by: AskPat 640 Episode Transcript
Pat Flynn: What's up, everybody? Pat Flynn here, and welcome to Episode 640 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions, five days a week. We have an awesome question today from Joel. Here we go.
Joel: Hi, Pat. My name is Dr. Joel Fugleberg. I own Lifestyle Chiropractic, and I have a website which can be found at lifestylechirocenter.com. Obviously, this is a service-oriented brick and mortar business. With this in mind, I'm on the verge of launching my first podcast in the health and wellness genre. I'll be promoting this content to my current patients/clients, but I have high hopes for the podcast beyond just my local clients, and I have ideas for additional podcasts. So, my question is should I create a podcast page on my current site, or should I create a separate site to host my podcast? Thanks.
Pat Flynn: Hey, Joel. Thanks so much for your question. I appreciate it, and thank you for what you do as a chiropractor, because my chiropractor's awesome too, and it's definitely, I recommend for people to get access to if they don't yet. Anyway, to answer your question straightaway, keep it on your own site. There's really no real reason why you should have your podcast hosted on another website, even more so because you promote the podcast or are going to promote the podcast to your existing patients and your clients, like you said. You want more people to come and become clients, and with the exposure that you're going to get from your podcast, which you will get more exposure, especially when you connect with other influencers, when you do all these interviews, and they start promoting your show, you don't want to have people visit a website that just has your podcast on it, and then have to have them take an extra step to come and visit you on, what is it? LifestyleChiroCenter.com You want people to all be in that one specific area.
The only real reason why you would want to separate a podcast onto another domain and have it be just away from your primary business is that it's completely separate and has nothing to do with it. That's the only reason why you would want to do it. Now, I can see instances where, for example, a person might have a service-based business, and maybe that website is at, for example, joelfugleberg.com. Then they have the podcast that's named something else. In that instance, it sort of makes sense in our heads to create the podcast name .com, by Joel Fugleberg, but you can also have it set up that way, and just have it redirect to your primary business and to your primary website.
So, to make it easy for people who are listening to your show to come and visit you on your main primary website, all you'd have to do is buy a domain name and not build a website on it, but have it forward to your primary business from there. That way, just again, your main website, that's your hub. Then as you create these new podcasts like you say, although I would recommend starting with one and focusing on that and building that following, and then you can actually branch out from there like I have over time. I have Smart Passive Income. I have AskPat and a few others. Definitely don't worry about that right now. Worry about that one podcast, getting it up and running, getting the systems in place, getting it to a point where hopefully you can have other team members helping you edit it and post it so that you can just focus on what Joel needs to do, which is serving your clients, serving your patients, creating content to get more of those things, and get more exposure for you and your brand.
So, that's what I would recommend, and Joel, very easy. Thank you so much, and hopefully that helps you with the direction that you're going. I appreciate you, and we're going to send you and AskPat t-shirt for having your question featured here on the show. For those of you listening, if you have a question that you'd like potentially featured here on the show, just head on over to AskPat.com. You can ask right there on that page.
As always, I love to end with a quote. Today's quote is from Jonah Sachs. “Good marketers see consumers as complete human beings with all the dimensions real people have.”
Couldn't agree more. Thanks so much, and I'll see you in the next episode of AskPat. Happy 4th.