AskPat 700 Episode Transcript
Pat Flynn: What's up everybody? Pat Flynn here, and welcome to Episode 700 of AskPat. Thank you so much for joining me today. Some of you, I know, have listened to all other 699 episodes, and to you, and everybody who's listened to this for the first time, just thank you for being here. It's been an amazing journey. We're closing in on the big one, zero, zero, zero. 1000, but we've got a long way to go, so let's get to the next question.
Today's question comes from Saj, but before we get to that, one of my favorite sponsors here on the show is FreshBooks. I need to mention them especially in this episode because they're great. They've been helping millions of small businesses keep track and manage their books, their finances. Everything from money coming in to expenses, money going out, and they can do that automatically by connecting to some of the third party services that you use for your credit cards, and things like that. You don't have to do anything. It's all done for you, which is really cool. Plus invoicing. If you invoice anybody for anything I would highly recommend using FreshBooks.
I use it for myself when I coach and do consulting, and it's just a breeze to use. If you want to check out FreshBooks for 30 days for free, here's what you do: Go to Freshbooks.com/askpat, and make sure you type in “AskPat” in the How Did You Hear About Us section.
All right. Now hear today's question from Saj.
Saj: Hey Pat and the entire SPI community. First of all, to start with the rituals, I just wanted to thank you for all the content that you provide, and also for all the questions that actually you have answered for me on the AskPat sessions before. I'm actually trying to learn as much as possible. I'm an Amazon seller, and actually a coach now. I've been quite successful with the Amazon business, but this is something . . . blogging, coaching, and all the other aspects from what I learn from SPI, is basically quite new for me, and I won't say I'm really that successful as of yet, but I'm sure I'll probably make it there one day, and hopefully appear on your show if I have enough successful to be featured on there.
Basics for today I have very generic questions for you because I know you do SPI TV, which might be a niche which a lot of people don't want to get into because usually podcasts is something where people are listening mainly while they're commuting, or when they're traveling, or when they're in gym, or something like that, but I do see that it might be beneficial to go the SPI route where you have a video podcast in a way, and I was just wondering how exactly you do that.
Is it exactly the same procedure, but instead of uploading the audio files you are literally uploading a video file? Is that how it works, or does it have to be different way? I'm using all the hosting on the Libsyn and all the other aspects which you usually teach for the audio podcast, but I wasn't really sure how to go about with the video podcast, so I would really appreciate it if you can shed some light on that.
Once again, thanks a lot man, and hopefully I'll be back to bug you with some more questions. Take care.
Pat Flynn: Hey Saj. What's up? Thanks so much for the question. Appreciate you calling in today, and all the kind words, and to everybody who's asked questions here on the show before just thank you because this show wouldn't exist without you, so I really appreciate it.
To quickly answer your question: An audio podcast and a video podcast are essentially done in the exact same way. There's only a couple minor differences with technically how it's all setup. For hosting I would use a site like Podbean. P-O-D-B-E-A-N. Instead of Libsyn because Libsyn's more geared toward the audio stuff, and their plans are based off of that. Podbean has audio hosting, but also video hosting. They have a special package for that, and that's at $18 a month for video hosting, which is in the video hosting space, very, very economical, and it includes unlimited everything. Unlimited downloads. Unlimited bandwidth. Unlimited uploads, and so you can check that out at podbean.com.
Like with an audio file, then you upload your movie file, or your video file, to Podbean, or any other host that you end up using, they give you a feed, and every episode also has a specific file that you would embed into your blog post like you would normally do with an audio file too. That has that file URL, which is important, but Podbean will give you an RSS feed, which is what you then share with iTunes, and that's how you get your video podcast up.
I will say, I've had a lot of success with the video podcast. There's not very many people doing it, and if you happen to be creating videos already, it's a great way to repurpose your content for an audience that would much rather subscribe. You're right Saj, more people will probably listen to an audio podcast than watch video podcasts simply because podcasts are meant to be convenient. You can listen on the go, and while on a commute, and most people don't want to do that with video of course because you need to be watching, but I still get a few thousand downloads every time my videos are posted on iTunes for those who have subscribed to the show. There are new subscribers coming every time, and because there is less competition, you're going to be able to rank higher in specific categories related to your niche too.
People are searching for things on iTunes, and they could potentially find you and your brand through your video podcasts, which is really cool. I will say though that the videos do have a much longer long tail, in terms of the traffic and the views, on YouTube. If you are thinking of going into video podcasts, you might want to consider, also if you hadn't done these videos already for anything else, putting those videos onto YouTube.
On YouTube I actually get far less downloads within the first week after compared to when I post on iTunes as a podcast, but over time the videos on YouTube just get much more momentum. You get the search engine capabilities there with YouTube, and Google being connected to YouTube as well, and so there's a lot of things that go along with it, but there's no reason why you shouldn't be able to do both.
The only reason that you have to go on Podbean for example, and you can't just take the videos from YouTube and have an RSS feed on YouTube is because YouTube doesn't give us an RSS feed, and that's the whole reason why you'd want to do this. It's unfortunate because it would be very easy if we uploaded our videos to YouTube and they live there. You can grab the RSS feed, and then you can share that one with iTunes, but I think they don't do that because they want people watching on YouTube.
You could repurpose your content there. I also know a number of people who take the audio from their video podcasts and their YouTube videos, and they turn those into audio podcasts too. The only thing you have to worry about is making sure that when you're doing video if the audio needs the video in order to provide value, and it wouldn't shelter out or leave the people listening only out because you might say things like, “Oh, well, this chart here, or this graphic here shows us that blah, blah, blah.” If you're listening to that, and somebody says, “You have to see this,” well, it's going to make them feel alienated, and they're not going to want to subscribe and listen to your show.
That's how it goes, and if you want to get the entire process for how to setup a podcast, which like I said earlier is very similar to that of a video podcast, so you can use this tutorial for that too, just change the host, go to podcastingtutorial.com. That's it. Podcastingtutorial.com has helped thousands of people start their podcasts, and it can help start yours too, so Saj, good luck to you. I wish you all the best. Want to send you an AskPat t-shirt for having your question featured here on the show, and like I said earlier, thank you to everybody who's asked a question in the past. Happy to have some of the sponsorship money pay for these t-shirts because this is awesome. It's just a for fun thing that I like to do to help you out. It's nice because there's a whole bank of questions here that we can always offer people who have the same questions down the road, so that these answers are already done, which is really nice. Please keep asking your questions. Head on over to AskPat.com, and you can ask right there on that page.
As always, I'd like to thank today's sponsor, which is FreshBooks. If you want to check out FreshBooks for 30 days for free go to freshbooks.com/askpat. Make sure you enter AskPat in the How Did You Hear About Us section.
Then lastly, here's a quote from Mike Ditka. He says, “Before you can win you have to believe you are worthy.”
So true. Thanks guys. Take care. Episode 700 is in the bank. 701 coming next. Cheers.
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