Last Month’s Earnings

$145,511.70

Security Guard Training HQ

Another Successful Niche Site!

When you call yourself "the crash test dummy of online business," you need to run experiments. Security Guard Training HQ was one of my biggest experiments from early in the life of Smart Passive Income.

My challenge was this: build an online business from scratch—and document the entire process, from start to profit, here on the blog in real time. I shared every step, from choosing the focus of the business to building the content, attracting an audience, and turning a profit.

The story behind

The Niche Site

As I mentioned above, SecurityGuardTrainingHQ.com is a niche site that I built from scratch publicly here on The Smart Passive Income Blog.

Security Guard Training HQ

I documented the entire process, from start to profit—everything from keyword research and how I decided to choose the niche to content creation, monetization, and even some of the mistakes I made along the way. So far, the site has generated well over $50,000.00 in earnings. A job board on the site is very active as well, which shows you that this resource, built to help people understand what’s required to become a security guard, is actually doing its job and is something people find useful.

Why I created it

In Public

In August 2010, I got an email from a friend who challenged me to create a niche site from scratch. He would do the same and we would compare results with each other.

Working side-by-side on our different projects was a fun way for both of us to hold each other accountable while also staying motivated.

At some point during our brainstorm session, one of us mentioned how cool and useful it would be for our audiences if this challenge and all of the steps we took along the way were public—so that’s exactly what we did. We called the challenge Niche Site Duel.

Learn more about

The Process

If you’re interested in the details of this case study, you can see all of the updates made from August 2010 through the end of 2011 below!

Interested in another, more recent case study? I recommend you click here to check this out.

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