AskPat 264 Episode Transcript
Pat Flynn: What's up, everyone? Pat Flynn here, and welcome to Episode 264 of AskPat. Thank you so much for joining me today.
We're approaching the end of the month here already, which is crazy, so I hope you guys are putting all of your .. whatever you need to do to get going on those goals that you set for yourself. You know, now's about the time where people start to lose a little bit of traction and momentum for those goals that they set up for themselves. Now's the time to not, you know, ease up on the gas. Now's the time to push forwards down a little bit. Pedal to the metal, is what I say.
Anyway, thank you for joining me today, and we have a great question today from Victoria, but before we get to that I do want to thank today's sponsor, which is FreshBooks.com. You know, they're getting a lot of thank-you notes from people over email and social media for people who say say, Pat, thank you so much for introducing me to FreshBooks. If you don't know what it is, check it out. It's probably the easiest-to-use accounting solution software that you can use for your business. Over 5 million users are using it right now to organize their finances with expenses, with their income and also invoicing as well, just makes it super easy, and you can check it out for 30 days for free. With this free trial, you can go to GetFreshBooks.com and enter “AskPat” in the “How did you hear about us?” section. So, please make sure you'll go and check that out and do yourself a favor.
All right, now let's get to today's question from Victoria.
Victoria: Hi, Pat. And this is a question for your AskPat Podcast, and my name is Victoria. I'm from Silly Sparkles Sensory Play, and I'm just wondering .. I'm trying to build up my email, my subscribers as you suggest, and I'm just wondering about social media scheduling, whether you do it on a platform, and when's the best time and method to actually maximize the potential. So, if you could ask that question, that would be fabulous. Thanks very much, Pat. Thanks. Bye.
Pat Flynn: Victoria, thank you so much for the question here, and you actually .. I feel like .. there are kinda two questions you're asking. You're asking about email list and building your subscribers, and I'm going to talk about that a little bit mostly in relation to social media, and we'll get into social media scheduling, which I think is important. So, first of all. Email list. Super important to grow for many different reasons, from being able to contact your audience directly, because email's still working for a lot of businesses, and for myself as well. Email's a very personal way to get in contact with people. It's a great way to build a relationship with them, and also it's a great way to build an asset for your business that you can for then .. if, for example your website were to go down or whatever, you can always have that list with you and set up shop somewhere else. So there's a safety net as well too.
So, you should absolutely start an email list if you haven't already, and in terms of building your subscriber base in relation to social media, there are a lot of various ways to do that. You can drive people to a landing page where they can get something for free, like an incentive, what they call a lead magnet, perhaps an ebook or free report or something where you can tell people, “Hey, I'm giving away this free thing. Check it out,” and when they visit it from social media, they go and they see what you have to offer, there's this nice little image of it, and then they have to subscribe to get it, and that's a great way to go about it.
You can also … and this is something that Clay Collins talked about it our recent Leadpages webinar. Leadpages is a software I use to create really easy to use and easy to implement landing pages. I'm also an advisor for the company, where he talked about giving away something, a report or a one-sheet or a quick-start guide or a checklist on certain blog posts that you have. And if you begin to do that, over time you're going to have this whole collection of things that you give away, and then Leadpages makes it really easy to deliver those assets, even if people are already subscribed to your list, when they have to subscribe to get that thing or enter their name and email to get that thing. That's their asset delivery system, which makes it awesome. You can check out Leadpages at AskPat.com/Leadpages.
Now, going back to this sort of unique giveaway or lead magnet for each of these different blog posts or podcast episodes, you're not going to do it in every podcast or blog episode or piece of content that you promote. But perhaps there's some select few pieces of content on your site that you can then create a quick-start guide for, or a checklist for, and when you give those away at the end of the post and tell people to subscribe, that's going to drive a lot of new subscribers to your particular email list. And then in social media, you can just simply drag traffic to those particular pages, to those blog posts. You can mention the lead magnet in the social media post. Sometimes, or you can just mention what they're going to get on that blog post. You can even be slick and say if, for example there's a hundred people who commented on that blog post. Maybe you got up to 100 comments finally. You can use social media to give yourself a shoutout and say “100 comments on this post, awesome. Check it out here.” That's sort of a sly way of drawing people to that post, while also sharing some social proof of that particular post too: “Wow, 100 commenters. I better check it out. People are talking about it. I want to know what they are talking about.”
So, that's sort of the best practice in terms of combining social media and your email list. Obviously, just connecting with people, building relationships with them over social media, things like Twitter and Facebook. It's just going to help you earn brownie points with people and gain trust so that maybe if they haven't subscribed yet, they're eventually going to come to your page one way, shape, or form, and then subscribe. And so, that's what social media should primarily be used for anyway: just building relationships and adding value to people's lives in places where they're at, like Twitter and Facebook, or LinkedIn, Google+. Obviously, you want to know where most of your audience is, and I would recommend just choosing just one or two of those platforms, not getting on all of them.
Now, to your second part or the second part of that question in terms of social media scheduling. I love the idea of scheduling posts, but you have to remember that you are, you know, you're a human being; you want to have conversations. You don't just want to schedule posts and then leave your Twitter account on autopilot forever, or your Facebook account on autopilot forever. There are tools out there that you can plug in .. post ahead of time. You can even do it once a week on a tool like Buffer. If you go to bufferapp.com. Fantastic tool. One of the best companies I've ever come across in terms of their philosophies and how they run their business. You've gotta check it out. And, you know when the word “transparency” shows up in the dictionary, it's not Pat Flynn, it's not SPI; it's these guys at bufferapp.com, so check them out. They have a great tool called Buffer, which allows you to schedule posts ahead of time onto your social media streams, and that's good, because those become ways that you can leverage tools like that to save a little bit of time. So, if you want to start conversations or drop in a promotional tweet here or there and schedule those ahead of time so you know that you don't do them too close together and you do them strategically. That's fantastic.
