Table of Contents
Prologue 16
Introduction 22
Part 1 Casual Audience to Active Audience 36
Chapter 1 Learn the Lyrics 38
Chapter 2 Break the Ice 46
Chapter 3 Create Quick Wins 56
Chapter 4 Drive the DeLorean 62
Chapter 5 Return Every Handshake 68
Part 2 Active Audience to Connected Community 74
Chapter 6 Let Them Take a Shot 78
Chapter 7 Let Them Decide 84
Chapter 8 Create a Challenge 92
Chapter 9 Open the Factory Doors 98
Chapter 10 Stage a Gig 108
Chapter 11 Give Them a Name 116
Chapter 12 Bring Them Together 122
Chapter 13 Make Them Shine 130
Part 3 Connected Community to Superfans 140
Chapter 14 Remember the Lemons 144
Chapter 15 Send Unexpected Messages 150
Chapter 16 Get Them Involved 156
Chapter 17 Offer Platinum Access 164
Part 4 The Dark Side of Building Superfans 180
Chapter 18 The 6 Hidden Traps of Building Superfans (and How to Avoid Them) 182
Chapter 19 Avoiding Unwanted Recognition and Staying Safe 194
Part 5 Your Superfans Await 202
The Superfans Bonus Companion Course 208
The Podcast Cheat Sheet 209
Resources 210
Let Go: My Unexpected Path from Panic to Profits and Purpose 213
Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money 214
Acknowledgments 216
About Smart Passive Income 218
About the Author 220
