about collabs over competition. That’s how I grow my list, grow my audience.

I kind of talk about, Oh, I’ve built this thing without any ads. And I do that because I partner with people, but I spend a lot of time. The thing that people don’t see is I do spend a lot of time, you know, looking up people, do they have a mission and a value statement? Let me friend them on Facebook and see what they’ve been posting for the last couple of years because especially at this point, I’ve been at this for 10 years, I’m extremely protective of my people.

And I really try very hard to only bring on partners and collaborators that I know are going to mesh well. And another thing, I do a lot of podcast interviews. Hello. And there are some podcasts that, you know, I either would never pitch or I would say no to because the community vibe, as Pat called it, that’s specifically curated.

I only want the people that I want inside there, right? I want us to all get along to further the mission and vision and, you know, stand firm in our values.

Pat Flynn: That’s our responsibility.

Liz Wilcox: Absolutely, oh, I love that word.

Pat Flynn: You know, it is, it’s, something that you don’t, don’t necessarily quote unquote sign up for it, but as you grow your community, that’s, that becomes your responsibility. You are the leader of that group of people and your actions speak way louder than words.

This involves money when it comes to affiliate relationships and things you start promoting, especially as you grow bigger, especially as you get more superfans who are loyal. Brands will want to get in front of that, and they’re going to pay you a lot of money to want to get in front of those people.

In the Pokemon space, I’m seeing this right now. I’m getting so many offers for crypto related things, and I’m just like, thankfully, I know enough now and have gone through these things before to immediately say no and not be swayed by those numbers. And that’s where a lot of people get in the trouble.

They say yes to these deals and then they’re, you know, beholden to whatever’s in those terms and then like their audience suffers because of it. And then trust goes away. And the trust you have with your audience is the most important thing. We’re in like a trust recession right now, as I talked about before in a previous podcast episode.

so that’s really important. I mean, one example of that here at SPI is, You know, a while back, Tony Robbins wanted to collaborate with me.

Which is like, big name, Tony Robbins, like, yes, why wouldn’t you say yes to that? I was like, this did not fit in that, that group of people that he was associating with, Frank Kern and a number of these like internet marketing people.

I was just like, I’ve been trying to stay away from those people.

Liz Wilcox: It’s a totally different vibe.

Pat Flynn: No, I don’t want to be an internet bro. You know, so I think, you know, and that’s something that like, I don’t put out there and I share like, Hey, everybody, like, guess who tried to come in my space? And I said, no, because I care about you. This is the first time most people are hearing about it, but that’s just, those are the things you have to practice in order to protect your people and your brand and the trust that you’ve built up.

Liz Wilcox: Yeah. Boundaries. Having them.

Pat Flynn: You know, it takes, a long time to build trust with an audience, but it just takes a moment to lose it. So you got to be very careful.

Liz Wilcox: Ooh, that’s true. But it isn’t all so doomsday, right? Like let’s, let’s read some fun stories, Pat. Let’s read some fun stories.

Pat Flynn: No, let’s do it. Actually, before we get into the community stories, like we’ve talked about people being fans of us, like, are what are you a fan of? Or who are you a fan of? Tell me about that.

Liz Wilcox: Oh my gosh. I’m obviously a huge NSYNC girly. Sorry, April.

Pat Flynn: Yeah, April’s Backstreet Boys.

Liz Wilcox: I love NSYNC so much. And when I was growing up, they were in the height of their popularity, right? I’m, born in 88, so I was like all about that, but I also grew up incredibly poor, so I could never even dream of even asking my mom to go to a concert or buy this or that, and finally, I finally got a chance because, you know, they’re on, they’re on hiatus.

Right. They went on hiatus in 2001 and they just never came back.

Pat Flynn: Still on hiatus.

Yeah.

Liz Wilcox: Right, I refuse to say they broke up. They’re on a hiatus. Okay. Um, but I used to live in Orlando and Joey Fatone, one of the singers, he does a Joey and Friends every year at Disney. And I was like, okay, I’m going to go this year. I’m going to go this year.

