10 Ways to Bring New Life to Old Blog Posts

New Life to Old Blog PostsOne of the “issues” with blogging is that when you pump out new content, old content gets pushed aside. Some of our best posts, posts that we’ve devoted hours to with information that is still relevant and useful, simply get lost in our archives.

Whether you’re just starting out now or you’re a seasoned veteran blogger, here are 10 ways to bring new life to some of your older posts.

1. Keep Search Engines in Mind As You Publish New Posts

As much as you should always be writing for your audience, it can be beneficial to also think about search engine optimization when publishing new posts.

By doing so, over time, your posts will have a better chance of picking up natural search engine traffic as it begins to rank higher in the search engines. You could even take this a step further and introduce a backlinking campaign for a specific keyword for any of your posts to see even better results. Editor’s Note: My recommended backlinking strategy changes frequently in order to keep up with Google’s evolving search algorithm. You can find the most up-to-date backlinking strategy here. (Updated 10/2015)

So how do we optimize posts for search engine rankings without compromising the quality of the title and content within the post?

  • Pick a target keyword or keyphrase and include it somewhere in the title of your blog post. You’ll have to do some basic keyword research first, but always remember to keep the title interesting and enticing for your readers at the same time.
  • Make the URL of your posts search engine friendly. If you’re targeting a specific keyword or keyphrase in a post, changing the URL to just the keyword gives your post the highest keyword density possible, which helps. For example, if you wrote a post entitled 25 of the Best Golden Retriever Training Tips in the World, and your target keyword was “best golden retriever training tips”, I would structure the url as domainname.com/best-golden-retriever-training-tips.
  • Pictures should include the keyword in the title, alt tag, and filename. If you embed any pictures into your blog post, you can change the filename of the image to match the keyword before uploading, and make sure to make the title and alt tag of your image match the keyword as well.
  • Videos should include the keyword in the title, description and tags. Including a YouTube video in your post with a title, description and tags that match the keyword will help as well.

Want to see an example?

Check out my conversion strategies post that utilizes all of these tactics. This post now ranks #2 in Google for conversion strategies and new natural search engine traffic finds its way to the post every day.

2. Link To Older Posts That Are Relevant to What You’re Writing Now

Simply linking to older posts in new ones is the easiest thing you can do, however it’s definitely one of the more underutilized strategies in the blogosphere.

You’ve already seen me do this 3 times in the previous tip, and it’s a win-win for all because my older posts get read, and viewers get more relevant content that helps them further understand the topics or processes that are being discussed.

3. Do a Followup Post to an Older One

This is similar to #2, however since the new post is a direct followup of an older one, the older post is even more relevant and any newcomers to the series of posts will more than likely click to the old one to get caught up.

If next month I write a post entitled 10 MORE Ways to Bring New Life to Old Blog Posts, and start off with a link to this post, a lot of readers, old and new, will revisit it.

4. An Oldies But Goodies Roundup Post

Every once and a while it’s helpful to remind your readers, especially your new ones, of some of the older posts that you’ve written that they should read if they haven’t already.

Here is an example of a hidden gems post that I wrote when SPI was only 6 months old.

Ahh, memories. :)

5. Link to Older Posts in Your Sidebar

Linking to older posts in the sidebar of a blog is smart because no matter what page a visitor may land on they will have access to some of your older posts.

The most common strategy is to include a “most popular posts” widget, however other bloggers like Corbett Barr from ThinkTraffic.net take it a step further and include other older pieces of content to help specific types of visitors, which is great.

6. Link to Some of Your Old Posts in an Email Newsletter

Your blog isn’t the only place to reanimate old content to your readers. If you have a newsletter or email list, that’s another great place to give new life to some of your older posts.

If you don’t have a newsletter or email list for your site, then you should start here.

I recommend creating a few emails in your autoresponder that link to your older posts to continually drive new traffic to some of your (best) archived content.

7. Add Resource Pages to Your Blog for Specific Topics and Categories

This is something that I’ve recently implemented on SPI thanks to a recommendation (in that conversion strategies video) by Derek Halpern of Social Triggers, and it’s working out great! A lot of my older posts are getting a lot of new exposure as a result.

Each resource page, which is linked to in my sidebar, highlights a specific topic that I talk about on SPI and it includes a number of links to older posts related to that topic.

You can see an example of how I link to older blogging tip posts on my blogging tips resource page.

