The Smart Passive Income Brand and Plans for the Future

passive-residual-income-plans-futureI started this blog almost exactly one year ago. I was employed at that time and was planning on writing about how to make a decent side income while still working the 9-to-5, a job which I was actually enjoying despite 4 hours of travel each day (from San Diego to Irvine via train—yes, I was crazy).

I was making a few bucks on the side blogging about the LEED exam when I was hit with a layoff, like so many other people around the world. Instead of panicking or immediately searching for a new job, I took what I was doing somewhat successfully online and made it “what I do.” A year later, I can honestly say that my layoff was the best thing that has ever happened to me. I’ve been documenting what I’ve learned about internet business and passive income ever since on this blog for you.

I’ve recently noticed a lot of similarities between the Smart Passive Income Blog and my other blog before it became a cash cow. The website traffic is nearly the same, I’m ranking high in keywords that are important to the topic, the underlying purpose to help people is there, and also people are personally emailing me for help or advice nearly every day. All of these factors, in addition to possibly losing a major portion of my online income from my other blog due to recent changes in the industry, give me reason to take the Smart Passive Income brand to the next level. I’m excited to share with you my plans for the future with this blog below:

A Website Facelift

If you’re a long time follower, you may remember I had redesigned The Smart Passive Income Blog just a few months ago. It was a decent redesign in my opinion, which finally monetized the blog via affiliate links and referrals, but it’s time for optimization. I think you would probably agree that there’s a LOT more that could be done as far as spacing, navigation, the archives and search areas, and even the colors and the overall scheme. It’s time, my friends, for a major redesign. Yay!

The eBook Wealth Walkthrough

This is the title of a brand new eBook that I’m working on that will be available to anyone who comes to this blog. It will basically be a step by step walkthrough of exactly what I did to create a blog and make sell a six-figure eBook from it. Of course, I can’t guarantee that it will do the same for you, but it will definitely give you a roadmap for success with all of the techniques, programs, tips and tricks that I used to get to where I’m at today.

How much will it cost? It will be absolutely free. I’m not sure about the title just yet—eBook Wealth Walkthrough–  but it kind of has a ring to it. What do you think?

More Focused and Frequent Blog Posts

I’ve documented a range of different passive income topics on this blog, from iPhone applications, to eHow. I’d like to narrow the focus of the blog posts so that they will be more useful for more people. Once the redesign is finished, you’ll see this tagline, which should explain exactly the intent of the blog:

Discover how to Create and Market Information Products (eBooks, Audio and Video) to Turn Your Blog or Online Business into a Lifetime of Passive Income

I may throw in an eHow post every once and a while because it is related, but the ROI (return on investment) for an information product that YOU create is so much higher, the potential to earn six figures is obviously there, and it’s something that I definitely know more about and will be able to provide anybody assistance with.

I may lose a few subscribers who followed me just for information about my iPhone apps, or even eHow—but based on who I believe is the majority of my audience, I think information product creation and marketing is something those people are very interested in. So, look out for blog posts on exactly how to take the information you know, or information you’ve already posted on your blog posts (or even written in eHow articles), and turn that into profitable or promotional eBooks, audio and video products.

I will also talk about conquering problems that come along with product creation, such as losing energy and focus while working on these types of projects, as well as other potential roadblocks to look out for.

Oh, and more frequent posts—definitely.


I will be doing a LOT more than just posting blog posts for the Smart Passive Income blog. I want to turn Smart Passive Income into a brand, which means venturing out into other forms of media. To be specific, I will be hosting a Podcast and submitting some helpful related instructional videos to YouTube as well.

A Podcast is something I’ve always wanted to do. I’m super stoked to be working with some of the best in the business in order to make that happen for me right away. I already have a few shows outlined, potential interviews lined up, and much more. I can’t wait! Can I count on you to listen to at least one episode?