And I went and I mean, I was, so ridiculous. I was having my daughter take pictures of me, like, you know, where the stage was in the background. And I’m like, oh, get the, get the stage, get the stage. And, you know, she’s like this tall. So she’s, I’m like, oh, it’s the wrong angle. Step on, you know, climb up on that pot, you know, or whatever.

And, and I got as close as I could. And then when Joey came out, I thought I was going to die. I just, never in my wildest dreams did I ever think, oh my gosh, I’m going to be, in proximity to this person. This person that I had on my walls and I had in my ears for, you know, a decade. And then, Lance Bass came out.

Look at me now. And I could not speak for two days.

Pat Flynn: Oh my gosh. So where did that come from? Like what, what made you a superfan of NSYNC?

Liz Wilcox: I love to dance and they are the ultimate dancers. I don’t care who you are. Nobody can hold a candle to that synchronized Bye Bye Bye choreography. And when I was a girl, I wanted to be a choreographer and I dream, I lived in a town of 200. It’s probably about the size of this building we’re sitting in, but I would dream of somebody discovering me one day.

And so I would literally in my yard, dance my little. toches off , uh, to any, anything and everything, and I would make up these dances and then NSYNC came on the scene and they were so literally in sync with their dancing. And I was like, I wanna be like that.

Pat Flynn: They were an inspiration for you. Like they fueled your love of dance and choreography.

who’s the choreographer? What was his name again? I can’t remember.

Liz Wilcox: Wade Robson.

Pat Flynn: Wade Robson, yeah. There’s a picture of April with Wade Robson at a dance studio from a while back. So she is a fan of NSYNC, she just likes Backstreet Boys more, but.

Liz Wilcox: Okay.

Pat Flynn: My fan story actually is somebody in the blogosphere.

Back in 2008, 2009 when I was starting out, I was looking for help on how to do all that stuff. And there was one person who was like the guy for bloggers, Darren Rowse from ProBlogger.net. He lived all the way in Australia. He had this awesome Australian accent. So down to earth, so easy to learn from, and he was doing a live stream one night.

And he lives in Australia, so it was like three in the morning in the US, and I was like, live streaming, this is amazing, like I can see him live, like it was sort of like a concert, but it was this blogger, right, so you don’t have to be like a celebrity or artist, you can have fans no matter what you’re doing, and I stayed up late, watched him on the live stream, and you know, he’s interacting with the chat, I think it was on like ustream.com or something way back in the day, And I remember he was taking questions and I asked a question, I don’t even remember what I asked, but he was like, okay, next question, Flynn from San Diego. And I like cried.

Liz Wilcox: Aw.

Pat Flynn: At like three in the morning in my bedroom because this bald blogger in Australia said my name.

Liz Wilcox: Yeah.

Pat Flynn: You know, it meant so much to me that like I felt seen.

And he answered my question about blogging. It was probably something about like subject lines or something or headlines. And like I was so much more connected to him after that because he just said my name and recognized me. And later, you know, I became a successful podcaster. I invited him on my show.

He invited me on his show. And then he invited me and my family to Australia to speak at his event, ProBlogger. And then he like retired from that afterwards, but he made such a huge impact. I’m still a super fan of Darren. And if like he needed help with something, I would go out of my way to make sure he got it.

Liz Wilcox: That’s so awesome. And I want to just side note, like, that’s why I’m so excited to be the director of community, because that’s who our audience is. Those Pats, 3am, oh my gosh, I can’t believe they just said my name. Like, I, I just love those people so much because I am those people. I have moments like that too, with the people that I followed and I was started seeing results from them and just, without even meaning to, but just like looking up to them and, Yeah, that connection, just, you can’t describe it and it’s like, what a blessing to be on the other side of that and make other people feel that way.

I love it. It is addicting and, you know, I can’t, just can’t wait to serve you.

Pat Flynn: yeah, amen. And speaking of serving our community, let’s share some stories from our own community. We, polled our community to have them share some of their superfan moments. Let’s talk about Renee really quick. Renee, um, She said she used to, this is Renee Allen, by the way, one of our members. She said, I used to work out at home for years with exercise videos after losing weight and getting stronger, doing Debbie Sieber’s Slim in Six Workouts.

What a name of a program, by the way, Slim in Six.