8. Utilize a Good Archive Page

I don’t have the best archive page in the world, but it’s better than most of the default archive pages I’ve seen.

Unfortunately, mine was custom designed by my web designer, so it’s not a plugin that you can just install (maybe it should be), although there may be better ways to customize an archive page that I don’t know about. Please share if you have any tips.

A lot of people actually do visit my archive page and go there to specifically look for some of my older content, however the way people like to search through that older content varies, so I feel that an archive page that has different options is best. I could probably do even more to the one I have, like include a prominent search bar, a longer list of some of my most popular posts, and links to all of my resource pages.

9. Create Videos That Relate to the Older Posts That You’ve Written

If you’ve written a successful blog post that was once thriving with traffic that just seemed to become lost over time, why not create a video that compliments the blog post?

You can reintroduce the topic in a new blog post with the video on your site, link to the old post, and the video will help bring more value to the topic that is being reintroduced and expanded upon to your readers.

Additionally, the video can generate traffic from YouTube, and since it was a hot topic on your blog chances are it’ll be a hot topic on YouTube as well.

10. Syndicate Your Older Content on Social Media

Last, but definitely not least, you can always link to some of your older posts via Twitter, Facebook and any other social media platforms you might be on.

Again, not all of your fans and followers may have read each and every one of your posts, and linking to some of your best hidden content on social media is a great way to rekindle those old fires and potentially start new viral-type campaigns.

As long as you use some of these strategies, your old posts and the time you invested to write them will not be forgotten.

What are some other ways to bring life back to older posts?

  • http://www.RadicallyChristian.com Wes McAdams – RadicallyChristian.com

    Pat, great advice! I am just starting out with my blog. Hopefully I will be able to use these ideas down the road to bring back the content I’m writing now. Thanks Pat!

    • http://www.sparringmind.com Gregory C.

      You definitely found a great blog to follow if you are just getting started.

      BTW I’d recommend that everybody go take a long hard look at the Copyblogger navigation bar.

      I’ll wait.

      You’ll notice that each link goes to a “resource” page which links to all of the best Copyblogger posts in that topic (for instance, in the “landing pages” option, there are 8-9 posts and a link to Premise).

      Those resource pages seem to be really effective for a lot of different blogs, it is definitely something I am in the midst of setting up for myself for many of my blogs, because it seems to convert so well, and readers find them really convenient.

      • http://reviews.davidleetong.com David Tong

        Big thanks to this… My nav bar is somewhat the same (links to a page) but it’s SOOOO disorganized hehe. Brian’s nav pages are very well segmented and explained… Now I have another model to copy for my navigation.

        Dave Tong

      • Remco

        I see that after clicking on a link in the navigation bar of Copyblogger, the navigation bar dissapears……interesting!
        What could be the reason behind this?

        • http://learnnichemarketing.com David Tong

          Seems like each of those navigation links go straight to a squeeze page, quite ingenious 😀

      • http://www.consumerhealthcontent.com Clara

        Thanks for pointing this out. I’m setting up a new blog, and this is a great idea.

  • http://www.spoilersguide.com/ Matej

    Pat, is there a reason you still keep ” | The Smart Passive Income Blog ” title at the end of each blog post and resource pages, especially pages as you want to bring in SE traffic there I suppose?

    • http://www.ceciliaryan.com/ Cecilia Ryan

      Oooh, oooh, I know this one!

      I was reading earlier that one of the tricks to avoiding the wrath of the Panda update was to have well-branded content. I suspect this is an implementation of that idea.

  • http://zeropassiveincome.com Zero Passive Income

    This is a great post. I’ve only recently started to think about ways to get more exposure to some of my older posts. I’ll definitely be implementing some of these tips!

  • http://mymultiplestreams.com Jeff @MyMultipleStreams

    Thanks for the great tips! Im sometimes afraid to post new content as Im afraid a great earlier post will fall off the front page :) I do use popular post widgets on some of my sites and it helps. Have to look into doing an archive page on some of my bigger blogs

    • http://www.chriskdesigns.com/ Chris @ WordPress Blogging Tips

      You may also want to look into a ‘Feature Posts’ widget Jeff. This can help you control what items are visible on your homepage if you have a page that’s ranking well currently and don’t want it to ‘fall off the face of the SERP’.