A Coaching Course or Membership Website

My ultimate goal for all of this is to eventually have all of the branding, marketing, podcasting, free eBooks—everything, help build a trust and relationship with people who may be interesting in learning EXACTLY (and I mean exactly) how to create quality information products fast, in a step-by-step manner with videos, audio, action guides, check lists, tools, software, etc. and exactly how to market them and use them too for their online business and/or blog.

The end product may be a coaching course, it may be a membership website, or maybe even private coaching—I’m not sure yet, but I do know that people have already asked for something like this from me, and it’s definitely something I would be passionate about and excited to do.

When this will materialize, I’m not sure. It kind of depends on how everything else goes first.

Why Am I Sharing This With You?

Well, for a couple of reasons. First, from an internet marketing perspective, I want to show you exactly how this whole “branding” thing works. So many of us restrict our information to just one platform, such as a blog, that it really limits our potential. With YouTube and a podcast in the mix, among other things, it should definitely increase the number of subscribers, readership, traffic, and trust. If it works, you’ll know exactly what to do.

Secondly, if you follow me as I reach my ultimate goal, which is the coaching program or membership website, you’ll know exactly what was put into it. If you like it, you’ll be more than happy to be an affiliate for the product and earn a recurring monthly income from it too. Then, if someone ever asks you something like, “how do you create an eBook like that?” you’ll probably send them over to me, and we’ll both earn some cash.

Hopefully this excites you as much as it does for me. Thanks for being a part of all of this with me, and if you’re not already subscribed to the blog and would like to follow me and my journey, please subscribe by clicking here.


  • Curtis

    Let’s try this again…(accidentally hit the submit button prematurely)


    I’m geeked (excited) about the redesign! You’ve definitely got the right idea. I like the idea of a membership site. Elite members could recieve some sort of a membership badge that can be placed on their own website. Something that says I belong to the “Smart Passive Income Network”. Readers will then click on the link and go to your site. Obviously, members would meet a certain criteria and be active users of the site. Check out b5Media network… I see that badge a lot.

    You might also try joining my LinkedIn group, Local AEC Network . Many are out of work and at home trying to find supplemental ways to make income. And since you’ve worked in the industry(if I remember correctly)… your opinion will hold a lot of weight.

    One last thing. As far as the new podcasts… put me down. I’m not a huge podcast listener but I am excited about the idea mentioned here. I can also help you market your new ebook by putting a link up on my site. Let me know when it’s ready.

    Hope this helps… best of success.

  • Kevin Lossner

    Interesting considerations, Pat. I’ve enjoyed following your musings, work and experiments since I became aware of your blog through one of my translation colleagues. I particularly appreciate the fact that the downsides – what hasn’t worked – are presented along with the “success formulae”. As for myself, I have yet to pursue passive income sources in any serious way, as I enjoy a reasonable income through projects obtained via the Internet and have yet to find “competition” I can take very seriously, but the subject has been of academic interest over the past few decades and is of growing interest as I gain experience but at the same time get older and feel less inclined to abuse my body with business travel, late night emergency projects, etc.

    There are a lot of sources of information now for the sort of thing you propose to do, but on the whole I would say that what I have seen from you has a more authentic tone to it and lets off on the marketing hype pedal for the most part. I appreciate that a lot. I look forward to continuing to track where your journey takes you.

    • Pat

      Thanks for the comment Kevin. It’s definitely tough to be an internet marketer without putting the marketing hype pedal down at all, because that is part of the game, but I think the reason I’ve been fairly successful is because I’m very honest and detailed right from the get-go, which definitely shows I’m a real person trying to help, instead of trying to make a buck.

      I’m glad you’ve enjoyed my musings and experiments. There will be more to come, although they may be more along the lines of marketing tactics and strategies, instead of various niches. We’ll see how it goes. Thanks and all the best to you!

  • Charles – Creative Lab

    Hello Pat,

    I’ve been following your work for a few weeks. I’ve been online myself for a few years now (although I am entirely new to blogging and social media). I think your work is very interesting, as you “made it” much better and faster than I did.