Liz Wilcox: It was the 90s.

Pat Flynn: Yes. And, um, she submitted her story to Beachbody. She got an invitation to film with Debbie as a background exerciser in her next fitness series, and then they met You know, she kept looking at her and like, there she is. Like, that’s, that’s who I’ve been watching every day when working out.

And now she’s like in a workout video.

With her, which is such a cool story, Renee. And now you have that, like, I don’t know, on VHS or, or something somewhere or on CD or DVD, you know, to always remember. and you said that you were so flustered from meeting her that you accidentally put on her tank top that she had worn to her rehearsal and it was super tight, but I figured that’s what I had to wear.

And then when I walked out and she told me I had to put on her, that, that she had put on Debbie’s top, she fell over. And she had to mellow out a little bit after that, but that’s a fun story.

Liz Wilcox: That is fun. I mean, how hilarious. you’re already nervous. I’m sure she was nervous as all get out, right? And then she puts on this top like, oh, well, you know, it’s TV. It’s Hollywood, right?

Pat Flynn: Like, that’s actually mine.

Liz Wilcox: Hollywood, I guess. And then the person that she’s there, you know, fangirling over or whatever is like, hey, you have my shirt. Like, that’s hilarious. But what a memory. Like, how awesome. That person probably remembers her, to be honest.

Pat Flynn: Oh, you were the, you were the woman who put on my shirt.

Liz Wilcox: Yeah, you’re the shirt girl.

Pat Flynn: Renee, thank you for that.

Liz Wilcox: Yeah, I love that. I love this one from Jody. She says, I’m a diehard New York Rangers fan, been going to hockey games since I was a little girl.

In 2019, the team was honoring its Stanley Cup Championship, and I was invited to the event. I was determined to get Mark to sign my jersey. After a great discussion, he was walking off stage and I jumped over people to follow him. I reached him and he apologized and said he had to go off in the other room.

I started telling him how much I love hockey and how being at the game was one of the highlights of my life. He smiled, I handed him a sharpie, turned around and he signed my jersey.

Pat Flynn: Messier. I remember watching him on the, on the New York Rangers. That’s cool. I was a big fan of Nolan Ryan, who’s a pitcher from the Texas Rangers from back in the day. And this was when I was a kid, they didn’t have internet or anything like that. I. I wrote letters to my favorite baseball players I must have written like 20 or 30 of them because that’s what you do and you like hope they send something back like an autograph and Nolan Ryan sent me back an autograph and I still have that in my office today and that’s again a huge reason why I’m a big fan of his.

Yeah, I would love the other ones, but he sent me a message back, and to your point about the community and what we’re trying to do here, like, helping people feel like that they’re important is really important to us, right, like not just having them extend their hand for a handshake, but shaking it back is really key, and that’s something that I will say that the community, for a while, like, we just kind of lost those kinds of moments of touch, and that’s what Liz coming on and we’re trying to bring back for you. And like, those little things go a very long way.

Liz Wilcox: Right. And we want to teach people that too with the Superfans System of it’s not just this grind of content. Yes, of course, you need to make content. You know, Pat’s been doing his podcast for a bajillion years. I think that’s accurate. Um, you know, he has a, yeah, 10 bajillion pieces of content on the internet.

Right? But it’s those touch points. It’s that, you know, those voice memos that he’s doing on Friday, walking the dog that really count. And that’s what we want to teach you to do too. Slow down, pay attention to who’s following you, who does show up every single time, who’s commenting, Oh my gosh, I can’t believe you just commented for me, right?

Like, who are those people and how can we pay better attention to them, especially in this world of AI, in this world of scaling? Not everything is scalable and not everything should be scalable, right? I love, H2H, human to human. That’s what I’m always trying to get at. You know, I don’t care, B2B, B2C.

It really is just that human to human connection. And that’s what I love about the Superfans System is it brings it back to that, always.

Pat Flynn: For sure. I’m looking here and there’s a couple people, Joe and Junaid, both who, who mentioned me and meeting me. And again, I’m not here to just talk about myself, but like they’re telling stories about moments when they first remembered meeting me. And Joe here told the story about Card Party. He brought his son to Card Party, didn’t know anything about Pokemon, didn’t even know who I was.

