SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

Dr. Shannon Irvine: 90% of every decision, isn't coming from our thinking, planning part of our brain. It's coming from that subconscious part of the brain. It's like there's a brake pedal being pushed down as hard as you're pushing the gas pedal, and It leads to kind of spinning in circles and getting us stalled out.

So if something's in control of 90% of my decisions and my actions, I wanna understand the good things that are in there and then uncover these limitations, limiting beliefs, automatic negative thoughts, they're always firing when you're trying to do something big. And so this enables us to not just try to not have limiting beliefs, but literally remove them from your brain. We can see 'em in scans where they literally disappear and are not able to fire or wire together anymore, and that's when we see big pops for our entrepreneurs going to six, seven, and eight figures.

Pat Flynn: You know, we talk a lot about strategy and different tactics to help you succeed in your business and in your life, and none of that is going to work unless you know how to plow through all the mental barriers, the, sometimes they call it the limiting beliefs, the conditions that we've been grown up with that actually hold us back.

And this is something that was so apparent to me once I started learning entrepreneurship, when I tried to build my own business and my perfectionism got in the way, for example. And my procrastination started to show up. And this is why I'm so grateful for people like our featured guest today. Dr. Shannon Irvine, who once was a student of mine, we used to work together. I used to coach her and she was very, very important in my history as one of my very first students in one of my very first courses who provided so much incredible feedback. This was for Power Up Podcasting, so thank you just publicly to Dr. Shannon Irvine. And also thank you for writing this newest book 67 Day Year. Now a year, of course is 365 days, and this is all backed by science by the way.

She says that you can accomplish your annual goals that you set out for yourself like during New Years. And of course, we're coming and approaching the end of the year here. So this is a perfect time for this episode. She says that you can accomplish these goals that you set out for yourself every year in just 67 days. This is proven. She's run this as a lead magnet in a program before, and now she has a book 67 Day Year. And I know if you've. Been around teenagers and middle schoolers.

The term six seven has been an interesting meme and inside joke between the youngins and I happen to catch wind of this because I have a couple young ones in my home as well. And if you're sitting in the car right now and you have kids, they're probably laughing because of six seven and have probably yelled it out already.

If you're listening to this in the far distant future, then it's probably overdone by now. Like many of these memes are or do. Anyway, Dr. Shannon Irvine. She's here, our special guest today, and make sure you listen all the way through, because this could be the episode that you listen to that changes everything.

Here she is.

Dr. Shannon Irvine. Welcome back to SPI. Thanks for being here.

Dr. Shannon Irvine: So happy to be back on the podcast with you.

Pat Flynn: Yes, and I'm happy also because your book 67 Day Year, just recently became a bestseller. Congratulations.

Dr. Shannon Irvine: Thank you.

Pat Flynn: So happy for you. Yeah, thanks so much. I've been there since the beginning of the just origin story of this book.

How does it feel now to be on the other end of it? It's out there. People are leaving reviews and comments, like, what does it feel like now, especially since this is your first book.

Dr. Shannon Irvine: Yeah. In fact, I, I didn't expect this but I actually feeling a little emotional 'cause you have been there the whole time and you know, there's nothing better than taking all that you've walked through for the last 10, 15 years, all the processes that work and be able to give them to people that may or may not come into your world. And I know you and I talked in the beginning like, what is the real goal for this book and, yeah, I mean, some people will come into our programs or get certified through us, but really I wanted it to get in the hands of every single human being that desires an outcome and wants to achieve something they've been working on for a long time and can't quite figure out why they're not getting there and that most people won't walk into coaching rooms, but this can get into your hands in the living room, and I really wanted to make a difference to that single mom sitting on the couch with three kids wanting to start the side hustle. All the way up to the CEO who's running, you know, billions of dollars and trying to figure out how to achieve more. It's really how our brains allow it all to work or not.

Pat Flynn: You know, the topic of success and mindset is not new, but the way that you approach it is definitely different. I mean, this is not a business book about strategy because you could have all the best strategies in the world.

We've talked about this before. You can have every strategy in the world and all the right buttons to press, but unless you have your mind correct as you approach that, none of that's gonna matter. And I feel like now more than ever, we're just so cloudy with everything that's going on around us, it's very hard to think clearly.

And so what is this 67 day year, first of all.

Dr. Shannon Irvine: I know.

Pat Flynn: The six, seven thing. If I know you have kids that are in high school or middle school these days. Yeah. You know. There's this meme going around with six, seven and that you didn't plan for it, but it might be a blessing in disguise. 'cause now it's like.

