AskPat 469 Episode Transcript
Pat Flynn: Hey, what's up, everybody? Pat Flynn here, and welcome to Episode 469 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week.
We have a great question today from Patrick. I love that name, but before we get to that, I do want to thank today's sponsor which is LegalZoom.com. LegalZoom is a company I've used several times in the past to help me in so many different ways for legal things related to my business and also my personal life, too. From DBAs to trademarks, incorporating my business, multiple businesses actually, both partnerships and solo businesses, and living trusts. You name it and LegalZoom will do it, and they will help you through it. That rhymes, that was just kind of cool, but also, it's very economical, too. The cool thing is you can get a lot of great advice, too, because they're not a law firm, but that's how they provide such great value. They don't rely on charging you by the hour, plus they've got the right people on hand to answer questions, and if you need legal advice, their network of independent attorneys can provide the straight forward guidance you need. So, don't let legal hurdles become an excuse. You need to do this stuff. So, if you want to do it, go to LegalZoom.com and save more by entering pat during the checkout process. So, again that's LegalZoom, promo code “Pat.”
All right, here's today's question from Patrick.
Patrick: Hey there, Pat. This is Patrick from Florida, and I have a question for you about feeling overwhelmed. I'm just getting started with internet marketing and online business, and although I'm pursuing a degree in marketing with focus in social media, there's so much I don't know. And our pastor at our church recently gave a sermon on making the most out of each day, making the most out of your time, and I know I haven't been doing that. So, now I feel a huge sense of urgency to get going and move forward with internet business, but I don't know what to do. I've listened to a lot of podcasts, including yours, which are great and they give great information, but it's kind of information overload at this point. There's just so much out there. There's so many opportunities and different avenues and software and stuff, and I'm technologically uneducated. So, any advice you can give me on where to start or where to start first, or how to prepare myself for it would be great. Thanks for everything you do, man. Have a great day.
Pat Flynn: Hey, Patrick. What's up? Thank you so much for the question, and you are at the stage where a lot of people are at, no matter what stage of the business they're in, and that is being in an overwhelm. So, what I mean is, when you're starting out, you feel overwhelmed because there are so many choices, and even as you go along, even me, I'm overwhelmed many times during the month because I always have a lot on my plate. I always seem to add more on to it even though I shouldn't, but that's one of the things you have to do. You have to say no to somethings, and one of those things you could easily say no to, to help to move forward, is trying to learn anything and everything at the same time, because that's not going to help you. Moving forward is actually defined by taking action, not by learning.
So, you have to learn and then take action. There's a strategy that I always mention here on the show, but I want to mention it again because it's a great reminder. I have to remind myself every once in a while, too, and that is this thing called just-in-time learning, or JITL, which I learned from Jeremy Frandsen over at InternetBusinessMastery.com. Just-in-time learning is essentially understanding what that next task is that you have to do, that next thing that you're trying to achieve, that next goal that you're trying to make, or milestone, whatever it is, and everything you learn is only about that, can only be just about that, because if you try to learn these other things that aren't related, you're going to get distracted, you're going to get pulled in this direction, you're going to get pulled in this direction, and that direction, and nothing's ever going to get done. There's a couple books out there I would recommend all of you read, if you haven't already, and that is The One Thing by Gary Keller and Jay Papasan. The other book is called Essentialism, which are all great at helping you take out the weeds so you can only have to do what is necessary for you to move forward. So, I recommend for you to check out those books.
