Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs.
Building confidence and consistency are the true benefits of posting daily. These are the skills that will grow your brand and put you in front of the right audience!
Today, I’m chatting with two creators who’ve committed to showing up on camera every day for a solid month. If you’ve listened in on last week’s episode and have followed my 30-day short-form video challenge, you know the benefits of something like this go well beyond getting a bunch of views.
First, I’m chatting with Virginia A. Lee. She’s used this challenge to level up her courage to post and experiment. With some of her more “imperfect” videos performing well, she’s found more freedom to build a following around her authenticity.
My second guest is Jennifer Sinclair from Catucopia. She’s learning how to grab attention with her cat training videos and getting into the rhythm of creating every day. With her now optimized production workflow, she’s keeping the momentum going beyond the first month!
Listen in on this session with Virginia and Jennifer to get a big dose of inspiration! And if you’re ready to get started with short-form video, sign up for my upcoming 14-day challenge!
Today’s Guest
Virginia A. Lee
Virginia Lee is a food and beverage trends consultant, market researcher, and writer. She advises companies on innovation and market entry opportunities as the founder of The Curious Foodie LLC and is a contributing writer for The Food Institute. Virginia has 19 years of global market research experience working at Euromonitor International and Innova Market Insights. Based in the Chicago suburbs, Virginia has lived in South Korea, Montreal, Boston, and New Hampshire. She has a B.A. in history from Dartmouth College. Virginia enjoys creating videos to educate and inspire foodies & Gen X women on Instagram, TikTok, and YouTube at @VirginiaALee.
- Find and connect with Virginia on YouTube, TikTok, and LinkedIn
- Watch Virginia’s maple taffy on snow video
Jennifer Sinclair
Jennifer grew up reading and lying around with her family’s cats. She started volunteering with cats in 2010 at the local SPCA. Since then, she has volunteered with two 501(c)(3) nonprofits and begun a cat-sitting business, starting with some of the adopters. She currently runs about Cambridge, Somerville, and Medford, Massachusetts, doing cat drop-ins and day stays. She has three cats at home, Loki, Chaplin, and Wave, all matching black-and-white tuxedos. Her channel, Catucopia, features her clients occasionally and her own cats more frequently, especially Wave, who is learning tricks in 2026.
You’ll Learn
- Why quiet victories like building consistency beat going viral
- Leveraging challenges to grow your confidence and post more
- The value of experimentation in finding your voice and ideal format
- Why it’s often the quick and imperfect videos that perform best
- How creating every day builds success without needing viral hits
- The difference between building a brand and just posting videos
- Grabbing attention fast and creating an optimized production workflow
Resources
- Subscribe to Unstuck—my weekly newsletter on what’s working in business right now, delivered free, straight to your inbox
- Connect with me on X and Instagram