    I hope your Leeds affiliate program recovers. That looked like a tough blow.

    I’ll definitely have a look at your work when it is ready!

    • Pat

      Hi Charles, thanks for your comment. Social media and blogging is definitely “all the rage” today, so it’s great that you’re getting on it now rather than later. You have some great information on your blog, keep up the good work. I especially appreciate the information about nofollow and SEO in your latest post.

      Best regards!

  • Sarah H.

    Pat, your plans sound great! I’ll continue to follow and learn from you, that’s for sure. Good luck!

  • Tyler

    Hey Pat,
    I like the idea and will definitely continue to follow. However, isn’t this new ramp in activity and change in direction a contradiction in being a “passive income?”

    I’m curious about your opinion because I started out looking to create a passive (or residual) income, and while I’m making headway into income, it’s anything but passive. :)

    • Pat

      Tyler, passive income doesn’t just come out of the blue…hard work must be done in order to get to a point where you can just sit back and still earn money.

      This is all just preparation work so I can get to that point. Also, the website isn’t just about me, it’s about you and everyone else here too who wants to earn a passive income online. Creating eBooks and other media was exactly how I was able to do this before, so if I can teach other’s how to live the passive lifestyle like I have been the last 7 or 8 months, and that means me putting in a little extra time with a podcast and more blogs posts, then so be it.

      In addition, even when I’m working on these projects, I’m not confined to any strict schedules, and can take a vacation at any time if I wanted to. That’s passive enough for me.

  • Shaun

    I’m interested in following the progress too Pat and hope I can put some of your tips and knowledge in to practice for my own ventures. Thanks so much for Smart Passive Income.

  • eric darwin

    I just linked into your site a week ago. I like what I see so far.

    I would be interested if you covered ebook publishing and audio books for FICTION too, as I have a MS now and find the traditional publishing industry return rather meager.

  • Joe

    Very exciting! I really am looking forward to learning how you will juggle your family prioritize with work. I am recently engaged and it is hard having the fiancee bug you about getting off the computer when you work 8-5 and then come home to make some extra money on the side. I wish you the best of luck and will continue to follow and support!

  • Will Atkinson

    This seems like the next logical step for you. Congratulations and continued success!

  • Mark

    Hi Pat.
    Very exciting stuff. I’ve been following your blog since I found it last November (or so). This blog has been a real inspiration to me. It’s a refreshing change to see real results from a real person. I really appreciate what you do here, especially the income reports and all the regular updates, both positive and negative, of your various projects.

    Between this blog and the Internet Business Mastery podcast (which I found through this blog) I have been inspired to take action on starting my own passive income journey. I’ve started a blog to help document my progress and keep me motivated. So far, I’m just proving to myself that it’s possible to make money online.

    Anyway, just wanted to say thanks and wish you the best of luck on the evolution of SPI. I’ll continue to follow it closely.


    • Pat

      That’s Awesome, Mark. Even just blogging about your online adventures, like I have, can lead to success. Also, it will give you motivation to do more, and it will be good practice for possibly setting up your own brand later on, if you haven’t already.

      Keep up the good work. Hopefully I can continue to provide information that will be helpful for everyone. Cheers!

  • Dustin | Engaged Marriage


    I think you have a great plan forward. I especially like your idea of branding “Smart Passive Income” so you become the go-to guy when others need insight into making passive income online.

    As a relatively new blogger, I will definitely be keeping close tabs on your site and your continued advice. I am in the early stages now of establishing my site and building quality content & relationships, but I do want to turn this project into a passive income source in the future. For me, this will definitely involve ebooks and probably a “real” book beyond that.

    And, yes, you can count on me as a podcast subscriber.

    Congratulations on establishing a quality plan and Godspeed in implementing it!

    • Pat

      Dustin, it would be cool to be the Darren Rowse of passive income. He runs the website at ProBlogger, and he’s the go to guy for anything blogging. I hope I can come close to something like he’s got going on.