Six, seven. Oh yeah, the six seven book.

Dr. Shannon Irvine: Six seven.

Pat Flynn: Has that come up at all, like in your marketing or?

Dr. Shannon Irvine: It has. There was somebody who grabbed it yesterday on TikTok and did a whole thing with it, and I was just cracking up. I'm like, oh my gosh. But if you read the book, dude, like it'll actually help.

Pat Flynn: That's so good though.

Hey, who knows? I mean, maybe this can get in the hands of middle schoolers and teenagers. I mean, that would be great.

Dr. Shannon Irvine: That's the ultimate goal. Both of us help. Business owners, entrepreneurs, those who are growing either from a side hustle all the way up to a big business. But ultimately the goal is to get these models, these methods, these processes into college first, and then ultimately into our high school, so that all of our kids can understand that they have the power to create in their brain the outcomes they want.

They don't just have to believe everything that their emotions or their thoughts tell them. For sure.

Pat Flynn: Yeah. And you're coming at this from a semis scientific point of view. Yeah. As a neuropsychologist. Right. Versus there's a lot of people who do talk about similar things, but they're kind of in woo woo land.

Yeah. Quite a bit, you know, which is not bad. There's a, you know, many people will respond to that and have gotten help. I, I even have, however, having some scientific basis and foundation to lead into this is great. So tell us what is the framework in a nutshell? And then like, let's maybe just kind of dive in a little bit and explore.

Dr. Shannon Irvine: I always say these are the frameworks of why the Woo Works, and I'm a step by step kind of person by nature. And the whole thing came about, and Pat knows this story, but where I hit my own glass ceiling. That frustrating moment where you're doing all the right things. I mean, we are in a season of gluttony, of strategy, a gluttony of content, a gluttony of information, right?

So it's hard to know what to follow. And I, I remember being at that place in my business where no matter what I did, I couldn't get past a certain glass ceiling. And it was so frustrating for me and I always joke around saying the doctor in front of my name stands for desperate enough to go get a PhD to figure out why I couldn't get past that place and really, it was the reflection of my mentor at the time who had multiple eight figure businesses, but she thought differently. We had the same exact strategies, but I couldn't clear past a certain dollar amount, like under 200,000 in our business, and she had three eight figure businesses. And the only thing different strategically, we were identical, identical.

I was so disappointed to find that out, right? I was waiting for that magical elixir, but I found out she thought differently about money worth, enoughness capacity, ability, all of those things, and that started this quest that ultimately ended me up in a neuropsychology PhD, unpacking, how does my brain get to the state where her brain was and the models, I'd love to say I walked into those rooms Pat, and then they like, oh, like they unfurled the the red carpet of how you do these things, but as we all know in the educational space, it's somewhat knowledge for knowledge acquisition and so it's, you know, learn synaptic pruning, learn neuroplasticity are great concepts. We hear a lot of people talking about 'em, but no one was doing the great, that sounds fantastic, but, how, like how do you do it?

Don't just tell me. My brain has the capacity to do those things. Tell me how do I remove a limiting belief? How do I build a neuro pathway toward what I want? And it was in that quest within those rooms where these models that are all in the book were birthed. And I was the unicorn that I was testing out on.

I was trying to uncover really all those subconscious programs that were running. 90% we know from science now 90% of every decision, therefore every action, therefore, every result that we have isn't coming from our thinking, planning part of our brain. It's coming from that subconscious part of the brain.

So I got to work on the three simple step model to wire my brain, wire your brain to achieve more and less time. The model itself is pretty simple. It's clarify, erase, and automate. Clarify, meaning really understanding what is it that you really want and why you want it. Stuff that we think we do, but if you think about traditional goal setting, it's saying, I want this thing and it's outside of myself.

I want a million dollar business. I want to have three vacations, whatever it is, and that particular action, the way smarter goals are set up, puts your brain in a literal tug of war with what you want. Firing off all kinds of neurochemicals to stop you from achieving that. And so we've gotta get really, really clear, but do it in the language of the brain, which is certainty.

And we deep dive into all those steps within the book. And at the same time, you heard me say this metaphor a lot, a lot of your listeners, Pat, are gonna be the type of people who they're naturally. Wanting to achieve, right? Their, their foot's on the gas, their, not many people are having to get motivated, maybe a little bit, but they're really wanting to achieve things.