  • http://www.mymmatraining.com Brendan

    Nice post Pat. I didn’t realise search engines counted the title tag, I thought it was just the alt tag and the file name that counted. I’m going to update some of my old posts with this in mind :)

  • http://bookmrk.wordpress.com/ Zoltan

    Thank you for your advice! For my future blog i found here very good and relevant information! Greetings from Germany :-)

  • http://www.commonsensemarketing.net Sarah Russell

    Great ideas, Pat. Some of these, I’m already doing, but the rest will be great tools to add to my blogging tool box.

    I have to admit, though – it’s nice to be a few months into blogging and actually have posts to link back to. I’ve always known that it’s good SEO to do internal linking between posts using keyword-rich anchor text, but it’s a heck of a lot easier to do that now that I have more than a handful of posts available :)

  • http://reviews.davidleetong.com David Tong

    Pat, have you ever edited and re-wrote a past post because:

    a) You didn’t really edit it that well before
    b) You learned new things like keyword optimization and SEO
    c) Made the blog post more ‘up-to-date’ or turn the content to a more ‘evergreen’ stance?

    Can those things help an old post or will it affect its ‘weight’ negatively since Google (and other older sites linked to it) already has a different version in storage/cache?

    I’m trying to rewrite, edit, and optimize some blog posts of mine from 2 years ago and I’m worried that whatever link juice those pages have collected over the years gets affected.

    Dave Tong

  • http://thisisdavidharrison.com Harrison

    This is something that has always kinda bugged me in that blogs are of a periodical release format, yet websites as sources of info are of an ‘access all, at any point’ so how do they converge? I always thought it was with the use of categories, and the periodical releases (blog posts) can be viewed as notification of updates to the same existing information, or a form of ‘featured page’ of a website.

    This can be, of course, an addition to the already fantastic suggestions you have put forward in this post.

    I saw a concept on an old blog know as Pearsonified, where he used a ‘hot out the kitchen’, ‘fairly warm still’, ‘microwaveable’, etc. and has them in lists of 10 on the sidebar.

    This article is a fantastic post anyway – some points raised that I have not seen anywhere else so far!

    All the best,

  • http://studenomics.com MD

    I actually go back to the posts that have become popular via search engines and include more affiliate links/a call to subscribe to my newsletter. I have a post that I wrote in 2009 bringing in lots of new subscribers :)

    • http://reviews.davidleetong.com David Tong

      I did this recently as well MD, and they worked great! I added contextual Amazon affiliate links to those old posts of mine that rank in the first page of google and almost instantly the CTR for those links jumped. I actually made 4 referral sales within 2 weeks after that change for one of those posts 😀


  • http://www.upgradereality.com Diggy

    Hi Pat,
    Yeah I’d add “Link to old articles as much as possible”. The more articles you have, the bigger the chance that one will be relevant to your current topic you’re writing about.

    I’d also love to employ a VA full time to just build links to my old articles and get them ranking highly in search engines. They’re already optimized, but need backlinks. Imagine having dozens of posts ranking page 1 for their keyphrases…that would bring tons of traffic.


  • https://plus.google.com/100247560868840972812/posts Jared Dees

    #7. First off, I was skeptical about the resources pages that Derek Halpern suggested and that Copyblogger does so well. However, I tested it and it has become one of the top traffic generating pages on my site and has led to a number of conversions, with the best “$ index” on my site. Basically what I did was take a category and organize the posts in a meaningful way with multiple opportunities to sign-up for the email list.

    To answer your question: What are some other ways to bring life back to older posts?

    Darren Rowse has been posting old blog posts and ideas from old posts in Google+ and getting some huge amounts of engagement. The crowd over there is pretty tech-savvy so if you are in a tech niche or blogging niche, trying giving it a shot.

    Another tip: I have old blog posts that I never optimized for SEO because I didn’t know what I was doing 2 years ago. I’ve discovered some posts and reorganized and edited them with some backlinking. I’m going to watch to see if they get any boosts in traffic.

  • http://www.101things1001days.com simply paul

    I have just read leo,s post on zen habits that advises against everything you have just said. i find myself torn between the two ideas his advice. how would you respond to leo and his advice?

    • Pat

      It’s up to you to make decisions based on your own situation based on the advice that you read. He also doesn’t allow comments on his blog, but that doesn’t mean you should close comments on your site either, right?