      I think you’ve got a good thing going. Keep up the good work, and when you’re book comes out, let me know. I’d love to purchase it :)

  • Adrian

    Looking forward to see how the things go. I’m with similar goals, just different niche and different popularity.

    You have good thing going, keep it up!

    • Pat

      Adrian, I’m loving the progress you’re making at your blog, it’s definitely an inspiration to many, I’m sure. Keep up the good work and success will come your way.

      • Adrian

        Thanx Pat, appreciate it! 😉 I haven’t been hustling enough I gotta say past month. But I will do it. Your advice and example is inspiring, I hope I will get to similar place like you!

        Talk to you later in other posts, I’m def. sticking around this blog for long 😉


  • Julia

    Hi Pat,

    I’m excited for the new direction you’re taking the blog in. I think it’s primed to be monetized. Are you considering the Ryan Deiss model for membership sites? I’m a big fan of his “Million Dollar Napkin” structure – haven’t tried it, but makes a lot of sense to me. Another thought might be to advertise whatever membership program or consulting service you put together on Warrior’s Forum, which is fertile ground for that type of service. Check out Daniel Molano’s stuff at He’s put together a very successful consulting business through his work on the Warriors board.

    In terms of promoting this site – have you used SEO Genies again to help rank high for the keywords you’re targeting?

    Good luck!

    • Pat

      Thanks Julia, I appreciate your comment and encouragement.

      Ryan Deiss is a genius. He’s full of energy and has GREAT marketing material and ideas. I’ve mentioned him before on this blog, and I’m sure I will again. I do like his presentation of the Million Dollar Napkin (even the name just shows how much of a genius he is). Anyways, it’s a model that has been proven to work, so I will more than likely go that route.

      In terms of this site, I have not hired anyone to do any keyword or SEO for me. It’s all been organic and just from using techniques that I’ve learned along the way.

      • Julia

        Yeah, love the idea of the Self Liquidating Offer and the dependable monthly income. It is perfect, I agree. I haven’t made the investment in any of his products yet – they’re kind of pricey – but I do love his free videos and materials.

  • Jim Faster

    Pat, I read a great article that riding the coat tails of a larger success is a great way to grow your own business but it seems that can be a double edged sword in this case.

    How come other LEED domains don’t seem to be affected like your site was? A quick search turns up LEEDTeacher, LEEDTraining, LEEDUser, and others are all still advertising? Were you targeted in any special way? Could you have gotten LEED brand permission beforehand? In retrospect would you have done anything differently with your brand?

    • Pat

      Jim, great questions.

      Actually, those other LEED websites I know for a fact have been contacted and have been sparring with the higher-ups for a while. I expect something will happen soon if they don’t comply.

      LEEDUser, however, is ok I believe because they are not in direct competition with the USGBC. They are selling a totally different product, while us other guys had study guides and material and classes that you could say competed with their classes and study material. In retrospect, if I knew this was going to happen, I would of stayed away from LEED in the domain name in the first place, and build up a reputation with a different name and domain. You don’t have to have that kind of thing in your domain name to rank high in the search engines, although it does help a little in the beginning.

  • Andy Meeks

    sounds like a great game plan Pat. I’ll of course be your guinea pig student if you need one :) I love the idea of the ebook walkthrough as I am personally starting to write one myself and have been thru lots of road blocks. Always looking forward to keeping in touch with you and hopefully living a smart passive income myself soon.

    Andy Meeks
    p.s. Check out my site for the app i talked to you about Would love to hear your feedback. hows the pregnancy coming along?

  • Steve

    Interesting hearing that your layoff was the best thing that happened to you. I am very happily employed at the moment, both with my own consulting, and with my employer. However, the new paradigm is that You Inc is the company to be in business for. And as such, I must have multiple profit centers. I love your blog since you most recently re-designed it; I can’t imagine how much better it’s going to become.

    Just a quick question, did you have a comprehensive business plan when you started in the LEED and this blog? Or have you refined it as you have gone along?

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