Their foot is on the metaphorical gas pedal, right? All the time, right? But this 90% that is automated in the subconscious. That didn't happen yesterday. That happened. From zero to 20, think about how I was at 20 years old and those automations happened because of what was being repeated around us. And so all those stories about money worth, enoughness capacity, ability, were hardwired into you before that part of your brain that could call BS could say, I don't think that's true.

And so we've gotta get in there and, if you think about it, if those things are running 90% of every decision and action you're taking, it's like there's a brake pedal being pushed down as hard as you're pushing the gas pedal, and we know where that leads. Right? It leads to kind of spinning in circles and getting us stalled out.

Pat Flynn: Right? I love the metaphor of pressing down on the gas 'cause everybody's feeling like they're trying so hard and going nowhere while we have this invisible thing, pushing down on the gas at the same time. And it's within us from, like you said, just the way we grew up, the way we were conditioned. So how do we unlearn those things?

And what are some common sort of forms of that brake pedal we experience as entrepreneurs?

Dr. Shannon Irvine: Yeah, I love that question because there are some common patterns, and the great news is literally it's four steps to recognize, refute, and rewire those items once you uncover 'em. But the big piece is starting to listen to the thoughts your brain is serving you.

If you're just chilling on the couch doing what you've always done, not trying to achieve anything, you're not gonna really recognize those intrusive thoughts. But if you're starting to drive for things that you don't have, that's when the subconscious like will literally allow the thought to bubble up into your brain.

We've all experienced this, right? When we're about to go live or we're about to get on a stage, or we're about to, for me, I remember it was when I was about to press play on my very first podcast, 378 episodes ago. I know you have more than that, but that was I remember that moment and the thought floated through my mind of like, who's gonna listen to you? Like, what value do you have to offer?

We aren't taught that those are just patterns of someone else that because they've been automated, we just believe they're true. So then we retract, right? We pull back, or we take a safer action than the one we already know. So the key to uncover them is first to realize that you are the creator of your thoughts.

You don't have to give every thought residency in your mind, right? So when you're leaning into a bigger thing, listen to the thought that's floating across your mind and just ask yourself, does this bring me to where I want to go? Or is this gonna keep me from it? Some of those big patterns for us revolve around money.

Is it evil to want money? Does it make me a bad person when I have money? One of my students had a very successful father and was an entrepreneur, right? And she just loved her dad so much and would like try to go to work as often as possible with him. And the thing was though. He was her hero, but she rarely, rarely, rarely ever saw him because he was working so much, so hard, so many hours, right?

That old idiom and her business was starting to grow and then all of a sudden she would just kind of go MIA or not really do stuff and she couldn't understand why she was doing it 'cause she wanted the results so much, but she was literally what I call entrepreneur procrastination, going and creating another product or getting distracted.

Well, we uncovered the thought was she's a mom and she has two kids, and her brain had hardwired that if I get to this $300,000 level, I will become a bad mom. I will be not present for my kid. That wasn't something she was choosing. That was something that got hardwired when she was really, really young.

'cause she loved, her dad was a hero, but he was never around. And so these are the kind of things that can get hardwired. She wasn't afraid of failure. She was afraid of succeeding and then therefore her kids suffering like she did.

Pat Flynn: It sounds kind of like therapy.

Dr. Shannon Irvine: It's not, and that's the great news.

Everybody says, why don't you go be a therapist with this stuff? It's because I don't like sitting in therapy. I like quick solutions. And so when you think about how the brain works, all we really need to do is uncover that story, determine the correct story, and then record the correct story so that you're listening to it all the time and building it on autopilot without needing to deep dive into therapy.

I always say we don't need to snorkel back into the history. All we need to do is, first of all, understand that, that subconscious is running 90% of the show. So I don't know about you, but if something's in control of 90% of my decisions and my actions, I wanna understand the good things that are in there and strengthen them, and then uncover these limitations, limiting beliefs, automatic negative thoughts, they're always firing when you're trying to do something big.

And then we have a process called the mind matrix, which is just recognizing, refuting, bringing the truth into the situation. Rewiring or hardwiring that new belief in. But it is a simple process and it's just, most people don't slow down long enough to hear that thought. We just react to it emotionally and retreat a little bit.

And so this is enables us to not just try to not have limiting beliefs, but literally remove them from your brain. We can see 'em in scans where they literally disappear and are not able to fire or wire together anymore, and that's when we see big pops for our entrepreneurs going to six, seven, and eight figures.

