Let me explain…
In SPI Podcast Session #31 I shared that in early 2011, a Hollywood producer had found me though my podcast on iTunes.
He was interested in hiring me to help with the web and social media marketing campaign for a independent movie he was working on, Crooked Arrows, a family-friendly, feel good underdog sports movie (similar to Mighty Ducks, Bad News Bears and Hoosiers) in the setting of the fastest growing sport in the U.S. – lacrosse.
After learning more about the project, I fell in love with it and decided to take on the role as Director of Web and Social Media for the film.
I was also invited to be an extra too, which is something I’ve always wanted to do.
I knew that this was going to be a huge undertaking (it has been), but a unique one as well, especially considering this is an independent film with a budget that’s in the millions.
When I first came on, I realized very quickly that this was serious business, and to become an integral part of the team meant a lot to me, not only because I have always been interested in the movie industry and wanted to use this opportunity to learn about how it all works, but also to possibly provide something new to it and to help this particular project succeed.
Last week, I attended a pre-screening event here in San Diego and saw the movie for the very first time.
To see everything we’ve been working on finally come together was such an AMAZING feeling, and it was even better because those who were in the packed theater with me really enjoyed it too.
Things Are Just Heating Up!
The movie hits select theaters on May 18th and then goes nationwide on June 1st, so naturally with about a month left, the marketing efforts for the movie are now in full swing.
I just redesigned the Crooked Arrows website, the Facebook page is approaching 70,000 fans (up from 6,000 when I came on last year), an iPhone app I designed for the movie is now in beta, I’ve been designing assets such as landing pages and banner advertisements for several of our partner websites, we’ve already started to sell Group Sale tickets so people can fundraise for their teams or buy-out entire theaters, and I’ve been on a conference call at least 3 times a week.
It’s crazy – and it’s definitely not passive (although I have my VA doing a lot of the heavy work), but it’s a passion project I’m proud to be a part of.
This is definitely an experience of a lifetime and I have the podcast to thank and the fact that all I’m doing is sharing my experiences through as many channels as possible – by Being Everywhere.
Already, a ton of new opportunities have been offered to me since working on this project, from working on other movies with even larger budgets, to an offer to possibly create an entire business around the idea of managing the web and social media properties for movies and other parts of the entertainment industry.
Nothing is set in stone, and don’t worry though, I’m not going anywhere!
If you end up watching the movie, awesome – if not, no worries – just know that if you hear a spot on the radio, see an ad on TV or even see it in the theater when you go to watch something else, that I was involved in the project and let that inspire you to get things done, put yourself out there and make things happen for you too.
Have a great weekend, and look out for Monday when I share a “unique” video that will help you get more traffic to your site. 😉