Again, The One Thing and Essentialism, but beyond that, where to start? This is a whole different topic and a different question, and when it comes to building an online business, especially online, really it's about solving people's problems. Not everybody's problems. If you try to solve everybody's problems, you're going to solve nobody's problems, because you really need to narrow down, niche down. As they say, the riches are in the niches, and you can become that trusted advisor. It is impossible for anybody to be a trusted advisor for the world. Right? I mean, even think of our president. Not everybody trusts him. So, it's impossible, but if you become the leader, the authority, an expert in a particular space, niche, you can become, quote, their president, their trusted advisor, for any advice, for actions they need to take. Really comes down to you choosing a particular niche, and then becoming a trusted advisor by serving them, by solving their problems. The cool thing about nicheing down is you get to realize who these people are, what they're dealing with; you get very specific on what the problems are that they're going through, and then you can get very specific with the solutions that you have. Now, the other question that often comes along with this is well, how small is too small? When you say niche down, well what does that mean exactly? Well, there's an article out there I recommend you all read. A lot of reading recommended in this particular episode, but that's okay. This is required reading if this is the next step that you're at, feeling overwhelmed. Then, this is what you need to learn about and everything else doesn't matter until this stuff is figured out. The other thing you should read is an article online on a website by Kevin Kelly. Just look up 1000 true fans and this will help you understand that you actually don't need a large audience in order to make a big difference in what it is you are trying to do in your own life and the life of others, too. I mean, I succeeded and got started online by serving an audience that was passing a small exam in the architecture space and I was making mid six figures by helping people pass this exam, and a lot of people have never heard of the lead exam. So, again, it just shows you, you don't need to target the entire world, but you need to target something, and a particular audience with a particular problem, and when you do that and you understand their language, understand what they're going through, talk to these people, communicate with them, then you have a better understanding of what you can do to create solutions. To get paid for things that you do to help them and it becomes a win for everybody, but like I was saying earlier, you've got to figure out what it is your next task is, and if you aren't at the point at which you understand who your avatar is, who your target market is, that's your next step.
To do that, it's going to take some research, some reaching out, take some validation of certain ideas to makes sure whatever it is you're trying to do, is actually worth doing and continuing to do, and that's going to take a lot of work. This does not happen overnight. Success in this space does not happen overnight. It will come with its failures, but that's okay, because failures and mistakes are a part of the entrepreneurial process, Patrick. So, that you have to just realize that, that's a part of the process, and I'm not saying that you would give up upon the first challenge. But you're at a challenge right now, and I don't want you to give up, because, like you heard from your pastor, you've got to live each day to the fullest. And some days are better than others, but as long as you put your effort in and know that you're working and doing all you can to really meet that next milestone, whatever that next milestone is, and that's why we always take our big goals and chunk them down into little ones, as long as you're working and doing your best to solve that problem for you, you'll be able and more likely to solve other people's problems in the space that you're trying to serve.
So, Patrick, I hope this answers your question. It helps you deal with the overwhelm a little bit. You don't have to learn everything. Just whatever that next thing is, that's what you learn about, that's what questions you ask about. That's what you do research on, that's what you try and figure out, and nothing else matters until you are at a stopping point where you can then move on to the next thing. So, again, credit to Jeremy Frandsen from Internet Business Mastery for just-in-time learning. It's been a big game changer for me, and hopefully a game changer for you and everybody else out there listening, too.
So, Patrick, thank you so much. We're going to send you an AskPat t-shirt for having your question featured here on the show, and I also would love to thank everybody out there who has been leaving questions, because obviously this show wouldn't exist without you. So, if you have a question you would like potentially featured here on the show, just head on over to AskPat.com. You can ask right there on that page.
I also want to thank today's sponsor, which is LegalZoom.com, which, like I said, I've use several times in the past. It is a very streamlined process online to help you figure out what you need to do to get the legal things done. Now, they're not a law firm, like I said, but they do provide a lot of great value. It's very economical. You can save even more by entering “Pat,” “p-a-t,” in the referral box during checkout. But like I said, I've used it for both, personal and business items, and you can too. So, again, check it out. Legalzoom.com, which is going to help you save money anyway, but you can save even more by typing in “Pat” in the referral box. LegalZoom.com, promo code “Pat.”
Thanks so much. Take care, and I'll see you in the next episode of AskPat, and here's a quote to finish off the week from Conrad Hilton. He said, “Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don't quit.” Absolutely. Cheers, take care, and I'll see you in the next episode. Bye, guys.
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