SPI 050: Brand Loyalty and a 19th Century Strategy You Can Use to Get It

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Today we celebrate the 50th session of The Smart Passive Income Podcast!


It was my goal to have a total of 50 podcast sessions by the end of the year, and we did it! Thank you all for your support, encouragement and constructive criticisms – I appreciate each and every one of you and you can be sure there’s going to be another 50+ episodes to listen to in the future. :)

In this solo session I talk specifically about Brand Loyalty – what that really means, how important is it and how to get it.

Everyone talks about getting traffic, subscribers and customers, but hardly do I ever see any information about getting brand loyalty, which in many cases trumps all the rest. If you have brand loyalty, you’ve got it made because you’ll have fans who will stick with you no matter what and share anything and everything that you do. The stronger the loyalty is to your brand, the more your brand is going to go grow.

There are many things that a blogger or business owner can do to increase brand loyalty, but there’s one method in particular that I wanted to highlight today, and the interesting thing is that it’s a strategy that is adopted from a trend that American companies started in the late 19th century.

Any ideas?

In this session, you learn about:

  • The huge, ambitious goal I had for session 50 that I decided to scrap.
  • Exactly why brand loyalty matters and is something you should consciously work towards in your business.
  • How you’re probably building brand loyalty already, and how you’re not.
  • The incredibly effective method that companies back in the 19th century used to build relationships and increase brand loyalty.
  • Just how simple this idea is and how human nature plays a role in its success.
  • Online and offline examples of how this strategy is working today.
  • Refrigerators, Bentleys and Toy Story DVDs.
  • How two grandmas branded an image in my head about their product forever.
  • Plus more!

Right click here to download the MP3

Items mentioned in this podcast include:

If you get any value from listening to The Smart Passive Income Podcast, please do me a quick favor and help me celebrate session 50 by voting for the SPI Podcast for the 8th Annual Podcast Awards! There are only two days left to vote, and you can vote once per day!

Go to PodcastAwards.com and find me in the People’s Choice and Business categories (see below – they are right up at the top of the voting page), and make sure you verify your vote after you submit!

Thank you so much for your votes! The award ceremony is in January at New Media ExpoΒ (use discount code SPI10 for 10% off!) in Vegas, which I’ll be presenting at. I’ll keep you all posted on the results.

And if you’re going to be in Vegas on Sunday, January 6th I would love to meetup with you! Click here for details about the 2013 Smart Passive Income Buffet Dinner Meetup in Vegas. I hope to see you there!

Cheers, and all the best! Here’s to another 50!


Click Here to Download the Transcript for Session 50 (PDF)

  • http://www.realestateinyourtwenties.com Brandon@RealEstateInYourTwenties

    Congrats on number 50! Downloading right now! Thanks for your hard work over the years!

    • http://www.jasonloveslife.com Jason Love

      The amazing thing is that I just listened to all the podcasts about a month ago and they all are still relevant and helpful.
      -Jason Love

  • http://www.amirrimer.com Amir Rimer

    Congratulations Pat on your 50th session!

  • http://zenpresence.com Dan Garner

    Great idea, great podcast. Building a platform, an identifiable brand is important. You must differentiate first, then build loyalty.

    Dan @ ZenPresence

  • Konstantin

    hm… does it take time to appear on iTunes?

  • http://alexandreb.net Alexandre B

    Congratulations Pat !
    Let’s listen to this baby.

    Hope yours is doing fine πŸ˜‰


  • http://www.GoToPhysicianAssistantSchool.com The PA Coach

    Congrats Pat on the big 5-0. Looking forward to 50 more!!

  • http://www.suezen.me Susan

    Great podcast session as always. Looking forward to the next 50… congrats!

  • http://www.ramblingsofawahm.com/ Allie


    I have 49 of them, now today will be 50!! So awesome! Always great actionable content!

    Also, I voted! Wish you the best!