    • http://themileshighlife.com Andrew

      I haven’t read Leo’s post – but which seems more congruent to you? I’m sure Pat wouldn’t be offended if one style suits you better and gets you success, just as a fitness coach wouldn’t be offended if someone else’s training programme suits a person better than their own.

      You can also look for any similarities, because no doubt that is the REALLY good shit. 😉

      I know that when I read through this post, some of the ideas seemed to “jump out” at me as ones that I identified with, and others not so much – and that’s fine.

      Good post Pat.

    • http://thirstyaffiliates.com Josh Kohlbach

      Hi simply paul, in addition to what Pat and Andrew said, keep in mind that Leo started with a very different layout design, he had comments on for the longest time. He also worked like crazy in those first years getting started and he now had the benefit of an audience that respects what he says, he can afford to have comments off because people will follow him in other ways and comment elsewhere.

  • http://seleema.com Personal Growth @ Seleema.com

    Thanks for sharing these great ideas with us Pat! I’ve already implemented some of these and will definitely include the others. Wonderful post!

    – Seleema

  • http://www.seobasicsandstrategies.com TomL

    I know what you mean, it’s hard to see some of those really good posts get lost in the shuffle.

  • http://www.strayblogger.com Nate @ Strayblogger

    I’ve been spending extra time back linking to each individual post or page on my niche sites the last few weeks, and it is paying off big time in increased traffic.

    It basically takes twice as long per post versus just writing the post, and that kept me from doing it for a long time because I was so focused on pumping out content, but 5 pages that all rank in the top of Google is much, much better than 10 pages that aren’t getting their own traffic.

  • http://www.whysoblu.com Gerard Iribe

    This is great!

  • http://www.englischtestonline.de Englisch Test Online

    I tried your tactic #10
    “Syndicate Your Older Content on Social Media” an can confirm that it works. You get new visitors especiallyif you do this with seasonal content (eg. related to holidays).

  • http://www.chriskdesigns.com/ Chris @ WordPress Blogging Tips

    These are some great ideas Pat. Thanks for the list. I think #2 and #10 are the ones I will focus on immediately, as when it comes to the niche site I’m dealing with there have been plenty of updates to the topic since some of my early posts.

    Thank you for your insight!

  • http://www.webjobcentral.com John @ Web Job Central

    An Archives page is golden. I am suprised WP doesnt have better support for these, I know MovableType and ExpressionEngine both had great ones back when I used those in the page.

    The plug-in idea is a good one, might start working on that. I’ll let you know what I come up with.

  • http://www.energyriskprofessional.com Alex Janis

    Pat, nice post. Which plugin do you recommend for featured posts? There are so many out there. I noticed Corbett has one with a small custom icon for each post, but he won’t tell me which plugin he uses 😉

  • http://www.leavingworkbehind.com/ Tom Ewer

    Great tips Pat – it’s nice to know that we can keep our old posts alive, as I tend to be quite proud of some that are already getting buried 😉

  • http://heatlhhomehappy.com Cara

    Great ideas, Pat. I like linking to my older content on social media, especially since I’m a food blog and so seasonal stuff is fun to talk about again the next year. Though I’m often surprised at how much my blogging style has changed in a year… it’s not uncommon for me to make some tweaks to the post for clarity before sharing.

  • http://www.youcanworkless.com Dean Soto

    Love the post, especially #1. I’ve been using Market Samurai and the Scribe SEO plugin to revamp my older posts to hit more targeted keywords. After a few months of doing that I’m starting to see an increase in visitors, especially to “squeeze” blog posts that focus on building my email list.

    I need to get more on the ball with video like you though, Pat. You rock with leveraging videos with older posts.

  • http://ukplumber.sosblogs.com steve

    So, if you are adding video to a page do you just embed a youTube video or host it on your own server?

    • Pat

      Just embed a YouTube video. That way it reads that connection between your site and YouTube, which is owned by Google.

      • Jason

        How would you do it if you had a membership site? Would you use a service to host your videos or just pay for the high bandwidth having them on your own server?

  • http://carefulcents.com Carrie Smith

    These are all great tips. I especially like the idea of using an oldies but goodies roundup post. I’ve never thought of doing that for “hidden gems”. Your website is very innovative and straightforward, no hidden motives. I am a loyal follower just to watch your success, since you offer such great tips for others’ success.

  • http://www.mymultipleincomes.com Robert

    This has been at the top of my mind for a while. Thanks for posting these tips!

