AskPat 611 Episode Transcript
Pat Flynn: Hey, what's up everybody? Pat Flynn here and welcome to Episode 611 of AskPat. Thank you so much for joining me today. We have a great question from Michael, but before we get to Michael's question, I do want to thank today's sponsor.
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Alright, now lets get to today's question from Michael.
Michael: Hey, Pat, my name is Michael Hall. I run a filmmaking blog over at shohawk.com and recently I listened to Episode 31 of the Smart Passive Income Podcast, where you talked about being the director of web and social media for the film Crooked Arrows.
I wanted to get your opinion on building an audience for a film and building an audience long-term for the production company. Do you think that we, as filmmakers, need to build an audience specifically for each film that we create, if we're creating films in different genres?
Say they did a follow-up movie to Crooked Arrows, that was in a different genre, say it's a cowboy western film, can you reuse the audience that you built specifically for Crooked Arrows, or would you have to go out and build a completely new audience?
Thanks so much, Pat. Really appreciate it.
Pat: Hey, Michael. What's up? Thank you so much for the question and bringing me back because that was a long time ago, Episode 31. For those of you who might not remember that episode, or you've never listened to that episode, this is episode 31 of the Smart Passive Income Podcast. You can actually go to it directly at smartpassiveincome.com/session31.
In that episode I talk about a story, really quick, about how a producer for a movie found me through iTunes, by listening to my podcast, and reached out to me and asked me to help out with an independent movie that he had filmed and worked on and to be the head of web and social media and all that great stuff.
It was an independent movie called The Crooked Arrows. It was pretty much like a Mighty Ducks movie, like the hockey one, but for the sport of lacrosse. It was really interesting. I actually got to go to Boston for the premiere and to film and all this stuff, I was actually an extra in the background, in some of the crowd scenes and I met some movie stars. It was a cool experience.
To your question, Michael. Do filmmakers need to create a new presence or a new brand essentially, for every film? I would say yes, absolutely. Especially if it's in different genres because you want each movie to have its own set of fans. That's not to say that the fans have to be completely separate, meaning fans will cross over. If they like the company, the actors, whatever, they're going to follow what they like. They will subscribe to new Twitter accounts, they will like new Facebook pages for new movies if there is some sort of incentive there for them to do that. If there's an actor that they like, if they like the movie that the producing company or the director had done.
You want to create different brands because different movies have different communities and when you get the communities together, great things can happen. They become evangelists, ambassadors for the brand and they can together connect and when, like I've talked about many times before, when building raving fans for something, you want those communities to connect with each other and feel like they're a part of something special and something unique.
This is why people who, I'm just going to pull out an example here just because I got back from Disneyland recently. My wife ran the Tinkerbell half marathon through Disneyland for Mother's Day actually, which is really cool, so I'm proud of her for doing that again. This is like the third time, and she's great. For example, people who like Disney films also like Pixar films but there's different communities for each of those films.
There's pages dedicated to Inside Out, there's pages dedicated to Frozen, there's pages dedicated to Zootopia and those are each different brands, and I think that's a smart way to go about it because they are treated differently. There's different marketing materials for each and of course, there's different people who work on those things. As you might know, with Zootopia, it's from the producers of Frozen, so one movie could lead a number of fans into another one.
That's why its always great to have a second product come out, or a second film come out, or a second book come out. You're automatically going to have a number of viewers or followers or readers or listeners for that second thing, if they enjoyed your first thing. No matter what genre that second thing is, some people are going to just cross over anyway.
Yes, I would definitely create a new brand, a new page, a new web presence for each film but you definitely want to have some crossover too, and you can reuse the audience for each of those things, if they want to. You just want to give them that opportunity but again, like I said, you want those communities for each of those films to be centralized, for sure.
Thank you so much, Micheal. I appreciate it and keep me posted. I'm very interested in film and movies and all that sort of stuff. I've been a producer for a couple of films, just randomly and its a lot of fun. I really enjoy sort of being on the sidelines and just watching things happen in Hollywood and in indie filmmaking. It's really cool.
Thank you so much.
I want to send you an AskPat t-shirt for having your question featured here on the show and thank you, again, to everybody who has asked questions. You guys are asking great questions, so keep them coming. Head on over to AskPat.com, you can ask questions right there on that page and if you get featured, like Michael did today, I'll send you an AskPat t-shirt, for free. Micheal, you're going to hear from my assistant, Jessica, in the next couple of weeks so that we can collect that information of yours and send that to you, free of charge.
I also just want to thank all of you out there, just for being awesome and listening in. I appreciate it.
Here's a quote to finish off the day, by Andrew Davis and he says, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Couldn't agree with you more.
Cheers, take care, and I'll see you in the next episode of AskPat. Bye.
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