  • http://aldasigmunds.com Alda

    Hi Pat and big congratulations on your 50th podcast! I wonder if I might make a request – could you at some point write a post about how you create your podcasts? I’m thinking nuts-and-bolts stuff, like where it’s hosted, whether you use any particular software/applications, that kind of thing. If you’ve already written about this, my apologies … but in that case maybe you could point me to that particular post. Thanks so much! Off to vote for you. :)

  • http://www.thecleanseed.com Mary

    Congrats Pat, amazing accomplishment! Just listened and I was laughing at how much I agree with some stuff you said- You are 100% right about In-n-Out, best burger out there. Also, I am obsessed with Shark Tank! I am not married nor do I have children, yet I stay in Friday nights with my boyfriend to watch it. Keep up the good work, I look forward to listening to all your podcasts!

  • http://www.thegreatbusinessproject.com Ralph Quintero

    Congrats on this awesome milestone Pat! It was a great show. I am glad you decided on going one-on-one. It made it even that much more special. Thanks for all of the inspiration, dedication, and motivation you have personally given me since you started the show. I am looking forward to the next 50 episodes! πŸ˜‰

  • http://www.blogimpossible.com Howie @BlogImpossible

    I loved that episode of Shark Tank with the Ice Chips Candy. If two grandmas can do what they did you have to ask yourself why can’t you with some hard work and dedication.

    On a side note, I would have to disagree with you that In-N-Out has the best burgers. They don’t have yummy bacon!

  • http://iteachcash.com/ Chimezirim Odimba

    Congratulations on reaching this milestone!

    Building brand loyalty takes serious investment from any business. You have to give those customers reasons to be loyal. Thanks, Pat, for touching this very important matter.

    Once again, a big congrats!

  • http://www.EntrepreneurOnFire.com John Lee Dumas

    Your podcast has truly been an inspiration to me. I just hit my 50th podcast and celebrated with a Seth Godin appearance! Getting over 50 is cause for celebration so woo-hoo for me and you!!

    Thanks again for this great content and you can bet that I am voting for you EVERY day at podcastawards.com!

    Take Care

  • http://tagesfahrtenziele-blog.de/ Holger

    Congratulations to your 50th podcast from germany. I agree, brand loyality should be more important to bloggers or to shop owner than it is in most cases.

  • http://www.smartbusinessrevolution.com John Corcoran

    I got my ticket to the buffet – I plan on eating my way out of that dining room. They will rue the day they let me in. (I talk a big game but will probably just end up making myself feel sick.) Looking forward to it.

  • http://www.magnet4marketing.net/ Fabrizio

    Many congrats on session number 50 and what an inspiration you’ve been mate, and long may it continue. Here’s to your next 50 Pat :)

  • http://www.PleaForPower.com Estevan Montoya

    Great podcast & congrats on the big 50! I never thought of it as the “factory tour”, but it makes total sense. As a preacher, I find I have the greatest impact when I give people a tour of myself, thus relating to the audience. It makes one more “real” both in the pulpit and online.

    Thanks for the great tip. I have already been implementing this in my blog, I just didn’t know there was a term.

  • http://moneylicious.org Ornella @ Moneylicious

    I love IN-n-Out Burger. And I agree with you they are they best burgers.
    And I saw the Shark Tank with the two grandmas. They were awesome. I thought that little fact about the candy was pretty cool. It’s nice a little fact-secret to know.

    Brand Loyalty is about how a product or person affects you. So having a little secret or little known facts brings the connection. It’s true what they say: stories tell, facts tell :-)

  • http://seekdefo.com/hostgator-coupon-2012-25-percent-off-discount/ george

    Hi nice post and podcasts. I want to do podcasts but then I have this fear of it.

  • http://gireviews.net Brendan

    Congrats on your 50th podcast!

  • Riaz Sidi

    Pat – what a coincidence that you talk about ‘opening the factory doors’ in your milestone session!

    I was unable to sleep (it’s 1 a.m. EST) so I decided to write a FAQ for my blog because I felt my audience could use a little more brand connection with my blog outside of its niche topic (progressive sales strategies [how to sell in the new economy]).