But because of the way I interacted with his son at the meet and greet, Joe became a fan at that point and now they’re buying tickets to my event and they’re like talking about DeepPocketMonster and sharing me with their friends and all this stuff. And it’s like, that’s the cool thing about superfans too, when you make people feel good, they want to make other people feel good by bringing them into that same ecosystem, right?

And now two people who didn’t know each other because they’re wearing the same baseball hat with the same symbol on it have a connection. And that’s what you could do as a community leader, right? You can bring people together in that same way. And it’s not hard. It just takes a little bit of, work and, and, and care.

and just like, I mean, to quote Gary Vee, just give a crap,

Liz Wilcox: Amen. Yeah, I always say, like, no one can out care me, right?

Pat Flynn: I was gonna say nobody can outcrap me, but that doesn’t make sense.

Liz Wilcox: I. Alright, anyway, Catherine from Mindfulness Made Easy says, one of the most meaningful moments came from a listener who regularly joined my live journaling and breathwork sessions, reached out with an eight hour layover in Atlanta, I asked if we could meet.

Of course, I said yes. We spent time walking through a park near my office. She shared that my voice had helped her through difficult moments and brought her a sense of calm she could return to. It was incredibly humbling. Pat and I have already talked about that. Like, it’s just that impact is like, whoa, it makes you double down on your people and doesn’t, you know, it’s instead of like, you would think that would go to your head, but for me, it just makes me double down. It humbles me, for sure.

Pat Flynn: For sure.

And this is where it’s like, if you have an email list and you’re like, Ah, I only have like a couple hundred people on it. And you know, we talk about big numbers sometimes and you get jaded by that and you feel like you’re not good enough because your numbers are so small. Every one of those 200 people are 200 human beings, each of which could be impacted by you in some way, shape, or form.

And when you’re smaller, that’s your opportunity to actually spend more time with them. You, you have the advantage when you’re smaller to pay more attention to be there for a larger percentage of your audience. And that’s why we had to have Liz come on because we got to double down and get more people involved with making you feel like you’re, you know, you’re a part of this and welcome.

But when you’re just starting out, that’s your huge advantage. And you can make people feel like Catherine or like Jeremy here from Church Growth Coach who is working with somebody who he was once a fan of, which is awesome. Justin here talking about how he met Mark Manson, who’s the author of, you know, the subtle art of giving an F.

And how that impacted his life. Like, there’s so many stories here that we could pull out. And so we want you to read these stories and be these stories. And we want you to tell your stories of people being fans of you in the SPI Community too. So if you’re not in the SPI Community already, you can kind of already get a sense of, of the kind of people that are here, not just because of Liz and I, but because of the people who’s stories we’re sharing, we want to start share more of these stories. We’re going to invite more of our community members to share them more fully in podcast episodes as well. So look, look out for that soon. But SmartPassiveIncome.com is the community you want to be a part of. So go to superfans.smartpassiveincome.com. You’ll see what we have to offer there for you and how you can get involved. We would love to see you in there. And even if you’re just starting out, we know that you’re not maybe a superfan yet. But we want to prove ourselves by giving you the information you need to get some results.

And our goals, you’ll become a superfan of us in the community and start sharing it on your own. You know, we don’t spend money on ads. You never did. We never did. We want to have the results that we offer our community be those ads for us. And that’s what the power of superfans can offer you.

Liz Wilcox: Amen.

Pat Flynn: Amen. So thank you for you, if you’re watching and you’re a superfan or listening and you’re a superfan for being a superfan. And, if you’re not a superfan yet, we have to earn that from you. And we would love to give you moments of time to be able to do that. So again, superfans.smartpassiveincome.com. Liz, thank you so much.

Any final words for anybody who’s out there building superfans?

Liz Wilcox: Just keep going.

Pat Flynn: Just keep swimming.

Liz Wilcox: Just keep swimming.

Pat Flynn: Just keep swimming.

Liz Wilcox: I hope that’s not copywritten.

Pat Flynn: Oh, no, we might have to cut that out. No, um, appreciate you. Thank you. Thanks, Liz!,

Liz Wilcox: Thank you!