Pat Flynn: I'm remembering certain moments in my life where I felt like there was some automated response to try and keep me safe when it was against where I wanted to go. Like when I wanted to learn how to become a great public speaker, I was always so fearful of getting up on stage and the story I would tell myself was similar to when I was a kid and had to raise my hand in class and just like maybe said a word wrong and kids laughed or I got embarrassed, and so I kind of just always avoided that. So even though one side of me, the business side of me was like, yes, get up on stage, get recognition, build authority. Great. That made sense.

But I was having this push and pull with my condition and growing up and kind of what I believed about that. So what I've learned over time is to just one, like you said, be aware of this or this recognition of it, but then discovering what the real truth is. Yeah, and I remember when I was launching, for example, some of my online courses, I was very scared of the way that I had experienced other people's online courses, feeling like it was just the money grab, feeling like it was not valuable, not ever hearing from the person again and who wouldn't gimme my refund. And this, all these negative experiences with selling courses. So when it was my turn to sell a course, I was very slow with it.

I was procrastinating because I was always avoiding 'cause I didn't wanna be that. But then when I discovered that those thoughts were happening, I, like you said, began to find the truth within that. Would I be somebody who would actually do those things? Would I put out a course that didn't have value?

No. These are all false thoughts. So then I found the proof of those truths, like testimonials from people, letters from people like you who are one of my first beta students who said, I got my podcast up because of you. And so that has always helped me now understand that these are demons in my head, just trying to stop me from where I want to go.

And I found now Shannon, the best things happen when I am able to overcome those thoughts, always. If I'm not having those thoughts, then I might Maybe not trying hard enough.

Dr. Shannon Irvine: Yeah.

Pat Flynn: Right. Because like you said, the person who's just chilling on the couch, they're not gonna have those thoughts 'cause they don't have any goals.

But now I look to find where I can get a little uncomfortable to be my compass and direction. So thank you for that. And what a beautiful way to more easily define these things, and I'm sure the matrix and the other things in your book can help that. What's the 67 though? Like where, what's the 67 part of this?

What does that mean?

Dr. Shannon Irvine: Yeah, so 67 days, you know, we probably heard. In past 21 days to create a habit. Well, we know from neuroscience. Now that's not necessarily true. 21 days, if we were scanning your brain, we could see a new neural pathway being built. So that's where that idea came from. Oh, look, we can see it being built.

So therefore that's the new habit. Well, in reality, yes, it about 21 days that new pathway is being built. You have to build as well as remove. So we wanna be building that new pathway as well as removing. So at right about midway through, we see the new pathway being built even stronger, and that old pathway starting to shrink or reduce. At 67 days, we call this the compound interest or the speed moment. Because if we were to scan your brain about that limiting belief, your brain would only show that new pattern, kind of like you said. You started thinking about the positive truths and all of that kind of thing, we take you through that step by step in the matrix, but now that pathway is hardwired, 90% of every thought is getting fired from that place of your brain. And then the old pathway, the one that thought, I can't sell this, you know, I'm gonna become one of them. That pathway is completely what we call synaptically pruned. In other words, it cannot refire. And so what happens when we hit 67 days is there's just this compound.

And you've experienced that. I've experienced that. When we hit that kind of trajectory moment where speed just starts taking over. And we think it's because we've done a strategy in a certain way when in reality it's our brain is now hardwired to get there and then it collapses time. And so 67 days is that moment where old pathway is completely gone.

New pathway is completely governing that 90%. That's firing for decisions, for actions and therefore results. And so it's an interesting moment to be using that scientific number. My daughter is getting all kinds of interesting comments in her school.

Pat Flynn: You mo mom wrote a book called six seven. What?

Dr. Shannon Irvine: Yeah.

Pat Flynn: That's so funny.

Dr. Shannon Irvine: But you know, one of the things I want you to think about is. We intuitively know this, right? We intuitively feel, I'll hear words like I'm stuck. I'm not sure. I don't know. That's this evidence of this kind of gas pedal, brake pedal action that's going on in your brain, and the best metaphor that I've ever seen, it reminds me of a time where I was with my best friend and we were golfing. It was a charity event, and. Short story. She's super competitive. So am I. And I knew she was gonna challenge me to a race that's just her DNA. I knew it was coming. We were making all kinds of money for our charity, which is fantastic for the orphans in Uganda.

And we get to the end, we're tied. So I knew she was gonna say like, let's race. What she didn't know is I was on my, in my personal golf cart, which didn't have a governor. And a governor is that device that you've seen on golf courses where the person could be driving and they're going like five miles an hour and they're flooring it, it's the governor.

