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The End of a Blog Post Is Just the Beginning

The End of a Blog Post Is Just the Beginning

By Pat Flynn on

The end of a blog post is just the beginning.

What I mean by this statement is that a lot of a blog’s success is not only determined by what you write, but what some of your readers do after they finish reading what you write.

Blog readers are divided into two groups: those who just read, and those who read and take action. One isn’t better than the other (since our primary goal is to reach and teach as many people as possible), but it’s obvious which group of people help to accelerate a blog’s success.

So how do we convert the “just readers” to become those who take action? We don’t.


Because what people do online usually reflects their personality, and we aren’t here to change people’s personalities for the sake of our online success.

So what can we do? How can we excel?

We can cater to those who do take action.

Here are some questions to ask yourself to determine if you’re catering to those who take action, which in turn optimizes the performance and growth of your blog:

  • Are you writing content that’s worth sharing with others?
  • How are you encouraging commenting on your blog?
  • Are you making it easy for people to bookmark your post on social bookmarking websites, such as Digg, Stumbleupon, and Delicious, or share on Twitter and/or Facebook?
  • Are you making it worth their while to do more than just read?
  • Have you tried asking?

I’ve pondered these thoughts much as of late. This is what led me to redesigning the area after a blog post here on the Smart Passive Income Blog, which I’m actually quite proud of. It’s what I like to call the “take action area”.

Major props goes out to Brady and Brody over at BlazerSix for their wonderful web design work.

Have a great weekend! Cheers!


p.s. Thanks for all of the awesome comments about my eBook guide! I just released a printer-friendly black and white version for easy printing, so you don’t waste your ink. If you haven’t gotten my eBook guide yet, just enter your name and email below to get it for free! Killer content coming in the newsletter as well. Take care!

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