    You totally reiterated my notion to publish it ASAP!

    Thanks man – keep it goin’.

  • http://izzbox.com/accountants-swansea/ Izzy

    For some reason I cannot get this to play on my android phone, anybody else had problems?

  • http://rich-blogger.com Rich Blogger

    Congratulations! Your podcasts are really great and inspiring.

  • Pete

    Congratulations on your 50th podcast! Imagine the idea of interviewing 100 people for your 100th show! πŸ˜‰

  • http://www.profitworks.ca Chris R. Keller

    I agree Pat brand equity is key.

    If anyone is looking for a model for how to increase brand equity, there is a good one in the marketing plan template for free download found at


  • http://www.diamantisdesign.com diamantis

    hey pat , congratulations on your 50th podcast.

    you seem to be the apple of internet marketing . :)

    now I will take a factory guide tour of the SPI…

  • http://mikefrommaine.com Mike From Maine

    Congrats on 50 episodes, Pat! I’m wondering what you’ll be doing on your one hundredth!

  • http://wholesalinghouses101.com/ Mike Nelson

    Congratulations on the 50th episode, Pat! Appreciate your transparency and how honest you can be at what you do. Exactly why so many people are loyal to your brand. Looking forward to the next 50.

  • http://easytechsite.com shawn ozbun

    Gratz on number 50 Pat!! Most people don’t get past 10 episodes… Love your show, keep up the good work…

  • http://pfmp.org.ph/ Kristy Willis

    Great podcast!congratulations :) ..As Internet based technologies have continued to improve and enhance our ability to communicate with one another globally, a transformation of the radio show form of media was destined to occur. The Internet world’s form of broadcasting, known as podcasting, is the new face of radio journalism in a technology driven era. Despite podcasting’s continued existence since 2004, many people are still unaware of what podcasts are and how podcasts can be obtained and listened to, a problem that can easily be addressed by following a few quick steps.

    Read more: http://www.ipodder.org/whatIsPodcasting#ixzz2CLiRu1xK

  • http://www.mymodernastrology.com Damien

    Congrats on 50 man! Nice to see a local boy making good, lol. So weird that you’re nearby!

    I’ll give it a listen in the car tomorrow. Grats man, here’s to the next 50!

  • http://www.theaffiliatemarketinglab.com Monja

    hi pat, congrats to session no. 50 – especially since these are not “just” podcast episodes but episodes i like to come back to and LOVE to listen to!
    iΒ΄m looking forward to listen to your newest episode this weekend. thank you so much! hopefully my votes help you to win the award πŸ˜‰ have a wonderful weekend!

  • http://thomassmoore.com Thomas S. Moore

    Great job on another podcasts and on celebrating the 50th. I haven’t listened to as many as I would have wished but they are always great. You are truly everywhere. I saw you on one of Rusty’s videos he runs FitnessBlackBook.

    I don’t listen to Podcast’s, but when I do its a Pat Flynn podcast!

  • Mitchel

    Recharging my motivation this week. Have the last 7 podcasts loaded and coming with to Costa Rica. Plan to relax but also to work on implementing what I have learned from you.

  • http://www.cleanseandblend.com Andy

    Hey Pat, huge congratulations on your 50th podcast, but I have to say I was a little disappointed with it.

    Not because it was sub-par – it was great! But I’m surprised it wasn’t more of a celebration and retrospective. You normally only throw in little bits of that in the front of your podcasts, just before you get down to business, and that’s perfect cause if you did any more I’d be like, “Hey, let’s get down to what this podcast is all about please.”

    But with the 50th, I was really expecting it to be more about you and your family, the crazy awesome ride you’ve been on, how well the past has gone and your plans for the future – to take some time and talk about YOU. This brand identity lesson could’ve just as easily been your 51st podcast, but if you do a podcast about more personal things anytime other than a big one like 50 or 75 or 100, it would be out of place.