It governs the speed in which she could go. She was in the club's cart. And the club's car had a governor and mine didn't. Now of course I bought her dinner anyway 'cause she didn't know that. But the difference between her and I was such a visual for me that the only reason why I was able to get ahead, why I was able to get to that destination and she wasn't, it was because there was this invisible governor that she didn't realize was on her that restricted her speed. And these tools in the 67 day year, clarify, erase, and automate, and all the step-by-step that's in there is going to help you take that governor off. And that's how you get speed towards something.

It's not that newer strategy. It's utilizing this God-given gift of your brain and using that 90% aligned with where you wanna go versus where you've been.

Pat Flynn: You know, a governor on a golf cart is there to keep the passenger's safe.

Dr. Shannon Irvine: It is. Right.

Pat Flynn: And I imagine that in our brains we have this metaphorical governor again to keep us safe.

Dr. Shannon Irvine: Yeah.

Pat Flynn: So where do we draw the line between like playing dangerous games and going about this in a way that is beneficial for us when we take off this governor?

Dr. Shannon Irvine: Well, if you think about it, what's slowing us down is the desire to get somewhere we wanna go. So we're telling our brain, I want to go to this place, and our brain's job is to keep you safe and familiar.

That means everything that you currently have and nothing more. No one gave us the operating manual that said, we have to actually fill our subconscious with alignment at the finish line, not at the start line. That to me is where the breakdown and what we're taught in January, we sit down, we, I want all these things, and then we put that away and then October we bring it out and go, okay, well, we'll, let's modify those.

It's not because you're not smart, capable, or able, it's because literally you put your brain in a tug of war with where you wanted to go. Firing off all kinds of neurochemicals, like procrastination, perfectionism, overwhelm, all those things. And so in the 67 day year method, which is how we teach people to set and achieve goals, we teach you how to literally build what you want, from the finish line versus the start line. It's the language that the brain naturally accepts, which is the current state or the, the present tense. If you think about every goal you've ever set, it's a future tense goal. And so just that one action puts us in fight or flight puts us in all these neurochemical storms to keep us away from it like it's a tiger.

Like it's like a bear at the end of the of the runway there. What we do in the 67 day years teach you how to set goals, how to set KPIs, all the things that you want, but in the language that the brain is now going to see as safe, see as familiar and literally through a system called the reticular activating system start to allow you to attract, you talk about manifestation in the Woo world.

Part of that attraction is happening when you're able to hardwire your brain or automate your brain to feel it's safe to have now, and then more opportunities come they, it's not that the opportunities weren't always there, it's just you're open to them now. You're open to them. Finally. And that's the process that we teach.

That's why we can create a year's worth of achievement in 67 days. Not because we're giving you some super fancy, sexy strategy, but because everything you've been doing finally starts to work.

Pat Flynn: Yeah. That's wonderful. You had mentioned before we started recording that there was a place that people could go to get more of this and kind of get started on this journey with you.

I wanna make sure we don't miss that. So where should people go to get that and what is that exactly?

Dr. Shannon Irvine: Yeah, so the big thing is to get the book, you can go to 67DayYearBook.com/pat, and over there you're gonna see a couple things. You can order the book right there and we'll take you to your favorite retailer and then come back to that page because we have about $1,200 worth of bonuses that we wanna use to support you in your journey of hardwiring yourself to achieve the big dreams, the big vision and big goals. With the audiobook is there for you to immediately listen to workbooks, and then we're giving you a backstage VIP pass to a three day event where we're going to hold your hand and walk you through the process.

Pat Flynn: That's amazing. Before we finish up here, Shannon, I wanna ask you a couple things. Number one, once a person starts to understand the language and takes the governors off, I know a lot of people who've gotten to that point, and then it's almost like the golf cart just goes wild. It just goes crazy, right?

It's like, I've unlocked this new tool and now you're all over the place. How do you still remain in control while you start to experience a little bit of freedom and openness with the way you think?

Dr. Shannon Irvine: I love that. Everything that we do within the 67 day year world, that method itself is meant to bring you, I say it's like a bullseye, right, to where you wanna go. And part of what we walk you through in that sense is how to achieve those things so that you're not veering off to the left to the right and taking all these wild, crazy courses, but you're really like a focused bullseye heading toward where you're going.