  • http://www.thereligionteacher.com Jared Dees

    I was skeptical about #7 even though Derek Halpern suggested it and Copyblogger has had a lot of success with it. I gave it a shot and replaced a category page in my navigation with a resource page. I took the posts from the category and organized them in a meaningful way with multiple places to sign up for the email list. It is not one of my top keyword landing pages and leads to more conversions than any other page. So I share Pat’s success.

    Darren Rowse from Problogger has been reposting old posts to Google+ and getting lots of great feedback and engagement. That is one way to reuse old content.

    I’ve also come across very old posts that I wrote years ago before I knew anything about SEO. I’ve updated them and optimized them. With some backlinks, I’m hoping to see them rise in traffic as well.

    Great idea for a post, Pat.

  • http://alistblogmarketing.com Mary | A-List Blog Marketing

    There is one thing you’re doing that you haven’t mentioned, and that is putting a box with ‘related posts’ before the comments.

    I really admire your box with share buttons, optin-gift, and links – all packaged neatly together [I’m rather envious, to tell the truth…] Did your developer create that for you?

    BTW, I’ve tried the WP ‘related post’ plugin – but it sometimes gave strange results. Maybe I should go back to it …

    Have you come across any other ‘related post’ WP plugins of note, anyone?

  • mary

    Lovely post!

  • http://www.whatisomega3.com naturessand

    Older posts surely get relegated to the background and get archived. Your strategies should surely bring the quality posts to the foreground and improve the viewership of the blog.

  • http://cooklaw.co/ Steve

    In my experience, putting older posts in the sidebar and drop-down menus work like a charm for SEO.

  • http://www.dewanemutunga.com Dewane Mutunga

    These tips are golden. Thanks Pat! :-)

  • http://www.diamondguidehq.com Richard Scott

    It works. I went back and read a previous post, and then another… It’s like follow the breadcrumbs. :)

    I have a sidebar with keywords in it that links to my pages about those topics. It helps greatly when you’re trying to show up for those actual short keywords versus only Long Tail Keywords that everyone says you have to shoot for. :)

    When I see an older post that gets great search and shows up on the first page of Google, I create more posts about that topic and interlink them all together. That works unbelievably well. Within weeks my other posts on the subject shows up right under the original on Google’s first page. Really helps make it an authority site.

    • http://alistblogmarketing.com Mary Jaksch | A-List Blog Marketing

      Thanks for the tip, Richard. I’ve got a few posts on page 1 of Google. I must create some stuff more around these topics and interlink them – like you suggested.

  • will

    SPI members,

    This may sound like a stupid question, when I am using “google keyword tool” , should I be using the “[exact]” checkbox to make sure I am targeting the exact keywords that others are typing into google?

    I have been using the “broad” checkbox and just realized i think that I need to use the “exact” checkbox. I would like to know so that I can restructure my URL when applicable like Pat suggests


    • http://www.moneycrush.com Jackie

      Will, I use broad to get ideas for things to search on further, and then switch to exact to get the actual keyword phrases that are likely to work best.

  • Sammy

    Recently I came across a plugin which systematically takes your old blog posts and changes the timestamp on it making it a newer post. That way, your old post gets a new life.

  • http://incomepanel.com Roy C.C.@JustOnlineBiz

    Pat, this is the same article others will package and sell on CB for $10.

    Here we get it free, this is very great. I wish I wrote this article.

    Thank you so much.


  • http://webthesmartway.com Siegfried

    well, first one has to have some old posts 😉

  • http://changeforge.com Ken Stewart

    What is your opinion on removing dates from posts? Is this advisable or not?

    Ken Stewart

  • http://www.sportmanagement.cc Remco

    I am using my old blog posts for my autoresponder messages. Just write an enticing introduction, with a link to the post.

  • http://www.mingjongtey.com Ming Jong Tey

    Hi Pat,

    Having a good archive is something that I love to implement as I always think that a lot of the old post are deserved to be visited often :)

    I think a good sitemap for human will be very handy for navigation purpose. So that all of the post can be found .


  • http://www.breakingzero.com Brian Yang

    Solid points to remember, the biggest thing is linking to other relavent posts on your blog, within the post itself. I see all the top bloggers do this, and I’m sure it’s for a reason.

    Plus, it does help the reader check out more options related to what they might be interested in. Good stuff.

