Below, you’ll find the replay for the Keyword Research and SEO webinar I hosted on 6/23/10 at 6:00pm PST.
Before you watch the replay of the webinar, I recommend you do a few things:
- Download your Free Trial of Market Samurai (if you don’t have it already) so you can see side-by-side how things work as I use Market Samurai to demonstrate some of the keyword research and seo tactics I discuss. You can download your free trial (which includes a special discount if you indeed choose to buy – if you don’t, no worries!) at http://www.smartpassiveincome.com/ms.
- The video is 1 hour and 15 minutes in length. If you want to speed up the presentation, I recommend first downloading the movie file onto your hard drive (link underneath the video below), and then using the VLC player (free download, no trial) to speed it up. I do this for all videos and tutorials I watch online. In order to speed up the video, simply open VLC player, start the video, and go up to the top menu where it says PLAYBACK, and then click on FASTER. I usually hit the faster setting twice, but it’s up to you.
- If you do watch it here on the website, please be sure to watch at full screen (control on lower right-hand corner of the player), since it’s originally formatted to be 1280 x 720 in HD. This is so that you can see everything clearly as you go through the Market Samurai software. Note that there will be a few seconds of buffer / loading time after you press PLAY.
- The webinar does contain a lot of information, so feel free to use the controls to pause, rewind and rewatch any parts that you need to go over again. A transcript is being worked right now, and will be posted in PDF format as soon as possible.
02:54 – Keyword Research Analogy – How it Works
05:00 – What Makes a Good Keyword?
08:33 – Relevance
09:45 – How to Filter Through Keywords
12:45 – Market Samurai Example – Related Keywords and Filtering
19:15 – Amazon Trick to Find Even More Related Keywords
21:00 – Traffic
23:00 – The Two Most Important Things to Understand about Traffic
24:00 – Search Engine Rankings and Expected Traffic Percentages
27:39 – Market Samurai Example – Total Searches and Search Engine Traffic
30:11 – Competition
30:46 – The Two Aspects of Competition
33:57 – Market Samurai – SEO Competition (Amount of Competition)
37:30 – Market Samurai – SEO Competition Module (Strength of Competition)
40:00 – Commerciality
42:30 – Market Samurai – Finding High Value Keywords
43:39 – Market Samurai – SEO Value (Adwords Value x Traffic)
44:40 – Long Tail Keywords
46:44 – Derivative and Semantic Keyword Examples
49:56 – Market Samurai – Finding Related Long Tail Keywords to Increase Authority
53:30 – Search Engine Optimization
56:00 – On-site SEO Tips and Tricks
56:26 – Example of an Optimized Website Title
58:30 – Plugins to Help with On-site SEO
60:17 – Off-site SEO Tips and Tricks
61:34 – Backlinks
61:55 – BE EVERYWHERE
63:27 – Understanding the Competition and How to Beat Them
65:50 – Page Rank Analysis
67:08 – Anchor Text Analysis
68:10 – Monetization Module – Finding Affiliate Links
69:25 – Finding Content Module
71:15 – Finding Backlinks
73:00 – Market Samurai Discount Offer
Thank you again for your time, and be sure to grab your free trial of Market Samurai at http://www.smartpassiveincome.com/ms, or if you believe you’re ready to purchase the product without a trial at the discounted price, you can click here instead.
Questions Asked During the Webinar:
How does the Market Samurai trial work, and how much does it cost?
When you download the trial, you have a limited amount of time to use it – I believe it’s 5 days or so. Within those five days, you can purchase/upgrade to the full paid version for only $97 dollars, which is a steal compared to the original price of $149, which it will jump back to after those 5 days. Just download the trial at http://www.smartpassiveincome.com/ms, and load onto your computer and get started. It’s an Adobe Air product, so it doesn’t matter if you have a Mac or PC. If you don’t want the free trial and you just want to purchase Market Samurai directly, you can visit this page here.
Are you going to discuss backlinks now, or in a later blog post?
I discuss backlinks briefly during the off-site SEO strategies portion of the webinar (see 61:34), but I will indeed go into more depth in a later blog post, video or webinar.
Where do you put these keywords? Meta Tags, General Text, etc.?
In a nutshell – yes. You use them everywhere, including the URL of your site (if possible, see 56:00), the title and description of your site, the title of your blog posts and articles, in the meta data and keyword areas of your site and posts, throughout your article, etc. The more you use your keyword in various places, the more authority you’ll have in Google’s eyes for that particular keyword. That being said, it has to look natural. If you put in your keyword 100 times in a 500 word blog post, then it will seem obvious that you’re just trying to get ranked for that keyword without actually putting any real or relevant content. Also, be sure to use derivative and semantic keywords (46:44) along with your main theme keywords to look even more natural in Google’s eyes and beat your competitors in the search engine rankings.
Will you do more of these types of webinars in the future, specifically about Market Samurai?
Yes, I’ve had a lot of requests to go deeper into the software, and I’ll be sure to let you know when I get into some hardcore keyword research and competition scouting when I begin to do some niche sites in the near future.