And so we walk through that method with you step by step. It's how the brain allows you to achieve goals is really in the micro. And that's probably could have a whole nother podcast about that. But the more we go micro, the more your brain adores it and wants to bring more to you. And so again, starting with clarify, really clarifying where are we headed, what's the target and defining that in the brain's language of clarity so we can start to draw it to us erasing those brake pedal beliefs and then putting all that on autopilot so it's not effort. This is the simplest and easy step-by-step process, but it seems like it should be hard, but it's really not. It's just a secret weapon for you.

'cause remember that 90% was created just by repetition. And so we are just gonna repeat the things that are gonna get you to the end goal that you're headed toward. And that's how you can really stay on course and start to achieve the things you've been dreaming about for decades maybe.

Pat Flynn: Is the automation stuff you're talking about more like habit forming, creating habits to support?

Dr. Shannon Irvine: Yes, but it's hacks. So we think we have to effort our way to habits and you know, we sat down and we like, okay, I'm gonna go to the gym, or I'm gonna go do these things. It's really about your brain believing it so that you can see it. So how we do that is through a process we call brain priming, and again, another step-by-step process that's in the book, but it's building a recording that you listen to.

It's not affirmations because affirmations are very generalized. Like, oh, the money is flowing to me and all those things. It's not bad, not saying anything bad about those things, but your automations, your brain, primes that we set up are very specific to you. Your desires, your wants, your needs, and specific to installing that pathway toward the truth in opposition to those limiting beliefs. So it's very customized and when you listen to something that customized, and of course just like music as the more you listen to it, you, you kind of sing, you talk out loud, we're doing that in the morning, right when we wake up.

So we're filling our brain with that before we put our feet on the floor. And then at night, this is the hack of it all, we listen to it right before we go to bed. That is the time where your brain goes into cleanup mode and removes everything that doesn't align with what you just told it. And so it, it is a shortcut, a hack to be able to go in and right at the very end of your day, your brain now, if I gave it a voice would say, okay, wait. That's what he wants. That's what she wants. So I need to get rid of the things that don't align with that. And so it's this hack this super computer kind of way to get in and start to use your brain systems to speed up time. And my favorite question that I get from my students and my clients is like, Shannon, my brain primes, I'm listening to, I'm doing 'em faithfully.

Should I change them? And I'm like, well, tell me more. They're like, but all that has happened and it's been like three weeks, so should I change them? And I'm like, you should just maybe move the bar. Again, it's not that, remember I had to discover what was getting in my way, and that's where these methods and models came from.

And when you're able to build an automation that's gonna run 90% of your decisions and actions, then the results just naturally follow.

Pat Flynn: Amazing, everybody. Go check out 67 Day Year, and that's 67DayYearBook.com/pat to go and get all the goodies there. Shannon, thank you so much for coming on today and for, you know, we don't live in the head space here on SPI as much anymore as we used to. We talk strategy quite a bit, but like I said earlier, if you don't have the mind right, it doesn't matter what you learn, none of that stuff's gonna work out. So I really appreciate you coming on and giving us a new way to think about this.

And it's really reassuring that this can happen in a relatively short period of time. Just takes a little bit of discipline and a little bit of a help and support, and I'm hoping this is a good starting point for a number of people to really make that change that can help them get to where they want to go.

So thank you so much for that.

Dr. Shannon Irvine: Oh, thanks for the opportunity to share this mission and this passion with your listeners.

Pat Flynn: And best of luck with the book it's already doing excellent and looking forward to seeing it in more people's hands.

Dr. Shannon Irvine: Okay, thanks Pat.

Pat Flynn: All right. I hope you enjoyed that conversation with Dr. Shannon Irvine. Shannon, thank you so much for everything that you've done for me personally. Another thing that Shannon taught me once, and this is when I was going through some tough times based on what people were saying to me. There were a lot of haters. There were a lot of trolls. She is the person, I use this phrase all the time, I wanna make sure I give her credit for this.

Hurt people, hurt people. So if you're dealing with trolls and haters out there, you just have to realize that that's often coming, not because of things you've done, but you simply become the target because somebody else is going through something. Yeah. And when you dig deeper, typically the people who are hating on others are ones that are going through things themselves.

So thank you so much Shannon. I appreciate you for that. And definitely check out her book and all the goodies that you can find at 67DayYearBook.com/pat. Again, 67DayYearBook.com/pat and I look forward to serving you in episode 900. Coming up very shortly here, so hit that subscribe button so you don't miss that, and I'll see you soon. Bye.