    Just my thoughts on it. Remember, your great info is only HALF the reason we come to your site, the other half is you. Maybe #75 will be the retrospective πŸ˜‰


    • Pat Flynn

      Hey Andy, just wait until #100 πŸ˜‰

      I just thought 50 was not quite the right one to dedicate to the journey and reflect. Sorry to disappoint you in this one.

  • http://ScottCreative Scott Stuart

    G’day Pat! Congrats on the 50th!! I love these! The content you offer on here is simply outstanding.

    Mate, I went to look at the transcript and just letting you know it took me to a “Page Not Found”…

  • http://www.maxscommessefacili.com/ Max

    Hi Pat, Your link for PDF transcrips give me error…?

    By the way huge congratulations on your 50th podcast

    • Pat Flynn

      Doh! Thanks for letting me know Max. It should be working now. Thank you!

      • http://www.contestcook.com Julie N

        It’s still not working for me, Pat.

  • http://www.khabrichacha.com KhabriChacha

    Though it was a good article on brand loyalty but then in the starting you mentioned that “your fan will remain loyal to you no what you share” do you really believe so ? I mean most of us go for article reading or blog reading either to become aware of some latest happenings or to gain certain type of information , if any blog is sharing something irrelevant, why would anyone read that or recommend to others ? I do agree that some loyal fans will visit your blogs even if you are sharing something irrelevant but this is not going to last for a long time.

    retaining fans is a more difficult task than making new ones, you really have to work hard for it, especially in today’s competitive world..:)

  • http://www.tooltester.net Robert

    Loved your comment on the Breaking Bad grannies. Had exactly the same thought :) Great episode!

  • http://www.siegecommissionsscam.com Steve


    Congrats on your accomplishments. It has really been a pleasure to follow you and learn from your methods. Your podcasts have replaced music for me while at the gym.

  • Bill Campbell

    Congratulations on your 50th podcast! Top quality as usual!

  • http://www.mymodernastrology.com Damien

    Hey Pat, I just noticed that on the Market Samurai “how did you hear about us” dropdown, they don’t have you listed as a source! They don’t even have a type-in box for “other”. I’m sure you’re driving enough traffic their way that they can give you a shout out.

  • Andy

    Lol, well now I can’t wait for #100 :)

  • http://hacerapps.com alfonso

    watch cars a million times 2 with my kid lol now

    always so inspiring pat hope to see you here in vegas

  • http://www.realestatestrategylab.com Jason

    Hey Pat,

    I have listened to all 50 episodes. Thank you for doing what you do!

    I was wondering if you could tell me how you do those images with the torn edges. Do you have to do it in photoshop or is there an easy generator that will do them?

    Thank you!


  • http://www.webclassy.com Robert James

    Amazing podcast pat.Your podcast has always been an inspiration.Looking forward for the next 50.

  • Howie

    We received a shipment of ice chips candy just yesterday. After watching them on the Shark Tank, I thought it’d be a great gift, for my wife, to nibble on while she is at the hospital….she is 36 weeks along now, and should be delivering any time soon….

    • Pat Flynn

      Dude! Nice to see you on the blog again Howie, and congratulations to you and your wife on the new arrival! Boy? Girl? Surprise? Either way, awesome news!!

  • http://www.naturalheightgrowth.com Michael

    After spending 3 hours watching through the first 5 of your 6 video podcast tutorial series, and implementing every singel suggestion and idea you said, I finally managed to get the first podcast up for my website. Thanks pat.

  • http://goldandsilverpassiveincome.com Tom

    Congrats on meeting your goal for the year!

  • http://www.strategicmarketingguy.com CJ @ StrategicMarketingGuy

    Well done, Pat. What a journey to 50. And congrats for doing a whole episode about brand loyalty without mentioning Apple even once!

    Your description of opening the factory doors perfectly complementes a concept I love called “loosening the status quo.” Essentially, at the beginning of a sales cycle, potential customers are in an education phase when they need to be convinced that they have a problem or your product is better than what they currently have.