  • http://www.moneycrush.com Jackie

    I’ve been implementing all but one of these strategies (the video one, but that’s on the list) and have really seen a difference over the past couple of months.

  • http://www.selfdefenselessons.co/ Jack

    Awesome tips Pat.

    I’ve always been focused on writing content more for my readers than search engines. But It seems like I need to be aware of that too now.

    I’m going use your tips as a checklist of things to do – on every article from now on. Thanks!

  • http://www.fsyaonline.com Financial Success for Young Adults

    Sometimes I republish older posts. Especially since most of them don’t have comments because they were written when I first started. So many of my older posts are really great reading and you can really tell I was a beginner blogger :)

  • http://www.AirAlt.com Maximillian Winner

    I particularly liked suggestion two: “Link To Older Posts That Are Relevant to What You’re Writing Now”.

    Another point to note is that many major online magazines recycle their old articles simply by changing the title and stock photograph. They then republish a link to the old article on their front page / home page. The body copy of the old article remains unchanged. Major publishers employ this re-publishing technique usually around topical times such as Christmas, New Year, or when major breaking news stories require comparisons to older stories.

  • http://backlinkprofitmonsterbonus.com Alex

    #6 is a great idea. So simple yet brilliant (and yet I never thought of doing it)

  • http://www.makedrums.com Philip Ellis

    Pat, Thanks for all the awesome tips. I just spend about 8 hours trying to optimize my site to bring up some of those long forgotten posts. I added a Popular Posts link sidebar with some hand selected posts that I want my readers to know about. (I really enjoyed the podcast where you mentioned that you just put the posts that you want to be popular in a sidebar, and let them become a self fulfilled prophecy!) I also spent time searching each post to see if I could find a way to link to another post that related to the current post. I can’t wait to analyze the results! Thanks again, and even though I don’t comment a ton on your blog, I lurk around your site at least every couple of days to consume your new content. I started going through the IBM class right after your case study came out…and I’ve been able to make a small, but gradually increasing income from my site ever since!

  • http://www.woodfever.net Jeff

    In my early days, I did not write at all for keyword optimization and now, I am going back and updating old posts. My question is if I change a post title to include keywords in my niche, will that draw more traffic, keeping in mind that the post url does not change?

  • http://www.paulcaparas.com Paul Caparas

    Great creative list you made Pat. You always humble me. I always feel like I already know what I am doing but just by reading you blogs, it shows me that I don’t. lol.

  • http://www.profitworks.ca Chris R. Keller From Profitworks.ca

    I agree, spreading links of old post on social media is a great way to drive traffic.

    Another thing I do is add content to or modify an old post.

  • http://www.buildinternetbusiness.com Yayson Potter

    Love the idea of syndicating your older posts on Twitter or other social media. That’s an excellent idea to keep your older posts still kind of new for many people.

  • http://www.stage2coaching.com.au Rebecca

    Thanks for these great tips Pat, I’m really excited to hear the news about the keywords in your pictures! Didn’t know that and now I do and that’s why I love your site- always keeping me updated!
    Thanks kindly!

  • http://www.workonlinelegit.com/google-plus/ Work Online

    The introduction of Google plus has really presented bloggers with an opportunity to reviving their old blog posts. I totally agree with you that there are those old posts that I had forgotten about and yet I went to great lengths to come up with them.

    I need to head to my blog and do something right away. Thank you Pat.

  • http://www.phil-duncan.com Phil Duncan

    Hey Pat, I don’t know if you’re using it, but SEO for WordPress from Yoast is a phenominal free plugin for optimising SEO. You just need to tell it what keywords you are targetting, it shows you at a glance what kind of a job you’re doing! From what your snippet will look like to how easy your copy is to read, via your keyword density… incredible!

  • http://www.cesidebtsolutions.org/ Tracy

    I’ve never thought of some of these tips – very helpful! We recently used #6 in one of our client newsletters and found great success with resurrecting an old post and got some great traffic to it as well as some twitter activity around it because of that. I’ll be using some of these other tips on old content for sure.

    Thanks for throwing these out there!

  • http://alphaefficiency.com Bojan

    I liked the video tip and mentioning the previous posts. I am so procrastinating on making videos, but I am figuring out what I am going to do in my upcoming videos.

