When I was a kid, when I was in school, I was afraid to ask questions. I worried that I’d look silly in front of my friends, that I’d get made fun of, or that I’d reveal something I didn’t know (that I should). I’m here to tell you that your entrepreneurial journey shouldn’t be…
The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you’re someone with their own show or an advertiser with a product or service you want to spread the word about? If your…
Core values aren’t just a marketing gimmick—they’re powerful problem-solving tools for your business
Need help coming up with your next great business idea? This simple exercise has you covered.
Imagine you got on an elevator today, right now even, with someone who could benefit from your business. You have 60 seconds to convince them. What would you say? The elevator pitch exercise is one of the most important litmus tests we can use to distill down the messaging of our business and quickly draw…
When carefully crafted, mission and vision statements provide you and your team with purpose, direction, and confidence.
You know those stories that start out “once I was in a rock band . . . ” ? You’d never guess that Josh Hall’s origin story kicks off that way. It turns out that drumming in a rock band would put Josh in the right place for a major entrepreneurial lightbulb to go off.…
Racheal Cook’s superpower is helping business owners create a strategy for more sustainable success in their entrepreneurial endeavors. It’s hard to be in it for the long haul, and Racheal has seen a lot of people hit burnout really quickly. Likewise, some of the things that make someone a potentially strong entrepreneur—the focus, the hustle—can…
After spending some time trying to figure out a direction to take, today’s guests, Sam and Joe Pitcher, ultimately turned their artist-mom’s talent and skill into a thriving website and community. It’s an amazing success story that shows that with enough experimentation—because some of their first ideas completely bombed—you can land on something great. Their…