That's a great way to go about it, but again, remember, you are being social. You have to be social and there are human beings on the other end of those tweets and those Facebook posts so people may reply to them or they might re-tweet them in which case you want to thank them for doing that every once in a while. And it might start a conversation and when people reply and you don't answer back, then the conversation ends and that relationship kind of goes “poof.” So, you don't want that to happen. So, make sure that you use these scheduling tools as a way to start conversations and mix in a little bit of promotion there as well. I think that's okay, especially if you're always proving value. You can even schedule tips and helpful pieces of content that aren't necessarily conversation starters or questions but just ways to provide value every little once in a while into people's lives in little 140-character snippets.
So, that's one way to go about it. You can also use a tool, which is a tool that I use, at meetedgar.com. I interviewed Laura Rotter on the SPI podcast, and she's the creator or co-creator or founder .. not exactly sure but she helped create this tool, or she's the idea behind it, or the idea person behind it. Anyway, it's a great tool, because it allows you to schedule social media posts ahead of time, but it also allows you to create a library. Library. I never know how to say that. Library of posts in different categories that you can then schedule out that get recycled over time. So, for example, I have a category on there that is specifically for image posts with inspirational quotes on there, and those go out, I think once a week, like every Wednesday or something like that. I used to have them go out more frequently, but I've toned it down a little bit. I had somebody on elance.com and a few other people create these little images with these inspirational quotes on them, and I dumped them into this library in this particular category, and I have it scheduled to go out every Wednesday. And so it goes through those every Wednesday, and then when it gets to the end, it just goes back. And the whole point about that is .. when you send a tweet out or a Facebook message out, not everybody who's following you is on at that time, and eventually so many tweets go by and they miss what they didn't see. And so, the idea is, only a small percentage of people see your social medial post, so you can schedule and recycle those posts using this tool at meetedgar.com. Let her know I sent you. And it just recycles your posts, and I've never heard anybody complain about anything. I don't just have these images; I have tips and questions and promotional things that go out in time and recycle, and nobody's ever said anything like, “Hey, isn't that what you posted three weeks ago on a Tuesday”? No. I'm the only one that knows that and I'm the only one that feels that. And, so that is a great tip for you.
In terms of when to post, there's a great tool out there, Victoria, called Tweriod. It's like “period,” but with a “Twi” in front. T-W-I .. oh yeah how do you spell it? Let me just make sure I spell this for you. I'm going to go to the site right now. Tweriod. So that's T-W-E-R-I-O-D.com. You give access to your Twitter account; you just sign up with Twitter, and it will tell you when most of your followers are online. It might, say, on Sunday they're on between 3:00 pm and 4:00 pm, and then 9:00 pm and 10:00 pm. On the weekdays, they're mostly on between 11:00 am and 12:00 pm, and 3:00 pm to 6:00 pm. It tells you that information, and then when you schedule, boom, that's a one–two combo. You can use that information and give yourself the best chance to having those tweets come out, no matter what tool you use at the time when most people are on. So, that's like, combo. So, again, that's tweriod.com. The other tools I mentioned … meetedgar.com, the tool's called Edgar, but you can go to meetedgar.com to check it out. And then also bufferapp.com to check out Buffer. Both great tools, and so is Tweriod.
So, hopefully that helps Victoria. Thank you so much for your question. I really appreciate it. And if any of you out there have any more tips in regards to this particular episode, use the hashtag #AskPat 264 in Twitter and we continue talking about it there. Thank you so much and .. Victoria, an AskPat t-Shirt is going to be headed your way for having your question featured here on the show. Again, thank you so much. And thank you to all of you who had left questions. And if you have a question that you'd like potentially featured here on the show, just head on over to AskPat.com. You can ask right there on that page. I love to hear all the questions coming in. I can't respond to all of them, but I do respond to as many as I can here, five days a week on the show at AskPat.com.
Again, thank you so much for your support, and I also want to thank today's sponsor, which is FreshBooks.com. You gotta check it out. They also have an award-winning mobile app to help you with just a few clicks or punches of your finger or whatever they call it. Taps, I guess. You can check out your profit-and-loss sheet, and your balance statement, and all that stuff that's important for you and your knowledge of what's going on in your business. Money coming in, money going out, you know, so invoice easily with FreshBooks.com as well. And if you would like to get a 30-day free trial, all you have to do is go to GetFreshBooks.com and enter “AskPat” in the “How did you hear about us?” section. And you won't be disappointed. Everybody else who I've referred to FreshBooks has been very, very satisfied, and I know you will be too. So, again, FreshBooks .. or GetFreshBooks.com and enter “AskPat” in the “How did you hear about us?” section.
And to finish off the week, I do want to leave you with a quote of the day. And that quote is from C.G. Jung, and that quote is, “The privilege of a lifetime is to become who you truly are.” So good. Now, if you have a sec .. I'm going to start doing this at the end of every week, because AskPat hasn't been getting much love on iTunes. If you want to give AskPat some love on iTunes and help out the show with the exposure and the ranking and just me too, because I read every single review. I get them delivered to my inbox, and I love seeing them. So go to iTunes, enter AskPat, and leave a review. An honest rating or review. I'd love to see it. Thank you so much. I appreciate it, and I'll see you in the next episode of AskPat. Peace.
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