In this session of The Smart Passive Income Podcast, I get to do something I’ve always wanted to do:
Let me explain.
My good friend, Jeff Goins – a popular Amazon best-selling author, award-winning blogger and speaker who writes at GoinsWriter.com – joins me for what is essentially two sessions in one.
We talk all about book marketing and promotion, but the cool thing is that the first half of this episode was recorded back in April of 2013, which gave me time to implement the strategies that Jeff shared on the show to help promote my book, Let Go.
The second half of the show was recorded exactly 2 months later after I took action based off of Jeff’s advice, and Jeff critiques what I did right and what I should have done instead. I did make some mistakes that Jeff talks about that will hopefully be a great learning experience for you as much as it was for me too.
I had a lot of fun with this one, and after re-listening to it while editing last night, I’m inspired to get back into book writing soon with better direction and experience under my belt.
This session is not just for people who are writing books or those who may eventually want to become authors—it’s for anyone who wants to sell anything that they’ve put a lot of work into and know will help benefit their audience.
More specifically, in this session you’ll find out about:
- The power of a “launch group” or “launch team”, how to form one, and how I initially underutilized mine.
- Strategies to get more reviews on Amazon (even before it goes live) and why social proof is a MUST.
- How I went from 40 reviews to over 200 reviews on Amazon in a very short time period.
- Why it’s important to know that Amazon is the largest “paid” search engine in the world.
- How to give away copies of your book to the right people, and what else you can ask your tribe to do for you.
- How Amazon’s Bestseller List works, and how you can climb your way to the top.
- An old business author trick to get on the best-seller list, which utilizes scarcity.
- How raising the price of your book can benefit you as an author.
- Why creating an “event” around your book can help you get more sales.
- Everything I did right after implementing Jeff’s strategies.
- Everything I did wrong, including one crucial mistake that drastically affected my overall sales numbers.
- How a book can be more than just a book, but an entire business instead.
- Things that Jeff is doing right now to market his new book, The In-Between.
- Plus much more!
Resources and Links Mentioned in this Session Include:
- GoinsWriter.com (Jeff’s Blog)
- Wrecked (Jeff’s 1st traditionally published book)
- You Are a Writer (Jeff’s eBook)
- Pat’s First Book, Let Go (and subject of experimentation for these strategies)
- Pat’s Open Facebook Group
- Platform by Michael Hyatt
- Ape by Guy Kawasaki
- The In-Between (Jeff’s 2nd traditionally published book)
- Pat’s Ambassador Sign-Up Page
- Tim Ferris’s 4-Hour Chef PR / Marketing Page
Thank you Jeff!
Jeff was incredibly gracious with sharing his knowledge with us! Thank you, Jeff, for all of your help and also for agreeing to come on and do two separate recordings so we could get the time travel effect here, which was awesome! If you have 3 seconds, click on the link below to give a shout out to Jeff on Twitter!
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