    That’s great idea. As usual Pat gives out free premium advice. I don’t know how you keep up with it…

  • http://www.slymarketing.com Jens P. Berget

    Hi Pat,

    This is something I’ve been thinking about for a long time. I link to older blog posts , and I use them in the sidebar as well. But I’m thinking that there are so many other things that I can do. I haven’t installed a “related posts plugin” yet, but that’s something that I should be doing.

    Now, your advice about adding a resource page is brilliant. This way we can summarize it with a lot of old posts.



  • http://PLEASEDELETEWEBSITELINK Maximillian Winner

    Dear SmartPassiveIncome.com Webmaster,

    Please can you kindly delete my comment (details below) from your website as I accidentally inserted a website link in the “website” field to a website that is not my own. This was an honest mistake. I did not realise I had used a link to someone else’s website until I clicked on the link and it went to a third party company website. This is an urgent and important request. Sincere Apologies for any inconvenience caused. Thank you for your kind cooperation – much appreciated.

    Maximillian Winner

  • http://wtechs.net/check-blog-speed/ Akshay @ speed up your blog

    Everything is excellently mentioned here, but I think you left out one thing: older posts may be listed in their categories. Maybe, some of the older posts are a very few in their category and maybe the get listed in the first page of their category. Also, you can add a category for special older posts to keep ’em up!
    Anyways, your ideas are great! Keep it up!

  • http://www.woodworkers-online.com/p/woodworking-forums.html Mark Hunt

    Great tips. When commenting on blogs, I often link back to an old post especially if the page has relevants to the old post. Google likes deep links.

  • http://taskmag.com John

    Ah! All these tips seem so obvious, yet I haven’t even gotten an Archives page yet.

  • http://www.blast4trafficnow.net Michael @Blast4Traffic

    This is really inspiring pat. I have some of my decent old posts loose readership, and this is not good at all. Have always been searching for ways to still retain their authority and make them useful even in this present age. Thank you for taking time to post this.

  • http://www.besthairproductreviews.com kabiru

    linking to older posts helps to get new visitors on your site know about your previous posts before they came across your site, i’ll put that into my blog too. thanks

  • http://www.InMarketingTips.com Kent Chow

    Probably make a post of some great old posts. If it was history, nice to write about the after-thought and what came true or not. I don’t have many updated posts yet, love to focus on mine in the near future.

  • http://www.lourceyphoto.com Larry Lourcey

    Great post. Love the sidebar linking idea. Gonna try this one next week!


  • http://www.delovesto.com Tony Payne

    Excellent tips, thanks. I usually share my posts to the popular sites (Digg, Stumbleupon etc), but it is also good to write about them later, and if publishing an article that is on a related topic, I usually add links to older posts then.

  • http://www.overnight2u.com deva

    Hello,i am a secondary school student.Just started blogging after 4 weeks of doing self study and research on how to set up a blog and make some money to overcome my study expenses in the future .I need advice from u about my blog http://www.overnight2u.com. So,far i started posting on blog and no idea what plugins to use. I need help and real advice from u that is priceless to person like me “newbies”.

    Kindly from Deva :)

  • http://learngoogleadsense.net Learn Google AdSense

    Awesome post Pat.
    Another way to bring new life to old posts is to setup your best old posts into your auto responder on your email list.

  • Mark C.

    Perhaps, another way to revamp older posts is to create an ebook product out of them and offer it as a bonus for joining the mailing list.

  • http://adsenseflippers.com Justin | AdSense Flippers

    Hey Pat,

    Just got another email from you on your Aweber follow-ups. It seemed so direct, so down-to-earth that it really seemed like it came directly from YOU today…awesome!

    I love how engaging your content is…it seems so personal and effortless, although I’m sure you put quite a bit of time/work into all of it. Really impressed…

  • http://the100percentyou.com/ John Sherry

    In otherwords keep mining for gold. Old can be gold as it may introduce a whole new audience or match what’s currently in consciousness or issues of the day. The main thing about old posts is that, just as in life we rarely use things once and then throw them away, we need to treat them exactly the same way. Be proud of your work and keep showing people your portfolio to enhance your profile in new and exciting and varied ways…. because it pays.

  • http://www.fishoiltruth.info naturessand

    Some blog posts contain invaluable gems. It would be a pity, if they remain hidden in the archives.

  • http://www.onespoonatatime.com Paul Wolfe

    Hey Pat

    Another great article full of actionable tips – gonna implement some Resources Pages when I get back from vacation, that’s a really cool one. (Liked the comment above that Copyblogger positions their resources pages as Squeeze Pages…be checking that out too).