    A great example that I experienced first hand occured in Antiqua in Guatemala. My extended family and I took a tour of a jade factory where they literally opened their factory doors and explained why Guatemalan Jade is better than Chinese Jade and how it’s mined, polished, etc. Guess what came at the very end of the tour…A jewelry store packed with Guatemalan jade. Everyone in my group purchased something. It was absolutely amazing how effective the whole tour process was at generating sales.

    Congrats again, Pat.

  • http://incometherapy.com Alexis Marlons

    Now downloading..Congratulations on your 50th, Pat..

  • http://www.onmyphd.com Hugo Goncalves

    Congratulations for the 50th podcast! Curiously, the company with probably the biggest brand loyalty (Apple) shows very little of how things work.

    Thanks, Pat.

  • Chris Jacob

    Hi Pat,

    I’ve been hanging for this 50th episode after burning my way through the other 49 in a matter of weeks!

    What an excellent topic for your 50th. I had never realised how significant and influential the “factory tour” had been on my own sense of brand loyalty. You hit the nail on the head once again!

    Sincerely, thank you. Your podcast has really had an affect on my life.

    P.S my son is 3… It’s a big Toy Story Christmas this year πŸ˜‰

    – Chris Jacob

  • http://northbaybrewerytours.com Ron

    Hi Pat,

    Great podcast! I run a business that’s entirely based on the “factory tour.” It’s called North Bay Brewery Tours, based in the SF Bay Area. I take people on guided bus tours to all the local breweries and I can confirm that even if people haven’t heard of every brewery before, many of them come away loyal customers for life.

    People love seeing first-hand how things are made because it creates a personal relationship with that brand. I encourage anyone in business to ‘let people in’ and see how you do what you do.

    Here’s to 50 more podcasts!



    P.S. Recently I home brewed a Chocolate Porter and used Scharfenberger cocoa powder. Delicious!

  • http://kreativ-schreiben.jimdo.com Walter Epp

    Hi Pat.
    I discovered your site only one week ago. And i must say I am a fan already…And i am from Germany.
    Thanks a lot for your Tipps.
    God bless.

  • http://www.edwardsfinancialservicesinc.com Jason Edwards

    Good one Pat. I get tired of many a personality who only espouse theory without any practical guidance. This look under the hood is very helpful.

  • http://www.curved-vision.co.uk Simon Raybould

    Congrats on getting to fifty!

    Just thought you might be interested in an action I followed up based upon the ideas in this blog, where you talk about ‘opening the factory doors’.

    We’re a training company, so there isn’t a factory in the literal sense – what we ‘make’ are fantastic training courses. Now, half the magic of delivering great training happens in the training room itself but the other half happens in the office, where we research and devise the training…. that’s our ‘factory’, if you like…

    Which leads to this prezi about how we create our training – the idea being that people see it, appreciate how much darn *effort* goes into making this courses the best there are and are more inclined to book us, rather than the other guys…


  • http://www.squirrelhuntinghq.com Dennis B.

    This hits the nail right on the head! I didn’t even realize that “Brand loyalty” existed until I read this article…. long after I purposely used affiliate link after affiliate link from your website. I never stopped to wonder exactly “what” drove me to link through your site so you can benefit from my purchases. Subconsciously, I think I was repaying you for all the fantastic free and epic information you share! THAT’S brand loyalty! Good job my friend!

  • http://perfectearningtips.com igbalaye Olayemi

    Congratulation Pat on reaching 50 Podcasts and how i wish i can just start this podcasts myself but i know it require a lot of work to achieve this and i will be going into this in the future. you are really doing a good work on your Podcasts because this is helping a lot of people online both newbies and pro. thanks for sharing

  • http://www.activateyourincome.com randy hollingsworth

    Congratulations Pat, I always enjoy listening to your podcasts. You provide really great content, I appreciate it. Thanks

  • http://www.autoprofitincome.com Greg Jeffries

    I agree, Brand Loyalty is key. Apple fans LOVE Apple products. Most people I find that like PCs hate or despise Apple users and just like their PCs their not fans of or in LOVE with PCs they just don’t like Apple. BIG difference.