    Some other ways of reusing old content:

    1) Create PDF articles and post to file sharing sites
    2) Use a plug in that highlights ‘related posts’
    3) Go back through articles and hyperlink to old posts where appropriate (e.g. if you had a tutorial on embedding youtube videos, then everytime you mention ’embedding videos’ you could make those two words a hyperlink).
    4) Create eBooks from collections of themed older posts – and load them on Kindle (either free or for 0.99). And Nook. And Smashwords….etc
    5) Rewrite the old post and post it to a Forum

    There’s more ways I’m sure….

    See ya.


    • Pat

      These are fantastic tips Paul! I especially love the idea of going back into older posts and linking to your newer ones. I wonder if there’s an automated or easier way to do that. I believe there’s a plugin that does something similar, but it’s meant for affiliate links.

      • http://www.onespoonatatime.com Paul Wolfe

        I’ve got a human plug in I’m teaching to do it – it’s my 8 year old son Freddie! He has to earn his pocket money by loading videos and stuff like that for me! Ha ha – he doesn’t realize the ‘website/online business’ education he’s getting via the side door!

        That would be a handy plug in…..there must be one around. I’ll check with one of my mastermind group, she’s pretty clued up with wordpress and may know. If i hear anything, I’ll get back to you.


  • http://www.onespoonatatime.com Paul Wolfe

    Some quick plug in info from a serach…

    Firstly there’s Tweet Old Post which will tweet your old posts. I use this and forgot to mention it (duhhhh!). It’s pretty good.

    Secondly there’s a plug in called Internal Link Building. Looks interesting – you have to subscribe to the maker’s RSS feed to download it….google is your friend here.

    Thirdly there’s a plug in called Old Post Promoter that can send posts to your RSS feed.

    And just found the one I think you need…it’s called SEO SMART LINKS. Will confer with my wordpress geek and come back to you….


  • http://www.poker515.com/ ibyang Online Poker

    thank you for the tips on how to bring to life the old posts. Most of the time, what has been a great post will be toppled by the new ones especially if the topic is all about the current events. These tips in making an old post still able to generate visitors and readers are really helpful and bloggers can still extract juices out from their old contents.

  • http://www.erikbrillo.com/ Blogger Erik

    I like post numbers 4 and 5. I always knew that any post, once published and read, should never gather dust in the archives. We can always get helpful ideas from these from time to time long after they’ve been written..


  • http://www.tax-debt-settlement.org/ sophie

    I agree linking your older posts to newer relative posts is a great way to make older posts still relevant. Plus you are alway reaching new people even if your old posts.

  • http://www.infogenra.com/ Raj @ Blogging Tips & Tricks

    These things definitely helps us in bringing back life to the old posts.. like the old wine in a new bottle…

  • http://www.benefitsofinsurance.net Exact Blogger

    Great posting. I was thinking the same thing about older posts… it has to be a good idea to link the older posts to the newer ones… its almost like earning a free link, besides, people may find you new content more appealing!

  • http://www.HireYourVirtualAssistant.com Owen McGab Enaohwo

    @Pat can you please recommend a “most popular posts” widget / plugin for WordPress? Thanks

  • http://telavivisraeltours.com Ernesto

    hi pat,

    I have an old blog, which I somehow neglected as the years passed. Just recently, I checked on its PR and it still maintained its 2 page rank. However, I knew that major mistakes were committed as I focused on one to three keywords, as i built on this blog. I almost reached 120 posts based solely on these keywords, which is perhaps the reason why the blog does not rank high on search engines. Repetitive content was what I was doing. I want to salvage the blog and inject newer more relevant articles around various, related keywords.

    Is it okay to trim down my blog by deleting some of the posts. How do I wisely decide on which post to delete? Do I delete post that are not indexed? How do I know if a post is not indexed by/in Google, in the first place?

    thanks so much for pat’s and everyone else’s comments.

  • http://dallasheadshotfactory.com/top-10-seo-tips-for-photographers/ Kiran Asmaparhashvilli

    Solid post man. I especially like #’s 1-5. Watch out for keyword stuffing and backlink anchor text abuse though. Ever since Panda and Penguin got rolled out I’ve been especially mindful of having my link building occur naturally and look natural. Best of luck!

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